Promoting Marketing

  • Create Fixed Value or Percentage Discount

    In marketing, giving special offers to your customers is an attractive method to increase the purchasing power, gain more profits in a short amount of time and popularize your brand. Acknowledging this marketing strategy and its importance, Shopify provides all users several tools to create several types of special offers, such as creating a fixed value or percentage discount, creating a free shipping discount, creating a Buy-X-Get-Y discount and duplicating a discount.

  • Set Title and Description

    People often use search engines to look for a product they want and if your store appears in the top of the search results, it will get more chance that the searchers will click on your page. Therefore, you should fill in your content the keywords that your potential customers will use to find your products. To improve your rank on the search engine, you can add keywords to four main places, which are page title, meta description, ALT tags, and a page’s body content.

  • View and Make Comments On A Discount's Timeline

    After creating a discount on Shopify, you can immediately see the timeline showing the history of its activities on the page of the discount’s settings. As you can see, the timeline displays the time and date when your discount is created or when a discount is enabled or disabled. Also, the date and time used to edit the discount are saved; however, it does not show the specific edit. Besides following the discount’s creation as well as edits, the timeline can allow you to make comments to help offer further detail about the activities associated with this discount. In this article, you will be shown how to view and make comments on a discount’s timeline on Shopify.

  • Promote Discount on Facebook

    When creating discounts on Shopify, you can help promote those discounts by directly posting them on Facebook from the Shopify admin. To take advantages of Share on Facebook, you must have your online store and it needs to be unprotected. Also, you do not need to sell on the Facebook sales channel. As you accept Share on Facebook, you can click Connect to Facebook. In addition, you can be asked to authorize the Share on the Facebook app. That means you accept that the Share on the Facebook app can directly post on your business Facebook pages or personal pages. The posted products are under your control, and of course, you can manage which accounts you will use to post them all. Promote Shopify Discount on Facebook seems like a good way to optimize your facebook marketing strategy. So let’s dig in!

  • Create Free Shipping Discount

    In the 21st century, with the development of the Industrial Revolution 4.0, has come a new era of e-Commerce. Thanks to the internet and digital solutions such as Shopify, buyers and sellers are connected through space and distance, without borders. Nevertheless, this golden opportunity requires a new price, shipping services. Having a better shipping service is synonymous with reaching more potential customers. Therefore, by creating a free shipping discount, you can attract customers to check your store and what you’ve got inside.

  • Set Image Alt Text

    You may know that if your content and the page title is matching with each other, it will increase the rank of your store in the search engine results. But in the body of your page, it may also contain pictures which the search engine cannot read that it may lower your position. Hence, you can add the alternative (alt) text in your images to help the search tools recognize your content. This text can be supportive for someone who has visual impairments as well.

  • Edit Discount

    As you might not know about, offering discounts are one of the strongest weapons to help to promote your online brand on Shopify. Discounts are a part of the marketing strategy on Shopify and all Shopify plans also include the discount codes. After you create a discount, all of its information is saved and you can edit it easily with just a few simple steps. In this article, you will be shown how to edit a discount on Shopify on Desktop, iPhone, and Android.

  • Filter Discounts

    As a merchant, you can set up and filter discount codes for your customers to let them use in your online shop or any retail location. Launching discounts are considered one of the most powerful marketing strategies for your online store. There is no limitation to the number of discounts you might want to create. All of the Shopify plans also contain discount codes. After creating different discounts, it is time to get them filtered under your requirements such as Start date, Times used, Discount type or Status. Also, each filter created can be generated for a percentage discount, a free shipping discount or a dollar value discount. In this writing, you will be shown how to filter discount on Shopify by applying easiest and simplest steps.

  • Create Buy X Get Y Discount

    Buy X Get Y discount is a traditional marketing strategy. By buying a certain number of products, customers will receive a set of other goods as special offers. Offering Buy X Get Y discounts will not only attract new customers, boost up your brand, but also help you to clear space in your store, increase sales and welcome a new collection of products.

  • Duplicate Discount

    With Shopify app available on Appstore and Google Play, you can duplicate a discount for your store’s marketing purpose.

  • Edit Abandoned Checkout Recovery Notification

    Sometimes, for some reasons, your customers may leave the cart during checkout, we call that as abandoned checkout. It’s not so good for your store. As we want to sell your products and promote customers to buy those as well, Shopify has developed a tool to send an automatic discount to customers who has abandoned checkouts via emails.

  • Export Discount Codes

    As introduced in the previous article, CSV file format is very useful in Shopify. Not only you can export or import customers’ information, but you can also export your own discount codes via CSV format.

  • Add Redirect to Shareable Link

    A shareable link can help promote your discount on different social media, landing pages or in emails. Promote a discount on Facebook is a good example. The shareable link can aid in directing the customers to the homepage of your store. However, if you want the shareable link to direct your customers to the page rather than the homepage of your store, you can insert a redirect into the shareable link. Therefore, in this article, you will be shown how to add a redirect to a shareable link on Shopify.

  • Promote Discount Using Shareable Link

    Every store owners knows that you need to promote your discounts after creating them. You can use the shareable link to help promote them on some social network, landing pages, and in emails. In fact, the shareable link can direct the customers to the homepage of your store, to a typical product page, or a specific collection. Also, the discount code that is associated with the link can automatically to the customer’s next cart, and any active carts opened. Take note that shareable link can only work for the active discounts, therefore, you have to create and then save a discount code that features collections or products you want to get linked. In case you launch multiple discounts on a product, the most recent one will apply to the shareable link. In this article, you will be shown how to promote a discount using a shareable link on Shopify on Desktop, iPhone, and Android.

  • Use Descriptive Image Filenames

    There are a number of ways to optimize your page and make it easier for the search engine to find out your content. If you use Shopify store to sell your products, the basis has currently built-in search engine optimization that your page can be found easily by the searching tools. However, you can still improve the ranking level of your content in the search results by practicing some of these methods: upgrade your online store navigation, use descriptive filenames for your images or use internal links with descriptive link text. The topic may be too long for you to follow if I included all these three things then I will focus on how to use descriptive filenames on Shopify only in this writing.

  • Hide a Page From Search Engines

    Search engines like Google collect information by crawling the internet in search of data. But, your store’s page contains a file called the robot.txt file that it can block searching tools from scanning your content. As a result, it may lower your rank in the search result as well as the effectiveness of your SEO strategy. You can also hide a page which does not have a robot.txt file by editing the <head> section in Themes. This topic relates to code that you may think that it is difficult to follow but actually, all you have to do with code is copy and paste. If you want to know the process, keep reading to discover how to hide a page from search engines on Shopify.

  • Disable Multiple Discounts

    Offering discounts are known as one of the most important marketing strategies on Shopify. In order to create a variety of active discounts, you can get those unexpired discounts disabled temporarily with just a bulk action. Disabling discounts are necessary when you have just finished your promotion plan and want to try on running another marketing strategy. In case your customers get a disabled discount code, they will be notified by an error saying that the store cannot fi out any valid discount which matches the code they enter. Hence, in this writing, you will be shown how to disable multiple discounts on Shopify.

  • Re-Enable Multiple Discounts

    If you are a merchant on any e-commerce platform, especially on Shopify, you should not ignore the discount codes. After creating new discount codes, you can filter those discounts or edit them. In this article, you will be shown how to re-enable multiple discounts on Shopify.

  • Re-Enable Disabled Discount

    If you have no idea on how to reenable again a disabled discount on Shopify, then you are in the right place. Sometimes you don’t want to delete discounts. Because after disabling the multiple discounts, you can get them enabled again. You can easily meet the requirement by following these steps below. No matter how your Shopify account is used and accessed, in this article, you will be shown how to re-enable a disabled discount on Shopify on Desktop, iPhone, and Android with details.

  • Delete Discounts

    If you are finding out how to delete discounts on Shopify, then you are in the right place. Removing used discounts on Shopify are not too complicated for any merchants to perform. You can disable discounts if you don’t want to delete them yet. No matter how you use your Shopify admin, in this writing, you will be shown how to delete discounts on Shopify on Desktop, iPhone, and Android with just a few simple steps.

  • Collect Customer Emails From Checkout

    Collecting customer emails from checkout is a useful measure to get the contact of new customers. Especially to store owners who set customer account preferences as disabled or optional. By collecting customers emails from checkout, you can save customer contacts in a list without requiring them to create accounts, give your customers more convenience.

  • Set Compare at Price For Product

    When your store has sales, you need to let customers know by setting the price compare. You can use discount codes to set the sale price for your products or do it manually by changing the price in the Pricing section of the product settings page. When you make a sale off promotion, you want your customers to see the original price then they will know that there is a discount. If you curious about this process, do not miss out this writing because I will discuss how to set a compare at price for a product on Shopify.

  • Set Compare at Price On Variant

    You may know how to set compare at price on a product on Shopify to help the customers know about your sale promotion. But there are cases that a product may have many colors or materials and you just want to discount for the item with specific characteristics. For example, you sell a T-shirt with colors ranging from yellow, red, blue to green, black and you just want to sale the yellow one then you have to setup it manually. Hence, in this writing, I will show you the steps of how to set a compare at price on a variant on Shopify.

  • Share Product

    Sharing product on social media is huge. Besides improving SEO on your store, you can use social media as an approach to the customers and promote your online shop. By opening social media accounts for your business, not only can you increase the traffic to your store but also spread out your goods to more potential consumers. There are buttons on the product pages as well as the blog posts on the online shop that the owners and their customers can use to share information on their social media. In addition, you can sell your goods on Facebook by using Facebook Sales Channel and likewise for Instagram and Pinterest.

  • Create a sale on Shopify

    In this article, I would like to introduce to you how to create a sale on Shopify. Nowadays almost any business enterprise offers discounts and gifts at least several times a year. Discount is one of the most used pricing strategies.

  • Choose Shopify SEO Experts

    Search Engine Optimization, which is also known as SEO, is the designing web content process that maximizes its visibility in the organic search results of popular search engines. As a result, it will make a helpful contribution to most businesses’ marketing strategies.

  • How to SEO Images in Shopify

    With the development of Google, Search Engine Optimization or SEO plays a more important role in the success of online stores. Especially in the competitive market as the Shopify marketplace, optimizing the search engine with multiple methods will increase the number of customers as well as boost the sales effectively. Besides, optimize the content of online shops, one of the ways to increase the effectiveness of SEO is optimizing Product Image which ensures that your Shopify stores will appear on the top of Google.

  • Adding Meta Info for SEO in Shopify

    SEO or search engine optimization is a process of getting traffic from the free and organic search results on search engines. Hence, if you want to improve the number of visitors on your site, SEO is important. SEO needs to be done step by step, and adding meta info for SEO is the first step.

  • Optimize your Shopify homepage SEO

    The homepage is the face of any online store with a detail introduction about the products and brand to boost the business. SEO plays an important role in increasing traffic and sales because of the relevance to the search query.

  • How to Optimize your Shopify Blog for SEO?

    Shopify Blog is also a content on the page that Shopify store owners can customize and update to attract more customers coming to their shops. Different from other public articles, Shopify Blog shares the writer’s thoughts and experiences so that it can easily connect to their audiences as well as customers. Especially for new online sellers, Shopify Blog will be the best choice to motivate their customers. By daily, weekly, etc consistent and quality content, the SEO also can be improved; therefore, Shopify store owners can easily attract more customers coming to their shops. Find out Best Shopify Blog Apps

  • Where to find Shopify SEO help?

    If you want to launch and sell a new product in the Shopify store market, SEO is the best choice to approach more to customers. By simple and default Shopify SEO functionality, it is easy for store owners to create more presence in the search engine.

  • Shopify Product Tags SEO

    Not so many people might want to complain about any eCommerce store that is easy to navigate and user-friendly. But as an online shop owner, you had better stay aware of how those design elements on a website can affect SEO on Shopify, followed by your store’s rankings. Let’s look straight into common problems of getting collections filtered as using Shopify product tags, which lead to duplicate content issues.

  • Automate Shopify Dropshipping

    The idea of automating Shopify dropshipping, for sure, crosses the mind of Shopify store owners. Dropshipping helps you a great deal in accomplishing the process of manufacturing products, maintaining inventory, or managing shipments. Without having to perform those tasks, you will be able to focus on other essential business activities to promote your brand.

  • Create a Popup for your Shopify store

    For the past several years, Shopify popups have been a standard for stores when they try to use the platform to grow the email list, reduce cart abandonment, deliver coupon codes, free gifts or offer customer support, among other benefits and so on. In the marketing field, people consider popups as an effective part of your Shopify marketing playbook.