How to Create a Facebook Business Page?
As you reach this blog, you might have heard at least once that: creating a Facebook Business Page is so essential!
We have to say that it’s completely true! No matter if you are sharing content, responding to customer feedback, approaching prospects, or simply informing what time your shop opens and closes on the Christmas holiday, Facebook Business Page should be one of the first things to consider in social media marketing.
Some would call it a headache; we’ll call it opportunities!
Because things keep on regularly changing with Facebook and its algorithm, you should read this A to Z guide to start your Facebook Business Page, and grow your audiences.
Your customers are waiting to follow your business on Facebook, so let’s get started!
What is a Facebook Business Page?
A Facebook Business Page is substantially similar to your personal Facebook profile, but for businesses!
Brands use their Facebook pages to promote goods and services and engage with customers through status updates, links, photos, and videos. At the same time, their customers and followers can like their page and receive the latest newsfeed updates.
By creating a Facebook Business Page, you can measure likes, engagements, and more, so that you will know your page’s effectiveness. As a matter of fact, Facebook Analytics is a powerful tool to use when you are looking to find out how well your Facebook content is resonating with your audiences.
6 benefits of a Facebook Business Page
At the time of writing this blog, Facebook has more than 2.6 billion monthly active users, making it the largest social media platform all around the world. So, creating a Facebook Business Page will allow you to achieve more surprising results than you might think.
Benefits of a Facebook Business Page include, but not limited to:
Determine your target audience
Just because 2.6 billion people actively use Facebook every month, it doesn’t mean they all want to follow your page. In fact, only a small percentage of them will proactively engage with your posts.
So, to help you dig deep into your target market and audience, the Facebook Insights feature will collect information about those who really like your business page. This information includes things like location, demographics, interests, and so on.
Based on these data, you will know whether your target market should be women between the ages of 15 and 35, or men aged 40+, for example. Once you have a thorough understanding of your target audience, you can customize your posts and updates specifically to them and plan appropriate Facebook marketing campaigns.
This is a useful way of leading your business in the right direction so that you can grow and reach more potential customers.
Increase your followers
By having an in-depth vision of the target audience, you can draw more of them to your page and increase your customer following base. This is implemented by taking advantage of your page to showcase the latest products and services, share photos of your business in action, and get feedback from your customers.
Basically, you can promote your business free of charge, and gain new followers and customers. The more “likes” and followers you get, the more likely you are to attract attention. If it doesn’t work well, try contests, giveaways, and promotions.
Bring traffic to your website
Facebook business pages are a great way to drive more traffic to your website. There are some available places on your page where you can link directly back to your website, including the “About us” and “Call to action” tabs.
Another common way is to include your website link in all of your posts if you want to. This encourages your followers to check out your web page, leading to better SEO, higher conversion rate, and sales generation.
Humanize your business
Genuine communication and social connections are essential parts of social media, and Facebook allows you to attach a name, face, and personality to your brand.
While your Facebook business page may represent your brand, it also allows you to show the human side through one-to-one conversations, on-the-spot communication, and even behind the scenes. This will eventually create richer and more “human” relationships between your business and customers.
Build brand awareness
Brand building is crucial in today’s competitive market. A Facebook Business page can get your brand out there and put your business on the map.
If your followers see you being responsive and active, chances are they will do business with you rather than a company without Facebook presence, or with a poorly run page. This is an effective way to increase awareness and turn your followers into loyal customers in the long run.
Spy on your competitors
Doing something just because your rivals are doing it isn’t a good enough reason. However, when it comes to social media, not creating a Facebook business page can cost you a lot, especially when your competitors are managing it well.
Besides, Facebook pages have an interesting new feature allowing you to spy on your competitors. You simply tap into your page’s Insights overview and then scroll to the bottom. Once you add some competitor pages, you will see something useful.
Of course, you cannot check out their sales or results from their ads, but you can know their total page likes and the engagement rate. This helps you a lot to get a big picture of your niche and industry.
8 steps to create a Facebook Business Page
Once you understand how important and valuable it is to have a Facebook Business Page, it’s time for you to learn how to implement one for your brand.
In this section, we’ll guide you through 8 simple steps to create a Facebook page. Just follow us!
Step 1: Sign up
As Facebook Business pages are created using a personal Facebook account, you will need to first log in to your Facebook account.
You can open the following URL to create a Business Page on Facebook: https://www.facebook.com/pages/create
You can also find and hit the “Create” button on the right-hand side of the blue toolbar. Then, in a drop-down list, click the first option “Page” to get started.
Step 2: Fill out your basic business information
You will see two options, including “Business or Brand,” and “Community or Public Figure.” Most for-profit brands will go with the choice of “Business or Brand.”
Next, tell Facebook the name of your business page. This should be the same as your actual brand name. Then, select a business category that best describes what your business offers. For example, your business is selling video games; you can enter “Video Game Store,” which will then show a list of related results for you to choose from.
When in doubt, you can always choose a more general category such as “E-commerce” or “Brand.”
After selecting a category, you will be asked to enter your address. You can choose to hide your address, in case you don’t want it displayed to the public. Once you’re done in this step, you’re ready to start setting up your page.
Step 3: Add your profile photo and cover photo
Next, you will need to upload your profile and cover images for your Facebook Business page. It’s vital to create a good visual first impression, so keep in mind choosing wisely. Be sure that the photos you choose align perfectly with your brand, and are easily identifiable with your business.
Firstly, you will add your profile picture. This photo will appear as an icon every time you publish in the newsfeed or comment in a post. So, using your logo is probably a safe way to go.
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An image of your face will work like a charm if you are a public figure or celebrity. And in case you’re a local business, try a well-shot picture of your signature offering. The ultimate goal is to help a potential customer or follower to recognize your brand quickly.
The idea size for your Facebook profile image is 170 x 170 pixels on desktop, and 128 x 128 pixels on mobile. Facebook will crop it into a circle, so don’t put any important details in the corners.
Once you’ve selected a great photo, click Upload a Profile Picture
Now, it’s time to upload your cover image, which is the most prominent part of your Facebook Business page. The cover photo should capture the essence of your business and convey your brand personality. The appropriate size should be 820 x 312 on desktops, and 640 x 360 pixels on smartphones.
Once you’ve chosen an appropriate image, click Upload a Cover Photo
Step 4: Choose your username and URL
This step might seem a small detail, but it’s essential to tell people where to find you on Facebook. So, click Create Page Username in the left menu to set up your vanity URL.
The length of your username can be up to 50 characters, but don’t add extra characters just because you can. It’s better to be easy to remember and easy to type. If your business name has been taken, you can consider tacking on a term related to your product or industry (@AVADAecommerce), a business-related suffix, or a location-specific term.
When you are done, tap into Create Username. A box will pop up, showing the links people can use to connect with your business on Messenger and Facebook.
Step 5: Select an appropriate template and tab
Once the basic information of your Facebook Business page is done, choose Edit Page Info or Settings.
You’ll see the Templates and Tabs feature to the left side, which allows you to customize which tabs will appear on the sidebar of your page. Templates are available for a wide range of categories, such as restaurants, shops, and service businesses.
You’re certainly allowed to customize your templates by adding or removing tabs beyond the default ones. Remember that there is no “only one” answer on what tabs you should enable, but stick to the principle of “less is more.” Too many tabs seem overwhelming to visitors, which makes your profile look incomplete if you are not using them.
Step 6: Complete your business’s key details
While you might be tempted to leave your business’s details for later, it’s necessary to fill out all of the information in your Facebook Page’s About section right from scratch.
Selecting Edit Page Info again, you can share all the necessary information about your business.
- Description. This section can be a maximum of 255 characters, including just a couple of sentences. You don’t need to get too elaborate here!
- Categories. Adding a correct category helps Facebook show your business to the right people at the time, so chances are your business will reach a more engaged audience.
- Contact. Add all the contact information you want to make public, such as your website, phone number, and email.
- Hours. Enter specific hours when your business opens and closes. This piece of information will appear in search results.
- Location. If you have a physical office or storefront, make sure to mark it correctly on the map. You should also add details about your service area, for instance, which neighborhoods you deliver to.
Click Save Changes under each section when you’ve finished.
Step 7: Add a call-to-action button
After you’ve input all of your essential information into your Facebook Business page, you’ll want to add a call-to-action button, which will appear in the top right-hand of your page under your cover photo.
Among different choices, you should choose the one that best suits your business. For instance, a skincare business would likely use the “Contact you,” or “Shop” option.
Step 8: Add collaborators to your page
If you plan to share your Facebook marketing duties with your team, you’ll want to grant access for various roles and folks. To add collaborators to your business page, go to your page settings and choose the Page Roles section.
Here are some roles you can choose from:
- Admin - have complete access to everything (you’re an admin by default).
- Editor - can edit the page, post as the page, see which admin posts or comments, send messages, create Facebook ads, and view insights.
- Moderator - can respond and delete comments, send messages, create ads, see which admin posts or comments, and view insights.
- Advertiser - can create ads, see which admin posts or comments, and view insights.
- Analyst - can view Facebook page insights and see which admin posts or comments.
10 tips to promote your Facebook Business Page
While learning how to create a Facebook Business Page is quite simple, it can be a challenge to build up your page optimally and manage it on an ongoing basis. So, in this part, we’ll show you 10 small but powerful tips to promote your Facebook Business Page.
1. Pin important posts to the top
Pinning a post on your Facebook Business page allows visitors to see the most important thing at the top of your page before they even start scrolling. The pinned post typically puts your content in the spotlight and results in higher engagement rates.
To pin a post, you simply click the arrow in the upper-right corner of the post and choose Pin to Top from the drop-down menu.
Following are some common types of posts you might want to stick to the top:
- Your top content. If you have put a lot of time and effort into creating one piece of awesome content such as a blog post or e-book, don’t hesitate to give it some extra love with a pinned post.
- Time-sensitive posts. You should promote contests, giveaways, or upcoming events.
- Partnership announcement with other companies. A pinned post to promote your partners and spotlight collaborative content can be especially useful if you’ve managed to get a high-profile guest to work together.
You can also consider pinning a welcome/ about the video, seasonal promotion, urgent updates, new products, and much more. Keep in mind that pinned posts are mostly time-sensitive, so once the season, promotion, or event has ended, it’s best to unpin them, so your page will look updated.
2. Consider Facebook’s response time & instant replies
It’s a good way to give your followers and target audiences an idea of when to expect a response from your organization or business. You can choose to Automatically show your average response time for messages in the Settings section. If your business responds to 90% of messages within 5 minutes, a green “very responsive” will be displayed on your Business page.
Furthermore, by clicking Use Instant Replies, you can have an automated reply that goes to all users messaging you on your Business page for the first time. You can customize a message of 250 characters, which is automatically sent to users before you send a personalized response.
3. Provide interesting and valuable content
Content is king! You might have heard this many times before, and it is true to a certain extent. The Facebook Business page is best done by connecting with your audience through compelling, valuable, relevant, and helpful content.
To do that, you first need to define your niche and value proposition. If you don’t address topics targeted to your prospects, you are likely to attract the “wrong” people, and here goes the wrong content.
To help you brainstorm ideas and fill up your content calendar, let’s have a quick look at some types of Facebook content that typically drive engagement.
- Photos. As a rule of thumb, Facebook prefers photo-based posts to text ones or links that drive users off-site.
- Videos. Video content is undoubtedly the most-shared and most viral across social media platforms. If possible, you can brainstorm potential ideas for Live videos that send notifications to your followers and encourage them to engage.
- Question-based posts. Captions focused on questions work as a natural call-and-response for your followers. Don’t shy away from an opportunity to let your followers participate in a friendly debate with you.
- Facebook stories. Stories-based content is a fun way to urge followers to see your business’s day-to-day happenings or behind the scenes without worrying about spamming their feeds.
The higher the quality of your content, the more likely it is to get noticed and shared. When your followers feel interested in your content, they will share it for free. For more content promoting tips, check out some of our blogs:
- 10 Advanced Content Promotion Strategies to Drive More Traffic
- The 5 W’s & the H in Content Marketing
- The Secrets of Profitable E-commerce Content Marketing
4. Interact with other businesses
Facebook, after all, is a social network, it’s an excellent idea to connect with other businesses that are relevant to your business. If you link other businesses to your posts for cross-promotional marketing, they will be more willing to link to or share yours.
For instance, you could interact with other shops in the same area, which could provide additional value for your followers without directly competing with your business. Think of it as an online version of your local chamber of commerce or business improvement association.
5. Run contests and giveaways
Another way to promote your Facebook Business page is to offer something of value in the form of contests and giveaways. The more attractive the deal or incentive, the more likely it is to generate “likes” and “shares.”
- You might require one or more of the following:
- Share a post
- Tag a friend
- Like your business’s Facebook page
- Like the business page of your partner for the contest
Make sure that your contest and giveaway post includes all of the necessary information, including:
- What the prize is
- Who can participate
- How to take part in the contest/ giveaway
- Duration of the contest/ giveaway
- Method of winner selection
- Date of winner announcement
It will help you a lot if you follow the Facebook Contest Rules to ensure that your promotion doesn’t violate any legal requirements.
6. Take advantage of influencer marketing
If you really want to make a breakthrough, you should make use of influencer marketing on Facebook, which can expose your business to a border audience. Unlike the above tactics, this one usually is not cost-free. However, if done correctly, it is worth a lot.
So, to start, you should make a list of major accounts in your niche business. For example, if you sell homemade food, you will want to find large accounts from master chefs or food reviewers.
7. Engage with followers
A great way to get more likes and followers to your Facebook Business page is to interact and boost engagement with those following you or commenting on your posts. When done with a personal touch, it will become amazingly effective.
You can learn this tip from Chipotle Mexican Grill, which is an American fast-casual restaurant chain. Instead of using automatic comment reply, Chipotle marketing strategies circle follower engagement. You might be surprised to know that Chipotle responds to 83% of all their Facebook posts, and this proportion climbs up to 90% on Twitter.
Chipotle interacts with followers on Facebook Chipotle truly understands that each follower is an individual with a particular personality behind, and tries to respond in a friendly and interactive way.
8. Link to your Facebook page from other sources
Backlinks play an integral part in increasing the credibility of your Facebook Business Page, and improving your search engine ranking. They also help direct new potential customers to your page.
Hence, include a link to your Facebook page at the bottom of your website, blog post, email signature, and much more if appropriate. In case you collaborate with other companies or bloggers, get them to do the same.
9. Learn from Facebook Insights
The more information about your audience you get, the more high-quality content you can create to satisfy their needs. Facebook Insights makes it quick and straightforward to gather data about how your followers are interacting with your page and content you share. You just need to click Insights in the top menu of your Facebook Business page.
Insights give you valuable information about your page’s overall performance, including audience demographics and engagement. You’ll also see how many reactions and comments are gained from specific posts, which will help you a lot in planning future content.
10. Share customer feedback
Customers are your business’s lifeblood, so share their thoughts with others. This is a brilliant way to curate positive comments and social proof. Likewise, customer feedback automatically populates on your page and shows what your customers love about your business.
Keep in mind that Facebook ratings actually appear within both Facebook and Google searches. Hence, having good feedback on display may make you stand out from the competition when prospects are looking you up.
The bottom line
Creating a Facebook Business page from scratch requires your time and effort, but it will pay dividends over time. With 8 steps and 10 tips outlined above, you have everything you need to get started on Facebook as a business.
We want to hear from you, though. Have you faced any challenges in building your Facebook Business page? Or any success stories? Please let us know in the comment box below!