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Why most people do Eblast wrong? What to Do About It

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Eblast or email cast is the process of sending emails to a large number of subscribers in your mail list. They work extremely well in helping businesses increase sales. Meanwhile, the blogger uses it as a way to increase traffic for his website.

For some reason, many people assume that Eblast is obsolete. Some people do not understand it well but take advantage of it in the wrong way, which causes the results not as expected.

In this article, AVADA will show you Why Most People Do Eblast Wrong and What to Do About It.

What Exactly is Eblast?

What Exactly is Eblast?
What Exactly is Eblast?


An email blast is a message sent by email to part or all of the people in one or more of your email lists. These emails target most of the people on the mailing list. So email blast campaigns have a very high reach rate.

An email blast is also known as broadcast email, mass emails, bulk email, e-blast, or email campaign. An email blast is often used to send promotional content and newsletters.

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If you want to inform all of your subscribers about special offers, an email blast is the most reliable and effective communication form.

Pros and Cons of Eblast


  • Instant Urgency: Urgency motivates customers to act. Eblast, when sent, will immediately appear in front of your clients. This leads to respond immediately or may be useful for your marketing strategy analysis.

  • Fast Turnaround: Since Eblast is usually shorter than most email marketing campaigns, it doesn’t take long to create it. This allows you to spend time focusing on other issues.

  • Cost-Effective: Eblast brings a high ROI (return on investment). It’s incredibly cheap to generate conversions and high clickthrough rates.

  • Fast Way to Introduce New Properties: Eblast is one of the best methods to help you advertise a wide range of new products. It brings the products of the launch to many customers at the fastest speed.

  • Get Customers Interested in You: Besides helping promote new products or services, Eblast is also great for getting customers to know you and your store.


  • Unsegmented: Blast emails often use the entire mailing list without segmenting it. Usually, your email subscribers have very different personalities. Therefore, they may be interested in different products or services.

  • No target: The emails in the email blast campaign send the same message to everyone without considering the user’s needs, interests, and interactions. That leads to users often unsubscribe from your mailing list after receiving such unwanted emails.

  • No personalization: We all enjoy reading a message that mentions us personally. Messages in an email blast that don’t do this well are often marked as spam by recipients.

  • No Expectations: Unlike action-based emails, an email blast is sent unexpectedly. Therefore, the email will bring a natural response of resistance from the recipient.

Unlike 10 or 15 years ago, there are many new marketing methods today, such as social networks, PPC advertising networks, etc. However, all of the above leads to one question: will email blast die? The answer is NO.

Email is still the most trusted form of communication in the world. With the development of new technology, there will be better ways to run an email blast campaign with high results.

We will show you how to do an Eblast properly in the following section.

What’s the Difference Between Newsletter and Eblast?

Many people often confuse Eblast and Newsletter because they are all sent to customers in the form of an email. However, there is a definite difference between these two communication methods that you can distinguish:

Newsletters are regular emails sent to your mailing list. They are structured and operate according to a predetermined schedule. The content in the Newsletter is mainly about the news or events that you need to share. Or else, Newsletter could also be a combination of content you want your customers to know and content that customers want.

Newsletter example
Newsletter example

Eblasts are occasional emails, which means they won’t be sent on any regular schedule. The Eblast can be segmented depending on its content. In particular, Eblast is often urgent, as mentioned above, by using a single and clear call from the sender. For example, “Donate now!” “Sign the petition!” or “Register today!”.

How to Have an Effective Eblast

Have a Clear Message

A clear and concise message is a key factor in creating a great blast. Make sure that when your customers receive an email, they will know the newsletter’s intent and the meaning of the message. An Eblast without a purpose will make the reader feel like a spam email and less likely to act.

Keep messages clear
Keep messages clear

Be Scannable

A scannable Eblast means it should have an effective subject line and a compelling subheading.

The Eblast title is the first thing the reader sees. Hence, it’s essential to have an eye-catching and catchy Eblast title. Customers tend not to want to read more without this.

Subheadings are also very important. Many people don’t have time to read the entire Eblast, or they don’t like it. Therefore, the subheadings will help them understand the Eblast synopsis as quickly as possible. Thus, intelligently using subheadings and organizing relevant information in the email body will help you pass the information on to readers.

Avoid Spammy Language

It can’t be denied that every marketer wants to avoid spammers’ tactics and the language they use. Therefore, stop using phrases like “urgent news” or “special offer” to avoid being considered a spam email.

Avoid spam language
Avoid spam language

Include Call to Action

As mentioned above, the best Eblast has a purpose. So whether you want to announce an upcoming event or promote a sale, a call to action is a must in your every email. An compelling call to action will motivate your reader to take action quickly.

Balance Text and Images

An email blast is always characterized by brevity. However, you want your Eblast to be fully informed. The solution here is to keep the copy short and to the point. Besides, include links to your website’s sections where you fully display pertinent information such as company brand stories or team members profiles.

If you balance images and text evenly, your Eblast will look eye-catching and make customers want to read it more. Therefore, be sure to pay attention to the design to make it visually appealing but not overly so that it doesn’t look cluttered.

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This article has given you a closer look at Eblast. You can understand what exactly it is and how to create an Eblast effectively.

However, Marketing can sometimes feel like a number game, so sometimes you may want to send an email blast. But even if you can get a small percentage of your mailing list, it will only yield short-term results. If you want to make a lasting impression of your brand on consumers’ minds, you may want to learn about Growth Marketing.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.