Attraction Marketing: Definition, Guide and Strategies
Running a business in the digital age is considered to be a unique and challenging endeavor. I understand that. Also, in so many businesses nowadays, inbound marketing is one of the largest challenges as even the biggest companies can struggle to drive warm leads and traffic to their website. It is difficult, but not impossible. And if you are currently an online business builder, then you might come across the term Attraction Marketing but you might not know what it is.
So, in this article today, I will explain exactly what Attraction Marketing is as well as the way to get more leads using attraction marketing and some tips to attract more buyers, customers, and clients by using this method.
Table of contents
- What is attraction marketing?
- Understand the workflow of attraction marketing
- How to get more leads using attraction marketing?
- Attraction marketing strategies and tips
What is attraction marketing?
Attraction marketing is a common method when you structure your content and your marketing in order to help you develop an audience and grow your business. This method is inspired by the Law of Attraction as it requires every business owners to structure their marketing strategy in a way that aligns with the philosophy of this law of attraction.
The concepts of attraction marketing as a marketing strategy that will help you set your brand apart, clearly determine your target markets’ wants and needs, so that you will be able to serve them better than the competition. Exactly speaking, attraction marketing is about value as you should focus on offering value to help your customers solve their problems when you prepare the work for your attraction marketing.
Understand the workflow of attraction marketing
If you are wondering about the workflow of attraction marketing, then we have represented below:
Let me help you to understand clearer by giving you some examples:
The first comes from HubSpot when its marketing platform offers its users with a volume of informative and educative content on inbound marketing. What is more, there is also an arsenal of tools for email marketing, CRM, selling among many others provided on HubSpot too.
Hubspot notices that users might not purchase something from the very first time when they visit the website. However, they will find HubSpot’s content familiar through time. Then, when the moment that time comes to a customer purchase a tool for marketing, they will think of HubSpot as it has already offered them with value. This case is somewhat the essence of attraction marketing. When customers, by nature, really expect to experience and know the way something works, tastes or performs before making the purchase decision as well as how much value it yields for the money spent.
Let’s look at another instance when Home Depot is famous for being a home supply company in the US. In order to enhance its engagement quality with homemakers and make them purchase or stay loyal more to the brand, then Home Depot decides to hold weekly classes with a view to instruct the way to utilize equipment or how to lay a tile on a small surface, and many more. For those customers who attend these classes, they incline to buy more stuff from the store immediately so that they can test out what they have learned. This case is somewhat the trigger mechanism of an attraction marketing strategy.
How to get more leads using attraction marketing?
Spread knowledge about your brand
The fundamental first step to Attraction Marketing is about spreading knowledge about your brand. It is branding you, not your company, because people join people, not companies and unique things about you, not your product, service, or offer because there are thousands of marketers trying to sell the same product as you do. So, branding you is how you become outstanding from the crowd.
What is more, people buy products from the people they know, like, and trust, so if you are able to become the leader in your prospect’s eyes, and they feel you can get them where they want to go they will join you. Plus, companies might come and go, but you are the one to stay. And if you choose to brand the company all the time, you will be more likely to lose customers because they might also find another leader to work with or some other reasons else.
Determine your target audiences
The next step is about defining your target audience. In order to do this, you must consider who would be the best fit for the products and services that you are providing for. Also, think about these potential customers that will benefit the most from your goods and services. You can start by considering your demographic regarding their interests, age group, gender, nationality, etc. After determining those criteria, then you can now narrow down your target audience.
As a result, you can now start narrowing down the best information and create content, which you think is the most relevant to this group of people. All the attraction marketing efforts always start here as the more research you take, the easier your marketing efforts will be down the road.
Create valuable content for your audiences
Think carefully in this step as you will have to create your content as well as the message you want to deliver in order to attract your target audience. It is about creating headlines that will appeal to their attention and give them questions and concerns. For example, the “how to” blog post would be one of the easiest ways to catch the attention of your audience as it is a straightforward way to grab their attention.
If you are deciding to be successful online, then you must have to create a steady flow of valuable content for your target market. The content can be in the form of videos, Facebook posts, blog posts, Instagram pics or stories. This can be a free PDF download, how-to infographics, cheat-sheets, audios, interviews or anything. Ideally, it is about education or entertainment and providing them solutions to problems that your customers have.
Choose the right marketing channels
Now, you need to choose the right media for your marketing campaign if you want to choose one that makes it easy to communicate with your audience and prospects. It can be the form of a blog post, a podcast, or other social media platforms if you regularly use them. Is it Instagram? Facebook? Or maybe LinkedIn? So, what is yours?
Take action and engage with audiences
Finally, it is time to start taking action and engaging with your audiences. As you have now attracted the right audience with an engaging story and an awesome freebie, so it is time to work on keeping them around by implementing your attraction marketing techniques and campaign. Just remember that you never focus on selling only, care about your potential customers, and offering them exactly what they are looking for. Your new customers and clients were appealed to a person and a story, not a business. So, if you keep conversations with them alive, they will also invest their interest in your company alive.
Attraction marketing strategies and tips
Advertise on social media
I have to admit that the top results that show up in search engines today are from social media content. When you choose to advertise your brand on social media, it is crucial to pick a target demographic.
Also, you should make sure that you have an attractive social media page to your customers when you utilize attraction marketing so you can remain the visuals of the individuals behind the company, videos, and graphics.
What is more, try to appeal to buyers by making products pleasing and enticing as it is the point behind attraction marketing. There is a method is about hosting competitions or giveaways for customers to actualize these tips. As a result, the customers will be appealed to your page, which enables them to preview the products or services being sold. So, think about what you want to do to make the customer want to come to your page or pages and start this plan.
Don’t just rely on a sales pitch
The fact is that people enjoy buying things, but they hate being sold to. This might seem counterproductive, but this is also why attraction marketing is not like other marketing strategies.
So, don’t just rely on a sales pitch to sell something, you should also care about other ways to attract customers to the company and product. In order to appeal to customers in this way, there has to be some give before there is take. One method that should be utilized is literally giving something to the viewer including the valuable information, a sample product, a consultation or the how-to-guide articles, whatever method that the customer can benefit from the company.
For example, you can host a Karate Club at a local school. In these courses, the kids will be taught the basics of karate, as well as having fun, and the parents can see how well the kids are enjoying it. On the last day of the karate club, you can hold at the dojo itself, or create a demonstration of what the kids have learned, or just a pizza party. In case the kids want to keep taking courses, the parents can sign their kids up without needing the sales pitch, which is a win-win for everyone.
Focus more on what the company can do for potential clients
In some cases, it is acceptable to show out all the accomplishments of the business. Nevertheless, it is not helpful if you try to attract new customers by doing this way. So, it is recommended for you to focus more on what the company can do for the potential client instead.
Specifically, you should try to include statistics and data that pertains specifically to the client or their industry so that the product or service being sold will become more attractive than the competition, those who are bragging about their own accomplishments and achievements.
After the potential client can see what they can benefit from company’s product or service, it would then be appropriate to display the achievements of the company as a tool to support your claims. However, you should put these proofs as references in an academic paper; which is utilized to support the claims made but is not depended too much.
Get found and be seen
Your brand story is designed to set up the foundation for who you are and what you do. So if things are done right, then it would be the thing that your customers admire as they meander through your sales funnel. Obviously, all the magnificent story branding will be for naught without a quality website and some killer SEO as well. As a result, you should shore up your website and come out to be seen.
The tips lie in your internet presence as well as the way it has effected your attraction marketing campaigns. You should choose the gateway to your brand story and to your attraction marketing through your website, which can be your most valuable sales asset. The most important thing lies in what puts you on a level playing field with your competition through the necessary exposure of the Internet as well.
Become the thought leader in your industry
One of the most effective parts of attraction marketing for your business is when you become the thought leader in your industry. At that time, customers and even the industry leaders will come to your brand to ask for solutions in their problems solving as you can make them more aware of the issues they face.
Although leadership is the one who not just only simply has quality content, that person should also make that content relevant to your target audience. It all needs to deal with the entire suite of broadcasting your brand, who you are, and what you know about your industry as well as the solutions available across many different avenues.
Moreover, thought leadership is what will help you set yourself up on a higher plane than the rest of your competition by demonstrating what you already know and conveying it in a way that attracts people to you.
On the whole, each of the above strategies, tips and instructions depend on the others to truly make an attraction marketing campaign effective. The faster you can find out the above for your specific business, the faster you will be successful in making money. And if things are done right, attraction marketing can be a key factor that magnifies the lead generation and conversion rate of a business.
So, that wraps my article today about Attraction Marketing: Definition, Guide and Strategies. I really hope that you can find it effective in helping you with your business. Also, with this information in mind for attraction marketing, I really expect your company will begin to see an increase in leads and conversions. If there is any question, please contact us. We are always willing to help your business reach new heights.