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Email Customers Link to their Abandoned Checkout Manually on Shopify

Last updated: June 01, 2024
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology

Sam

Author

Daniel

Researcher

Every now and then, while shopping on a website, a customer may be distracted by something else that they forget to complete the checkout after adding products to their cart. And when their contact information is provided but the customer doesn’t complete the order, the result is that their cart is stored as an abandoned checkout.

At this time, it’s only for the Online Store that has abandoned checkout recovery while abandoned checkouts on Shopify POS or third-party sales channels will not receive a checkout recovery email. So, if you are using Shopify POS or third-party sales channel and you want to send them an abandoned checkout notification, the first thing you need to have is their email address provided before they abandon the checkout. If a customer doesn’t enter their email address, then you can’t send them the notification. However, if they do, and you get their email address, you can email a customer a link to their abandoned checkout manually. This will help you a lot in increasing your number of orders and maximize revenue.

And here are some simple steps that I have prepared for you on how to email a customer a link to their abandoned checkout manually. Scroll down for more detail.

Tip: You can keep customers from abandoning their carts by using discount codes, exit offer, and security badges.

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By manually sending a customer a link to their abandoned cart via email, the customer will be notified of what they had missed that they can choose to complete their checkout if they want to. Tip: If the line items in the abandoned checkout total $0, automatic recovery emails aren’t sent to customers.

Step 1: Go to Abandoned checkouts

In your Shopify admin, you go to Orders. For the next, click on the section called Abandoned checkouts

To Email customer a link to their abandoned checkout manually

Step 2: Choose number of checkout

From Abandoned checkouts, select the number of the check out that you want to recover

To Email customer a link to their abandoned checkout manually

Step 3: Select Send a cart recovery email

After selecting exactly the number of checkouts, click Send a cart recovery email.

To Email customer a link to their abandoned checkout manually

Tip: You can copy paste the cart recovery link into an email if you want to send a completely customized email yourself.

Step 4: Optional

In this step, you can enter a custom message and click the box beside each email address you want to send a copy to.

To Email customer a link to their abandoned checkout manually

Step 5: Click Review email

After finishing those steps above, click on the button Review email

To Email customer a link to their abandoned checkout manually

Step 6: Click Send notification

If you have already reviewed your email, then click Send notification. In case you want to make any changes, click Back.

To Email customer a link to their abandoned checkout manually

The Recovery status on the Abandoned checkout page will only turn into recovered if the customer completes their order using that link.

If you have to deal with a large number of abandoned checkouts, then automatically sending an email to your customers can be your lifesaver. Each email includes a link to the customer’s abandoned cart, which can aid them in completing their checkout if they fancy. You can edit the email template by inserting a logo or modifying the color scheme.

However, you should learn that there are some noticeable instances. Firstly, if a potential customer makes more than one abandoned checkout in a row, then they will receive only one email. Secondly, they will not receive the email if:

  • A potential customer makes more than one abandoned checkouts and then successfully place an order before the recovery email was sent.
  • An error arises during the payment process.
  • Your store’s activity does not include the order’s delivery directly to the customer’s address.
  • You give your customers an option to insert a phone number rather than an email address at checkout, and the customer enters a phone number.
  • No items in the checkout are ready for shopping, for instance sold out or out of inventory.
  • If all your items are available, and the customer does not go to the shipping page to include a shipping fee or your store offers free shipping.
  • If you have customized your store to send recovery emails automatically, then the Abandoned checkouts page will include tooltips revealing the reason why the delivery of recovery emails fails.

Follow the steps below to email a customer a link to their abandoned checkout automatically:

Step 1: In your Shopify admin, go to the Settings section, then click Checkout.

Automatically

Step 2. Review Automatically send abandoned checkout emails from the Abandoned checkouts area.

Step 3. Below Send to, select the customers to whom you want to send a checkout recovery email. They could be anyone or email subscribers who give up a checkout.

Automatically

Step 4. Below Send after, pick the number of hours that Shopify should wait before delivering the abandoned checkout email:

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Step 5. Tap on Save.

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You can examine each abandoned order email’s status by proceeding to Orders and then tapping on Abandoned checkouts. Under the Email status column, you can notice the status of each recovery email. Likewise, under Recovery status, you can see the status of the abandoned checkout.

After the delivery of an email, the checkout will show as recovered as long as the shopper taps on the recovery link and finishes the checkout. If a customer completes their order by going back to your online store instead of using the checkout recovery link, then it will not show as recovered. Remember that offering them a discount is an outstanding tactic to persuade customers to complete their orders at checkout.

Using Shopify App

In addition to three useful ways mentioned above, some of Shopify apps can help you figure out how to set up abandoned checkout recovery emails.

Jilt

Jilt

By activating Jilt, you can boost your sales with automated emails to rescue abandoned carts, bring in new customers, require a product review, or a custom automation. Not only that, in only several minutes, you can plan and initiate your first campaign with our simple setup and easy-to-use visual email designer. Therefore, it is unnecessary to hire a developer. What’s more, the fantastic app can play a role in evaluating the detailed marketing results and engagement parameters, such as order conversion rate and revenue per email sent.

Abandoned Cart Recovery Email by Care cart

Abandon App

Abandoned Cart Recovery Email by Care cart aims to save every abandoned checkout. You can import any kind of email design to make the email sending process in a beautiful and personal way. It offers up to five email templates, you can set different templates depending on the country. You can also customize other features to your templates. Not only that, it has completely customizable conditions for abandoned checkouts - time delay in days or hours. And there are many more outstanding features of this brilliant app that you can discover when you download and install it. Especially, you will be more impressed with the app when you select Advanced plans.

Abandon Aid

Abandon Aid

Abandon Aid will become your time-saver and money-saver. A prompt customized email to potential customers is a magical tactic to save orders. One of Abandon Aid’s outstanding features is that it offers infinite emails for every online store. It also concentrates on retrieving orders most simply and effectively. You do not have to deal with complicated configuration or campaigns. For the last month of orders, recovery statistics are ready. It is very smart with real-time order evaluation technology.

How to make a good abandoned cart email?

Essential ingredients

It is super easy to make abandoned cart emails but to create good ones, several things that you would need to take into account.

A reminder of what they’ve abandoned

Your shoppers may choose that they want to place an order after some time. A few hours after their abandoned checkout, a reminder email that they will receive can activate and they will notice your products that they intended to buy from the beginning.

The most simple way to convert “almost” customers into buyers is to save their cart or show the items that they have had an intention to buy and deliver the saved cart to them.

Let’s see what Gogistyle do to persuade reluctant customers.

A reminder of what they’ve abandoned

This simple but powerful email will show the item that your shoppers miss out on and the link to easily return to their cart, without customers having to go to the registration page from scratch.

Great copy

In addition to being a reminder of what they have abandoned, a must-have feature of a good abandoned cart email is great copy.

Let’s regard abandoned cart emails as a premium marketing opportunity. You will do everything to create captivating marketing materials, and you should endeavor to do that constantly. Also, due to the goal of an abandoned cart email, it would be a more delightful email than what you used to use.

To communicate with your potential customers, you can create great copy. Effective copy motivates, supports, and persuades your audience to engage with your business. Eventually, they can pick you over your rivals. Without a great copy, you might lose a large number of potential customers. Overall, a well-written copy is the most powerful tool in increasing sales. To write a damn good copy, the copywriter would have to know your business and your customers so well.

Note that there should be a sense of urgency when creating a good copy. If your customers want to possess your products, then they should buy instantaneously. For instance, you can add “Limited edition-Selling out fast” in the email. Your shoppers might be worried that their preferred items might sell out soon. It can drive its customers to order promptly. Business owners should learn to utilize scarcity, which is a convincing subjective sales trigger.

Advanced tips

Offer a discount

A majority of shoppers abandon their carts since they can not afford the price (normally plus the customs and shipping fee). For this reason, the easiest way to regain customers is to offer them a discount code.

Discounts are super easy to produce. Based on the amount from their cart, you can decide on which kind of discount code, such as 10%, 20% or 50% discount, and then put it in the abandoned cart email.

HTML

HTML or HyperText Markup Language-the standard markup language for documents designed to be presented in a web browser is a great tool to make some captivating visuals. The importance of generating good-looking themes for charming websites and great product photography is undeniable. You can entice your users with great visuals so that they keep coming back to your site.

Nevertheless, the use of HTML is optional since it is not an essential element of an email. If the creation of glorious visuals is a burden to you, do not freak out and, alternatively concentrate on producing great copy.

Reserve the items in the cart

As mentioned above, taking advantage of the scarcity effect is crucial so that your customers are more likely to place an order. Reserving the items in the cart is a surprisingly great way to do that. You may urge your customers to go through checkout if you make sure that you can keep the products for them for a definite but limited period.

Customers recognize that small size business lacking super-advanced supply chains generally sell out of favorite items. If they learn that you keep the items for them, then it may motivate them to place an order.

Note that you should only attempt the reserve the cart strategy as long as you have an abundant inventory, and the opportunity cost of holding the items is not too high.

One final email

One email combines almost everything we have mentioned so far. The first measure taken by a considerate shop is to offer the customers is a 10% discount code.

The next thing the shop does is to inform the customers that it will reserve their purchasing cart for a week and sends them the link to direct the customers straight to the abandoned cart.

Besides, it provides them a phone number and an email address to help them out in case they need anything. Eventually, it will demonstrate that it cares so much to explore the reason behind the incompletion of their order at checkout.

Conclusion

Briefly, a checkout recovery email is necessary for you to convert more orders and maximize the revenue. In the instructions above, I have added some important tips that you can use as well as some illustration pictures for you to easily imagine how to do. I hope my writing has somehow cleared up your confusion regarding how to email a customer a link to their abandoned checkout manually.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.

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