10+ Best Influencer Marketing Strategies to Grow Business in 2021
Influencer marketing is becoming one of the most popular methods for companies to attract customers.
Working with an influencer is similar to having a mutual friend who connects you and your company with your target audience and allows you to increase traffic to your website, raise brand awareness, create more leads, and increase sales revenue.
However, influencer marketing goes beyond having influencers write a guest blog post you wrote or feature your product on their Instagram account.
An effective influencer marketing campaign is a well-thought-out inbound marketing strategy that covers several platforms.
In this article, I will share with you everything you need to know about influencer marketing, as well as what strategies you can implement to help you break through the noise of today’s crowded market, be heard, and be seen
Table of Content
- Who are influencers?
- What is influencer marketing?
- What are the benefits of influencer marketing strategies?
- Best influencer marketing strategies to promote your business
- Define your target audiences
- Determine your objectives
- Find suitable influencers
- Strategize with your chosen influencers
- Do a content audit
- Make a content strategy
- Stay updated with important issues in your niche
- Work with your influeners to generate quality content
- Distribute your content on your influencer’s platform
- Measure the results of your influencer marketing campaign
- Final words
Who are influencers?
Influencers are individuals who can interact with an audience, create expectations and behavior in them, and influence personal beliefs, views, and preferences.
This effect is possible because influencers are individuals who are relevant within particular segments.
What creates influence at this stage is the influencers’ previous audience-building work. In other words, those individuals have been studying for some time how to interact with a particular community, and they know how to influence the belief of that community.
Influencers can use this to provide a relevant voice to indicate or recommend something to their audience.
For example, Gary V is considered a trusted source of information when it comes to entrepreneurship.
What is influencer marketing?
Influencer marketing is the practice of promoting products via influencers. In particular, a company works with an influencer to rely on their influence to encourage something; it may be a product, a service, or a marketing campaign. The first form of influencer marketing is celebrity endorsements.
However, in today’s digital world, social content creators with niche audiences will often provide more value to brands.
These individuals have devoted and active social media followings. They are referred to as “social media influencers.”
Influencer marketing is used by more than two-thirds of North American retailers. Also, almost half of digital marketers in the United States and the United Kingdom spend at least 10% of their brand engagement budget on influencer marketing.
In 2019, almost two-thirds of marketers raised their influencer marketing budgets. If you’re still not persuaded that influencer marketing will produce real business results?
According to a poll, 34% of regular Instagram users in the United States purchased something because a blogger or influencer suggested it.
What are the benefits of influencer marketing strategies?
Now that you’ve understood what influencer marketing is, let’s go through the reasons why this form of marketing is so beneficial for businesses.
Any brand can do influencer marketing
When it comes to influencer marketing, there are no boundaries. Companies in various industries have markets, and there will always be an influencer capable of generating influence and consumption desire. It’s about finding the right person to represent your business.
Even when addressing a small audience, it is popular for smaller brands to establish their strategies with less famous but powerful people.
There is competition at any level, and influencer marketing is applicable to any business.
Influencer marketing is highly targeted
Influencers have already created a following before being chosen as a brand’s spokesperson or ambassador.
As a result, businesses only hire anyone influential in the same industry in which they operate. It enables more accurate investment with a higher probability of success.
Influencers have complete freedom to recommend goods and services because they already have a strong connection with their audience.
When brands hire an influencer to represent them, they’re looking for someone who can encourage their audience’s desired actions.
These actions can include making a purchase, visiting a website, or being a social media page follower.
Regardless of the target, the influencer can direct their audience to the desired actions.
Influencer marketing boosts brand recognition
Have you ever wondered how many people are your potential customers but are unaware of your brand?
One of the influencers’ advantages is they can introduce your brand to the niche they operate in.
When we discuss what influencer marketing is and what its advantages are, one of the key benefits is increased brand recognition.
While audience loyalty is critical, expanding your consumer base is also beneficial. According to a survey, 49 percent of people purchase based on recommendations from influencers.
As a result, if they are more likely to buy when exposed to brands by influencers, this approach has a strong potential for increasing brand recognition.
Influencer marketing boosts brand credibility.
If people buy what an influencer recommends, that means the influencer is extremely trustworthy.
Customers are constantly on the lookout for good partnerships with trustworthy brands, making reviews even more valuable.
If the public believes what influencers say, they must be regarded as individuals who represent the brand’s name.
Credibility is important in all facets of our lives, including our shopping habits. When it comes to finding an influencer, it is important to know if they are trustworthy.
If the customers trust the influencer, they will trust the brand they recommend.
Influencer marketing brings good ROI
Marketing budgets are not always abundant, so it is important to understand how to spend them effectively.
Marketers always consider the financial problem, and the good news is that this approach works!
Influencer Marketing Hub provides data on the ROI of influencer marketing: for every dollar invested, there is a $5 return.
It is worth investing in this strategy because the costs are low compared to the ROI earned.
Best influencer marketing strategies to promote your business
Define Your Target Audience
To be effective and successful with influencer marketing, you need first to understand whom you are attempting to influence.
It is beneficial to be precise. The more narrowly you identify your target group, the easier it is to find related influencers.
When you wrote your business plan, you should have discovered this for your company. Even if you haven’t formally identified your target audience, you will be familiar with the types of people who usually purchase your product.
The worst kind of target is to try to target everybody. Even suppliers of daily commodities, such as bread and toilet paper, seek to distinguish their marketing.
That is why they build ranges, each focused on a particular niche, such as a range aimed at people who value quality versus a range aimed at those on a tight budget.
Determine your objectives
Before you can develop an influencer marketing plan, you need to decide your goals. Your goal could be as simple as increasing the number of visitors to your website and having them sign up for a newsletter.
Alternatively, you might use influencer marketing with the aim of increasing sales of a specific product by a specific amount.
It is difficult to determine whether a campaign is successful or not if no objectives have been established.
The calculation of your ROI at the end of the campaign is based on how well you did in relation to your initial goal.
Find suitable influencers
The ultimate goal of influencer marketing is to expand the scope of content relevant to a company’s product or service.
For years, companies used ads to sell their goods. However, people can now see straight through advertising. Advertisements are self-serving.
By definition, an advertisement essentially informs the customer why a company believes they should purchase a product.
Advertising for a faulty product is still likely to promote it as beneficial to the customer. On the other hand, influencers have the confidence and credibility required for consumers to believe in a product enough to take a chance on purchasing it.
But keep in mind that influence is more than just popularity. People do not become influencers simply because they have large social media followings.
If that were the case, the most powerful influencers would be those with the most money to buy followers.
An influencer is someone that many people regard as a thought leader on a particular subject or niche.
As a result, if you want to run an effective influencer marketing campaign, you must recognize the people that your target audience looks up to as thought leaders.
Strategize with your chosen influencers
Your influencers will assist you in developing your marketing plan by demonstrating what most interests your target audience.
Letting your influencers share your content allows you to spot trends and opportunities more quickly. They will even go further and advise you about what your target audience needs.
You can learn about your target audience’s types of conversations by actively listening to your influencers since these people know the audience they frequently interact with.
They understand the types of content that work best – and the types of content that your audience isn’t interested in.
They can also point you in the direction of places where there are unfilled gaps, waiting for you to fill them with solutions.
The influencers are aware of the audience’s worries and concerns and the types of questions they often have.
Do a content audit
To better understand your target customers’ needs, it makes sense to conduct a content audit at the beginning of your influencer marketing campaign.
It is important that you involve your influencers in the discussion that addresses issues such as:
The general reaction of your target audience to the types of content you want to create
What are your competitors’ content marketing strategies?
What motivates your influencers to assist you in spreading your content?
What is your target audience’s impression of you?
What can your brand do to become more relevant in the conversations of your target audience?
You need to answer some questions for your content audit so that your content can head in the right direction.
Make a content strategy
If you’ve determined the general topic areas that could be of interest to your audience, you’ll want to develop a content strategy.
You should schedule a coordinated series of content that will satisfy the needs of your audience.
When determining what content you need to produce by what dates, having a content calendar is a brilliant idea.
You should consider the particular topics you want to discuss. This is also an excellent time to decide which influencers would be most effective at sharing specific types of content.
In certain cases, you can choose to hire specific influencers to produce specific pieces of content that they can share at specific points throughout your campaign.
A content calendar will assist you in planning and coordinating the content you share with your target audience.
It also allows you to work with your influencers’ schedules and everyone else you could employ to assist with content development and editing.
It would help if you made an effort to prepare at least a month ahead of time. If you are working with busy influencers, you may want to allow for more lead time, particularly during peak seasons.
Stay updated with important issues in your niche
You obviously choose your influencers based on their expertise in the niche. As a result, you should pay attention to the other material that your influencers post on their daily basis.
They are most likely cutting-edge in your industry. It is useful to see what else they’re sharing with their followers if they are going to share your content. This way, you will know whether your content is relevant.
You can find more opportunities by observing what your influencers say to their followers. It is one way to stay updated with trends and important to your target audience.
Don’t be afraid to revisit your content calendar and revise it to reflect the topics that really interest your audience.
You may rely on your influencers to provide you with current areas of focus and interest. As a result, rather than producing “me-too” content, you will produce content that people regard as groundbreaking.
Once your campaign is running, keep a close eye on its success. Examine the comments made about your shared content. Take careful note of the questions raised and the problems listed.
Work with your influencers to generate quality content
To ensure an influencer marketing campaign’s success, you must have high-quality content for your influencers to share.
While influencers have followers who trust them, no one would spend money simply because an influencer told them.
When influencers interact with their fans, it is usually to inform, educate, or inspire them about their specialist niche.
This means, for influencer marketing to be successful, any content shared by the influencer about your product must also be insightful, entertaining, educational, or inspiring.
There is a lot of trash on the internet. No matter how good an influencer is, he or she will lose relevance if they post stale content.
If you haven’t already formed relationships with your influencers, you can start by curating high-quality pieces of their content and sharing them with your followers.
If you do this and add value to it, you can catch the attention of influencers, who may then share your curated content with their larger audiences.
Your influencers must constantly be on the lookout for interesting content. You can assist them with this operation.
Give them tools that they can use to create their content. Give them an insider’s look at your organization if it will help them. Use your skills to assist them – this can be expertise or industry insider information.
As you work with your influencers to co-create quality content, the content can be as basic as a blog post, but it can also be something more substantial, such as a white paper or research report, a webinar, or an online presentation.
Distribute your content on your influencer’s platform
Your relationship with the influencer will decide the distribution of your campaign. If you have worked with a platform or an agency to connect with their influencers, you will need to set up a specific contract moving forward
When you reach an agreement on the content that the influencers will deliver – whether produced by you or the influencers – as well as how they will deliver the content, such as a certain number of posts on specific topics on specific days, your influencer marketing campaign will finally reach your audience.
You will need to settle on a payment plan, either through the platform or directly with the influencers themselves.
On the other hand, if you develop a deep enough organic relationship with an influencer, you might be able to approach them about taking part in a more structured campaign in return for a fee. This may be monetary or in the form of free products.
Measure the results of your influencer marketing campaign
Finally, your influencer campaign’s success or failure is measured by the target you set at the start of the project. When your campaign is over, compare your actual ROI to your target.
If you have achieved your goal, it is time to re-evaluate your strategy and probably launch a new campaign with a higher goal.
If you failed to achieve your goal, take a close look to try to figure out what went wrong. Take stock and adjust your next campaign to see how you can boost your performance.
That’s it! I hope that this article has provided you with valuable information about the best influencer marketing strategies that you can follow to grow your business. Please feel free to leave comments below for a further discussion on this topic!