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Top 7 Shopify Themes for Clothing Stores To Elevate Your Brand

May 27, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Whether you’re a seasoned fashion retailer or starting out, selecting the perfect Shopify theme can be overwhelming. That’s why we’ve curated a list of the top 8 Shopify themes for clothing stores. These themes offer stunning designs and pack essential features for running a successful online boutique.

Join us as we delve into each theme’s unique features, benefits, and drawbacks, helping you make an informed decision to elevate your brand and boost your online sales.

Shopify Themes for Clothing Stores: A Quick Comparison Table 

Let’s delve into a comparison table of these Shopify themes for clothing stores to highlight their key features and differences, helping you make an informed decision for your store. 

Theme NameVendorRatingsKey FeatureDownload
Blum SalesHunterThemes⭐5.0/5Cart notes; Customizable contact form; High-resolution imagesGet Theme!
CreatorPurple Labs⭐5.0/5Slide-out cart; Animation; Collection page navigation Get Theme!
UpscaleLoess inc.⭐5.0/5Cross-selling; Size chart; Slideshow Get Theme!
MavonGloryio⭐4.8/5Back-in-stock alert; Product reviews Get Theme!
LabelSwitch⭐5.0/5Quick buy; Image galleries; Collection page navigation Get Theme!
GemArchetype Themes⭐4.2/5FAQ page; Age verifier ; Product reviews Get Theme!
Spotlight Shopify ⭐4.0/5Slide-out cart; Product options; High-resolution images Get Theme!

How Shopify Themes Significantly Influence Clothing Stores 

Shopify themes are essential for your online shop’s success. They are budget-friendly and give you full control to improve your clothing store. Let’s explore why Shopify themes are so important:

  • User-Friendly and Rapid Deployment: Building an online store from scratch is exhausting. However, a versatile Shopify theme lets you launch your store quickly with just a few clicks, saving time and effort.
  • Brand identity: Beyond the logo, the website design is crucial for brand perception. An outdated or mismatched theme can mislead customers and negatively impact your brand’s image.
  • SEO Optimization: Well-optimized Shopify themes can boost sales by providing tools to tailor your content to your target audience.
  • Customer Engagement: Engaging themes enhance customer retention and attract new visitors, which is key to long-term success.
  • Mobile-Friendly: Themes ensure your store looks great on phones and tablets, which is crucial as many people shop on mobile devices.

TOP 7 Shopify Clothing Themes 

Blum

Blum is a specialized Shopify theme for fashion retailers, offering various ways to showcase apparel collections and create a unique online boutique. Its standout feature is the mobile-first design, ensuring a seamless shopping experience for smartphone fashionistas. Additionally, Blum has excellent page speed, scoring above 80/100 on Google PageSpeed for mobile devices, guaranteeing that your fashion-forward customers won’t be kept waiting.

Blum Shopify theme

Key Features

  • Cart notes
  • In-store pickups
  • Countdown timer
  • In-menu promos
  • Product badges
  • Promo popups
  • Recommended products
  • High-resolution images
  • Collection page navigation

Ratings 

With 100% positive feedback, the Blum Shopify theme is the perfect choice for your clothing stores. The theme prioritizes user-friendly navigation, making it easy for visitors to explore my apparel collections and fashion blogs. Its well-organized layout and intuitive menu options guide users effortlessly through my store. I highly recommend trying the Shopify theme! 

Pros & Cons 

Pros

  • Mobile-responsive design
  • Excellent page speed
  • 24/7 Live Chat Support
  • User-friendly navigation
  • Complete compatibility with Online Store 2.0 features
  • Seamless and captivating storytelling layout
  • Tailored for promotions: customizable pop-ups, featured product carousel, etc.

Cons

  • An abundance of features can overwhelm users
  • Lack of clarity among the three available styles

Who is best for

  • Fashion and beauty industries seek richness in image display options, seamless mobile experience, exceptional page speed, and versatile features for promotions and online stores.
  • Clothing and accessories brands focus on brand stories through captivating visuals.
  • Stores want a mobile-friendly design, boosting conversion rates.

More Info / Download Theme Demo

Creator

Creator is a paid Shopify theme designed to craft engaging narratives and showcase fashion products. One of Creator’s standout features is its support for essential elements like event calendars, videos, high-resolution images, blogs, and flash sales, improving the user experience for influencers and streamers. 

Creator

Key features

  • Animation
  • Product videos
  • In-menu promos
  • High-resolution images
  • Recommended products
  • Collection page navigation
  • Product filtering and sorting

Ratings 

Navigating the backend is effortless, and I appreciate the ease of customizing the theme to suit my clothing store. The intuitive interface, along with features like product quick view and age verification, has streamlined my workflow, managing my store much more efficiently. So, I rated 5.0/5 for the Creator Shopify theme. 

Pros & Cons

Pros 

  • Visual storytelling
  • Customizable pop-ups 
  • Smooth and stunning layout options 
  • Convenient cart and checkout

Cons

  • Potential complexity for users unfamiliar with its features
  • Design elements may not align with every business’s branding

Who is best for

  • Affiliate marketers
  • Vloggers and bloggers
  • Influencers and content creators
  • Fashion magazines or blogs enable immersive article presentation.
  • Streamers who broadcast their content on platforms like Twitch, YouTube Gaming, or Facebook Live

More Info / Download Theme Demo

Upscale

Upscale is a paid Shopify theme designed to elevate your fashion brand’s online presence and drive sales. It employs effective conversion strategies tailored for the fashion industry, enhancing the promotion of your latest collections and encouraging cross-selling of complementary accessories. The seamless search, filtering, and navigation create a smooth shopping journey, helping fashionistas discover and purchase their desired garments. 

Upscale

Key features

  • Slideshow
  • Press coverage
  • Trust badges
  • Image galleries
  • Enhanced search
  • Gift wrapping
  • Product filtering and sorting

Ratings

The theme has received 100% positive feedback in the Shopify Theme Store, with users praising its stunning design and easy-to-use interface. Additionally, it offers robust customization options, allowing clothing store owners to tailor the theme to their brand’s specific needs. However, the lack of live support means that problem-solving can be slow.

Pros & Cons

Pros

  • High-Volume Stores
  • Visual Storytelling
  • Flexible Design
  • Conversion Strategies
  • User-Friendly Interface
  • Modern Aesthetic

Cons

  • Learning Curve
  • Limited to Brand Fit
  • Mobile Optimization
  • Limited suitability for complex integrations beyond its scope

Who is best for

  • Fashion dropshippers display a vast catalog of clothing and accessories while streamlining the order fulfillment process.
  • High-volume boutiques manage a large number of orders and fashion-savvy customers.
  • Fashion brands showcase their apparel collections and identity through stunning visuals, creating an immersive online shopping experience.

More Info / Download Theme Demo

Mavon

Loaded with flexible segments, the Mavon Shopify theme offers over 20 sections to craft a unique store. With advanced features like filtering, color swatches, quick view, and a mega menu, visitors enjoy a shopping browsing experience.  

Mavon

Key features

  • Cart notes
  • Pre-order
  • Slide-out cart
  • Back-in-stock alert
  • Customizable contact form
  • Before/after image slider
  • Shipping/delivery information
  • Ingredients or nutritional information

Ratings 

The Mavon Shopify theme boasts a perfect score, receiving five-star reviews across the board on the Shopify Theme Store. It offers a wide array of flexible sections tailored for menswear fashion stores, effectively showcasing unique items with detailed descriptions. However, the theme needs to provide more complex customization options for its well-structured layout, which can challenge customer navigation.

Pros & Cons

Pros

  • 20+ Flexible Sections
  • Optimized for Speed
  • Compatible with Latest Shopify features
  • Flexibility to personalize
  • Free lifetime updates
  • Unlimited free trial
  • Dedicated Support

Cons

  • No Free Version Available
  • Limited suitability for specific business types
  • Lack of complex eCommerce requirements

Who is best for

  • Fashion businesses seek a cost-effective solution with comprehensive features.
  • Dropshippers and high-volume clothing stores want quick setups and improved user experiences.

More Info / Download Theme Demo

Label

Label is a premium Shopify theme crafted to offer a seamless shopping experience for customers. It integrates accessories products through lookbooks and galleries while emphasizing details such as reviews, stock status, and specifications to improve your new apparel collection pages.

Label

Key features

  • Mega menu
  • Cart notes
  • Gift wrapping
  • Cross-selling
  • Promo popups
  • High-resolution images
  • Collection page navigation
  • Ingredients or nutritional information
  • Product filtering and sorting
  • Recommended products

Ratings 

The Label Shopify theme received positive feedback from users. Some users highly appreciate the clean design, customer support, and solid customization. However, others say the theme lacks accordion and filtering for product images.

Pros & Cons

Pros 

  • Digital product support
  • Physical store integration
  • Visual storytelling focus
  • Mobile Responsiveness
  • Extensive customization options
  • User-friendly interface
  • Great tech support service

Cons

  • No live chat support
  • High price for some store owners
  • Lack of intricate requirements or extensive integrations.

Who is best for

  • The fashion, music, and books industries stand out by combining interactive audio/video displays, lookbooks, and galleries.
  • Clothing stores, accessory retailers, and shoe shops seek a visually stunning and contemporary online presence.

More Info / Download Theme Demo

Gem

With the trust of over 100K+ global merchants, Gem stands out as Shopify’s premier theme agency, offering top-notch designs, performance, and support. This agency improves sales growth through tools such as Quick Buy, Countdown, Shop the Look, and media-rich storytelling.

Gem

Key features

  • Cart notes
  • In-store pickups
  • Slide-out cart
  • Press coverage
  • Countdown timer
  • Recommended products
  • Recommended products
  • Before/after image slider
  • Shipping/delivery information
  • Collection page navigation
  • Product filtering and sorting

Ratings

The Shopify Gem theme has received mixed reviews, with users highlighting the theme’s aesthetic and exceptional customer support, providing quick and effective customer assistance. However, the theme is slow and lack of updates in nearly four months. 

Pros & Cons

Pros 

  • Robust features
  • Design excellence
  • Media-rich storytelling
  • Fast customer support
  • Free and unlimited trial
  • Non-expiring license for single-store use
  • Mobile-first design for better user experience

Cons

  • Slow loading times
  • Limited customization options
  • Lack of updates since release
  • Potentially impacted by third-party apps/customizations

Who is best for

  • Cosmetics and beauty brands
  • Fashion brands, clothing boutiques, and apparel retailers
  • Artisanal and handmade product sellers, like crafters, artists, and artisans
  • Jewelry stores display their products with clarity and sophistication

More Info / Download Theme Demo

Spotlight

Spotlight is one of the free fashion Shopify themes designed for quick and easy selling. It’s streamlined and simple to set up, yet still looks great. The Spotlight Shopify theme includes essential features that clothing sellers need, such as a prominent stock counter, mega menu, and sticky header.

Spotlight

Key features

  • Cart notes
  • In-store pickups
  • Quick buy
  • Sticky header
  • Slide-out cart
  • Product filtering and sorting
  • Recommended products
  • Shipping/delivery information
  • Recommended products
  • Ingredients or nutritional information

Ratings 

The Spotlight Shopify theme has received a range of user feedback, revealing a mix of positive and negative attitudes. With 59% positive feedback, users have praised for its robust features, which compare favorably to some paid themes. Especially recommended for beginners, Spotlight – the best free Shopify theme for clothing is suggested as an excellent choice, particularly when supplemented with educational resources like YouTube tutorials.

Pros & Cons

Pros

  • Quick setup
  • Advanced customization
  • Cost-effective solution
  • Supportive resources
  • Stylish and user-friendly design.
  • Straightforward and easy-to-use design

Cons

  • Lack of collection support
  • Challenges with editing items on the homepage
  • Lack of complex ecommerce requirements or extensive integrations beyond its capabilities

Who is best for

  • Fashion and apparel stores sell clothing, footwear, and accessories in a stylish manner.
  • Artisan & handmade goods sellers let the product’s authenticity take center stage.
  • Electronics & tech retailers inform customers about gadget availability, creating urgency for limited stock items.
  • Beauty & cosmetics brands showcase product swatches, tutorials, or customer testimonials.

More Info / Download Theme Demo

Shopify Clothing Themes: FAQs

Choosing a Shopify theme for fashion collections involves several considerations to ensure the best fit for your brand and products including understanding your brand, prioritizing visual appeal, mobile responsiveness, etc,…
Label, Pipeline, and Gem are some themes that would work well for a menswear store.
Spotlight Shopify theme is a free theme for Shopify clothing stores with a low budget. Its streamlined design and focus on simplicity make it easy for even beginners to set up their online store quickly and efficiently.
Yes, Shopify is an excellent platform for launching and growing a clothing brand’s online presence. Shopify is user-friendly, even for those without technical expertise. It offers a variety of templates and drag-and-drop tools to help you create a professional-looking online store.

Final Thoughts

Among the best 7 powerful Shopify clothing themes mentioned earlier, you’ll find various features and capabilities that substantially meet your demand and best suit your budget. 


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.