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Blum Shopify Theme: Best For Fashion & Beauty

October 11, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we explore the details of the Blum Shopify theme, carefully crafted to serve the interests of fashion and beauty brands. Discover how Blum’s functionalities, from visual storytelling to flash sales capabilities, can transform your online shopping experience. 

Key Takeaways

  • The Blum Shopify theme transforms online presence with captivating visuals and fast loading times.
  • It is ideal for fashion and beauty businesses seeking seamless, engaging ecommerce.

Blum Shopify Theme Overview

Blum Shopify Theme Overview

The Blum Shopify Theme stands out for its unique looks and fast loading, making it an ideal choice for vibrant and dynamic brands. It’s designed to catch customers’ attention with attractive text styles and special design elements. Moreover, this theme is mainly for mobile shoppers, ensuring seamless access to your brand on the go. Furthermore, it prioritizes fast website performance, harnessing the latest offered by Shopify. 

Blum is also suitable for stores with small to medium-sized catalogs in various categories. If you’re a forward-thinking, bold brand aiming for a market edge, this theme could be ideal. Its quick setup allows for a swift online store launch, perfect for entrepreneurs eager to start without delays.

Blum Theme’s Pros and Cons


  • Lightning-Fast Page Loading: The Blum Shopify theme is crafted for speed, boasting rapid page loading times that ensure your customers can quickly browse through your products, providing a seamless shopping experience. 
  • Impressive Navigation: The theme boasts intuitive navigation features, making it easy for visitors to explore your store.
  • Mobile Responsiveness: Blum shines in the realm of mobile responsiveness. It guarantees that your brand remains accessible and engaging to customers, whether they’re browsing on a desktop or a smartphone.
  • Clean & Modern Design Layouts: Blum’s clean and modern design layouts are visually appealing and align well with the preferences of fashion and beauty brands.
  • Customizable Elements: Blum provides an extensive range of customizable elements, allowing you to tailor your store’s look and feel to align perfectly with your brand identity. This level of customization is ideal for businesses seeking to establish a unique and memorable online presence.


  • Feature Overload: While the abundance of features in Blum is undoubtedly an asset, it can potentially overwhelm users who are not familiar with advanced customization options. Some may find it beneficial to seek professional guidance or take the time to explore and understand the full range of capabilities the theme offers.

The Blum Shopify theme is purposefully crafted for speed, boasting rapid page loading times that guarantee your customers can swiftly peruse your product offerings, delivering a seamless and efficient shopping experience.

Key Features & Benefits

The Blum Shopify Theme is not just visually stunning; it’s also packed with a range of features designed to elevate the shopping experience for dynamic brands. 

Color Swatches

Color Swatches

For fashion and beauty brands, showcasing a variety of colors is paramount. The color swatch feature in the Blum theme allows customers to easily view and select different color options for products. This visual representation aids in decision-making, enhancing the overall shopping experience.

Stock Counter  

The stock counter in Blum notifies customers of limited availability, creating a sense of urgency and potentially prompting quicker purchasing decisions.

Quick Shop

Quick Shop

The feature in Blum allows customers to get a sneak peek of product details without navigating to a separate page. This streamlines the browsing process, making it especially valuable for dynamic brands where customers often want a quick overview.



It allows brands to create curated collections or style guides, offering customers inspiration on how to wear or use products. This feature especially benefits fashion and beauty brands looking to engage their audience through curated looks.

Shop the Look

Shop the Look

For fashion-forward brands, enabling customers to shop entire looks or outfits in one go can be a game-changer. The “Shop the Look” feature in Blum streamlines this process, providing an immersive shopping experience and potentially increasing average order value.

Slideout Cart

Slideout Cart

It allows customers to easily view and adjust their cart without leaving the current page. When activated, a discreet cart icon or button is typically placed on the corner of the screen. Upon clicking or tapping this icon, a sleek and visually appealing cart panel smoothly slides out from the side of the screen, revealing the cart’s contents.

Cross-Selling Features

Cross-Selling Features

Blum Shopify Theme supports this objective with robust cross-selling features. When a customer views a product or adds it to their cart, the Cross-Selling Feature displays a curated list of related products either below the item description or in a dedicated section on the product page. These recommendations are based on product associations, customer preferences, and purchase history.

Blum Theme Design & Customization

Theme Presets

The Blum Shopify Theme offers a carefully selected range of design presets, each created to convey a distinct brand style.



Celia exudes luxury, effortlessly combining lightness with an organic and enduring elegance. The color palette of whites and beiges imparts a sense of mindful simplicity, welcoming visitors into a world of refined sophistication.



Solie captures a modern, clean aesthetic with an energetic and captivating twist. It exudes a feminine vibe, embodying expressive individuals’ carefree and youthful energy. The design elements are thoughtfully chosen to reflect vibrancy and a contemporary outlook. So, this preset is ideal for brands targeting a youthful, fashion-forward audience.



Mondo strikes a balance between stylish and innovative, infusing creativity with a minimalist sensibility. The neutral tones provide a canvas for artistic expression while maintaining a sleek and contemporary appearance. This preset is perfect for brands seeking a creative, unconventional edge while still exuding a sense of refined style.



Crafts takes a different direction, embracing handcraftsmanship and vibrant design elements that ignite the imagination. 

The use of serif fonts and contemporary artistry conveys a sense of creativity and artisanal craftsmanship. This preset is tailored for brands prioritizing authenticity, uniqueness, and a connection to their artisanal roots.

How to Add This Theme to Your Shopify Store

To add the Blum Theme to Your Shopify Store, simply follow these steps: 

  • Step 1: Visit the Shopify Theme Store: After visiting the store, in the search, type “Blum” to find the theme.
  • Step 2: Preview and buy: Once you have found the Blum theme page, preview the different presets available, such as “Celia,” “Solie,” “Mondo,” and “Crafts,”. Then, choose the best one that matches your brand and products. After that, click the “Buy Theme” button.
  • Step 3: Confirm the purchase: Review all theme details to ensure they match your vision and confirm your purchase to continue.
  • Step 4: Install the theme: In your Shopify dashboard, select “Online Store” and then choose “Theme.” In this section, you fill in the option to upload a theme.
  • Step 5: Customize the Blum Theme: Once the theme is completely uploaded, click the “Customize” button next to the theme. This lets you edit the Shopify theme and adjust the settings to match your needs.
  • Step 6: Publish the theme: After you’ve scrolled down all the theme, click on “Actions” and then select “Publish” to set the Blum Theme as your active theme.
  • Step 7: Review and launch: Before launching your theme, take a final look at ensuring that everything appears and works as intended. Once you are satisfied, you are ready to go live with your store!

Mobile Responsiveness

The Blum Shopify Theme excels in its adaptability to mobile devices, ensuring seamless performance across various gadgets. As a result, it leads to enhanced user engagement and drives sales. 

Mobile Responsiveness

Furthermore, Blum Shopify Theme’s fast loading times accommodate users with slower internet connections, further improving their experience. 

Blum Shopify Theme: User Experience

The Blum Shopify Theme prioritizes user-friendly navigation, making it easy for visitors to explore your products and content. The theme’s well-organized layout and intuitive menu options guide users effortlessly through your store. Whether they’re searching for specific items or simply browsing, Blum Theme ensures that they can find what they’re looking for with ease.

Blum doesn’t stop at just navigation—it’s packed with features designed to captivate and retain your audience. From interactive product displays to visually appealing galleries, Blum keeps visitors immersed in your brand story.

Customer Review

Customer Review-1

The user was really satisfied with Blum’s versatility and innovation. They express eagerness for future updates, strongly believing in the theme’s continuous improvement.

Customer Review-2

The user appreciates the customization options and also lauds the outstanding support received, which played a crucial role in ensuring their website aligned perfectly with their brand.

Customer Review-3

The theme’s influence on aesthetics, speed, and sales is palpable, with special recognition for the exceptional support.

Customer Review-4

This testimonial highlights a seamless integration process, with all necessary resources readily available. The efficiency and support provided during the implementation reflect positively on both Blum and the team behind it.

Overall, the reviews collectively confirm Blum’s significant influence on user satisfaction. From visual improvements to faster performance and boosted sales, it’s clear that Blum has a profound effect on Shopify users. 

Especially, the consistent commendation for Sales Hunter Themes and their exceptional customer support further cement Blum’s status as an outstanding theme.

Where to purchase the Blum Shopify theme

Wondering where to acquire the Blum Shopify theme? Just visit the Shopify Theme Store. There, you can get a preview of how the theme could transform your store. And the best part? Blum offers an unlimited free trial. So, you have all the time you need to experiment and make it uniquely yours.

Who Is Blum Shopify Theme for?

The Blum theme is mainly tailored for fashion and beauty businesses looking to establish a solid online presence. Here’s why it’s the top choice for fashion-centric online stores:

  • Visual Storytelling Elements: Blum’s design elements empower fashion businesses to tell their brand story through captivating visuals.
  • Mobile-Friendly Design: Blum ensures your store looks and works seamlessly on mobile devices, boosting conversion rates.
  • Impressive Page Speed: Blum’s pages achieve an exceptional 8x Google Pagespeed score on mobile, enhancing the buyer’s journey and Google ranking for higher conversions and sales growth. 

Shopify Blum Theme Examples: Top 3 Online Stores Using the Blum Theme


  • Industry: Baby products 

Tackaboo’s website is a testament to the sleek and modern aesthetics achievable with the Blum theme. The theme’s exceptional performance guarantees swift loading times, providing visitors with a seamless and hassle-free browsing experience. 

With Blum’s wide-ranging customization features, Tackaboo has meticulously tailored the website to meet its requirements. This has empowered the site to effectively showcase a diverse range of products in an engaging and captivating fashion.

Beach Volleyball Apparel 

  • Industry: Sport apparel 
Beach Volleyball Apparel 

Beach Volleyball Apparel is another standout example of a brand that has embraced the Blum theme to elevate the visual aspect of its online store. The theme’s modern and sleek design perfectly aligns with its brand aesthetic, resulting in a polished and elegant appearance. 


  • Industry: Works of art 

Through Blum’s extensive customization options, EkoArtMarket has meticulously curated their site to meet their specific requirements, presenting their products to entice and engage visitors. The result is a visually stunning platform that encourages users to explore and simplifies the purchase process, making it an ideal destination for art enthusiasts and collectors.

Blum Shopify Theme: FAQs

While Blum is primarily tailored for fashion and beauty businesses, its versatile design elements and customization options can be adapted for various industries seeking a visually engaging online presence.
Blum is impressively mobile responsive, ensuring seamless functionality on various devices. This feature is crucial in today’s mobile-driven landscape, where a significant portion of web traffic originates from mobile devices.
Blum stands out as one of the fastest-loading Shopify themes available. Its swift loading times are crucial for buyer experience and Google ranking, resulting in higher conversion rates and sales growth.
Absolutely. Blum offers extensive customization options, allowing you to transform the theme to align seamlessly with your brand. This ensures that your website is a true reflection of your unique identity.
Integrating the Blum theme into your Shopify store is a straightforward process. Simply visit the Shopify Theme Store, select the paid Blum theme, and click ‘Try theme’ to add it to your store. From there, you can preview and customize the theme to suit your preferences before making a purchase.

The Bottom Line

For fashion and beauty businesses seeking a theme that marries style with speed, Blum Shopify theme is the answer. With its visually captivating design and swift loading times, the Blum Shopify Theme sets the stage for a seamless and engaging online shopping journey. Embrace the theme and watch your ecommerce venture soar to new heights of success.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.