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BigCommerce CMS Solution for Your Online Store

April 05, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Are you exploring the mechanics behind polished online stores? Let us introduce BigCommerce CMS, which is the backbone of online retail, rendering accessibility to all.

BigCommerce CMS: An Overview

BigCommerce CMS is the content management system of BigCommerce, primarily to grow eCommerce businesses effectively. BigCommerce CMS empowers you to create an SEO-optimized blogging platform effortlessly. Additionally, it streamlines the process of building online stores through its intuitive drag-and-drop editor.

While BigCommerce is not specifically designed to manage general website content like a traditional CMS, it does provide tools for creating and managing product listings, categories, and other content related to e-commerce. 

Here are some points to consider regarding content management in BigCommerce:

Flexible Product Management

Flexible Product Management

BigCommerce provides robust tools for managing your product catalog. From adding new items to updating existing ones, you have the flexibility to tailor your offerings to meet customer demands.

Whether you’re selling physical goods, digital products, or services, BigCommerce ensures seamless product management.

Centralized Inventory and Order Management

Centralized Inventory and Order Management

Keeping track of inventory levels and fulfilling orders efficiently is crucial for any eCommerce business. BigCommerce’s CMS centralizes these processes, allowing you to monitor stock levels, handle backorders, and streamline order fulfillment.

Centralized Inventory and Order Management-1

BigCommerce seamlessly integrates with various third-party services and providers. Whether it’s payment gateways, shipping solutions, or marketing tools, you can expand your capabilities by connecting with external services.

Pros & Cons of BigCommerce CMS

Picture BigCommerce CMS as your colorful toolkit, showcasing the pros and cons that shape your online store adventure. 

Pros & Cons of BigCommerce CMS


  • Easy for beginners to navigate and manage.
  • Robust tools for effective online selling.
  • Responsive design & flexible customization.
  • Built-in blogging includes a feature for content marketing.
  • Accessibility to a variety of external tools for added functionality.
  • Prioritizes measures like SSL certificates and compliance.


  • Challenges in handling non-product-related content.
  • New users might need a little time to get the hang of things.
  • Advanced changes may require coding knowledge.
  • Customization options may be restricted by chosen templates.
  • Plans come with a recurring monthly expense.

Types of BigCommerce CMS

Let’s unravel the diverse types of Bigcommerce CMS, offering unique spins on managing your online shop. 

Types of BigCommerce CMS

BigCommerce CMS

BigCommerce CMS offers streamlined features for managing your online store’s products, payments, content, and more. 


  • User-Friendly Interface: BigCommerce CMS is designed with simplicity, making it easy for beginners and seasoned users to navigate and manage their online stores.
User-Friendly Interface
  • Robust E-commerce Tools: From product listings and categories to inventory management, BigCommerce CMS provides a comprehensive suite of tools tailored for effective online selling.
Robust E-commerce Tools
  • Responsive Design: Ensuring your online store looks great on any device, responsive design is a key feature of BigCommerce CMS themes.
Responsive Design
  • Built-in Blogging: Beyond just selling, the platform includes a built-in blogging feature, allowing you to create and share engaging content to enhance your brand’s online presence.  
Built-in Blogging
  • App Marketplace: Explore a variety of third-party apps in the BigCommerce App Marketplace to extend the functionality of your store, adding features like analytics, marketing tools, and more.
App Marketplace
  • Security Measures: BigCommerce prioritizes the security of your online store, implementing features such as SSL certificates and compliance standards.
Security Measures

BigCommerce headless CMS

Welcome to Seamless BigCommerce CMS, where managing your online store is a breeze. With its intuitive interface and powerful features, navigating the complexities of e-commerce has never been easier.


  • Decoupled Architecture: BigCommerce Headless CMS separates the presentation layer (front-end) from the e-commerce functionality (back-end), offering more flexibility and customization options.
Decoupled Architecture
  • Custom Front-End Development: With headless, you can design a unique and highly personalized front-end experience for your customers, tailoring it to match your brand aesthetics.
Custom Front-End Development
  • E-commerce Capabilities: Despite the decoupled approach, BigCommerce Headless CMS retains all the powerful e-commerce features, including product management, payment processing, and inventory control.
E-commerce Capabilities
  • API Support: APIs (Application Programming Interfaces) enable seamless communication between your custom front-end and the BigCommerce back-end, ensuring data consistency and real-time updates.
API Support
  • Scalability: Headless architecture provides scalability, allowing your online store to adapt and grow without constraints, making it suitable for businesses with evolving needs.

BigCommerce Headless CMS Platforms

  • Contentful: A headless CMS known for its user-friendly content management, allowing for seamless integration with BigCommerce to create a unique storefront.
  • Strapi: Offers an open-source headless CMS solution, providing developers with the tools to build and manage custom front-end experiences while using BigCommerce’s e-commerce capabilities. 
  • ContentStack: A headless CMS designed for enterprise-level businesses, offering scalability and flexibility when coupled with BigCommerce for a powerful online shopping experience.
  • Makeswift: Known for its simplicity and speed, Makeswift allows businesses to create customized front-end designs and connect them with BigCommerce’s robust e-commerce backend.

Four Successful Case Stories Using BigCommerce CMS 

These tales show how BigCommerce CMS turns online dreams into real victories, making your business journey unique and prosperous. 

Case 1: Skullcandy

Case 1: Skullcandy
  • Industry: Consumer Electronics and Audio Accessories
  • Products: Skullcandy is renowned for its high-quality headphones, earbuds, and audio accessories. Their product lineup includes wireless earbuds, over-ear headphones, and sport-specific audio gear.
  • Success Story: Skullcandy utilized the BigCommerce CMS to manage its online store and product catalog. They integrated the CMS across various social media channels to streamline the sales process and enhance customer engagement.

Case 2: Badgley Mischka

Case 2: Badgley Mischka
  • Industry: Fashion and Luxury Apparel
  • Products: Badgley Mischka is a fashion brand specializing in elegant evening wear, bridal gowns, shoes, and accessories. Their designs exude sophistication and glamour.
  • Success Story: Badgley Mischka employed the BigCommerce CMS to power their e-commerce website and manage their online inventory. They leveraged the CMS to seamlessly integrate with their partners’ platforms and showcase their collections effectively.

Case 3: Wovenbyrd

Case 3: Wovenbyrd
  • Industry: Artisanal and Handcrafted Goods
  • Products: Wovenbyrd offers unique handwoven textiles, home decor, and accessories. Their products celebrate craftsmanship, sustainability, and cultural heritage.
  • Success Story: Wovenbyrd implemented Headless BigCommerce CMS to manage their online storefront and provide a personalized shopping experience. They used the CMS for their website and mobile app, ensuring consistency across different channels.

Case 4: Burrow

Case 4: Burrow
  • Industry: Furniture and Home Decor
  • Products: Burrow specializes in modern, modular furniture. Their product range includes sofas, sectionals, coffee tables, and home accessories.
  • Success Story: Burrow utilized the BigCommerce CMS for their website to create a personalized shopping journey for customers. They integrated the CMS with their virtual room visualization tool, allowing customers to customize furniture configurations and visualize room setups.

BigCommerce CMS: FAQs

BigCommerce CMS is an advanced e-commerce platform designed to help individuals and businesses create, manage, and grow their online stores. It is a comprehensive tool that streamlines the selling of products or services on the Internet.

Yes, BigCommerce CMS allows customization of themes and templates, enabling users to align their online store with their brand. Additionally, the platform supports third-party apps for extended functionality.

BigCommerce CMS prioritizes security by implementing features like SSL certificates and compliance standards. This ensures a secure environment for both store owners and customers.

Yes, BigCommerce CMS includes a built-in blogging feature, allowing users to create and share blog posts. This feature enhances content marketing efforts and engages customers beyond product listings.

BigCommerce CMS offers a range of powerful e-commerce features:

  • Product Management: Easily add, edit, and organize products with detailed information and images.
  • Payment Options: Integrate various payment gateways for smooth transactions, supporting credit cards and digital wallets.
  • Customization: Tailor your store's appearance with customizable themes and templates.
  • Security Measures: Implement SSL certificates and compliance standards to ensure a secure online shopping environment.
  • Inventory Control: Manage inventory, track sales, and receive real-time insights into your store's performance.

Wrapping Up 

Whether envisioning a modest online endeavor or aspiring for a large digital store, BigCommerce CMS works quietly in the background, seamlessly managing products, payments, security, and customization.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.