Home > Articles > Shopify Pricing Plans: How To Choose The Right Plans For Your Store

Shopify Pricing Plans: How To Pick The Perfect Plan For You

Last updated: December 01, 2023
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





In this guide, we’ve broken down the five Shopify pricing plans to help you understand their features, costs, and who they’re best for. Whether you’re a startup or a growing business, this simplified guide will help you navigate toward a plan that suits your needs and budget effortlessly.

Key Takeaways

  • Shopify’s diverse pricing plans range from $5 to $2000 monthly, catering to different business needs.
  • Selling on Shopify involves additional fees, including transaction fees, payment gateway charges, app and shipping fees, and domain name costs.

Exclusive Offer: Get Shopify 93 days for just $3 + The Online Store Starter Kit

Start a 3-day free trial, then get Shopify 3 months for $1/month plus the premium package designed especially for new Shopify merchants!

Start Free Trial

Shopify pricing: How Much Does Shopify Cost?

Shopify costs vary depending on your chosen plan and any additional services you use. We’ve created a table that details the prices in USD for each plan and includes any extra charges you may incur when selling on Shopify.

Shopify Starter Shopify Basic Shopify Shopify Advanced
Monthly Price $5 $39 $105 $399
Online 2.9% + 30¢ 2.9% + 30¢ 2.6% + 30¢ 2.4% + 30¢
In Person 2.7% + 0¢ 2.7% + 0¢ 2.5% + 0¢ 2.4% + 0¢
Using Shopify Payments 5% None None None
Using External Payment Gateways 5% 2.0% 1.0% 0.5%
Software $0 - $89
Hardware $0 - $600
Free Themes $0
Paid Themes $170 - $360
Shopify App $0 - $300
Domain $0 - $37
TOTAL $5 - $694 $39 - $1425 $105 - $1491 $399 - $1785

Note: The total costs mentioned are only estimates and do not include specific transaction fees or credit card rates, as these can vary based on your sales volumes and chosen payment methods. For exact Shopify costs, please use our Shopify fee calculator

Shopify pricing plans: A detailed breakdown

Shopify offers five pricing plans starting from a starter option at $5 per month up to a Plus option costing $2000 per month. Here’s a detailed breakdown of Shopify plans to help Shopify store owners make an informed decision.

Shopify pricing plans

Shopify Lite

Since June 2022, Shopify has replaced the Lite plan with a new Starter Plan. This means new merchants can’t sign up for the Lite plan anymore. Instead, they’re advised to use the Starter plan if they want to sell products without creating an online store.

The Shopify Starter plan, priced at just $5 per month, is simple and user-friendly. It lets you sell your products across various platforms like social media, email, SMS, and WhatsApp, without the need for complex tools or a dedicated website.

Shopify Basic plan

If you are a small-medium business wanting to build an online storefront for your business, the Shopify Basic plan is for you. At only $39 per month, merchants can create their fully-functional ecommerce store and manage their ecommerce business with omnichannel selling capabilities.

shopify basic plan

Key features of the Shopify Basic Plan:

  • Unlimited bandwidth
  • Brand assets
  • Fraud analysis
  • Built-in blogging engine
  • Manual order creation
  • Discount codes
  • Abandoned cart recovery

Shopify Plan

The Shopify Plan, priced at $105 per month, is tailored for small businesses. It builds upon the features of the Starter and Basic plans by adding support for up to five staff accounts and the ability to issue gift cards.

For businesses aiming to expand globally, this plan also offers features like country-specific domains and currency conversion.

Key features of Shopify Plan:

  • Up to 1,000 inventory locations.
  • Up to 5 staff accounts
  • Professional reporting options
  • A shipping discount of up to 88%
  • UPSP Priority Mail Cubic pricing
  • Advanced plan credit card rates
  • Real-time calculated shipping rates

Shopify Advanced Plan

There’s always a scope to expand for medium to large online businesses. If you’re a Shopify store owner with goals to multiply your business tenfold, the Shopify Advanced is your best bet.

It offers delivery and store pickup options and includes advanced reporting features. These tools help track growth, manage operations efficiently, and ensure your business runs smoothly. At $399 per month, the Advanced Plan boasts all the features that allow merchants to sell online.

shopify advanced plan

Key features of Shopify Advanced Plan

  • Unlimited storage capacity
  • Up to 15 staff accounts
  • Third-party calculated shipping rates
  • Custom report builder
  • Up to 1,000 inventory locations
  • Up to 88% shipping discount

Shopify Plus

Shopify Plus, starting at $2000 per month, is the priciest monthly subscription plan that Shopify offers.

The plan comes packed with the broadest range of features and it’s designed for high-volume businesses. It includes all the features available in the Advanced Shopify plan and offers advanced options in areas like security, fulfillment, and APIs.

Shopify Plus

Key features of Shopify Plus

  • Shopify organization admin
  • Multi-store support
  • Specialized app and channels
  • Customizable checkout
  • Merchant success program
  • Repetitive and high-performing workflows automation
  • 24/7 priority technical support
  • Automated Tax Calculation

Global Breakdown: How Shopify’s Pricing Varies Across Countries

The prices mentioned above are in USD. If you are based outside the US, you will find that the plan names and features are the same, but Shopify costs may also varies depending on your location and the currency you use. In the next section, we’ve converted the Shopify prices into different currencies to help you understand how much you’ll spend based on your location.

Shopify UK Pricing Plans

Below are a few Shopify plans available in the United Kingdom.

  • Starter Shopify: 5 GBP
  • Basic Shopify: 25 GBP
  • Shopify: 65 GBP
  • Advanced Shopify: 344 GBP
  • Shopify Plus: Contact the Shopify support team to get a quote

Shopify UK Pricing Plans

Australia Shopify Pricing Plans

  • Here are the Shopify pricing for Australia:
  • Starter Shopify: 7 AUD
  • Basic Shopify: 56 AUD
  • Shopify: 149 AUD
  • Advanced Shopify: 575 AUD
  • Shopify Plus: Contact Shopify team support to get a quote

Shopify Australia Pricing Plans

Canada Shopify Pricing Plans

How much does Shopify cost in Canada. Here are the Shopify plans offered in this country:

  • Starter Shopify Plan: $7 CAD
  • Basic Shopify: $51 CAD
  • Shopify: $132 CAD
  • Advanced Shopify: $517 CAD
  • Shopify Plus: Starting at $2,000 per month (about $2,576 CAD)

Shopify Canada Pricing Plans

Germany/France Shopify Pricing Plans

As France and Germany both use the Euro as their official currency, we will present the Shopify plans for these two countries together.

  • Starter Shopify: 5 EUR
  • Basic Shopify: 36 EUR
  • Shopify: 105 EUR
  • Advanced Shopify: 384 EUR
  • Shopify Plus: Please contact Shopify team support to receive a quote

Shopify Germany/France Pricing Plans

Ireland Shopify Pricing Plans

The Irish Shopify pricing makes it easier for store owners to choose the best plan for their needs and requirements.

  • Starter Shopify: €5 EUR/month
  • Basic Shopify: €32 EUR/month
  • Shopify: €92 EUR/month
  • Advanced Shopify: €384 EUR/month
  • Shopify Plus: Please contact Shopify team support to receive a quote

Shopify Ireland Pricing Plans

New Zealand Shopify Pricing Plans

Let’s break down Shopify pricing in New Zealand to help Shopify store owners decide which will fit their businesses well.

  • Shopify Starter Plan: $5 per month
  • Shopify Basic Plan: $39 per month
  • Shopify Plan: $105 per month
  • Shopify Advanced Plan: $399 per month
  • Shopify Plus: Starting at $2,000 per month

Shopify New Zealand Pricing Plans

Spain Shopify Pricing Plans

Shopify offers a variety of pricing plans for merchants in Spain. The following are the basics of Shopify’s pricing plans in Spain:

  • Shopify Starter Plan: €5 /month
  • Shopify Basic Plan: €36 /month
  • Shopify Plan: €105 /month
  • Shopify Advanced Plan: €384 /month
  • Shopify Plus: Starting at $2,000 per month

Shopify Spain Pricing Plans

Additional Shopify costs

Apart from monthly subscription fees, selling on the Shopify platform incurs additional fees. They are as follows:

Shopify Themes

The cost of Shopify themes varies, with options available for free up to $350 per theme. The Shopify Theme Store houses more than 140 themes tailored to meet the needs of store owners from various sectors, be it fashion, home furniture, clothing, and more.

shopify app for sale

Shopify Apps

Owners of Shopify stores have access to more than 8,000 apps, each designed to enrich and streamline the management of their online businesses.

The majority of Shopify apps provide free trial periods, with subscription options varying from as low as $5 to as high as $350 per month.

These apps fall into six main categories:

  • Finding Products: These apps help locate and source the right items for your Shopify store.
  • Selling Products: Apps under this category focus on helping you effectively sell your products.
  • Orders and Shipping: These apps ensure the smooth handling of orders and streamline the shipping process.
  • Store Design: Apps assist in creating a visually pleasing and user-friendly store layout.
  • Marketing and Conversion: These apps aim at promoting your store and converting visitors into customers.
  • Store Management: Apps are all about keeping your store running efficiently.

In essence, Shopify apps enrich the customer’s shopping experience, drive sales growth, and simplify various ecommerce operations. This makes Shopify an effortless and powerful platform for expanding your business.

Point of sale

The essential point-of-sale features are bundled with all Shopify pricing plans, allowing merchants to manage orders, customer profiles, and products in their online and physical stores.

It’s important to note that the three main Shopify plans do not include the most advanced point-of-sale features. To access them, you’ll need to pay an additional fee for the “Shopify POS Pro” add-on.

Shopify POS Pro costs $89 per month per location. However, if you choose to pay for a year in advance, the cost is reduced to $79 per month

Point of sale

Transaction fees

Shopify plans imposes transaction fees on all payments processed via third-party payment providers. The amount of these fees differs based on the Shopify plan you’re subscribed to.

You will be charged a 2% fee on the Basic Shopify plan, 1% on the Shopify plan, and only *0.5% on the Advanced Shopify plan.

To avoid these extra fees, you need to use Shopify’s payment gateway, Shopify Payments.

Domain & email hosting

Creating a trustworthy brand for your Shopify store involves having your domain name. By default, Shopify stores come with a ‘myshopify.com’ URL. A domain registration fee will be used to personalize this with a custom domain name.

Shopify’s domain registration charges start at $13 for a ‘store’ extension, but this can vary based on the domain extension chosen.

Shopify doesn’t directly offer email hosting. You’ll need to use a third-party email hosting service if you have a Shopify-managed domain and want to send emails from your custom domain email address.

The Shopify Email app offers a starting quota of 10,000 free emails, after which it costs $1. It’s a way to send branded communications without an additional substantial cost.

To set up a personalized email account for your Shopify store, consider these two options:

  • Zoho Mail: This service lets you create professional email addresses using your custom domain. For instance, if your domain is ‘example.com,’ you could set up an email like ‘[email protected].’ Zoho Mail offers a stable platform for managing your domain-specific emails.

  • Google Workspace: Integrated with Gmail, this service allows you to use custom domain email addresses. For a domain like ‘yourbusiness.com,’ you could create emails such as ‘[email protected]’ or ‘[email protected].’ Google Workspace provides robust email features and a friendly interface.

Shopify pricing: 5 tips to save your Shopify costs

Here are some simple and easy-to-understand suggestions for Shopify store owners looking to cut down the costs of running their store:

1. Go For Shopify Payments

So, with Shopify Payments, you just pay for processing the card payments, nothing more. It’s a hassle-free and straightforward approach to managing your payments, keeping things uncomplicated and cost-effective.

2. Select Longer billing cycles

Opting to pay your Shopify fees upfront for one year (annually) can lead to savings of 25%, respectively, compared to monthly payments.

Starting with a monthly plan is wise if you’re new to Shopify. This lets you understand the platform and determine which plan suits your business best. Based on your experiences and needs, you can upgrade, keep the same plan or downgrade. This gives you flexibility and time to make the best decision for your business.

3. Buy Your Domain Elsewhere

Buying your domain name from a provider other than Shopify might save you money. The savings may be small, but it’s an option worth exploring.

However, it’s essential to remember the yearly cost associated with renewing your domain. Over an extended period, these annual charges can become significant. Therefore, adopting a long-term financial perspective when choosing the domain purchase is crucial, considering the immediate savings and cumulative costs over time.

4. Third-party gateway and processor

Utilizing third-party payment solutions can significantly benefit your Shopify store, making it even more customer-friendly.

Consider providers like Stripe and Paypal, which have straightforward, flat-rate pricing. Alternatively, there might be options with tiered or interchange-plus structures that allow you flexible control over the fees incurred.

Additionally, these third-party payment services often have added features that can enhance your Shopify store’s security and efficiency. These include superior fraud protection, detailed fraud analysis, measures to prevent chargebacks, and faster payout times for completed sales.

5. Upgrade or Downgrade Your Shopify Plan

Knowing when to upgrade or downgrade your Shopify plan is important for efficient budget management. By understanding your business needs and monitoring your sales voume, you can choose a Shopify plan that meets your business needs without overpaying.

Shopify plans: FAQs

Choosing the right Shopify plan depends on your goals, budget, and features. Shopify Starter is suitable for new entrepreneurs who want to promote their products on their existing websites. At the same time, the Basic plan is a good fit if you are an established business owner with a substantial inventory. High-volume online stores will benefit from the Shopify and Advanced Shopify plans, offering robust reporting and scalability.

Yes, you can try Shopify before committing to a pricing plan.

No, you won't lose your data if you decide to upgrade or downgrade your Shopify plan.
Regardless of your Shopify Pricing Plan, your data will always be accessible on Shopify servers.

Yes, you can use your own domain name with the Shopify Basic Plan. You can purchase a domain name directly through Shopify or use your existing domain.
When you sign up with Shopify, they provide a free domain name, "myshopify.com". This domain will be permanently yours, and you can continue to use it if you prefer.

Final Words

This review helps Shopify store owners grasp the specific monthly Shopify costs. It’s essential to understand that while basic plans can be cost-effective, upgrading to higher tiers can offer more features and potentially lower processing costs in the long run.

Related articles:

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. Sam aims to support more than a million online businesses to grow and develop.

Stay in the know

Get special offers on the latest news from AVADA.