Shopify Basic Plan Overview: Pricing, Features, and comparisons in 2023
What is Shopify Basic?
Shopify Basic is one of the main Shopify Pricing Plans, designed to help small merchants create their online store and manage their ecommerce business.
Using Shopify Basic Plan, merchants will be provided a Shopify Store with essential ecommerce functionality and can start selling online/offline on a small-medium scale.
Shopify Basic Feature overview
Features similar to other Shopify plans
- Unlimited products
- Unlimited bandwidth
- Brand assets
- Fraud analysis
- Manual order creation
- Discount codes
- Abandoned cart recovery
- Finance reports
- Customer support
Shopify Basic additional features
Using Shopify’s Basic or higher plan, you can make an online store, customize it, and manage it from your Shopify account.
Shopify also has a built-in theme editor that you can use to customize the look of your store. Otherwise, you can access over 90 mobile-responsive themes (including 11 free Shopify Themes) from the Shopify Theme Store.
The blogging engine built into your online store allows you to post articles, inform customers about events and promotions, and receive comments/feedback.
Two staff accounts can be added to the Basic Shopify plan.
SSL certificates create a secure server and browser connection to protect your customer’s information.
Using SSL certificates provided by Shopify, you can encrypt your online store’s content and publish it securely instead of HTTP. You can see the SSL padlock icon in the address bar beneath your online store’s URL.
Tracking your online store with reports, including
- Analytics page
- Finances reports
- Product Analytics
- Acquisition Reports
- Inventory Reports
- Behavior Reports
- Marketing Reports
- Live View
The Basic Shopify plan supports your international growth with Shopify Markets, a global ecommerce management tool with multi-currency and multi-language features.
Shopify Shipping Discount
In addition to real-time shipping rates, Shopify Shipping offers significant discounts from major carriers and the ability to print bulk shipping labels.
How much does Shopify Basic Plan cost?
Shopify Basic subscription fees.
The Shopify Basic plan costs $39 per month (in the United States - the pricing can be different between regions). Starting from November of 2022, Shopify even offers 1$ per month for the first three months with Shopify Basic.
Moreover, you can use the 3-day Shopify Free Trial to experience this plan and test if the Basic Shopify Plan is suitable for your online store.
Shopify Basic transaction fees
Shopify Basic transaction fees can be lower with Shopify Payments. Learn more about Shopify Payments here.
Transaction fees with Shopify Payments.
The only fees will be the credit card rate which is included and varies based on your Shopify plans:
Shopify will only charge 2.9% + 30¢ per transaction with the Shopify Basic Plan. You don’t need to pay any other fees from your payment gateway providers.
Shopify Payments will also waive the 2% transaction fees Shopify would otherwise charge on each sale.
However, there will be a 1% additional transaction fee for purchases made by credit card issued outside the United States.
Transaction fees without Shopify Payments
Using a third-party payment gateway provider instead of Shopify Payments will incur transaction fees.
For third-party payment gateway services, Shopify charges 2% credit card fees for Shopify Basic Plan.
On the other hand, you still have to pay your gateway provider transaction fees. And there will also be a 1% fee for purchases made by credit card issued outside of the United States.
Tips: How to check Shopify Pricing for your store location
Shopify has different prices and transaction fees for different countries and regions.
If you want to sell to a specific country, it is recommended to locate your Shopify store there. However, make sure you check Shopify pricing for that country first.
Step 1: Visit https://shopify.com
Step 2: Scroll down to the footer section and choose where you want to locate your store.
Step 3: A list of available languages and countries will be shown. Click on any country to view the Shopify version for that country/region.
Step 4: Click on the Pricing section - usually in the header bar (in this example, I have chosen the Canada version). You might find the Shopify Pricing for Canada here different from the original United State ones.
Step 5: Click on Compare Pricing Plans (or similar section in your language of choice) to view transaction fees for your store location.
Note: Just to be sure, you can turn on your VPN (if you are outside of your target country), or turn off the VPN (if you are inside your target country)
Additional Shopify costs for Shopify Basic Plan
Domain for your Shopify Store
Your Shopify store will begin with a domain like “nameofyourstore.myshopify.com” - thus, it will be fully functional.
However, to gain customers’ trust and build your brand, you need your own domain name. Shopify offers domain name registration (starting at 14$ per year), or you can look at other domain name registrars like Namecheap, Godaddy, etc.
You can transfer your domain to another registrar even if you leave Shopify.
The Shopify Basic Plan (and all of the Shopify Plans) does not include email hosting (while web hosting is included on almost every plan), so you must install apps to send emails from your store’s domain.
The Shopify Email app, for example, is free for the first 10,000 emails. After that, every 1000 emails sent will cost you $1.
The cost of Shopify Apps is separated from the Shopify Basic Plan. Therefore, consider the use cases you have for your business to decide which apps you should install.
Note: According to Shopify research, an average merchant installs six Shopify Apps with a subscription cost of $19.
Unfortunately, Shopify Themes are not included in the Shopify Basic Plan (or other Shopify Plans). However, many free and premium options are available inside and outside Shopify.
The cost for Shopify Themes might vary between $0 to $350 as a one-time purchase.
Shopify POS Pricing
Shopify POS Lite is free on the Shopify Basic Plan, while Shopify POS Pro will cost 89$ per store location.
You should expect these costs for using Shopify POS on your store:
- Shopify POS Lite: from $1094 per store as a 1-time investment, covering your Shopify POS system
- Shopify POS Pro: from $2133 per store for year-1 investment. From the second year on, Shopify POS Pro will only cost 1068$ per store.
The initial investment for Shopify POS hardware may differ for each merchant, and this estimation might only be accurate for some. To give you an idea of the minimum Shopify POS spending, we have selected the cheapest option for each type of hardware.
Shopify Basic Plan comparison
What is the difference between Shopify Basic Plan and Shopify Starter Plan?
Pricing: Shopify Starter vs Shopify Basic
The Shopify Starter Plan is eight times cheaper than the Shopify Basic Plan, but the transaction fee is almost twice as much.
Features: Shopify Starter vs Shopify Basic
Furthermore, you won’t be able to have the following features if you use Shopify Starter Plan:
- Staff accounts: Shopify Basic offers two staff accounts, while Shopify Starter only offers one account accessibility.
- Online Store & SSL certificate: User experience, branding, and security may not be optimal for your customers using Shopify Starter Plan. You will not have your own ecommerce website and be unable to use other sales channels.
- Blog: This keeps you from doing SEO and content marketing, which are crucial in driving your search traffic to your product pages.
- Shopify POS: Shopify POS can’t be used with the Shopify Starter Plan to sell to your offline customers.
Speaking of driving traffic, Shopify Basic offers the whole package for an ecommerce store wherever your traffic comes from. Meanwhile, Shopify Starter is feature-wise for organic visitors from your social media platforms.
You can still run ads and do SEO to drive traffic to your Shopify Starter Linkpop profile, but they would not be optimized and often perform much worse than having your own existing website on the Shopify Basic Plan.
Shopify Starter could be a bargain, depending on your business size and model. In most cases, you’ll eventually want to upgrade to another Shopify plan when your business expands.
Moreover, even if you use Shopify Payments with the Shopify Starter Plan, the 5% transaction fee is still painful and cuts deep into your profit margin when you scale up.
What is the difference between Shopify Basic Plan and Shopify Plan?
Pricing: Shopify Basic plan vs Shopify Plan
The Shopify Basic Plan is three times cheaper as the Shopify Plan while having 0.3% higher transaction fees.
Feature: Shopify Basic vs Shopify Plan
Besides more advanced reports and staff accounts, the feature that makes Shopify Plan outshine the Shopify Basic Plan is Shopify Flow. With Shopify Flow, you can automate your repetitive tasks and save thousands of work hours annually.
Shopify Basic Plan can be more favorable if you are new to Shopify and still trying to explore this ecommerce platform.
However, Shopify Plan comes with Shopify Flow, a game changer for ecommerce businesses. With Shopify Flow, you can optimize your operation inside and outside of your businesses while having an autonomous ecommerce website with less human manual work and errors.
Who should use Shopify Basic Plan?
Merchants who are looking for a functional stand-alone store that fits their budget
The Shopify Basic plan is recommended for merchants who are exploring the ecommerce field. This Basic Shopify option provides the essential features that you can use for many business models, whether it is drop shipping, print-on-demand, services, or retail.
More importantly, with Shopify Basic, you will be able to activate almost all of the sales channels, making your ecommerce business ready to integrate with many social media platforms, other ecommerce platforms, and search engines.
Merchants whose sales volume is not high
The Shopify Basic Plan transaction fee is 2.9%, which is a considerable amount for your cost structure if you have significant sales volume.
While it is recommended for merchants to use Shopify Payments to avoid credit card processing fees, you should consider upgrading to higher Shopify pricing plans to lower your Shopify transaction fees.
Shopify Basic Plan FAQ
What are other Shopify Pricing Plans besides the Shopify Basic Plan?
- Starter Shopify Plan: $5 per month + 5% transaction fees.
- Shopify Plan: $105 per month, with 2.6% + 30¢ per transaction.
- Advanced Shopify Plan: $399 per month, with 2.4% + 30¢ per transaction.
- Shopify Plus: Starting at $2000 per month.
Will I lose my data for upgrading or downgrading my Shopify pricing plans?
Your data will always be available for all of the Shopify Pricing Plans you choose. It does not matter whether you upgrade or downgrade your plan.
Do I get free hosting when I use the Shopify Basic Plan?
With all plans except Starter, Shopify includes secure, unlimited ecommerce hosting. You may also use the Buy Button to integrate ecommerce into an existing website.
How much does Shopify charge for the bandwidth with the Shopify Basic Plan?
The Shopify plans all include unlimited bandwidth for free.
Can I use my own domain name with the Shopify Basic Plan?
You can purchase a domain name within Shopify or use an existing one that you own.
When you sign up with Shopify, you will receive a free domain name myshopify.com that will remain yours forever.