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15+ Best Online Survey Tools for Your Business in 2024

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
avada email marketing

As a marketer, you have to be in charge of daily campaigns while also having a bigger picture mindset. Online surveys can help you to be closer to your audience by gathering their responses to your given questions. You can gain more meaningful insight into what you hear from your customers.

Therefore, choosing the right survey platform for your business is an essential task. There are a lot of tools out there, but don’t freak out just yet. We will help you by revealing the 15 Best .

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What is an online survey?

What is an online survey?
What is an online survey?

Nowadays, to explore people or their digital personalities, there are more approaches than ever before. Especially in advertising research, many companies are willing to set up the route of online and offline traffic, transactions, and social media activities that are unintentionally ignored.

You can see various applications for surveys, blends of art and science that aim to help improve a topic’s knowledge by questioning people about their actions, beliefs, and thoughts. You can use surveys to support virtually every part of a business that connects with an audience, be it customers or partners. It can involve digital marketing campaigns, customer service, and helpdesk, employee satisfaction, political polling, event feedback, etc.

A survey can seem like a basic advancement of questions to a survey taker. Although some surveys may be as short as a single question, others may be complicated structures of query blocks and criteria that frequently involve actual scripting. At least a majority of surveys require navigation rules and other options that can offer a better experience for respondents and a more accurate collection of data that can be vital when transferring data to business analysis tools later.

What will a good online survey tool need to cover?

If you consider an online survey tool, then one right way to be familiar with a product ‘s functionality is by trying out its free version. Typically, simple surveys are allowed, some of which will even permit countless questions and respondents.

Nevertheless, if you only want to receive some agreement from a group of friends or co-workers about a venue for the next meeting, you will not have to investigate a useful online survey tool as Facebook and Twitter feature some simple polls.

Google Forms is also a free and user-friendly Google product, from which you can deliver several simple questions and charting the results—or even monitoring them in Google Sheets.

Almost all modern have at least three main factors: questionnaire design, distribution, and reporting. You can figure out more in the following sections.

1. Questionnaire Design

Questionnaire Design
Questionnaire Design

It is where you add, edit, and arrange different types of questions; give answer options, and create logic. As a questionnaire designer, you can import skeletal questionnaires from Microsoft Word. Nevertheless, you can check out many handy tools, most of which feature skip logic (It allows for skipping over some parts of a survey and proceeding at the next question. For instance, if respondents respond to a question saying Sony is the brand they are using, then you may want to skip the following question that inquires the phone brand, which you already knew.

Some surveys also feature display logic, which allows you to show or hide a question or section of a survey resulting from pre-existing conditions. It can involve far less upfront planning; meanwhile, some long and complex surveys can divide questions into sets or blocks. Thus, you can easily view questions that are subject to a similar subtopic.

More flexible tools include piping, which means you can add information from previous questions. For instance, if a respondent had a Sony phone in one question, then with this information, you can customize a follow-up question. Rather than ask: “What made you buy your phone brand?” You can ask: “You stated that you owned a Sony phone. What motivated you to choose that brand?”.

Other tools include smarter survey design with “masking” or “carry-forward” answers. You can imagine that when the same respondents are asked to choose the primary three reasons, they decided to buy a Sony phone; then, there may be another inquiry. The respondents are asked to rank only the three features they had selected.

Usually, question-building tools will allow for customizing the survey’s look and feel via themes; meanwhile, it will be a separate section of the tool for other cases. Besides, there are also options for previewing or testing the survey. All surveyed results can present at least one survey link and export their data for further review in addition to their reporting features. Nevertheless, there is no clear alternative to a user interface ( UI) or questionnaire editor feature in the survey package.

2. Distribution


After you complete a questionnaire, then you can distribute it to your audience. All products must at least include a web link that can be shared on a website or social media. Some products will go the further step by offering direct links into various social media networks, and some will have integrated contact managers and trackers of email campaigns.

Although this can help track how individual respondents responded in a non-anonymous survey, many packages may require extra cost if an email list is too big, while generic links can be distributed with no limit on respondents.

Through multiple ties to the “collector,” survey packages can facilitate monitoring various groups of respondents. They are separate links to the same survey, which may be split out further in the study. For instance, if you were to survey both Facebook and Twitter users, then posting various collector links on each network would allow you to track the different respondents from which social networks started.

3. Reporting


When survey responses show up in or after completing survey, you’ll need to see how people answer. All products have the option to see how participants responded to all questions. They can also create at least basic bar and pie charts to provide simple visualization and some way to export both the data (mostly in a spreadsheet ready form) and the charts (almost in a format like PDF or Microsoft PowerPoint).

More advanced products can add various measurements like averages and response count to these charts, and then filter the results based on the answers to different queries. Alternatively, they can create crosstabs, share custom reports with colleagues, and even delve further into data analysis involving a fair amount of experience in statistics.

Furthermore, some of the specialized packages provide features like support for embedding HTML into queries, using their scripting language or JavaScript to customize features and look, and integration with various other business tools, notably Salesforce, using their application programming interface (API). This level of access is usually only available at the highest price range.

In reality, these web apps are available with various (typically three) pricing plans, and often provide substantial discounts if one year access is prepaid. The main function or even a question form that the product offers may not be accessible in a price tier that fits your budget even though the survey package supports it.

Sadly, some packages have feature list comparative analysis across their price ranges that are long enough to cause blurred vision. Thus, you should call or send an email request to the company to ensure that a package fits your criteria at a particular level of plan expenditure.

As surveys are often iterative projects, it can often be hard to forecast ahead of time, so ask whether upgrades or downgrades are feasible. Overall, two price levels with available feature sets are basic levels at about $300 a year and advanced levels at about $1,000 a year. However, there are bargains to be discovered in the field, especially if you are prepared to accept some UIs or compromise features.

15+ Best

1. Google Forms

Google Forms
Google Forms

Like other tools provided by Google, Forms helps you to achieve what you want quickly, and in this situation, gather responses to online surveys. This 100% free tool has no limits on how many surveys you can make, the number of questions for every survey, or how many answers you can receive.

Besides, you can also export the results automatically to Google Sheets for online access and sharing. Impressively, you can also incorporate collaborators and insert surveys into emails.

Moreover, compared to other tools, Google Form is the only one that doesn’t offer a “premium” version – ensuring you’ll have full access to all the features, so you wouldn’t have to be concerned about Google trying to charge you on new updates.

2. Typeform


The key benefit of Typeform is that it provides a wide range of question forms, namely short text answers, long text answers, drop-down lists, dates, multiple-choice, picture choice, question groups, yes/no questions, rankings, opinion scales, etc.

If you are done with traditional survey choices and would like to gather the respondents’ information in another way, you should go for Typeform. The free version does, however, limit you to 100 responses per month. Otherwise, you will have to choose a plan from at least $29 a month.

3. Polldaddy

With unrestricted polls, questions, responses, and the seamless integration with WordPress; Polldaddy is a must-try tool if your site is hosted on WordPress.

If you want to eliminate branding from the company, add custom CSS, export data, or access email support, you will have to upgrade to one of their premium plan beginning at $200 annually.

4. SurveyNuts


If you are searching for the fastest and simplest way to create a survey, SurveyNuts is undoubtedly your best choice. You can do it directly on the site’s homepage without having to create an account for that.

The surveys’ questions are limited to 10, but thankfully, there is no limit to responses. And if you want to deliver a brief, one-time survey, it will be a matter of minutes.

5. Feedier


Feedier is ideal for you if you own a SaaS business, run a restaurant, a shop, or are an online retailer.

The major appeal of Feedier is its enlightening, engaging forum to gather customer feedback. The friendly, responsive interface gives the customers/survey respondents a pleasant experience.

This software’s free version includes one user account, unrestricted feedback, one survey, two interactive filters, and an option to send up to 1,000 emails a month. It also provides two advanced settings: personalized follow-up email content for non-engaged clients and the possibility of customizing the thank you email to your company upon collecting feedback/survey results.

Their plans include $59 per month for Explorer, $199 per month for Prestige, and custom package pricing.

6. Qualtrics Research Core

Qualtrics Research Core
Qualtrics Research Core

Businesses capable of investing in high-quality research and survey tools that offer perspectives that influence political change and business development.

Qualtrics Research Core combines the organizational data (like leads data and analytics data previously gathered by the sales and HR teams) with what they call X data — the data the rationales behind things that happen. This data originates from surveys of your customer experience.

This useful tool offers survey software that can perform anything from simple questionnaires to comprehensive research projects for the world’s major companies. Its users can create innovative surveys using their drag-and-drop survey tool, strong logic, more than 100 types of questions, and prebuilt survey templates.

The free version includes one active survey at a time, up to 10 questions per survey, seven types of questions to pick from, 100 responses, summary reports and filtering, survey logic, and online reporting.

7. Survey Anyplace

Survey Anyplace
Survey Anyplace

Survey Anyplace is perfect for any marketing expert, customer service representative, teacher/trainer, the sales professional from businesses of all kinds and sizes. This tool will help hem to gather insights from their audience effectively.

Survey Anyplace aims to produce entertaining, mobile, and engaging quizzes and surveys that enable users to connect with their audiences in a manner that is exclusive to their brand identity. These cutting-edge surveys seek to attract respondents and optimize easy-to-use interactive mobile apps.

Users can get 20 responses per month to an infinite number of questionnaires/surveys, comprehensive reporting and data filtering, branding, and design choices, and more with the basic plan. For upgrades, you will have to pay for $25 per month for Essential, $42 per month for Professional, and enterprise pricing available upon request.

8. SurveyMonkey


Foundations, academic institutions, government agencies, and corporations can get the most out of this useful tool.

SurveyMonkey is one of the top players in the field of survey creation, and there is a justification for this: the user interface is seamless. When your survey does not have access to a distribution list, you can purchase SurveyMonkey ‘s responses.

What is a big downside of using SurveyMonkey? Well, the most enticing tools and best features of the platform all operate under a paid subscription. For logic or branding, you will need to upgrade to this. Three upgrade plans include $372/year for Standard, $384 for Advantage, and $1,188 for Premier.

Though it is not uncommon among survey tools, SurveyMonkey is one of this list’s highest-paid costing solutions and limits its free option to basic features.

Nevertheless, if you want an option that offers a user - friendly interface for basic surveys, SurveyMonkey is a fantastic option with the opportunity for growth with you as the size and scope (and budget) of your business rises. SurveyMonkey is a good resource for small businesses that want their survey distribution to increase in the years ahead.

9. HubSpot


The out-of-the-box feedback tools from HubSpot facilitate the collection of qualitative and quantitative reviews; thus, you can better understand your customers. HubSpot allows you to create and distribute surveys on your website as well as through email. With HubSpot, you can use the best format for your survey and track your surveys so that you can improve your customer experience.

The use of a Net Promoter Score (NPS) survey can help evaluate customer loyalty over time, send Customer Effort Score (CES) surveys to determine how convenient it is for consumers to have the support they need, or distribute Customer Satisfaction (CSAT) surveys to identify how happy customers are at various points on the customer journey. Besides, your customer reviews are tracked in a single dashboard; hence, the entire team can track customer satisfaction improvements over time.

10. Pulse Insights

Pulse Insights
Pulse Insights

Pulse Insights is similar to other software and questionnaire applications for online surveys like Qualaroo and Survicate. This tool gathers data from your guests very easily with a micro survey platform. Pulse Insights can also integrate survey responses into other tools like Web analytics, A / B testing, CRM, and DMP.

11. Qualaroo


Qualaroo is an online survey software that enables users to develop simple, open surveys. Typically such surveys appear in a tab at the bottom of your computer. You can easily perform polls among your visitors and ask questions, both short and simple. It also contains a question library that could be used to lay the foundation for questions regarding your survey.

12. Client Heartbeat

Client Heartbeat
Client Heartbeat

Client Heartbeat is an option for higher-priced surveys beginning at $25 month. Because the basic version only offers 50 contacts, the $57 / month Gold version will be required.

Compared to the other survey creator tools, it may be somewhat costly. However, Client Heartbeat does deliver some slightly more sophisticated reporting features.

You will receive warnings about dissatisfied customers, identify how your customer satisfaction compared to your industry benchmark, and a testimonial widget showing endorsements on your website.

13. Survey Gizmo

Survey Gizmo
Survey Gizmo

Survey Gizmo produces some cool looking surveys, and they’re an ideal option, even with the free plan, provided that you’re not trying to get a lot of respondents.

You can see its limited free version at the bottom of its pricing page. The free plan offers unrestricted surveys and questions, 50 respondents, some basic types of questions, free templates, basic reporting, and a choice to export to CSV.

You can get more features for $15/month and above, including skip logic and piping, customized themes, multiple users, API, and data encryption.

The higher-priced version integrates seamlessly with Salesforce, MailChimp, and other software tools from third parties.

You can see the full comparison chart between the free version vs. different paid Survey Gizmo plans to decide which package would best suit you.

14. ProProfs Survey Maker

ProProfs Survey Maker
ProProfs Survey Maker

ProProfs Survey Maker is another on-line survey tool with advanced survey and analytical functionality. It attempts to take great pleasure in both the user and the survey respondents with its simple and clean but still classic UI.

The free version gives you access to unrestricted surveys, unrestricted responses, survey scoring &logic, professionally made templates, custom logo and branding, presentation-ready reports, and advanced analytics.

The free plans also provide access to more than 100 professional survey templates for all surveys. From employee survey templates, client satisfaction surveys to NPS surveys, you can find everything here. ProProProfs Survey Creator can be integrated with most major CRM and marketing resources under the paid plan.

When you sign up for a free ProProfs Survey Maker trial, you will have 15 days of access to all the features. You can choose from plans beginning at $7 a month, after the end of the trial period.

ProProfs Survey Maker is a sophisticated survey tool that you must try out. There are various professionally made templates and a question bank with more than 100 question types.

15. Confirmit


Confirmit is an online survey tool primarily designed for market research companies and other research staff. Through tables and maps, users can conveniently tailor their surveys, export data, and analyze findings. Besides, you can also program the study, incorporate all kinds of additional resources, collect data, prepare fast reports, and in a convenient-to-use Confirmit Translator module, even translate the links. The only drawback with this tool is that it is somewhat outdated, as no updates to the UI.

16. Zonka Feedback

Zonka Feedback
Zonka Feedback

Zonka Feedback is a powerful customer feedback and survey tool that can help businesses gather valuable insights and feedback from their customers. With its user-friendly interface and customizable features, Zonka Feedback makes it easy for businesses to create and distribute surveys to customers via web widgets, in-app, in-product, offline, email, SMS, QR codes, and more.

One of the key features of Zonka Feedback is its ability to capture feedback in real-time, allowing businesses to quickly respond to customer concerns and improve their overall customer experience. The tool also offers advanced reporting and analytics capabilities, enabling businesses to easily track and analyze customer feedback data to identify trends and areas for improvement.

Zonka Feedback integrates with a variety of third-party apps and tools, including Zapier, HubSpot, Freshdesk, Zendesk, Pipedrive, Front App, Salesforce, Microsoft Teams and Slack, making it easy to incorporate customer feedback into existing workflows and processes. Additionally, the tool offers multiple language support, making it accessible to businesses with customers around the world.

Overall, Zonka Feedback is a valuable marketing tool for businesses looking to improve their customer experience and gather valuable feedback from their audience.

How to plan a successful online survey campaign?

While preparing an online survey, there are some important measures to take. Simply dropping a survey into the web space would not be as powerful as directing this with custom questions to a specific audience. While online survey tools will assist you with the vast and intimidating part of the process, you need to assist with what to ask.

Check the order of questions you raise, and to whom you send it; thus, you can minimize the boredom and confusion of customers.

Take ONLY - an international fashion brand for young women as an example. If the brand is carrying out a survey, first thing first, they will have to specify that the respondents are female. They should also be separating a survey into many interrelated webpages and avoiding presenting irrelevant questions to the respondents.

Final thoughts

To sum up, the power of online surveys is undeniable; they can help you to gain a better understanding of your audience and grow your business. We have listed out 15 best tools for online surveys, both with free and paid plans, that can help you a great deal in conducting a survey that works best for your business.

To understand more about market research-one of the very first steps in launching your business, you can check out our post: What is Market Research? How to Conduct Market Research Effectively?

If you have any questions, do not hesitate to leave a comment in the box below. We are glad to help you out. If you find this post useful, you can share this with your friends.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.