10 Best One-Product Shopify Stores

Sometimes, it only takes one good idea to hit the jackpot. The same with the eCommerce world, though it may sound ridiculous, but 10 Best One-Product Shopify Stores can be extremely profitable if you know how to do it right.

Without the distraction of managing multiple products, you can focus your resources on branding, marketing, innovating you one product better than any other competitors. But that is easier said than done, so today we will go through a detailed guide about online stores with just one product and the path to success with it.

In this article, we’ll delve deep into a list of the best one-product Shopify stores, exploring their advantages, strategies for success, and how you can harness their potential to build a thriving online business.

What is a one-product Shopify store?

A single-product store, often referred to as a one-product store, is an e-commerce website selling only one product or a closely related set of products. These unique online stores are designed to showcase the featured product’s distinctive features and benefits while providing customers with a streamlined and simplified shopping experience.

For example, if you decide to sell smartwatches, then that will be what your site is all about. You can have colour variations, different brands, but smartwatches are the first and last thing one visitor can see on your site.

While most retail sell more than just one kind of product, many stores have found their success doing a one-product store. Like Casper making a trillion-dollar empire of selling mattress, or Crocs gain world popularity with their signature clog.

Of course, these businesses now all sell more than one product, but you can be sure there is a particularly special item that comes to mind when anyone thinks of the brands. If you need to be convinced more, let’s go to the next section!

Why one product store is worth trying?

The traditional way of an online store is selling multiple products and see which will be lucky enough to capture visitors’ attention and make them purchase. With one product store, you are very straight forward with what you have to offer.

You may have noticed; this straightforwardness automatically has a massive brand value. People immediately remember what your store is about and what is so good about it. This feels so fresh compared to browsing a bunch of products and get bored on multiple products site.

Another benefit is that people would look at you as an expert in the field; otherwise, how can you take a risk like this and confidently sell only one product? So you already get more trust than other competitors, and you can focus your resources on your signature product.

However, it is not that simple to do one product Shopify business. The challenges are how you can find the right product, how you can improve your business and the effort required to promote your golden egg. Don’t worry; we will go through all these in the next section.

How to start your one product Shopify store?

So now you are convinced that starting a store with one product is worth trying, where to start? First of all, get yourself a Shopify membership plan, which comes with 14 days of free trial to start. Or choose the $5 per month Shopify Starter plan which is best for selling through Shopify on social media platforms.

From there, we will go steps-by-steps to build your one product store.

Choose your product

In order to sell your single product, you need to know your audience. To make your store successful, you need your product to be unique or targeted at the right niche.

To do that, build a customer persona that describes your typical customer. This will be really helpful when creating marketing material as you can base on the person’s lifestyle, education, hobbies, incomes, etc.

Knowing this information makes your product’s marketing process much easier, and you can make a quicker decision on which product to go for since you understand your customer’s pain.

For example, if you think you understand 40-year-old people in the middle class, who is probably a mother with a bachelor and does Yoga, eat organic food, read books a lot. Then herbal tea can be a unique choice to build your brand.

So remember, understand your audience and play around their needs to find the right product’s idea.

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Build your brand

By selling just one product, you already have an advantageous branding edge since your page can get immediate attention. You can have all of the information right on the homepage, using good design to make your product stand out with a story.

We will get to which design you should use in the theme section, but basically, you should go for a “hero image” strategy. This means large photos are used to demonstrate your product clearly.

These images will go well with other information, like how you started, why you think the product is the best idea or a little bit more about yourself - the founder. You can even show the process of making your product.

So, make your site a storytelling machine that can hook someone right the way and make visitors consider buying just through a few scrolls.

Content for one product store

This is one of the most important parts of one product store since it is how your visitors will see your product and are convinced to buy it. Storytelling is your ultimate goal here.

No matter which angle of marketing you choose, stories engage the audience and paint a picture in mind. This makes your company more relatable, and people can get an idea of what they are purchasing.

Keep that in mind when you choose your photos, videos, and writing on your site. Tell how your product came to life and what inspired it. A video can explain how to use it and the science behind it. Have fun and think about how your audiences would be entertained by it.

Content for ads is really important too, with Google ads helps your customers find you and Facebook ads help you find customers. Try to make some amazing concepts and A/B test your ads to see, which attracts the audience better.

Interaction is the goal here, so let the numbers guide you with ads. Test with your tagline, image, and also targeting options, this can bring some fascinating insights about your targeted customers.

Besides that, it is important to look for new channels and produce the right kind of content. Since you are likely to have a niche, learn how they would behave and interact in their own community. Your product may sell well through Facebook groups, Instagram, or even Twitter; it is for your content to find out.

Pricing

You will have to consider the pricing carefully since you are new to the market. A bit cheaper price can lure more people to your site at this stage, while you can have a higher price in the marketplace, so you still have profit.

Google Shopping is a good channel to list your product as well since it can take customers straight to your site.

Build trust

As a one-product store, trust is essential to keep people buying from you. And the trust is earned through your own customers’ reviews and the number of them.

Try to get both shop reviews and product reviews visible on your homepage so shoppers can see right on your site. And a constant flow of review is good for both visitor’s impression and search engine’s rank. After that, you can display a star-ratings in Google’s search results.

Another way to build trust is to offer online certifications. This can be a trustmark that promises something to the customer like a 30-day money-back guarantee, which can be provided by a third-party company. If you are trying to sell globally, certifications can really back you up.

Think of crowdfunding

Many great companies started as a crowdfunding project, like Oculus rift, or Exploding Kittens. Basically, you ask strangers on the internet to give you money for your awesome idea, and there are many sites to ask!

If your single product appeals to a specific group of passionate audiences and it is really unique, this can work. Dedicated platforms like Indiegogo, Kickstarter, RockerHub are all very supportive. Build a store with Shopify to describe your product even better and showcase your idea.

Start with the right theme

When you are looking for a perfect Shopify theme for your one-product store, think of what you are going to communicate with your customers. You will need to explain how your product can solve their problem, show all of its features, and drive customers to the purchase step.

What you need is simple navigation, clear call-to-action buttons, and great product pictures & videos. All of these can be achieved with the right theme, which we will take a look at in the next section.

Example of 10 best one-product Shopify stores

Case Study 1: Innovative Gadget Store

Neos SmartHome is a typical example of what a successful one-product Shopify store looks like. It illustrates how focusing on a single, innovative product can effectively meet specific market needs.

• Product Focus

Neos SmartHome has carved a niche by providing an intelligent cam meticulously designed for home security. This single-product focus allows them to excel in delivering a specialized solution to a broad customer base.

• Brand Story and Messaging

The brand’s narrative revolves around empowering homeowners with innovative security solutions. Their messaging emphasizes simplicity, reliability, and cutting-edge technology, resonating with consumers seeking peace of mind.

• Website Design

Neos SmartHome’s online store is a testament to effective design. The layout is intuitive, guiding visitors seamlessly through product features, options, and accessories. The emphasis on user-friendly navigation contributes to a positive customer experience.

• Customer Engagement

Engagement is not just about selling a product; it’s about creating an experience. Neos SmartHome engages customers by providing informative content, demonstrating product applications, and offering various purchase options, including single and twin packs.

Neos SmartHome’s success echoes similar ventures dedicated to offering a singular, outstanding product. These online stores, often called Single Product Stores or One Product Shopify Stores, share common attributes contributing to their triumphs.

Case Study 2: Eco-Friendly Product Store

The Last Object is one of the best single-product Shopify stores you need to check out. With a mission to replace single-use items, such as swabs and tissues, Last Object’s approach extends beyond a mere product focus.

• Product Focus

Last Object’s product focus is rooted in sustainability. By offering reusable alternatives to commonly discarded items, such as swabs and tissues, they actively contribute to minimizing environmental impact.

• Brand Story and Messaging

The brand story revolves around environmental advocacy. Last Object seeks to inspire a shift in consumption habits by providing practical and eco-friendly alternatives. Their website’s “Let’s Disrupt the Single-Use Industry!” section tells a compelling story. It conveys its mission to provide high-quality, reusable alternatives to single-use items, fostering a connection with customers who share their environmental values.

• Website Design

The homepage serves as a visual representation of their brand story. Instantly listing the benefits of reusable items with green icons communicates their products’ positive environmental impact and convenience.

Their online store’s strategic use of language, visuals, and storytelling demonstrates Last Object’s commitment to selling products and actively participating in a mission. This approach goes beyond the transactional nature of retail; it creates an emotional bond with customers who align with the brand’s ethos.

The user-friendly navigation ensures that visitors can easily explore the range of products, understand their benefits, and make informed decisions about adopting a more sustainable lifestyle.

• Customer Engagement

Last Object fosters engagement through interactive content, educating visitors about the environmental impact of single-use items and the benefits of reusable alternatives. By actively participating in the environmental discourse, Last Object builds a community around sustainability. Blog posts, social media updates, and newsletters serve as channels to connect with like-minded individuals.

The journey doesn’t end with a purchase. Last Object nurtures sustainable habits by providing educational resources. Guides on maximizing the lifespan of their products and reducing overall waste contribute to a holistic customer experience.

Case Study 3: Beauty and Personal Care Product

State of Kind emerges as a standout player with its single-product focus: Kindly Restore. Let’s delve into the success story, exploring key elements contributing to its triumph.

• Product Focus

State of Kind has strategically honed in on a transformative product - Kindly Restore. This skin regeneration concentrate boasts a blend of bakuchiol oil, CBD, rosehip seed oil, and blue tansy. The formulation is designed to fortify the skin barrier and effectively reduce inflammation.

• Brand Story and Messaging

The brand narrative of State of Kind revolves around a holistic approach to beauty. Kindly Restore is not just a product; it’s a testament to the brand’s commitment to enhancing skin health and well-being.

State of Kind’s messaging highlights the purpose behind each ingredient in Kindly Restore. Bakuchiol oil for its skin-nurturing properties, CBD for its soothing effects, rosehip seed oil for hydration, and blue tansy for anti-inflammatory benefits. This transparency resonates with the target audience seeking authenticity.

• Website Design

The website design mirrors the brand’s commitment to simplicity. It is clean, minimal, and straightforward, allowing visitors to navigate seamlessly. The emphasis on visual appeal enhances the overall user experience.

Beyond aesthetics, the website serves as an informative hub. Detailed content about Kindly Restore, its ingredients, and the brand’s ethos provides visitors with the necessary information to make informed decisions.

• Customer Engagement

By aligning their product with values such as wellness, authenticity, and simplicity, State of Kind connects with a target audience seeking more than just skincare products. They tap into the desire for a holistic and meaningful beauty experience.

• Reviews and Social Proof

Positive reviews and testimonials play a pivotal role in the beauty industry. State of Kind strategically showcases customer experiences, highlighting the transformative impact of Kindly Restore on skin health.

• After-Sale Service

A responsive and attentive customer support system enhances the after-sale service. State of Kind ensures customers have a channel for inquiries, feedback, and support, fostering a sense of care beyond the initial transaction.

Case Study 4: Fitness and Health Products

Infrared Neck Massager takes center stage with its focus on a simple yet effective product - the infrared neck massager. As we dissect the key elements, from product focus to after-sale service, let’s uncover the strategies contributing to its presence in the competitive market.

• Product Focus

Infrared Neck Massager aligns its product focus with addressing a specific need - relieving neck pain and stiffness. This focused approach caters to the target audience seeking immediate relief and a convenient, at-home solution.

• Brand Story and Messaging

The brand story and messaging of Infrared Neck Massager are straightforward. It communicates the product’s benefits, emphasizing features like infrared technology for muscle relaxation. While the store’s design might be simple, the messaging cuts through the clutter. The mention of free shipping and a 30-day paid returns policy is strategic. It highlights two crucial elements in ecommerce - the appeal of free shipping and the assurance of a hassle-free return process. These elements resonate with online shoppers.

• Website Design

Infrared Neck Massager opts for a simple Shopify store design. While it may lack sophistication, the streamlined approach ensures easy navigation for visitors. The focus remains on the product, making it accessible to potential customers.

• Customer Engagement

Customer engagement in the case of Infrared Neck Massager revolves around addressing specific pain points. The store’s messaging uses phrases like “Ease Your Neck Now” and “Promote local muscle,” directly resonating with individuals experiencing neck pain and muscle tension.

The store emphasizes the relief of muscle tension, reduction of inflammation, and the promotion of overall well-being. This clarity ensures potential customers understand the product’s advantages.

• After-Sale Service

The after-sale service strategy of Infrared Neck Massager revolves around the 30-day paid returns policy. This commitment to customer satisfaction post-purchase aligns with the growing expectations of online shoppers.

Case Study 5: Home Decor Item Store

SnugScape ranks highly among one-product Shopify store examples in the home decor category.

• Product Focus

Its focus on a specific product - sofa covers - showcases the effectiveness of niche marketing. This extensive product range caters to a wide range of customer preferences.

• Brand Story and Messaging

The online store positions its sofa covers as protective and stylish. The messaging emphasizes that the covers protect sofas from damage while offering an affordable way to change the sofa’s appearance. This dual functionality is a compelling selling point.

SnugScape has succeeded in creating a distinctive brand identity centered around transforming living spaces. The brand is not merely selling sofa covers; it’s selling the idea of personalization and effortless style. This strong brand identity resonates with customers looking to make their homes cozy and visually appealing.

Positioning their sofa covers as more than just protective layers; the online retailer emphasizes the dual functionality of their products - protection and style. The messaging is crafted to communicate that SnugScape covers shield sofas from damage and provide an affordable and stylish means to alter the sofa’s appearance.

• Website Design

The product range at SnugScape is extensive, featuring sofa covers in various colors and sizes. This diversity is a strategic move, allowing customers to choose coverings that best align with their home decor preferences. By recognizing the unique tastes of its audience, SnugScape ensures that its offerings cater to a broad spectrum of customer choices.

The success of SnugScape Shopify’s store in the e-commerce business underscores the potential of focusing on a single, high-quality product. By prioritizing customer preferences and delivering on promises, SnugScape exemplifies how an ecommerce business can thrive by providing specialized solutions.

Case Study 6: Gourmet Food Product

The Bokksu case study inspires other Shopify stores, demonstrating the platform’s flexibility in catering to unique business models. Bokksu has utilized Shopify as a selling platform and a canvas to paint a vivid and engaging customer experience.

• Product Focus

Bokksu, a Shopify store offering gourmet Japanese snack boxes, has created delightful shopping experiences while attracting new customers through innovative strategies.

• Website Design

Bokksu introduces curated themes each month, celebrating Japanese festivals and holidays. These themes create anticipation and excitement among subscribers, making every box feel like a special occasion.

As an ecommerce business, Bokksu has exemplified the potential of providing a curated, high-quality product. The focus on a single product store, gourmet Japanese snack boxes, showcases how a specialized offering can thrive in the competitive ecommerce landscape.

• Customer Engagement

Bokksu goes beyond snacks; they offer a cultural guide detailing each treat’s origins, flavors, and common allergens. This educational aspect enhances the overall experience, allowing customers to immerse themselves in Japanese culture.

Bokksu builds a human connection by showcasing their team through photos. This helps customers relate to the people behind the selection and packaging of their snacks, fostering trust and transparency.

Bokksu’s success is attributed to its innovative marketing strategies, especially the introduction of curated themes and cultural guides. By tapping into the anticipation and excitement of subscribers, Bokksu has effectively turned its marketing efforts into an ongoing narrative, keeping customers engaged beyond the point of purchase.

Case Study 7: Fashion and Apparel Item

In fashion and apparel, Dryrobe stands out as a brand that caters to a specific niche - outdoor enthusiasts, especially those engaged in water sports.

• Product Focus

Dryrobe’s Shopify store builds brand loyalty by offering high-quality waterproof and windproof robes tailored specifically for sports lovers, especially water sports athletes. The product’s unique selling proposition lies in its functionality and suitability for outdoor activities.

• Website Design

The retail store presence of Dryrobe is carefully curated, featuring a professional animated hero image showcasing scenes of people engaging in water sports while wearing Dryrobe products. This highlights the product’s utility and creates an immersive and engaging online shopping experience.

As an online store, Dryrobe’s Shopify store transcends the traditional e-commerce model by creating an environment beyond transactions. It becomes a destination for outdoor enthusiasts, a virtual hub where the brand and its community converge.

The description emphasizes the versatility of the dryrobe Advance, positioning it not just as a standard towel robe but as an essential piece of gear for outdoor enthusiasts. Incorporating 100% recycled fabrics aligns with contemporary environmental concerns, appealing to eco-conscious consumers.

• Reviews and Social Proof

The inclusion of social proof buoys Dryrobe’s success. Customer testimonials, reviews, and user-generated content featuring individuals using Dryrobe products in real outdoor scenarios contribute to building trust and authenticity. This social proof is a powerful marketing tool, assuring potential customers of the product’s real-world performance.

Case Study 8: Pet Care Product

SpotOn’s journey in the pet care industry is a testament to the power of innovation and understanding the specific needs of pet owners.

• Product Focus

SpotOn’s Shopify store has successfully identified a specific target customer’s need - pet owners seeking a reliable, wire-free solution for their dogs.

• Brand Story and Messaging

By zeroing in on this particular pain point, SpotOn has positioned itself as a go-to brand for pet owners seeking a more advanced and convenient way to create boundaries for their furry companions. Their GPS dog fence product directly addresses this need by providing a high-tech, hassle-free alternative to traditional wired systems.

• Customer Engagement

SpotOn focuses on educating potential customers about their GPS dog fence features. They provide detailed information through text, graphics, photos, and videos, helping customers make informed decisions. This educational approach builds trust and brand loyalty.

• Reviews and Social Proof

SpotOn leverages social proof to bolster its credibility. Customer testimonials, reviews, and user-generated content showcasing SpotOn’s GPS dog fence in action serve as powerful endorsements. This social proof validates the product’s effectiveness and provides potential customers real-world insights, contributing to their decision-making process.

Case Study 9: Tech Accessory Store

Snooz, the brainchild of quality sleep enthusiasts, is a shining example of a tech accessory store that marries design finesse with functionality.

• Product Focus

Snooz’s product is a portable white noise machine, a compact yet powerful device that emits a consistent, gentle sound resembling a fan’s whir.

• Website Design

The product page on Snooz’s Shopify store becomes a canvas where the brand paints a vivid picture of the product’s capabilities. An attractive element that draws foot traffic is the customizable sound feature, allowing users to tailor their sleep environment. This not only showcases the technological prowess of Snooz but also emphasizes the brand’s dedication to providing solutions that cater to the specific needs of its audience.

Visual storytelling becomes a powerful tool in Snooz’s arsenal. Meticulously curated product photos serve a dual purpose - they go beyond mere visuals of the product and act as storytellers, generating buzz and excitement for the visitor.

Each photo is a piece of a larger narrative, from showcasing the product itself to revealing genuine sound production by a real fan. This strategic use of visuals ensures transparency and authenticity, allowing potential customers to connect with the brand on a deeper level.

By seamlessly blending design finesse with functionality, Snooz provides tech accessories and crafts an experience that resonates with the desires and preferences of sleep enthusiasts. Through innovation and a commitment to user-centric design, Snooz has carved a niche in the competitive landscape of tech accessories, setting a standard for the industry.

Case Study 10: Specialty Bookstore

Penguin Life, the lifestyle division of Penguin Random House, takes center stage, offering a unique and curated selection that transcends the conventional.

• Product Focus

The product focuses on delivering literary excellence that aligns with the brand’s commitment to providing readers with enriching and thought-provoking content.

• Brand Story and Messaging

The brand’s story goes beyond selling books; it’s a commitment to literature as a driving force. Penguin Life positions itself not merely as a retailer but as a curator of stories, connecting readers with the passion and knowledge embedded in every carefully selected book.

• Website Design

The website design mirrors the brand’s commitment to creating an immersive literary space. Meticulously curated product photos serve a dual purpose—they visually represent the essence of each book and act as storytellers, generating excitement and anticipation for potential readers. A user-friendly layout ensures easy navigation. Potential customers can seamlessly explore different genres, discover new releases, and delve into the literary treasures the Penguin Life team curated, fostering an enjoyable and accessible online shopping experience.

• Customer Engagement

Penguin Life doesn’t just sell books; it fosters a community around literature. By introducing pop-up experiences and events tied to societal celebrations, the brand taps into the communal aspects of reading, transforming purchasing a book into a shared experience.

• Reviews and Social Proof

Penguin Life leverages customer testimonials as a powerful tool. Real individuals sharing their experiences with the books contribute to building trust among potential customers, showcasing the tangible impact of incorporating Penguin Life’s selections into their reading journeys. Incorporating user-generated content, such as photos or videos of customers engaging with the books, adds authenticity. These visual testimonials connect the brand and its community, emphasizing that Penguin Life is not just a bookstore but a literary companion.

Final Thoughts & Future Trends

After a comprehensive exploration of various single-product Shopify stores, key insights emerge, shedding light on successful strategies and unique approaches in the e-commerce landscape. Here’s a summarization of the key insights from the case studies, followed by a glimpse into the future trends that may shape the trajectory of single-product stores.

Key Insights:

• Niche Specialization Pays Off: The success of these single-product stores stems from their focused approach. Niche specialization allows for in-depth market understanding, effective product positioning, and a tailored customer experience.
• Immersive Presentation Matters: Creating an immersive online and offline experience is crucial. Successful stores leverage high-quality visuals, interactive displays, and tactile experiences to engage customers and build connections beyond transactional relationships.
• Customer-Centric Features Drive Sales: Stores that prioritize customer needs and provide user-centric features, such as customization options, exclusive bundles, and personalized solutions, create a competitive edge and attract new target audiences.
• Holistic Branding and Storytelling: Building a brand narrative and incorporating storytelling elements contribute to brand loyalty. Customers are drawn not just to products but to the values, mission, and stories behind the brands.
• Strategic Use of Pop-Up Events: Pop-up stores are valuable tools to attract foot traffic, generate buzz, and create memorable experiences. Strategic event locations, interactive displays, and limited edition event bundles contribute to the success of these events.
• Adaptability is Key: Being ready to iterate, experiment, and adapt based on market trends and customer feedback is crucial for long-term success. Stores that embrace change and proactively respond to market dynamics position themselves as adaptable and resilient businesses.
• Build an Engaged Community: Levering social platforms and forums fosters brand advocacy. Successful stores sell products and turn their customers into advocates, creating a network integral to the brand’s success story.

Future Trends in Single-Product Shopify Stores:

• Virtual Experiences and Augmented Reality: As technology evolves, single-product stores will likely incorporate virtual experiences and augmented reality. Customers may engage with products virtually, visualizing how they fit into their lives before purchasing.
• Sustainability and Eco-Friendly Initiatives: With growing environmental consciousness, future single-product stores are expected to emphasize sustainability. Products with eco-friendly materials, transparent supply chains, and minimal ecological impact may become more prevalent.
• Community-Centric Approach: Future single-product stores may focus on building communities around their products. Social platforms, forums, and customer engagement initiatives will become integral in fostering a sense of belonging among customers.
• AI-Powered Personalization: Artificial Intelligence (AI) may play a significant role in providing personalized shopping experiences. AI algorithms can analyze customer behavior, preferences, and purchase history to recommend products tailored to individual needs.
• Omnichannel Integration: The lines between online and offline retail space experiences will continue to blur. Single-product stores may seamlessly integrate online and offline channels, providing customers with a cohesive and consistent brand experience.
• Blockchain for Transparency: Leveraging blockchain technology, single-product stores will ensure transparency in the supply chain, allowing customers to trace a product’s journey from origin to delivery.
• Voice Commerce Integration: The rise of voice-activated commerce will become a staple in single-product Shopify stores, offering customers a seamless, hands-free shopping experience.

FAQs

What is a One-Product Shopify Store?

One product Shopify stores are specialized e-commerce platforms prioritizing a focused and streamlined shopping experience.

Why Choose a One-Product Store Model?

A one-product store allows for a concentrated marketing effort and brand identity around a single product, often leading to a more robust customer connection and higher conversion rates.

How Can I Select the Right Product for My One-Product Shopify Store?

Choosing the right product involves market research, understanding your target audience, and identifying a product that solves a specific problem or fulfills a unique need.

How Do I Market a One-Product Shopify Store?

Effective marketing strategies include focused SEO, content marketing, social media promotion, and influencer partnerships, all centered around the unique selling points of your product.

Can a One-Product Store Be Profitable?

Yes, one-product stores can be highly profitable due to lower operational costs, focused marketing, and the potential for a robust and loyal customer base.