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Top 15 Most Successful Stores using BigCommerce

Last updated: September 01, 2023
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





If you’re thinking about switching to BigCommerce, you probably want to see some examples of successful BigCommerce sites. This SaaS platform has aided a number of well-known firms in developing a high-performing eCommerce site with exceptional customer service.

Here is a throughout explanation of which factors make a successful eCommerce store, as well as the Top 15 Most of successful Successful Stores using BigCommerce.

Factors define a successful eCommerce store

Launching an eCommerce site necessitates a slew of critical technical and artistic considerations. Here are five key components of a successful eCommerce shop you should consider before building your own one.

1. Well-designed storefront

Well-designed storefront

Ecommerce enterprises are no different, with their websites serving as virtual showrooms. You must generate a good first impression when a potential buyer enters your online business. They’ll simply go if you don’t help them. As a result, investing in a visually appealing eCommerce design is an investment in the long-term success of your online business.

A great eCommerce website design should have the following features:

  • Use a color palette and fonts that are consistent with your brand.
  • To make things easier on the eyes, use a lot of white space.
  • Make call-to-action (CTA) buttons that stand out.
  • Use the most effective conversion rate optimization techniques.
  • Friendly to SEO (search engine optimization).
  • Simple to post on social media.
  • Make your website user- and mobile-friendly.

2. Fast-loading time

Fast-loading time

The bounce rate increases by 32% when the page load time is delayed by two seconds. This is unsurprising given that page speed influences 70% of consumers’ decisions to buy from an online business.

So, if you want to make a sale, you’ll need an online store that loads quickly:

  • Select a trustworthy eCommerce platform.
  • Install a content delivery network (CDN) if you publish a lot of material.
  • Reduce the size of product photos and videos.
  • Remember that every second counts when it comes to site performance.

3. Wide product variation

Wide product variation

Customers have a tendency to compare all eCommerce shops to Amazon automatically. As a result, people may expect a diverse product selection when they visit your online store. Of course, you won’t be able to compete with Amazon in this area. However, you must ensure that you have a sufficient product choice to keep them interested.

Create an easy-to-navigate product catalog that includes:

  • Categorization, tags, and filters make it easy to find what you’re looking for.
  • Filters, size, color, and material searches are among the most advanced features.
  • Visually appealing — clean design, lovely color palette, product photos.

4. Mobile responsiveness

Mobile responsiveness

Since the beginning of 2017, mobile traffic has accounted for around half of all online traffic, hovering around the 50% level. You risk losing a lot of potential clients if your website isn’t mobile-friendly.

Aside from adopting a mobile-friendly, responsive website theme, be sure to:

  • Make changes to your layout to accommodate finger scrolling.
  • Use high-resolution pop-up product photos.
  • The number of fields on the checkout page should be reduced.
  • Make use of large call-to-action buttons (e.g., add-to-cart button).

5. User-generated reviews

User-generated reviews

Customer reviews and other user-generated content (UGC) are essential for an eCommerce shop. What is the reason behind this? Because the number of product reviews grows, conversion rates rise. The first five reviews, however, seemed to have the most influence. Encourage clients to offer feedback by including a review feature on your website!

Top 10 Most Successful Stores using BigCommerce

1. Revelry


Revelry offers a large range of inclusive bridesmaid gowns in a variety of designs, colors, and sizes. Michelle DeLoach started her company in 2009. Her internet store was then only a static website with a Google document connected to it. Michelle, on the other hand, continued to expand her business despite the setback. She made $500k in sales as a result of that!

Revelry recognizes how difficult it may be to locate the ideal bridesmaid gowns. As a result, on their eCommerce website, they created a multi-step sales procedure. Customers can first order swatches and samples to try out at home. After that, clients may easily place a bespoke order in any size range (0-32, petite to tall). Both alternatives have a prominent presence on the site, as well as good category navigation that encourages customers to explore various dress designs, fabrics, and colors.



Justin Wang, LARQ’s co-founder and CEO, is a hiker who is equally concerned about the environment and our influence on it. LARQ makes us genuinely thrilled about something as easy as drinking water by using clean product graphics and animations. The reusable water bottle vendor persuades us to join their Bottle Movement and explore more of their attractive items with spot-on copywriting, color-block product highlights, and an interactive plastic waste calculator.

The calculator on the site of the LARQ online store is one of the most intriguing elements. You enter the number of water bottles you consume each week, and the app calculates how much money you may save by switching to a LARQ bottle. It also tells you how much plastic bottle waste and your carbon footprint may be reduced.

Another turning point was the addition of multi-regional capabilities (using BigCommerce). According to LARQ, conversions jumped by 80% in just three months.

3. Berlin Packaging

Berlin Packaging

Since its inception in 1938, Berlin Packaging has been a family-owned and operated company. They currently provide containers to almost every sector that requires them, as well as B2B orders from a wide range of businesses.

Consumers can now see their credit limits, balances, and past due amounts thanks to a data transfer from Berlin Packaging’s ERP to their BigCommerce site. Customers like having access to this information. Berlin Packaging uses chat to create quick conversion when a potential new customer is ready to speak. Customers can also contact them through their Contact Us page via digital ways.

Since switching to BigCommerce, Berlin Packaging has seen a considerable rise in year-over-year conversions, up to a 27% rise. They’ve seen a rise in both orders and demand revenue.

4. Solo Stove

Solo Stove

Jeff and Spencer Jan, brothers and co-founders, came up with the concept for Solo Stove as a basic outdoor cooking stove. As the company evolved, they required a site that could accommodate more changes than the one-page sites they had previously managed. They went with BigCommerce because of its versatility and ease of use when it came to updating the site.

The firm sought a user-friendly site that could keep up with changes to the site’s layout and pictures, as well as new promotions and product releases. They used an out-of-the-box template when they originally launched their BigCommerce site, but then personalized it by adding abandoned cart capabilities, retention tools, and other marketing connectors.

The firm has been using BigCommerce for almost a decade, and has seen a consistent improvement in conversion rate, revenue, and traffic year over year. In fact, Solo Stove’s conversion rate YoY increased more than 50%, traffic YoY rose 60%, and AOV YoY increased 57%.

5. The Stray Whisker

The Stray Whisker

The Stray Whisker is an Australian online grooming firm that sells razors, shaving cream, aftershave, cologne, and other grooming goods for men and women. The Stray Whisker makes an effort to provide goods that are as near to conventional grooming as possible.

Following the advice of trusted sources, the CEO chose BigCommerce to expand the business. TSW reaped several benefits from BigCommerce’s SEO tools, including the following:

  • The pages are well-structured and built using HTML components and hierarchy in mind. This helps crawling the entire page simpler for search engine bots.
  • Microdata, also known as Rich Snippets, plays a significant role in search engine rankings.
  • URL creation is SEO-friendly.
  • The BigCommerce Content Delivery Network (CDN) aids in the faster loading of your site.
  • HTTPS on all sides can assist provide additional security. With a mix of fantastic items and excellent customer service, The Stray Whisker has a conversion rate of 4.6%. The three primary sources of the massive traffic they receive each month are Facebook, Youtube, and search engines. BigCommerce, without a doubt, makes a significant contribution in terms of organic traffic.

6. Bohemian Traders

Bohemian Traders

Bohemian Traders is an online clothes and fashion business established in Australia that sells dresses, jeans, shirts, and denim for ladies and men. Emily Berlach founded Bohemian Traders in 2014. The organization takes an eco-friendly approach to its operations and strives to provide the best products while without harming the environment.

Emily and her team discovered BigCommerce to be more feature-rich and scalable than Shopify. Emily discovered that BigCommerce, more than any other platform, can aid Bohemian Traders with scalability. Bohemian Traders has grown by 166% YoY after partnering with BigCommerce. Additionally, Bohemian Traders has seen a 309% increase in customers and has completed over 17,000 orders.

7. Dazadi


Dazadi is a website that sells indoor-outdoor games and fitness equipment. They sell gym equipment, basketball backboards, poker tables, foosball tables, ping pong tables, and other hand-picked items. Dazadi began selling items on sites such as Amazon, Sears, and Walmart.

BigCommerce saved many hours of development time by completing 98% of the needed functionalities. Dazadi was able to focus on establishing APIs to sync data with ERP thanks to BigCommerce. It aided Dazadi in reaching a revenue of $22 million each year. Dazadi was responsible for over 10,000 SKUs, all of which were controlled in-house.

Dazadi was able to achieve their ultimate aim of selling on many channels, including Amazon and their own platform, thanks to BigCommerce. Built-in marketing and lead conversion capabilities are fantastic. Scalability and expansion into new markets were aided.

8. SkullCandy


Skullcandy is a company that provides high-end headphones and earphones (both wired and wireless). The company’s website has a distinctive design, interesting writing, and a click-through “Inside Skullcandy” section where you can learn more about the company’s workforce, principles, culture, and philanthropic collaborations.

They wanted a site with more flexibility and adaptability, as well as additional functions for future updates—and a simpler approach to deploy them. They discovered it on the BigCommerce website. Skullcandy is an excellent example of successful ecommerce branding. Every aspect of their internet presence is in line with their overall positioning and adds to it.

Despite the fact that the move was complicated and involved many moving components, it was a success, resulting in uninterrupted income and satisfaction. Within six months, they had launched seven sites, four currencies, and three languages. Skullcandy’s BigCommerce website showed a rise in conversion rate one month after debut, earning it a BigCommerce award for Best New Website Design.

9. Burrow


Burrow, a modular furniture company, used a home page video instead of words to convey their core value proposition: putting together new furniture can be enjoyable, quick, and tool-free. Burrow uses a combination of product and lifestyle photos to let you see their latest designs in your home, tweak them for the perfect fit, and purchase them in just a few clicks.

Burrow pulled in $3 million in revenues and $4.3 million in startup capital in its first year, not to mention a continuous stream of pleased clients. They went with BigCommerce because they required an eCommerce platform that could handle their rapid expansion as a multi-product, multi-channel, multi-vendor company. They also needed stronger marketing and commercial capabilities, such as the ability to offer packages and discounts. They were able to build a site that met all of their requirements in only six weeks by working with BigCommerce.

10. Mountain Crest Gardens

Mountain Crest Gardens

In the mid-1990s, this family-owned business began selling succulent plants in California, and it remained a modest three-person enterprise for decades. Mountain Crest Gardens’ eCommerce site, however, needed to grow as sales unexpectedly increased in the late 2010s.

They had been using the now-defunct Magento Go platform before switching to BigCommerce, which provided them with a plethora of product upgrades and layouts. They might now establish a mobile-friendly website to facilitate sales. The company experienced a 400 percent rise in orders in only a few years of steady development, as well as a rise in organic growth, cutting ad spend in half.

Plus, after integrating Rivet Works, a content marketing platform that identifies and adds consumer media to review pages on their website and social media platforms. The photographs may also be utilized for marketing reasons, such as blogs and emails, which helps to lower the cost of product photography.

11. Savannah Bee Company

Savannah Bee Company

Ted Dennard, a beekeeper from Georgia, valued providing honey from his hives as gifts to his friends and family. A friend offered to sell some of his items at his Savannah gift shop one day. The items’ popularity rose rapidly, and he decided to start a company, founding Savannah Bee Company as a tiny operation out of his kitchen.

After a decade, the firm has grown to include numerous storefronts and over 2,000 sellers, selling artisanal honeys, beauty items, clothing and accessories, home items, and more. This rapid expansion necessitated a website that could swiftly and vibrantly advertise new goods while also delivering a superb eCommerce experience. He decided on a BigCommerce store.

The company also sells on Amazon and needed a solution to list all of their items without devoting too much time or effort. BigCommerce enables them to connect inventory across their eCommerce site, Amazon store, and Facebook and Google stores, allowing them to streamline orders, product listings, and fulfillment all in one location.

12. Perpetual Kid

Perpetual Kid

Curt Eastman and Wendy Papula were looking for a change of pace and came up with the concept of starting an internet business that catered to clients’ inner-child desires. Enter Perpetual Kid, an online store dedicated to fun and games.

Previously on the now-defunct Monster Commerce platform, the firm transitioned to BigCommerce in 2015 and has been pleased with the consistent growth, community-building possibilities, and marketing tools provided.

The creators didn’t mind being able to go in and change the site as required because they are tech-savvy. They still value the built-in functionality and dependability that a BigCommerce site provides, as it allows them to devote more time, attention, and money to expanding and promoting their company.

They’ve experienced a 44% increase in sales and a 21% rise in income since starting to use Facebook Marketplace. Facebook accounts for almost a quarter of all sales. Returns are also substantially lower, which the proprietors attribute to the immediate Messenger option, which allows them to immediately address client questions.

13. Dress Up

Dress Up

When mall regulars Derrick and Danielle Case discovered that the in-person experience of clothing buying was getting routine and somewhat uninteresting, they decided to go their own way and open Dress Up, to which consumers responded enthusiastically. In less than a decade, they expanded rapidly, opening 19 outlets with over 300 people. The next logical step was to improve the design of your eCommerce store.

They started with Shopify, but didn’t like the app-based connectors, and ended up utilizing over 70 distinct applications at one point. Dress Up transitioned to a BigCommerce website in a couple of weeks, thanks to BigCommerce’s API connections with a few preferred applications and their plethora of platform-included applications. They witnessed a 19% gain in sales in the first year after opening, with year-over-year growth expected.

“Our company is increasingly moving from bricks to clicks,” says CEO Derrick Case. The use of technology is at the forefront of our efforts. I look forward to the day when online and in-store sales are divided 50/50.”

14. Natori


Natori is a high-end clothing retailer that has been selling to wholesalers for over 40 years and to consumers for over a decade.

They do, however, keep up with the latest retail IT advances. In a post on our blog, Heidi Maund, who was formerly the director of ecommerce at Natori, explained: “Taking use of virtual reality, artificial intelligence, or any of the other exciting new things emerging in digital commerce may really help move your organization forward.”

Natori also performs an excellent job of portraying themselves as a refined and attractive business by showcasing tastefully picked product photos on their webpage.

15. Bon Bon Bon

Bon Bon Bon

Bon Bon Bon provides handmade candy produced using traditional French techniques, local ingredients, and imagination. Their bonbons aren’t cheap, costing $35 for a 10-piece package. However, the firm is growing because it produces high-quality items and sells them to individuals who value that quality and are ready to pay for it.

Bon Bon Bon’s website design effectively reflects the essence of their brand. Vintage components, one-of-a-kind font, and countless images of bon bons demonstrate the team’s artistic side, enthusiasm for their profession, and sense of humour. All of this contributes to their brand’s creative, easygoing, and entertaining image, which their customers can identify with.


So, what is the key to building a successful eCommerce site? Focus on the most critical aspects of your website: usability, mobile-friendliness, and original design. Additionally, don’t forget to examine other successful online businesses. Consider how you might be able to apply their “best practices” to your own company. Finally, seek the advice of seasoned eCommerce specialists. If you do these three things, you’ll be lightyears ahead of your competitors in no time!

We hope that our article about Top 15 Most of successful Successful Stores using BigCommerce gives you useful examples and lessons and can help you build your own outstanding online business.

Roger has over 4 years of experience in SEO. While in college, he started learning about SEO and showed a passion for the field. Right after graduation, he embarked on SEO projects and achieved great success. After years of working, he has learned deeply about SEO. Currently, he is the SEO team leader at avada.io

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