How to integrate Mailchimp with BigCommerce Store?

Updated: June 01, 2023

Mailchimp is a market-leading platform for marketing automation and email audience management. You can extend your customer interaction with a BigCommerce Mailchimp integration while still having time to run your company. We’ll go through some facts about Mailchimp and how to integrate MailChimp with BigCommerce Store.

What is MailChimp?

Mailchimp is a technology software operating on an automated platform in the field of marketing communications. This software allows users to send advertising campaigns to many customers and interested people at the same time via email.

Thanks to this support software, users can save a lot of time, effort, and money. The results will be higher than the traditional performance in the past.

Mailchimp works on crucial factors such as helping users to design an impressive and eye-catching marketing email campaign. Thereby attracting the attention of the object receiving the mail.

Through Mailchimp, users can also get statistics and analyze data in a specific, accurate, and effective way. At the same time, this technology platform also focuses on applying clear and detailed list management.

From its inception to the present time, Mailchimp software has constantly increased its number of users. This has proved the importance as well as the great value that Mailchimp brings to users.

Why choose MailChimp?

Affordable price

MailChimp offers 2,000 contacts, and 10,000 sends per month for one audience. Mailchimp is completely free. The free version includes performance reports, behavioral targeting and automation (welcome emails, order notifications, etc.). Small BigCommerce stores who are looking an email marketing solution won’t be able to find a better deal than this.

Upgrades for more functionality and volume are often inexpensive. The Basics package is $9.99 a month and involves three viewers, 50,000 contacts, and 500,000 monthly sends. It also comes with extras, including personalized branding and A/B checking. The Standard plan also starts at $14.99 per month, which offers five audiences, 100,000 contacts, 1.2 million sends per month, custom templates, and retargeting ads.

The Premium package begins at $299.00 a month and includes unlimited viewers, 200,000 contacts, and 3 million monthly sends, as well as top-of-the-line features. While this package is more expensive than the others, it is an outstanding value for large BigCommerce stores.

Easy to use

The interface of Mailchimp is especially clean and quick. It was developed with non-technical users in mind, so learning how to use the app and use all of the features you’re interested in won’t take long.

Support

Even though Mailchimp is simple to use, you might run into a problem. In that case, you’ll almost certainly be able to find a solution in Mailchimp’s vast knowledge base. If you can’t find what you’re looking for there, the Basics and Regular Mailchimp plans also provide email and chat support 24 hours a day, 7 days a week. The Premium package also includes phone service that is available 24 hours a day, 7 days a week.

Strong Security

When it comes to eCommerce, security is particularly critical because your customers are entrusting you with their financial details. Mailchimp protects the data with encryption, brute force authentication, routine penetration testing, and 24/7 physical security with biometric scanners on their premises.

Account passwords are hashed, so no one can see them, not even their own employees. That means passwords can’t be recovered (you’ll have to reset your password if you forget it), but that’s a small price to pay for added protection.

Why should you integrate MailChimp with BigCommerce?

BigCommerce is a well-known e-commerce platform that companies use worldwide due to its comprehensive feature set and subsequent success. Although BigCommerce has built-in systems for sending messages and information, third-party apps that specialize in these tasks are more effective. As a result, BigCommerce provides integration with Mailchimp and other similar apps to give users the most functionality available.

When you integrate Mailchimp with BigCommerce, your customer data is instantly synced with your Mailchimp audience. All of the store’s existing customers become subscribed contacts. Mailchimp uses these contacts to submit any marketing correspondence. Besides, each customer’s profile will include an activity feed featuring any BigCommerce order details.

Features of MailChimp for BigCommerce

You can use the following features once you’ve finished setting up the app:

Notifications of Orders

This software helps you to send five different forms of alerts to your customers:

Order confirmation: After a customer purchases something from your store, give them an automatic receipt.
Shipping confirmation: Give customers an automated reminder when their order is on its way.
Order invoice: Automatically send customers a notification when their payment has been processed.
Cancellation confirmation: When a customer’s order is canceled, give them an automatic notification.
Refund confirmation: When a customer’s refund has been processed, give them an automatic message.

Abandoned Cart Email

You can use this function to notify customers if they add something to their cart but don’t check out. Any Mailchimp user can set up a single abandoned cart email. You can customize the subject line and body text, and Mailchimp provides many templates to choose from.

Users of Mailchimp’s standard and premium plans may also create an abandoned cart email sequence, which sends several reminders for the same cart (this method has been shown to generate 75 percent more revenue than sending a single abandoned cart email).

To use the abandoned cart function, you’ll need a valid SSL certificate.

Product Retargeting Email

When customers display but do not purchase those items, this feature automatically sends them a notification. You may specify which goods (new products, best sellers, etc.) cause this notification and how much time to pass after the consumer views the product for the notification to be sent (24 hours, 48 hours, etc.).

Pop-Up Form

You can expand your contact list and increase sales by embedding a custom Mailchimp pop-up form on your website.

Steps to integrate MailChimp with BigCommerce

To integrate your BigCommerce store to Mailchimp, follow these steps:

Log in to your BigCommerce store using your login credentials, then go to "Apps" and press the "bigcommerce.com/apps" button.

Log in to your BigCommerce store using your login credentials, then go to Apps and press the bigcommerce.com/apps

In a new tab, the BigCommerce marketplace will be launched. Tap on the Mailchimp app after searching for it.

Select "Get This App" from the drop-down menu.

Select Get This App from the drop-down menu.

Choose "Log in" and re-enter your BigCommerce credentials.

Choose Log in and re-enter your BigCommerce credentials.

Select "Install."

Select "Confirm."

Select "Connect."

Pick a list from which to sync customers and purchase data with Mailchimp, then press "Next."

Select "Sync Now" after mapping the available BigCommerce data points to your Mailchimp merge tags.

FAQ

1. How does BigCommerce integrate with Mailchimp?

BigCommerce has a built-in framework for integrating with Mailchimp. You simply need to download Mailchimp from the marketplace and choose which data to sync.

2. What is the cost of Mailchimp with BigCommerce?

Free, Essentials ($9.99/month), Standard ($14.99/month), and Premium ($299.00/month) are the four different pricing plans offered by Mailchimp. Upgrades from the legacy version to the current “single-click” version, on the other hand, are free of charge.

3. Is it possible to use Mailchimp to improve sales on a BigCommerce site?

Mailchimp is a useful tool for enhancing client communication. In a nutshell, this software brings automation and personalization to an usually impersonal aspect of industry. At the touch of a button, Mailchimp provides audience management, marketing automation, digital advertising, optimization, and marketing success analytics. As a result, Mailchimp has a much higher conversion rate than it does without it.

4. Which service is better for BigCommerce: SendGrid, SwipeMail, or Mailchimp?

Each marketing service has its own set of advantages and disadvantages; what matters is which app is the best match for your business. That said:

With a wide range of features, a straightforward interface, and a fair pricing strategy, Mailchimp is a market pioneer.
Swipemail is an easy-to-use and cost-effective tool, but it lacks the functionality of its rivals.
SendGrid is the best option for scalability and complex specifications.

5. How do I send BigCommerce blog posts via email using Mailchimp (or any other mass emailing service provider)?

A Real Simple Syndication (RSS) campaign is the best way to submit blog posts via email if you have a blog. The RSS campaign grabs RSS content from the blog feed using merge tags. Mailchimp can automatically pull content from your blog and send it to your subscribed contacts anytime you update it.

Conclusion

Thanks to its broad feature set and subsequent popularity, BigCommerce is a well-known e-commerce platform that is used by businesses all over the world. Although BigCommerce has built-in messaging and information-sharing systems, distintc apps specializing in these tasks definitely make difference. Therefore, BigCommerce and MailChimp integration will bring the best experience and provide users with the most features

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