Home > Articles > Smart Themes For Successful Shopify Stores: Top 5 Picks

Smart Themes For Successful Shopify Stores: Top 5 Picks

November 24, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this guide, we’ll explore the most cutting-edge and high-performing Shopify themes designed to elevate your online store to new heights of success. 

Key Takeaways

  • Retina: Best for brands seeking visual storytelling tools with vivid imagery, showcasing their value.
  • Pipeline: Ideal for luxury stores, offering a minimalist and streamlined design for large catalogs.
  • Parallax: Perfect for creating immersive storytelling experiences and engaging customers with its parallax scrolling effect
  • Split: A top choice for showcasing multiple products or collections side by side with its unique split-screen layout.
  • Modular: Provides flexibility and customization options, catering to businesses looking for a tailored and modern online presence.

The Impact Of A Smart Shopify Theme On Your Store

  • Enhanced User Experience (UX): A smart theme prioritizes intuitive navigation, responsive design, and optimized layouts, ensuring a seamless and user-friendly shopping experience.  
  • Consistent Branding: A well-chosen theme allows for extensive customization, creating a visually cohesive and professional look that reinforces brand recognition and instills trust in your customers.
  • Improved Conversion Rates: Smart themes are equipped with strategically placed call-to-action buttons, streamlined checkout processes, and engaging product showcases that convince visitors to complete their purchases, leading to higher conversion rates.
  • SEO Benefits: Many smart themes are designed with SEO best practices in mind, resulting in improved search engine rankings. With higher visibility in search results, your store attracts more organic traffic and potential customers.
  • Integration with Apps and Tools: A smart theme seamlessly integrates with various apps and tools, enhancing your store’s functionalities and offering customers additional value.
  • Brand Trust and Credibility: A visually appealing and well-functioning store reinforces the idea that your business is reliable and committed to delivering high-quality products or services.

Top 5 Smart Themes Shopify You Should Know


Retina is the first Shopify theme recommendation, offering a powerful design that adds a touch to the brand’s value.

Retina shopify theme


The Out of the Sandbox team has developed Retina as a premium Shopify theme for $220. The theme exudes a polished and elegant vibe. It incorporates compelling layouts that skillfully tell your brand’s story through vivid imagery. There are four different templates, each with its style.

It has 282 reviews on the Shopify theme store, of which 96% are satisfied.


  • Dismissable promo banner: This feature strikes a balance between drawing attention to offers and respecting the user’s browsing experience, ultimately increasing the chances of customer engagement.
  • Customer testimonials: It builds trust and credibility among potential buyers. Positive testimonials provide social proof, reassuring new visitors that the products or services offered by the business are high quality and trustworthy.

Pros and cons


  • Ideal price
  • Top-notch theme
  • Superiority in design layouts
  • Easy to use
  • Mobile-friendly
  • Many useful features
  • Support for multiple types of businesses


  • No live chat support

Who should use the Retina Shopify theme?

  • Businesses across industries, such as fashion, beauty, skincare, health, home interiors, and more.
  • Boutique stores offer a high-quality visual
  • High-volume stores 
  • Merchants have physical stores


Pipeline is the second Shopify theme that gained the most confidence from theme users because it incorporates future-rich functionalities for luxury brands.

Pipeline shopify theme


The Pipeline theme, authorized by Groupthought, is a premium Shopify theme for $320. It features a simple and minimalist design, focusing on presenting products and content clutter-free. The theme comes with four presets and features tailored to luxury stores.

The theme has 179 reviews on the Shopify marketplace. Incredibly, 99% of them are positive.


  • Modular-style homepage: Customization and flexibility allow businesses to build their homepage by arranging various content blocks or modules,  creating a unique and engaging user experience tailored to specific needs.
  • Advanced product filtering: This is an essential tool that refines and narrows product searches based on specific criteria such as price range, size, color, category, and more, making it easy to find the ones that meet exact preferences in a large catalog store.

Pros and cons


  • Modern and clean layout
  • Mobile responsiveness
  • Customization options
  • Great built-in features
  • Ease of use
  • Extensive support document


  • No chat support
  • Lack of more flexible options (cart customizations, etc.)

Who should use the Pipeline Shopify theme?

  • Luxury and high-end brands
  • High-volume stores
  • Merchants prefer minimalism and modern designs
  • Brands seek a visual storytelling tool


The third mention is the Parallax Shopify theme, which enhances customers’ shopping experiences with unique features.

Parallax shopify theme


Parallax is another Shopify theme from Out of the Sandbox, which costs $240. The theme boasts a modern and dynamic design, with the parallax scrolling effect adding a touch of interactivity and elegance to the website. It has four distinct presets, giving users a clean and friendly atmosphere.

The theme has received a good performance score on the Shopify marketplace, with 96% of the 240 positive reviews.


  • Parallax effect: As visitors scroll down the page, the parallax effect smoothly shifts various content layers vertically, creating a feeling of depth and immersion. This dynamic feature highlights captivating images, product highlights, or storytelling elements, enhancing the overall visual appeal. 
  • Multi-level menus: A wide range of product categories and pages are neatly organized, making it easier for customers to browse and find what they want.

Pros and cons


  • Affordable price
  • Great UI
  • Popular parallax scrolling
  • Modern and dynamic design
  • Conversion-focused features
  • Up-to-date version


  • No live chat support
  • Missing out on some useful features (mega menu, stock counter, etc.)

Who should use the Parallax Shopify theme?

  • High volume stores with large catalog sizes
  • Drop shipper
  • Merchants have brick-and-mortar stores

See more: Top 20+ Best Parallax Themes for Shopify in 2023


Split is the next recommendation on the list because the theme embraces robust features to support a visual brand in telling a value story.

Split shopify theme


The Split Shopify theme is a paid theme for $300, developed by Krown Themes. It stands out with a distinctive split-screen layout, incorporating vivid images and aesthetic color schemes, creating a modern, minimal, and impressive look for the storefront. The theme comes in three main styles.

All 233 reviews on the Shopify theme store are satisfied with the theme’s usage.


  • Enhanced search: By entering keywords and applying filters, shoppers can effortlessly obtain precise and fitting search results from an extensive selection of grocery products. It saves customers time and alleviates frustration by swiftly guiding them to the specific items they require.
  • Trust badges: Trust badges, also known as trust seals or security seals, instill confidence in customers by assuring them that the store is safe, trustworthy, and adheres to security standards.

Pros and cons


  • Good score performance
  • Clean and modern design
  • User-friendly interface
  • Mobile compatible
  • Great features to drive conversion rates


  • No live chat support
  • Limited customization options

Who should use the Split Shopify theme?

  • Stores run a lot of promotional campaigns.
  • Brands offer high-quality tools for visual storytelling (clothing, health, home decor, artisan crafts, luxury goods, etc.)
  • Stores prefer quick launch.


Modular is the last Shopify theme recommended in this review. Its built-in features can turn the store into a piece of art.

Modular shopify theme


The Modular Shopify theme from Presidio Creative is a paid theme, costing $300. Its incorporation of a clean layout, vibrant images, and modern elements creates a lively and dynamic vibe, adding a touch of playfulness. This visually captivating design effectively catches customers’ eyes. There are three presets available.

The Shopify marketplace has claimed 209 reviews about the theme. Out of these, 96% are positive.


  • Responsive design: In a world of mobile development, the theme ensures that a website adapts and functions seamlessly on various devices. This increases customers’ engagement and expands the website’s reach to a broader audience.
  • Built-in blogs: This establishes a strong connection with customers by offering the ability to create and format blog content, upload images, and categorize posts with tags. Additionally, it facilitates social sharing options, enhancing reader engagement and maximizing blog visibility.

Pros and cons


  • Modern and practical design
  • Mobile responsiveness
  • Various customization options 
  • Excellent support team
  • User-friendly interface
  • Useful features


  • No live chat support
  • Limited merchandising features

Who should use the Modular Shopify theme?

  • E-commerce startups
  • SME businesses
  • Brands offer visual storytelling tools
  • Stores offer quick setup

Smart Shopify Themes: FAQs

Yes. These themes often come with built-in features and practices that help improve your store’s search engine rankings and visibility. Some common SEO-friendly features you may find in these themes include optimized code, mobile responsiveness, fast loading times, etc.
Yes, these smart themes offer customization options that allow you to add custom animations and interactive elements to your website. You can make a change through custom CSS/HTML, page builders, animation plugins, or interactive sections.
Yes, these themes are designed to offer flexibility and customization options to meet the unique needs of different businesses, including custom code and modifying CSS.
Yes. These Shopify themes have dedicated developers offering extensive documentation, including detailed guidelines, tutorials, etc. However, for any trouble meeting, users have to fill out a contact form or a Ticket box and wait for the response within a working day. Live chat support may not have been implemented yet.

Final Words

These top five smart themes mentioned are the ones that get the most trust and positive feedback from a vast number of themes’ users. Whether you are a starter or a large entrepreneur, they could possibly set the stage for your business’s success in the competitive world of online retail.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.