Home > Articles > 10 Best Shopify Themes For Beauty & Cosmetics Products

10 Best Shopify Themes For Beauty & Cosmetics Products

May 24, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

After gaining extensive experience in online beauty retail, I’m excited to share my top 10 Shopify theme recommendations that best showcase beauty products (both free and paid). These themes are specifically designed to boost the performance of beauty online stores. 

Theme NameVendorNicheRatingsKey FeaturesDownload
PipelineGroupthoughtSkincare4.9/5Subcollections, advanced filtering, lookbooksGet theme
ResponsiveOut of the SandboxSkincare4.8/5Image zoom, hero videos, promo bannersGet theme
Palo AltoPresidio CreativeSkincare4.8/5Shop the look, product upsell, quick buyGet theme
Be YoursRoarThemeSkincare4.9/5Promo banners, color swatches, nutritional information tabsGet theme
SenseShopifySkincare4.4/5Testimonials, videos, comprehensive product descriptionsGet theme
MakerTroop ThemesCosmetics4.8/5Promo banners, high-resolution images, image galleries.Get theme
VantageWe are Underground LLCCosmetics4.7/5Collection-focused sections, lookbooks,  product filteringGet theme
BerlinApparent CollectiveCosmetics4.2/5Quick view, gallery variations, mega-menuGet theme
CornerstoneFluorescent Design Inc.Cosmetics5.0/5Hero video banner, countdown timer, image rolloverGet theme
LorenzaFluorescent Design Inc.Cosmetics4.6/5Quickview, product options, hero bannersGet theme

How to Find the Best Shopify Themes for Beauty Stores?

Finding the best Shopify themes for beauty stores involves considering several crucial factors for effectively showcasing beauty & cosmetics products and enhancing the shopping experience. You should choose a theme that has the following:

  • High-Quality Media: Choose themes that allow large, high-resolution images and videos to showcase your beauty products in detail.
  • Modern and Clean Layouts: Opt for themes with a sleek, modern design that aligns with the aesthetics of your brand.’
  • Mobile Responsiveness: Ensure the theme is fully responsive and looks great on all devices, as many customers will shop on their phones or tablets.
  • Smooth Navigation: Look for themes with intuitive navigation, including well-organized menus and easy-to-find search bars.
  • Product Reviews and Ratings: Themes that support customer reviews and ratings can build trust and encourage purchases.
  • Wishlist and Compare: Features like wishlists and product comparison can improve the shopping experience and increase conversions.
  • Customer Support: Choose themes from reputable developers that offer good support and regular updates.
  • Speed and Performance: Look for themes that are optimized for fast loading times and built with SEO practices in mind.

Our 10 Shopify beauty themes below have all the necessary features for a successful store. Now, let’s head to the details!

Top 5 Shopify Themes For Beauty & Skincare Product Stores

If you are into running a skincare beauty brand, here are 5 options to consider that not only enhance your online store’s visual appeal but also support your ecommerce strategies and digital marketing efforts.

Pipeline

Pipeline is a beauty Shopify theme that makes your products shine. It offers four different styles, so you can choose the one that matches your brand.

Pipeline is a beauty Shopify theme that makes your products shine. It offers four different styles, so you can choose the one that matches your brand. Pipeline puts your images front and center. It’s easy for customers to use and helps you sell even more with smart cart features.

Ratings: Customers love Pipeline. They say it looks great, works well, and the support team is helpful. The theme gets updated often and includes instructions that are easy to understand.

Key features

  • Image galleries and high-resolution images
  • Product videos and lookbooks
  • Product reviews and trust badges
  • Promo popups and banners
  • Size chart and usage information

Pros and cons

ProsCons
Responsive and aesthetic design

Diverse customization options

A huge range of features, from marketing to selling

One-time payment

Comprehensive documentation

User-friendly interface
A high price 

Limited color selections

Delayed support responses (infrequent)

Best for: 

  • High-end brands and large businesses in the beauty niche seeking a sophisticated and customer-centric online store.
  • Businesses looking to create an elegant and inviting online store that enhances customers’ shopping experience.

More Info / Download Theme Demo

Responsive

Responsive can showcase products with clarity and style. It offers high customization with 4 presets and allows skincare brands to fine-tune layout, typography, and promotional elements, creating a tailored and compelling narrative.

Responsive can showcase products with clarity and style. It offers high customization with 4 presets and allows skincare brands to fine-tune layout, typography, and promotional elements, creating a tailored and compelling narrative.

Ratings: Users highly rate this theme, with 96% positive feedback on the Shopify theme store. Reviewers frequently highlight the support team’s promptness, effectiveness, and professionalism in resolving issues.

Key features

  • In-store pickups and pre-order options
  • Back-in-stock alert
  • Related searches from other categories
  • Product discovery features.
  • High-resolution images and hero videos

Pros and cons

ProsCons
A balance of affordability and advanced features

Mobile-friendly design

User-friendly interface

Advanced customization options

Comprehensive updates

Robust feature set
Simple layout structure

Some technical glitches

Limited weekend support availability

Best for

  • Beauty brands focused on storytelling 
  • Beauty stores with high-volume sales

More Info / Download Theme Demo

Palo Alto

Palo Alto is a premium Shopify theme perfect for skincare brands looking to present their products with a sleek, contemporary style.

Palo Alto is a premium Shopify theme perfect for skincare brands looking to present their products with a sleek, contemporary style. This theme emphasizes the products’ natural appeal and efficacy through its clean aesthetic. It offers powerful features to elevate the visual shopping experience and facilitate storytelling for beauty stores.

Ratings: The Palo Alto Shopify theme enjoys a high level of satisfaction. Users frequently praise the theme for its customer support, ease of use, flexibility, and functional design.

Key features

  • Shop the look & product upselling
  • Quick buy
  • Image zoom & rollover
  • Product videos & slideshow
  • Product tabs

Pros and cons

ProsCons
Responsive and modern design

Endless quality options

User-friendly setup

High customization flexibility

Attractive design features

Regular updates
A high price tag

Difficulty in migrating customizations

Update-related disruptions

Best for

  • Established brands and large-scale stores looking to enhance their business operations
  • Brands that are focused on storytelling

More Info / Download Theme Demo

Be Yours

Be Yours has a sleek, modern design that is ideal for beauty brands. This theme allows products to stand out through large headers, sliders, and videos, creating a unique and intuitive shopping experience.

Be Yours has a sleek, modern design that is ideal for beauty brands. This theme allows products to stand out through large headers, sliders, and videos, creating a unique and intuitive shopping experience.

Ratings: Users highly praised the theme, with 98% of customers commending its flexibility, aesthetic appeal, and exceptional customer support. It is also praised for offering a wealth of customization options.

Key features

  • Countdown timer and promo banners
  • Trust badges and product reviews
  • Before/After image slider
  • Color swatches and image zoom
  • Ingredients or nutritional information tabs

Pros and cons

ProsCons
Modern and beautiful design

High flexibility and customization

Great user experience

Comprehensive update

Rich and useful features 

Dedicated support team
Higher price points

Occasional customer service delays

Require time and effort to customize to its full potential

Best for: 

  • Dropshipping stores and large beauty brands
  • Single-product stores 

More Info / Download Theme Demo

Sense

Sense is a free Shopify beauty theme that captivates enthusiasts with its fresh design, featuring soft gradients and curved elements for a visually pleasing experience. 

Sense is a free Shopify beauty theme that captivates enthusiasts with its fresh design, featuring soft gradients and curved elements for a visually pleasing experience. 

Ratings: The theme has garnered mixed reviews on the Shopify theme store. While users love its look and features designed to build trust, some have had problems with color glitches and found it difficult to customize. After testing the theme, I personally find this theme effective and stunning after customization. Shopify support was also quick to help, so I’d give it a 4.4/5.

Key features:

  • High-resolution images and image galleries
  • Product videos
  • Ingredients or nutritional information
  • Enhanced search
  • Mega menu
  • Built-in SEO optimization

Pros and cons

ProsCons
Free to use

Allows customization of color schemes

Bright and minimalist design

A basic but comprehensive set of built-in features
Compatibility issues

Limited guidance for resolving technical issues

Lacks of specialized features

Best for: Beauty brands focused on visual branding and storytelling.

More Info / Download Theme Demo

Top 5 Shopify Cosmetics Themes

For Shopify cosmetics businesses, you can consider the top 5 Shopify themes below:

Maker

Maker presents luxury with its visually appealing design characterized by a clean layout, soft pastel colors, and sophisticated use of white space and structured elements.

Maker presents luxury with its visually appealing design characterized by a clean layout, soft pastel colors, and sophisticated use of white space and structured elements. It offers various features that make it highly suitable for creating an elegant e-commerce environment. 

Ratings: The theme has 96% positive feedback for its clean, luxurious design and excellent customer support. Users value its simplicity, wide range of customization possibilities, and a highly responsive support team.

Key features

  • Color swatches
  • Quick view
  • Image galleries
  • Featured products
  • Blogs and pinned posts
  • Promo banners

Pros and cons

ProsCons
Visually appealing design

Flexible masonry grids

SEO best practices

Responsive design

Regular updates

Modern tools 
Premium price point

Potential delay in email responses

Best for: 

  • Businesses in beauty sectors that focus on visual storytelling
  • High-volume beauty stores that offer limited-edition or high-end products

More Info / Download Theme Demo

Vantage

Vantage is designed to be fast, sleek, and conversion-focused. It gives cosmetics brands creative freedom in showcasing products with a clean, modern layout to emphasize product discovery.

Vantage is designed to be fast, sleek, and conversion-focused. It gives cosmetics brands creative freedom in showcasing products with a clean, modern layout to emphasize product discovery.

Ratings: The theme boasts a 93% positive rating on the Shopify theme store for its visually appealing design and customization flexibility. Users also highlight the responsive support team’s effectiveness and the theme’s broad functionality that caters to diverse business needs.

Key features

  • Collection-focused sections
  • Lookbooks
  • Product filtering and sorting
  • Product badges and reviews
  • Sticky header

Pros and Cons

ProsCons
Affordable cost

Clean design with clear sections

Easy to set up

High customization flexibility

Responsive customer support

Broad functionality
Additional costs for customizations

Limited support for specific modifications

Best for: 

  • Beauty businesses that focus on offering a wide range of products, such as cosmetics stores, skincare boutiques, and hair care shops.
  • Beauty product dropshippers
  • Beauty stores with multiple physical locations

More Info / Download Theme Demo

Berlin

Berlin blends style with high functionality to provide an optimal online retail experience.

Berlin blends style with high functionality to provide an optimal online retail experience. It uses a balanced color palette that boosts visual appeal while keeping the focus on the products through a clear, structured layout.

Ratings: The Berlin Shopify theme has received generally positive feedback. Customers praise the theme for its stunning design, ease of navigation, and the robust support offered by the developer.

Key features:

  • Dark mode
  • Quick view
  • Gallery variations
  • Mega-menu
  • Compare sections & variations of collections
  • Promo tiles

Pros and cons

ProsCons
A blend of modern and classic design

Multiple top features to operate

Dark mode visual

Ease of use

Intuitive management
High price level

Some critical bugs

Best for: 

  • High-volume cosmetic stores and well-known brands that prioritize visual storytelling
  • Beauty stores that do in-person selling

More Info / Download Theme Demo

Cornerstone

Cornerstone showcases a flexible design that effectively merges style with advanced functionality.

Cornerstone showcases a flexible design that effectively merges style with advanced functionality. Its layout optimizes product discoverability through versatile product card styles that enhance user experience.

Ratings: So far, the theme has received overwhelmingly positive feedback. Users love its extensive features, customization options, and excellent support on bug fixes. However, there were minor concerns regarding response time and customization limitations for product pages. 

Key features:

  • Slide out card
  • Hero video banner
  • Countdown timer
  • Image rollover
  • Advanced navigation settings
  • Flexible product cards

Pros and cons

ProsCons
Eye-catching and modern design

Extensive features

High customization possibilities

Excellent documentation

Responsive customer support

Suitable for large catalog brands
High price tag

Slower load times may occur if using too much media

Requires regular updates to maintain functionality and compatibility

Best for: 

  • Large-scale cosmetics stores
  • Cosmetic chains 
  • Stores who want a rapid setup to quickly launch their businesses

More Info / Download Theme Demo

Lorenza

Lorenza embodies sophisticated editorial-inspired design that connects deeply with their audience through compelling brand storytelling. Its soft, elegant aesthetic and stylish sections, like mosaic grids and split slideshows, offer granular control for a highly tailored website experience.

Ratings: The theme garners a high positive rating. Customers praise its beautiful design, extensive customization options, and exceptional support. However, a few negative reviews mention difficulties in customization and concerns about specific features. 

Key features:

  • Promo popups and tiles.
  • Quick view and recently viewed
  • Product options, tabs, and size charts
  • Animation and high-resolution images.
  • Product reviews
  • EU translations (EN, FR, IT, DE, ES)

Pros and cons

ProsCons
Beautiful, editorial-inspired design

Versatile and unique layout options

Extensive customization options

Multiple supportive features

Regular updates
Require coding for advanced customization

No live chat support

Not refundable

Best for: 

  • Cosmetics businesses specializing in organic or eco-friendly products
  • High-volume stores seek to engage customers with compelling narratives and showcase extensive product catalogs effectively.

More Info / Download Theme Demo

Sign Up For Shopify To Discover Over 160+ Stunning Themes

Whether you’re launching a new product line or refreshing your current offerings, Shopify themes provide the visual flair and functionality you need to shine. Sign up for Shopify today, explore over 160 themes tailored to various ecommerce niches, and let your brand glow!

Bottom Line

Choosing the perfect Shopify theme is essential for presenting your beauty products effectively. Whether you prefer free or paid options, the ten Shopify themes for beauty stores above will surely elevate your store. Try now and see how they work!

FAQs

For displaying beauty products effectively, visual features like high-resolution image galleries, image zoom for detailed product views, color swatches to select different product variants, and sliders or carousels to showcase multiple products or angles are highly beneficial.

Yes. Many Shopify themes support embedded video content, which is excellent for showcasing product applications, tutorials, and customer testimonials.
Videos can be included directly on product pages, within gallery sections, or even as part of the homepage layout, providing a dynamic way to engage customers.

To launch new beauty products, you can choose to create landing pages. The Pipeline and Sense themes stand out for this purpose:

  • Pipeline - This theme allows for large, impactful images and videos that effectively showcase new products' unique aspects. Its clean design and smooth navigation provide an excellent backdrop for highlighting new launches.
  • Sense - It supports high-quality images and has a flexible layout that can be customized to create a unique and memorable product launch experience.

If you are a beginner, depending on your business scale, a free or low-budget option equipped with a comprehensive set of functionality is ideal for you. Thus, for a beauty brand, your ideal choice can be Sense, Responsive, or Vantage.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.