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Turn Browsers Into Buyers With Top 7 Shopify Quiz Apps

November 30, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Integrating interactive quiz apps into your Shopify store not only enhances the user experience but also provides valuable insights into your customers’ preferences and behaviors. This article will explore the top 7 Shopify Quiz Apps that can help you transform browsers into buyers.

Key Takeaways

  • Shop Quiz: Product Recommender: Suit for businesses are seeking personalization or planning to build strong CRMs
  • Quizell Recommendation Quiz: Ideal for businesses focused on product discovery, upselling, customer engagement, and conversion optimization
  • Ark – Checkout Upsell & Survey: Aiming at businesses that increase average order value, seek customer insights, streamline the checkout process, etc.
  • Octane AI: Quiz & AI Insights: AI technology assists brands focused on seeking data-driven insights, conversion optimization, etc.
  • VQB: Quiz & Recommend Products: Catering to specific industries such as skin, hair, supplements, tea, coffee, etc.
  • Gobot – AI Chatbot + Quiz: Combining AI-powered chatbots with interactive quizzes to support multiple types of businesses
  • PERFECT: Product Quiz Builder: AI-generated with product discovery for personalization-focused brands, gathering vast customer data, and more

How can Shopify Quiz Apps Help Your Online Store?

Interactive content marketing

Quizzes provide an entertaining and interactive way for visitors to interact with your brand, resulting in increased time spent on your site and higher chances of conversion. 

Gather valuable data

By asking targeted questions, shopkeepers can gain insights into their customers’ preferences, interests, and pain points, which can help segment the audience, create personalized marketing campaigns, and improve the overall business strategy.

Improve customer satisfaction

Quizzes enable users to understand their customers’ preferences and suggest relevant products based on their responses. This personalized approach makes the shopping experience more enjoyable.

7 Best Quiz Apps For Your Shopify Store

Shop Quiz: Product Recommender

Shop Quiz: Product Recommender

A brief overview of the app

Shop Quiz: Product Recommender’s primary function is to help you create interactive quizzes that guide customers toward personalized product recommendations. By asking a series of questions, the app collects data to segment and tag customers based on their responses and sends them to the mailing list or CRM. Users can personalize the experience by adjusting the quiz design or adding conditional logic.

Pricing

14-day free trial 

Starting from $0 to $99

Pros and cons

Pros:

  • Detailed analytics
  • Quick response
  • Flexible customization options
  • Easy to use

Cons:

  • Glitchy results
  • Times required to set up

Key Features

  • Quizzes drive sales, advertise
  • Collect actionable data. Segment and tag your shoppers based on the responses.
  • Send captured leads to your mailing list or CRM
  • Customize quiz design and add conditional logic

This app is best for

  • Store owners seeking personalization
  • Businesses focused on data-driven marketing
  • Companies aiming for strong customer relationships

Quizell Recommendation Quiz

Quizell Recommendation Quiz

A brief overview of the app

Quizell Recommendation Quiz is a recommended Shopify app designed to enhance the shopping experience. With its customization options, seamless CRMs integration, and focus on data-driven marketing, Quizell Recommendation Quiz is a valuable tool for businesses looking to boost conversions and provide a personalized shopping journey.

Pricing

7-day free trial

Starting from $15 to $199

Pros and cons

Pros:

  • Seamless integration
  • Customization addition
  • Effective promotion
  • User-friendly interface

Cons:

  • No free plan is available. 

Key Features

  • Grow customer lists quickly with built-in integrations for CRMs such as Klaviyo, Hubspot, etc.
  • Build the quiz by using pre-made templates or creating your own.
  • Multilingual support ensures scalable personalization worldwide.

This app is best for

  • Upselling and Cross-selling Stores
  • Conversion Optimization
  • Product Discovery stores
  • Large Online Stores

Ark — Checkout Upsell & Survey

Ark — Checkout Upsell & Survey

A brief overview of the app

Ark — Checkout Upsell & Survey is a comprehensive app designed to optimize the checkout experience on Shopify stores. It allows businesses to offer upsell opportunities to customers during the checkout process, increasing the average order value. Additionally, the app enables businesses to collect valuable feedback through surveys, providing insights to improve the overall customer experience.

Pricing

Starting at $0 per month

Pros and cons

Pros:

  • Budget-friendly
  • Customizable options
  • Up-to-date technology
  • 24/7 customer support
  • Robust analytics

Cons:

  • System error with integration
  • Difficult for non-tech person

Key Features

  • Upsells that come with discounts
  • Testing of the A/B versions of the thank you pages.
  • Gain an understanding of ROI, AOV, CTR, and CVR
  • Provide savings in the form of discounts, free gifts, and even free delivery

This app is best for

  • Businesses Seeking Upselling Opportunities
  • Companies Focused on Customer Experience
  • Businesses Interested in Gathering Customer Insights

Octane AI: Quiz & AI Insights

Octane AI: Quiz & AI Insights

A brief overview of the app

Octane AI: Quiz & AI Insights enables businesses to create engaging quizzes that capture customer preferences, tastes, and needs. The app uses AI technology to generate insights from quiz responses and provides personalized product recommendations based on those insights. 

Pricing

14-day free trial

Starting from $3

Pros and cons

Pros:

  • Interactive quizzes
  • AI-driven insights
  • Great support team
  • Straightforward setup

Cons:

  • Additional cost 
  • Slow responses

Feature

  • A personalized pack of quizzes for each customer
  • Recommended products based on quiz responses
  • Increase sales, email, and SMS subscribers, and AOV
  • Change the entire design
  • Sync all quiz data to Klaviyo, Attentive, Zapier, and more

This app is best for

  • Businesses Seeking Customer Insights
  • Brands Focusing on Personalization
  • Businesses Targeting Increased Conversions

VQB: Quiz & Recommend Products

VQB: Quiz & Recommend Products

A brief overview of the app

VQB: Quiz & Recommend Products builds on-brand quizzes that drive higher conversion and AOV. It focuses on creating interactive quizzes that capture valuable customer data when visiting skin/hair/fragrance/supplements/wellness/tea/coffee/wine stores. Based on the quiz responses, VQB generates recommendations, guiding customers towards the items that best match their preferences and needs

Pricing

30-day free trial

Starting from $9 to $200 per month

Pros and cons

Pros: 

  • Customized results
  • Effective integration
  • Smooth design process
  • Great customer service
  • Ease of use

Cons:

  • Additional costs
  • Lack of functionalities

Key Features

  • Deep integrations with CRM and analytics tools: Klaviyo, Braze, Mailchimp, Zapier, etc.
  • Exhaustive Q&A types, formatting templates, custom CSS
  • Pop-up quiz formats for your store, emails, and social media
  • 13 languages

This app is best for

  • Stores Prioritizing Interactive
  • Personalization-focused Brands
  • Conversion Optimization Stores
  • Businesses Seeking Insights

Gobot ‑ AI Chatbot + Quiz

Gobot ‑ AI Chatbot + Quiz

A brief overview of the app

Gobot ‑ AI Chatbot + Quiz is a powerful Shopify app that enables businesses to create AI-powered chatbots and interactive quizzes to engage with customers. The AI chatbot feature assists customers by providing instant answers to their queries and guiding them through purchasing. 

Pricing

Free to install

Pros and cons

Pros:

  • Robust functionalities
  • Intuitive interface
  • Guide shopping features
  • Diverse customizations

Cons:

  • Unstable customer support

Features

  • Guide shoppers to the right products for them with AI-guided shopping quizzes.
  • Automate repetitive customer support with AI-powered chatbot
  • Fully customize the design
  • Integrates with popular apps like Klaviyo and Zendesk

This app is best for

  • Online retailers looking to personalize the shopping experience
  • Companies seeking seamless integration with their e-commerce platforms
  • Businesses wanting to optimize their marketing efforts
  • Companies aiming to increase customer engagement

PERFECT: Product Quiz Builder

PERFECT: Product Quiz Builder

A brief overview of the app

PERFECT: Product Quiz Builder empowers businesses to create AI-generated quizzes in minutes, guiding customers through a series of questions that gather customer preferences and provide personalized product recommendations. Significantly, it can transform the store from a mere search platform to a helpful, customized experience, bringing back the human touch in product discovery.

Pricing

14-day free trial

Starting from $0 to $199.99 per month

Pros and cons

Pros:

  • Great product recommendation
  • Easy to use
  • Flexible customization
  • Data-driven insights
  • Good customer service

Cons:

  • Unsmooth process

Key Features

  • Create AI-generated quizzes in minutes
  • Increase conversion rates with personalized product recommendations
  • Grow your email list by syncing data to Klaviyo, Mailchimp, and more.
  • Track quiz usage and impact with built-in analytics

This app is best for

  • Brands Focused on Personalization:
  • Businesses Seeking Data-driven Insights
  • Conversion Optimization
  • Online Retailers Looking for Easy Integration

Best Quiz Shopify Apps: FAQs

Quizzes can provide businesses with valuable customer preferences, interests, needs, and behavior data. This data can include information related to product preferences, style preferences, budget, location, demographics, and more. The specific data collected will depend on the questions asked in the quiz and the customization options provided by the quiz app.
Yes, many quiz apps on Shopify offer customization options to match your store’s branding. You can typically customize the colors, fonts, images, and overall quiz design to align with your brand identity. This allows you to maintain a consistent and cohesive brand experience throughout your store, including the quizzes.
When integrating a quiz app into your store, consider factors such as ease of use, customization options, compatibility, pricing, customer support, and the specific features the app offers that align with your goals.
The ability to add a quiz to specific product pages or have it store-wide will depend on the capabilities of the specific quiz app you choose. Some apps may offer the flexibility to add quizzes to specific product pages, while others may be designed to be store-wide.
Quizzes themselves may not directly impact SEO for your Shopify store. However, they can indirectly contribute to SEO efforts by enhancing user engagement, increasing time spent on your website, and potentially generating more backlinks and social shares if the quiz content is valuable and share-worthy.

Final Words

By carefully selecting and integrating the suitable quiz app for your Shopify store, you can captivate your audience, understand their preferences, and guide them toward the perfect products. Each of these top 7 Shopify quiz apps has strengths and features, allowing you to choose the one that best aligns with your business objectives and target audience.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.