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Top 7 Modern Shopify Themes To Elevate Your Stores

January 08, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

To help you make an informed decision, we have curated a list of the top 7 modern Shopify themes that will take your online store to the next level.

Key Takeaways

  • Shopify Alchemy Theme: Ideal for stores with unique and artistic products, offering an enchanting and visually captivating design.
  • Shopify Story Theme: Best suited for fashion and lifestyle brands, providing a modern and versatile platform to showcase products and brand stories.
  • Shopify Expanse Theme: Perfect for stores with large inventories, featuring a clean and versatile design to organize extensive product catalogs efficiently.
  • Shopify Context Theme: Tailored for editorial and content-rich stores, offering a modular and engaging layout for storytelling and content presentation.
  • Shopify Impulse Theme: Ideal for sports and active lifestyle brands, providing an energetic and athletic design to appeal to sports enthusiasts.
  • Shopify Atlantic Theme: Suitable for premium and luxury brands, featuring a striking and refined design to attract high-end customers.
  • Shopify Sydney Theme: Best for jewelry and luxury accessory retailers, offering stunning and sophisticated presets to showcase exquisite products.

Top 7 Modern Shopify Themes 


The Alchemy Shopify theme by Clean Canvas is the first theme on our list. It offers a fast, modern, and easy set-up designed to showcase your products in the best way possible.

 Alchemy Shopify theme


The Alchemy theme is a paid theme, priced at $260. It offers three stunning presets: Modern, Sharp, and Clean. The Alchemy theme boasts an impressive 100% positive rating based on 53 reviews.

  • Modern: This preset is ideal for clothing businesses, providing a contemporary and stylish vibe to display apparel and accessories. Its sleek design and intuitive layout ensure a delightful shopping experience for customers.
  • Sharp: Tailored for sports and activewear stores, the Sharp preset exudes energy and dynamism. It showcases athletic products with a bold and impactful design, making it a perfect choice for fitness enthusiasts.
  • Clean: The Clean preset is well-suited for travel-related businesses. It offers a minimalist and clutter-free layout, allowing travel products to take center stage. Its calming aesthetics create a sense of wanderlust, appealing to globetrotters.


  • High-End Storefront: Alchemy Theme offers a high-end storefront design, ensuring that your modern design business, whether with clothing or accessories, has an appealing and professional appearance. The theme’s visually stunning layout and intuitive navigation create a perfect shopping experience tailored to your customer’s needs.
  • Compete with Big Retailers: The Alchemy theme has essential tools to help your modern design business compete with big retailers. It provides comprehensive SEO support, ensuring your store ranks well in search engines. Additionally, the theme’s advanced product filters and flexible sections allow you to present your products in a way that captivates customers. The conversion-focused features and promotional tools contribute to increased sales and customer engagement.

Pros and cons


  • Cross-Platform Interactivity
  • Multiple Language Support
  • Clean Design
  • Eye-pleasing Visual Elements
  • Robust Product Discovery Capabilities
  • Responsive Tech Support
  • Fast Loading Time
  • Quick Setup


  • High cost

Who Should Use Alchemy Shopify Theme

  • Fashion Apparel and Accessories Stores: The “modern” preset caters to fashion-forward businesses, providing an elegant and chic appearance that highlights clothing and accessories beautifully.
  • Sporting Goods and Activewear Shops: The “sharp” preset’s dynamic vibe complements sports-related products, giving the store a vibrant and energetic feel.
  • Travel and Lifestyle Brands: The “clean” preset’s minimalist design is perfect for travel and lifestyle businesses, allowing the products to stand out and resonate with the target audience.
  • Tech Gadgets and Electronics Retailers: The Alchemy theme’s modern look and feel make it an excellent choice for tech-centric stores, creating a cutting-edge shopping experience.
  • Handmade and Artisanal Product Shops: For businesses selling handmade and artisanal products, the Alchemy theme’s attention to artistic elements adds a touch of sophistication, enhancing the appeal of unique products.

If you’ve ever wondered about the theme behind a stunning Shopify store, you can use tools to detect Shopify themes to get insight and inspiration for your own e-commerce business.


Introducing Shopify Story Theme! As the second theme on our list, it offers a dynamic set of features that can significantly enhance your online store’s brand and build customer trust. 

Shopify Story Theme


This theme is available at a price of $300 and comes with 4 unique presets Bright, Clean, Modern, and Bold. With 20 reviews and an impressive 95% positive rating, Shopify Story Theme has earned the trust of many e-commerce store owners.

  • Bright: This preset is tailored for businesses that sell sportswear and activewear. Its vibrant color schemes and energetic design elements set the perfect tone for athletic brands, encouraging customers to feel motivated and confident.
  • Clean: Designed with accessories and watch stores in mind, the clean preset exudes elegance and sophistication. Its minimalistic layout and refined aesthetics allow products to shine, making it an excellent choice for businesses focused on luxury and style.
  • Modern: The modern preset is an ideal match if your store revolves around wine products. Its contemporary design and sleek visuals create an inviting atmosphere for wine enthusiasts, highlighting the allure of your offerings.
  • Bold: Simple yet elevated products find their perfect companion in the bold preset. Whether you’re selling premium stationery or innovative gadgets, this preset’s strong visuals and distinctive style will captivate your audience.


  • Powerful Filtering: Story Theme equips your online store with powerful filtering tools, including Collection Native and the latest filtering tools from Online Store 2.0. This feature allows you to efficiently organize your product catalog, making it easier for customers to find the desired products. Whether you run a clothing business with various categories or an accessories store with multiple collections, this filtering functionality streamlines the shopping experience.
  • Multiple customizable sections: With Story Theme, you can use drag-and-drop sections on every page of your website. This enables you to create custom layouts and tailor your store’s appearance to your branding requirements. Additionally, the theme offers pre-made starter templates, allowing you to tell your brand’s story seamlessly and engage your audience effectively. Whether you want to highlight new arrivals, showcase a brand story, or promote limited-time offers, Sections Everywhere empowers you to craft captivating pages effortlessly.
  • Mobile First: In today’s mobile-centric world, having a website that delivers an exceptional mobile experience is essential. Shopify Story Theme is designed with a mobile-first approach, ensuring your store looks stunning and functions flawlessly on smartphones and tablets. Customers can easily navigate your site, browse products, and complete purchases on their mobile devices, enhancing user satisfaction and increasing conversions.

Pros and cons


  • Stunning and dynamic preset designs
  • Powerful filtering for efficient catalog organization
  • Drag-and-drop sections for flexible customization
  • Excellent mobile responsiveness


  • No free version available
  • Limited number of presets
  • Customization may require some learning curve

Who Should Use the Shopify Story Theme

  • Athletic Apparel Brands: The bright preset perfectly matches sportswear and activewear stores, creating an energetic and motivating vibe that resonates with fitness enthusiasts.
  • Luxury Accessories and Watch Retailers: The elegant and sophisticated clean preset complements luxury accessories and watches, emphasizing style and refinement.
  • Wine Merchants and Vineyards: The modern preset sets the stage for wine products, appealing to wine enthusiasts with its contemporary and inviting visuals.
  • Premium Stationery and Gadget Retailers: The bold preset is an excellent choice for businesses selling simple yet elevated products, drawing attention to their uniqueness and quality.
  • Brands with Diverse Product Categories: Story Theme’s powerful filtering feature makes it a great fit for businesses with various product categories, such as clothing stores or accessory shops.


Shopify Expanse Theme is the third theme on our list. It offers a clean and versatile design, making it an excellent choice for businesses with large inventories.

Shopify Expanse Theme


This premium theme comes at a price of $350 and includes three distinct presets: Classic, Modern, and Contemporary. With an impressive rating of 95% positive based on 180 reviews, Expanse Theme has proven to be a reliable and effective option for enhancing e-commerce stores.

  • Classic: The classic preset is tailored for businesses selling eye creams and skincare products. Its elegant and sophisticated design exudes a sense of luxury, making it an excellent fit for beauty brands that want to showcase their premium offerings.
  • Modern: Designed with home decor and furniture stores in mind, the modern preset brings a contemporary and sleek vibe to the forefront. Its clean lines and stylish visuals accentuate the appeal of modern home furnishings, appealing to design-conscious customers.
  • Contemporary: The preset is perfect for businesses offering mocktails and non-alcoholic beverages. Its vibrant and refreshing design elements create a lively atmosphere, enticing customers to explore the world of mocktail flavors.


  • Multiple sections: Expanse Theme offers over 20 sections available everywhere on your website. This ensures that you have the flexibility to create custom layouts and showcase various aspects of your business. Additionally, the theme supports product sales points and meta fields, allowing you to add valuable information to your product listings. With multiple landing, product, and collection templates, Expanse Theme empowers you to curate a unique and engaging shopping experience for your customers.
  • Cross-Sell: Keeping customers engaged and encouraging them to continue shopping is essential for any e-commerce business. Expanse Theme includes rows of recommended products, displaying more options from the current brand and collection. This cross-selling feature helps increase average order value and customer retention, enhancing your store’s overall performance.
  • Powerful Promotions: Maximizing product awareness and enticing customers to make a purchase is made easier with Expanse Theme’s versatile custom promotion designer. This powerful promotion tool is available on all templates, allowing you to create eye-catching banners, pop-ups, and discounts. By strategically implementing promotions, you can boost sales and drive customer loyalty.

Pros and cons


  • Clean and versatile design
  • Over 20 sections for custom layouts
  • Cross-selling features to boost sales
  • Powerful promotion designer for effective marketing


  • Customization may require some coding knowledge

Who Should Use the Shopify Expanse Theme

  • Beauty Brands: The classic preset’s elegant and sophisticated design is perfect for beauty brands, especially those focused on promoting eye creams and skincare products.
  • Home Decor and Furniture Stores: The modern preset’s sleek and contemporary vibe complements stores selling modern home furnishings and stylish decor items.
  • Beverage Companies: The contemporary preset’s vibrant and refreshing design is ideal for businesses offering mocktails and non-alcoholic beverages.
  • Large Inventory Retailers: Expanse Theme’s versatility and support for large inventories make it an excellent choice for businesses with a wide range of products, such as fashion stores and accessory shops.
  • Design-Conscious Brands: The modern aesthetics and clean layout of Expanse Theme cater to design-conscious businesses in various niches, creating a visually appealing and immersive shopping experience.


Shopify Context Theme deserves to be on our list, it offers a unique and modular editorial design perfect for larger catalogs.

Shopify Context Theme


This premium theme by Fluorescent Design Inc. is available at a price of $280 and includes three impressive presets: Modern, Chic, and Essential. With 27 reviews and a positive rating of 93%, Shopify Context Theme has proven to be a reliable and stylish option for enhancing online stores.

  • Modern: The modern preset is tailor-made for businesses selling luxury slippers. With its sleek and contemporary design, this preset exudes sophistication and comfort, attracting customers who appreciate high-end footwear.
  • Chic: Inspired by the timeless elegance of art deco style, the chic preset is ideal for stores looking to create a luxurious and glamorous atmosphere. This preset complements businesses offering fashion accessories, jewelry, and upscale apparel.
  • Essential: The essential preset caters to businesses selling luxury kitchen products. Its clean and minimalist design focuses on functionality and aesthetics, showcasing premium kitchenware with elegance and simplicity.


  • Conversion-focused: Context Theme is designed to provide an intuitive user experience, reducing the number of clicks required for customers to find what they want. Its robust features and fast-loading pages ensure a smooth and efficient shopping journey, increasing the chances of higher conversions and customer satisfaction.
  • Cutting-Edge Style: Embrace cutting-edge style with Context Theme’s modular design and geometric layout. This theme offers a clean and modern aesthetic, allowing your ideas to take shape beautifully. The visually appealing layout enhances your website’s overall appearance, leaving a lasting impression on your visitors.
  • Easy customization: Whether you’re a design aficionado or a newcomer to website customization, Context Theme offers complete control without coding. You can start with one of the three built-in preset styles and customize it to suit your brand’s identity. Highly-configurable sections empower you to create a unique look that reflects your business’s personality.

Pros and cons


  • Unique and modular editorial design
  • Intuitive user experience for higher conversions
  • Cutting-edge and modern aesthetics
  • Complete control without coding knowledge


  • High price for small store owners
  • Updating may take many hours

Who Should Use the Shopify Context Theme

  • Luxury Slipper Retailers: The modern preset’s sleek and contemporary design makes it an ideal choice for businesses offering luxury slippers and comfortable footwear.
  • Fashion Accessories and Jewelry Brands: The chic preset’s art deco-inspired style complements stores selling fashion accessories, fine jewelry, and upscale apparel.
  • Luxury Kitchenware Stores: The essential preset’s minimalist design is perfect for businesses offering premium kitchen products and high-quality culinary essentials.
  • Online Boutiques with Large Catalogs: Context Theme’s modular editorial design is well-suited for online boutiques with extensive product catalogs, as it allows for easy organization and display of diverse offerings.
  • Upscale Home Decor Retailers: The chic and modern presets can elevate the online presence of stores selling upscale home decor, luxury furniture, and high-end interior design products.


Another great option is Shopify Impulse Theme. The theme offers a flexible and fashionable design with powerful promotions.

Shopify Impulse Theme


Developed by Archetype Themes, this premium theme is priced at $350 and includes three captivating presets: Modern, Bold, and Clean. With an impressive 888 reviews and a positive rating of 95%, Shopify Impulse Theme has gained popularity for its reliability and visually appealing aesthetics.

  • Modern: The modern preset is tailored for businesses offering seasonal clothing. With its contemporary design and dynamic visuals, this preset brings your store a fresh and trendy vibe, attracting fashion-conscious shoppers.
  • Bold: The bold preset is designed for stores focusing on sportswear and bicycle-related products. Its energetic and athletic aesthetics resonate with sports enthusiasts and adventure seekers, creating a sense of excitement and motivation.
  • Clean: The clean preset is ideal for businesses selling back-to-school items. With its organized and minimalist layout, this preset promotes a sense of productivity and efficiency, catering to students and educators alike.


  • Many customizable sections: Impulse Theme provides extensive features to help you succeed in the competitive e-commerce landscape. With over 20 sections available everywhere on your website, you can create custom layouts and highlight various aspects of your business. Additionally, the theme supports product sales points and meta fields, allowing you to add valuable information to your product listings. Multiple landing, product, and collection templates further enhance your ability to curate a unique and engaging shopping experience.
  • Powerful Promotions: Keep your customers engaged and boost product awareness with Impulse Theme’s versatile custom promotion designer, now available on all templates. This powerful promotion tool enables you to create eye-catching banners, pop-ups, and discounts, driving higher conversion rates and encouraging repeat purchases.
  • Engaging media: Impulse Theme equips your store with features that level the playing field with larger competitors. Quick view, sales points, meta fields, size and price sidebar filters, subcollections, engaging videos, and product recommendations ensure your customers have a seamless and enjoyable shopping journey. By providing an enhanced user experience, you can compete effectively and capture the attention of your target audience.

Pros and cons


  • Visually stunning
  • Highly customizable
  • Built-in features
  • Mobile-friendly


  • Expensive
  • No real-time customer support chat

Who Should Use the Shopify Impulse Theme

  • Seasonal Clothing Retailers: The modern preset’s dynamic and trendy design perfectly fits businesses offering seasonal clothing lines, showcasing the latest fashion trends with style.
  • Sportswear and Bicycle Shops: The bold preset’s energetic and athletic aesthetics cater to sportswear and bicycle-related products, attracting fitness enthusiasts and adventure seekers.
  • Back-to-School Product Retailers: The clean preset’s organized and minimalist layout is ideal for businesses selling back-to-school items, making it easy for students and educators to find essential products.
  • Fashion Accessory Stores: Impulse Theme’s flexible design and powerful customization options make it suitable for businesses selling fashion accessories, allowing them to create a visually appealing and immersive online store.
  • Large Catalog Retailers: With features that support large catalogs and extensive customization, Impulse Theme is a great choice for online boutiques and stores with diverse product offerings.


Shopify Sydney Theme is one of the themes we highly recommend. It has stunning designs and tools to incentivize sales.

Shopify Sydney Theme


Developed by Apparent Collective, this premium theme is priced at $320 and features five captivating presets: Modern, Sophisticated, Vibrant, Refined, and Minimal. Although no reviews are available, Sydney Theme promises to deliver an immersive shopping experience with engaging presets.

  • Modern: The modern preset caters to businesses offering beauty and wellness products. With its contemporary and sleek design, this preset brings a sense of elegance and luxury to beauty-focused stores.
  • Sophisticated: The sophisticated preset is tailored for stores specializing in handmade jewelry. Its intricate and refined aesthetics showcase jewelry pieces with sophistication and allure.
  • Vibrant: The vibrant preset is designed for clothing retailers. Its lively and dynamic visuals exude energy and excitement, making it perfect for fashion-forward stores.
  • Refined: The refined preset is ideal for businesses selling wine. Its elegant and upscale design enhances the appeal of wine products, appealing to wine enthusiasts.
  • Minimal: The minimal preset caters to businesses offering digital and print products. Its clean and minimalist layout focuses on digital content, creating a seamless user experience.


  • Dark Mode: Sydney Theme offers visitors an immersive dark mode experience, reducing eye strain and enhancing user engagement. With a captivating dark mode, customers can navigate your store effortlessly, enjoying a visually appealing and stunning shopping journey.
  • Endless Section Varieties: Showcase your brand’s personality with Sydney Theme’s vast collection of exceptional sections. With various layout options, you can create a unique and engaging store design, driving customer engagement and encouraging exploration.
  • Upselling: Sydney Theme is equipped with advanced features designed to boost sales. Quick view lets customers preview product details without leaving the current page, while mega menus enhance navigation. Promo sliders, countdown timers, and other sales-focused tools are available to create a sense of urgency and encourage purchases.

Pros and cons


  • Stunning and immersive dark mode experience
  • Vast collection of exceptional sections
  • Advanced features for enhanced user engagement
  • Sales-focused tools for increased conversions


  • No customer reviews available yet

Who Should Use the Shopify Sydney Theme

  • Beauty and Wellness Stores: The modern preset’s contemporary and sleek design is a perfect fit for businesses offering beauty and wellness products, creating an elegant and luxurious atmosphere.
  • Handmade Jewelry Brands: The sophisticated preset’s intricate and refined aesthetics complement stores selling handmade jewelry, showcasing jewelry pieces with sophistication and allure.
  • Fashion and Clothing Retailers: The vibrant preset’s lively and dynamic visuals appeal to fashion-forward stores, energizing the shopping experience for customers.
  • Wine Sellers: The refined preset’s elegant and upscale design is ideal for businesses offering wine, enhancing the appeal of wine products and catering to wine enthusiasts.
  • Digital and Print Product Providers: The minimal preset’s clean and minimalist layout is perfect for businesses offering digital and print products, presenting digital content seamlessly and professionally.


Shopify Atlantic Theme, with a striking and scalable design built to boost conversions, will conclude our list.

Shopify Atlantic Theme


Developed by Pixel Union, this premium theme is priced at $280 and features four captivating presets: Chic, Modern, Light, and Organic. With an impressive 216 reviews and an outstanding 97% positive rating, Shopify Atlantic Theme has gained recognition for its visually appealing aesthetics and performance-driven features.

  • Chic: The chic preset is tailored for businesses offering jewel and accessory products. With its elegant and luxurious design, this preset exudes sophistication and allure, making it an ideal choice for high-end jewelry stores.
  • Modern: The modern preset is designed for furniture and home decor stores. Its contemporary and stylish visuals showcase furniture products in a way that appeals to design-conscious customers.
  • Light: The light preset caters to businesses selling clothing and apparel. Its clean and minimalist layout emphasizes the products, allowing shoppers to focus on available clothing options.
  • Organic: The organic preset is perfect for brands offering perfume and fragrance products. Its soft and nature-inspired design evokes a sense of purity and elegance, appealing to customers seeking organic and natural scents.


  • Product Discovery: Atlantic Theme provides various features that showcase your products while building trust in your brand. Image zoom allows customers to examine product details closely, while live search ensures quick and efficient product discovery. Multi-column menus enhance navigation, making it easier for customers to explore your catalog and find what they need.
  • Extensive catalog management: With the capability to handle medium to large product catalogs, Atlantic Theme has supported countless merchants in growing their online businesses. Its performance-driven features, such as fast-loading pages and user-friendly interfaces, contribute to a seamless shopping experience, fostering customer loyalty and encouraging repeat purchases.
  • Classic and Streamlined Design: Atlantic Theme’s uncluttered and familiar design appeals to shoppers and encourages them to explore your store further. Its streamlined layout ensures a visually exciting browsing experience, allowing your products to shine and leaving a positive impression on your visitors.

Pros and cons


  • Striking and scalable design
  • Powerful features for product discovery
  • Proven to support the growth for online businesses
  • Clean and uncluttered layout


  • Advanced customization needs coding knowledge

Who Should Use Shopify Atlantic Theme

  • Jewelry and Accessory Retailers: The chic preset’s elegant and luxurious design perfectly matches businesses selling high-end jewelry and fashion accessories.
  • Furniture and Home Decor Stores: The modern preset’s contemporary and stylish visuals cater to furniture businesses, highlighting their products with sophistication.
  • Clothing and Apparel Boutiques: The light preset’s clean and minimalist layout is ideal for clothing retailers, creating a focused shopping experience for customers.
  • Perfume and Fragrance Brands: The organic preset’s soft and nature-inspired design is perfect for brands offering organic and natural perfume products, connecting with customers seeking natural scents.
  • Medium to Large E-commerce Stores: Atlantic Theme’s scalability and performance-driven features suit medium to large e-commerce stores, empowering them to handle diverse product catalogs and support business growth.

Best Shopify Modern Themes: FAQs

Modern Shopify themes are contemporary and visually appealing designs tailored to meet the needs of modern-day e-commerce stores. They incorporate the latest design trends, user-friendly interfaces, and advanced features. These themes are popular because they offer a fresh and engaging look, improved user experience, and the ability to showcase products effectively, attracting and retaining customers.
Modern themes enhance the user experience on Shopify stores in several ways: Intuitive Navigation:
  • They offer easy-to-navigate menus and layouts, ensuring customers find products quickly.
  • Responsive Design: Modern themes adapt to various devices, providing a seamless shopping experience on mobile, tablet, and desktop.
  • Visually Appealing: With high-quality visuals and captivating product displays, modern themes make the shopping journey more enjoyable.
  • Advanced Features: These themes come equipped with advanced tools, such as quick view options, live search, and interactive product galleries, enriching the user experience.
Yes, you can switch from a different theme to a modern Shopify theme without losing your store’s data. Shopify’s platform allows for seamless theme switching. When you change your theme, your store’s products, customers, orders, and other data remain intact. However, it is essential to back up your data and review any customizations specific to your previous theme to ensure a smooth transition.
When selecting a modern Shopify theme, consider the following key features:
  • Mobile Responsiveness: Ensure the theme looks and functions flawlessly on mobile devices.
  • Customization Options: Look for themes that offer easy customization to match your brand’s identity.
  • Page Load Speed: Opt for themes prioritizing fast-loading pages to provide a seamless shopping experience.
  • Product Showcase: Check for visually appealing product galleries, quick view options, and interactive elements.
  • Support and Updates: Choose themes with reliable customer support and frequent updates to stay compatible with Shopify’s latest features.
To choose the best modern theme for your e-commerce needs, consider the following steps:
  • Identify Your Requirements: Determine the features you need for your store, such as specific layouts, product displays, and navigation options.
  • Browse Theme Marketplaces: Explore Shopify’s theme marketplaces to find modern themes that align with your brand’s aesthetics and functionality requirements.
  • Read Reviews and Ratings: Check customer reviews and ratings to understand the experiences of other users with the themes you are considering.
  • Request Demos: Request demos or previews to see how the themes work and ensure they meet your expectations.
  • Seek Professional Advice: Consult Shopify experts or developers who can help you choose the best theme based on your unique business needs and goals.

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Final Words

With the top 7 modern Shopify themes listed above, you can elevate your online store to new heights, showcasing your products in the best possible light. 

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.