Home > Articles > Impulse Theme Shopify 2024: Reviews by Experts & Users

Impulse Theme Shopify 2024: Comprehensive Reviews by Experts & Users

July 01, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

The Impulse Shopify Theme is one of the most expensive premium themes available on Shopify. Yet, 95% of users say.

“It’s worth it.”

This high praise stems from its reputation for offering excellent features and support, making it a valuable investment for any eCommerce business.

This detailed review helps you find out if the Impulse theme is a great fit for your Shopify store:

Avada’s Verdict
  • Clean and modern design
  • Highly customizable
  • Fast loading times 
  • Free to use
  •  Limited advanced features
  •  Limited advanced features
Rating: 4/5⭐
Best For
Small to medium-sized businesses, stores with a minimalist aesthetic, users looking for a free theme.

What is the Shopify Impulse Theme?

The Shopify Impulse theme is a premium Shopify theme created by the Archetype team with an ecommerce mindset after they researched 500 retailers.

The Impulse theme has a modern, sleek design, customizable features, and a responsive layout. Additionally, its user-friendly interface makes customization straightforward and easy.

What’s so typically recognizable in this premium Shopify theme are:

  • Big and beautiful imagery
  • Mega menu
  • Hero banners
  • Promotion optimization
  • Color swatches
  • Advanced filtering
  • Supported video format

Key Features of the Impulse Theme Shopify

The Impulse theme isn’t just about looks—it’s also packed with features that can help boost conversion rates and enhance the overall shopping experience.

Features that help drive sales

The theme has features designed to help you market your products and drive conversions. From promo banners and popups to countdown timers and trust badges, you can create compelling offers that encourage customers to buy. Plus, the theme’s cross-selling and recommended product features make it easy to suggest related products to customers, increasing the chances of upselling.

In-stock and low-stock notices

The “In-stock and low-stock notices” feature helps inform customers about product availability, creating a sense of urgency to purchase.

Pop-out cart

The “Pop-out cart” feature allows customers to view and edit their cart without leaving their current page, improving their shopping experience.

Product reviews

The “Pop-out cart” feature provides social proof and helps customers make informed purchase decisions.

Shop the look

The “Shop the look” feature displays products styled together to inspire customers and encourage them to buy multiple items.

Countdown timer

The “Countdown timer” feature creates a sense of urgency by displaying a time-limited offer or sale.

The “Related products” feature suggests complementary or similar products to customers, increasing the chance of a purchase.

Features that help showcase your products

The Impulse theme is designed to showcase your products in the best possible light. It has the features like:

Color swatches

The “Color swatches” feature helps showcase product colors and variations, making it easier for customers to choose their preferred option.

Superhero banner

The “Superhero banner” feature is a customizable header that draws attention to featured products or promotions.

Product videos

The “Product videos” feature provides an immersive and informative way for customers to learn more about a product.

With these features, you can give customers a detailed look at your products. Plus, the theme’s product tabs and product options features make it easy to organize your products and provide all the information customers need to make a purchase.

Features that help customers find what they’re looking for

This Shopify theme is designed to make it easy for customers to find the products they’re looking for. The features include:

Filtering and sorting

The “Filtering and sorting” feature helps customers navigate large product catalogs and find exactly what they want.

Quick view

The “Quick view” feature allows customers to view product details and add items to their cart without leaving the current page.

Mega menu

The “Mega menu” feature displays a comprehensive list of categories and subcategories, improving the navigation experience for customers.

The “Enhanced search” feature suggests products based on customer search queries, increasing the chances of a successful purchase.

Customers can quickly narrow down their search results. The theme makes it easy for customers to explore your product catalog and find products they didn’t even know they wanted.

How Much Does The Impulse Theme Cost?

The Impulse Shopify theme comes with a price tag of USD 380, making it one of the more expensive options available in the Shopify Theme Store.

However, it does offer an unlimited free trial, allowing you to try the theme for free with your own products, brand colors, and customizations.

You’ll only need to pay when you’re ready to publish the theme to your live store. You can give it a try without worrying much about the Shopify Impulse theme price first.

What Customers Say About Impulse Theme Shopify

The Impulse Theme on Shopify has received a lot of feedback from users, with 973 reviews in total. A whopping 95% of these reviews are positive. That showcases that the theme is popular and satisfied among its users.

The support team is responsive and willing to go the extra mile. Whether it’s fixing issues directly or providing workarounds, the support team is always ready to help.

Store owner Cheerwear commented: “I really like the theme (Impulse). The support is awesome. They respond quickly and thoroughly. All responses are clear, well explained by screenshots and they even tell you what code to use and how to use it if you want to go beyond the regular features of the theme. I am really impressed by the support people.”

Yililo claimed: “Love this theme, had it for a few years and it does nearly everything I need. I had an issue that that was going to cost me £250 to fix but the developers helped as it was so simple. Very happy with the theme and service. Thank you!”

Plus, many customers agreed that Impulse Theme Shopify has a professional and beautiful design and is easy to use.

Gem & Hue said: “Impulse Theme transformed my Shopify store’s appearance seamlessly with its modern design options. The standout support from Kim quickly resolved any issues, making the overall experience exceptional. Highly recommended for those seeking style and reliable support!”

How Does The Impulse Theme Look - 3 Theme Styles

The Impulse theme is available in 3 formats: modern, clean, and bold. All styles bring different types of emotions and suit different shops and industries well.

1. Modern: A visually sophisticated style

If you’re looking for a sleek and sophisticated design for your Shopify store, the Modern preset might be the perfect fit. This style exudes an evocative vibe that is associated with expensive designer shops. It features a classic brand logo on a central page with headers, a multilevel menu, large banner graphics, and cool parallax graphics. Large promotional tiles with tempting discounts, gift certificates, and CTA buttons are also included to help you drive conversions.

One of the standout features of the Modern theme preset is its visually-oriented strategy. This style is most effective with large inventory stores that have many collections and catalogs, particularly clothing stores. With high-resolution images and image galleries, you can showcase your products in stunning detail and give your customers an immersive shopping experience.

2. Clean: A minimalist style

For a more minimalistic and streamlined look, the Clean theme preset might be the way to go. This style is designed to provide a clutter-free shopping experience that’s easy to navigate. With a simple header and menu, the focus is on your products and collections. This aesthetically pleasing theme also features an elegant slideshow highlighting your best-selling items or new arrivals.

One of the benefits of this theme is its flexibility. It can work for a wide range of ecommerce stores, from fashion and beauty to home goods and electronics. Its clean and crisp design is perfect for businesses that want to convey a sense of professionalism and attention to detail.

3. Bold: Amped-up visuals

If you’re looking to make a statement with your Shopify store, the Bold theme preset might be the perfect fit. This style features eye-catching color schemes, bold typography, and striking graphics that will grab your customers’ attention. The layout is designed to be dynamic and engaging, with interactive elements like animations and before/after image sliders.

The Bold style option is perfect for stores that want to stand out in a crowded market. Whether you’re selling unique products or simply want to make a strong visual impression, this theme has everything you need to make a statement. It’s particularly effective for businesses that want to appeal to a younger, more fashion-forward audience.

To see how these presets fit your business, we suggest you take a look at the Impulse Theme Shopify demo.

How to Customize Impulse Theme Shopify

You can easily make this theme your own with its many Shopify Impulse theme customization options. First, you can change the header. It lets you add a logo, choose styles like sticky or overlay, and set up a language and currency selector.

You can add menus, custom info, and even promotion images with buttons for the footer to grab attention.

One cool feature is the mega menu. This drop-down menu organizes items in columns and can show images, making it neat and easy to use.

Impulse theme also has a pop-up section you can use on any page to promote events or get newsletter sign-ups. This means you don’t need extra apps that might slow down your site. You can take a look at this Shopify Impulse theme tutorial to see how to customize the pop-up section for a newsletter or anything that helps you convert.

When you move to the homepage, you’ll notice the edge-to-edge slideshow banners. These can show different images on desktops and mobiles. It’s clear that the developers care a lot about making it look good on phones. You can add rich text, large images, collections, testimonials, news, and videos.

If you want to know more about how to customize the Impulse theme, then this Impulse Shopify theme documentation will benefit you.

Is the Impulse theme right for you?

The theme is best suited for:

  • Large store owners who have to handle high volumes of traffic and transactions. The theme’s speed optimization ensures that your site will load quickly, even with a lot of traffic.
  • Businesses in visual storytelling industries, such as fashion, beauty, and lifestyle, as it offers customizable features that allow for showcasing products in a visually appealing way.
  • Businesses looking for a premium ecommerce theme with a modern design, user-friendly interface, and customizable features.

Where to Buy Impulse Theme Shopify?

The best place to buy the Impulse theme is the Shopify Theme Store. This ensures you get the latest version with all updates and official support from the developers.

Another reliable source is directly from the developer, Archetype Themes. You can visit their official website to purchase the theme.

Always buy the Impulse theme from official and reliable sources for a safe and secure purchase. This way, you ensure your store runs smoothly and safely.

Top 5 Online Stores Using The Impulse Theme

Let’s take a look at examples of the Impulse Shopify theme to see how business owners use this theme in real life.

Modern Nursery

Modern Nursery is an ecommerce site that offers a range of stylish and modern baby products, including furniture, decor, bedding, and accessories. Their design using the Impulse theme on Shopify is clean and minimalist, focusing on high-quality product images and simple navigation.

Air Plant Supply Co.

Air Plant Supply Co. is an ecommerce site specializing in selling various air plants and accessories. Their design using the Impulse theme is fresh and vibrant, with bold color and playful typography conveying fun and creativity.


Missha is a Korean beauty brand that offers a range of skincare and makeup products. Their design using the Impulse theme is clean and sophisticated, focusing on elegant typography and a muted color palette that reflects their high-end brand image.


Madelinetosh is an ecommerce site that specializes in hand-dyed yarn and knitting supplies. The Impulse theme makes their design warm and inviting, with a soft color palette and a cozy, textured background that creates a sense of comfort and warmth.

Mad Viking

Mad Viking is an ecommerce site that offers a range of grooming products for men, including beard oils, balms, and accessories. Their design, built on the Impulse theme, is rugged and masculine, with a dark color palette and bold typography that reflects their edgy, no-nonsense brand image.

7 Tips for making the most of the Impulse Shopify theme

To make the most of the theme’s features, consider the following tips:

Utilize the hero slideshow

The edge-to-edge hero slideshow is one of the standout features of the theme. Be sure to use high-quality images and take advantage of the parallax effect to create an immersive and engaging experience for your customers.

Customize your mega menu

The mega menu is a great way to provide a clear and concise overview of your product categories. Customize it to suit your needs and highlight your most popular or important categories.

Use product badges and reviews

Product badges and reviews can help build trust with your customers and encourage them to make a purchase. Take advantage of these features within the theme to showcase positive reviews and highlight popular or limited-edition products.

Optimize your product pages

The Impulse theme offers a variety of options for product pages, including image galleries, product videos, and product tabs. Use these features to showcase your products in the best possible light and provide your customers with all the information they need to make a purchase.

Take advantage of promotional tools

The theme offers a variety of promotional tools, such as promo banners, promo popups, and promo tiles. Use these tools to highlight sales, promotions, and new products to your customers.

Make use of merchandising features

The merchandising features within this Shopify theme, such as color swatches, image hotspots, and before/after image sliders, can help customers better understand your products and make more informed purchasing decisions.

Optimize for mobile

With more and more customers shopping on their mobile devices, it’s important to ensure your website is optimized for mobile use. The Impulse theme is mobile-responsive, but make sure to check how your website looks on various devices to ensure a seamless experience for your customers.

The Shopify Impulse Theme: FAQs

Yes, the Impulse theme is a great choice for Shopify stores. It offers a modern and visually appealing design, with a variety of layouts and design options that can be customized to suit a range of businesses. The theme also has a number of features that can help drive sales, such as the ability to showcase multiple product images and provide detailed product information, as well as the inclusion of social media links and a newsletter subscription form.

No, the Impulse Shopify theme is not free. It is a premium Shopify theme that costs $380 to purchase from this Shopify Theme Store.

Yes. The Impulse theme has been recently updated for Online Store 2.0, which is the latest version of Shopify. It is designed and supported by Archetype Themes and is a best-selling theme on the Shopify marketplace. This Shopify theme is known for its powerful conversion and promotion design tools, including support for video and animations, which can help businesses increase sales and engage customers.


Whether you’re just getting started with your Shopify online store or looking to revamp your existing site, the Shopify Impulse theme is a smart choice. We hope that this Impulse Theme Shopify review is helpful for you! Give this theme a try today and see the results for yourself!


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.