Home > Articles > Is Impulse Theme Shopify Worth It? A Detailed Review

Is Impulse Theme Shopify Worth It? A Detailed Review

Last updated: April 10, 2023
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





The Impulse Shopify Theme is among the highest-priced premium themes on Shopify, yet most customers using the Impulsive theme review that:

“It’s worth it”.

That’s what 95% of the reviewers said.

The reason is it has a reputation for being a great Shopify theme, providing great features and great support, and is a decent investment for any ecommerce business.

What in this theme makes people so into it?

Let’s find out.

A quick look at the Shopify Impulse Theme

What is the Shopify Impulse Theme?

The Shopify Impulse Theme is a premium Shopify theme created by the Archetype team with an ecommerce mindset after they researched 500 retailers.

The Impulse theme has a modern and sleek design, customizable features, and a responsive layout. It is easy to work with, thanks to its user-friendly interface and options for customization.

What’s so typically recognizable in this premium Shopify theme are:

  • Big and beautiful imagery
  • Mega menu
  • Hero banners
  • Promotion optimization
  • Color swatches
  • Advanced filtering
  • Supported video format


The Impulse Shopify theme comes with a price tag of $350 USD, making it one of the more expensive options available in the Shopify Theme Store. However, it does offer an unlimited free trial, allowing you to try the theme for free with your own products, brand colors, and customizations. You’ll only need to pay when you’re ready to publish the theme to your live store.

The pros and cons of the Shopify Impulse theme

The Impulse Shopify theme , like any theme, has its pros and cons.


  • Visually stunning: This Shopify theme is designed to showcase your products in the best possible way. With its high-quality images, animations, and parallax effects, your online store will look professional and engaging.
  • Highly customizable: The theme offers a wide range of customization options, including color schemes, font choices, and layout options. This allows you to create a unique and personalized store that reflects your brand.
  • Built-in features: The theme comes with a range of built-in features, including a mega menu, product filtering and sorting, and quick view options. These features can help improve the user experience and increase sales.
  • Mobile-friendly: The theme is fully responsive, which means it works seamlessly on mobile devices. With more and more shoppers using their mobiles to make purchases, this is an important feature.


  • Expensive: It costs $350 USD for a one-time sale and is one of the most expensive themes available on Shopify. This may be a barrier for some online store owners who are on a tight budget.
  • No real-time customer support chat: You can only contact the support team via a form.

How Does The Impulse Theme Look - 3 Theme Styles

The Impulse theme is available in 3 formats: modern, clean, and bold. All styles bring different types of emotions and suit different shops and industries well.

1. Modern: A visually sophisticated style

If you’re looking for a sleek and sophisticated design for your Shopify store, the Modern preset might be the perfect fit. This style exudes an evocative vibe that is associated with expensive designer shops. It features a classic brand logo on a central page with headers, a multilevel menu, large banner graphics, and cool parallax graphics. Large promotional tiles with tempting discounts, gift certificates, and CTA buttons are also included to help you drive conversions.

One of the standout features of the Modern theme preset is its visually-oriented strategy. This style is most effective with large inventory stores that have many collections and catalogs, particularly clothing stores. With high-resolution images and image galleries, you can showcase your products in stunning detail and give your customers an immersive shopping experience.

2. Clean: A minimalist style

For a more minimalistic and streamlined look, the Clean theme preset might be the way to go. This style is designed to provide a clutter-free shopping experience that’s easy to navigate. With a simple header and menu, the focus is on your products and collections. This aesthetically pleasing theme also features an elegant slideshow that highlights your best-selling items or new arrivals.

One of the benefits of this theme is its flexibility. It can work for a wide range of ecommerce stores, from fashion and beauty to home goods and electronics. Its clean and crisp design is perfect for businesses that want to convey a sense of professionalism and attention to detail.

3. Bold: Amped-up visuals

If you’re looking to make a statement with your Shopify store, the Bold theme preset might be the perfect fit. This style features eye-catching color schemes, bold typography, and striking graphics that are sure to grab your customers’ attention. The layout is designed to be dynamic and engaging, with interactive elements like animations and before/after image sliders.

The Bold style option is perfect for stores that want to stand out in a crowded market. Whether you’re selling unique products or simply want to make a strong visual impression, this theme has everything you need to make a statement. It’s particularly effective for businesses that want to appeal to a younger, more fashion-forward audience.

Key Features of the Impulse Theme Shopify

But the Impulse theme isn’t just about looks—it’s also packed with features that can help boost conversion rates and enhance the overall shopping experience.

Features that help drive sales

The theme is packed with features designed to help you market your products and drive conversions. From promo banners and popups to countdown timers and trust badges, you can create compelling offers that encourage customers to buy. Plus, the theme’s cross-selling and recommended product features make it easy to suggest related products to customers, increasing the chances of upselling.

In-stock and low-stock notices

This feature helps inform customers about product availability, creating a sense of urgency to purchase.

Pop-out cart

This feature allows customers to view and edit their cart without leaving their current page, improving their shopping experience.

Product reviews

This feature provides social proof and helps customers make informed purchase decisions.

Shop the look

This feature displays products styled together to inspire customers and encourage them to buy multiple items.

Countdown timer

This feature creates a sense of urgency by displaying a time-limited offer or sale.

This feature suggests complementary or similar products to customers, increasing the chance of a purchase.

Features that help showcase your products

The Impulse theme is designed to showcase your products in the best possible light. It has the features like:

Color swatches

This feature helps showcase product colors and variations, making it easier for customers to choose their preferred option.

Superhero banner

This feature is a customizable header that draws attention to featured products or promotions.

Product videos

This feature provides an immersive and informative way for customers to learn more about a product.

With these features, you can give customers a detailed look at your products. Plus, the theme’s product tabs and product options features make it easy to organize your products and provide all the information customers need to make a purchase.

Features that help customers find what they’re looking for

This Shopify theme is designed to make it easy for customers to find the products they’re looking for. The features include:

Filtering and sorting

This feature helps customers navigate through large product catalogs and find exactly what they are looking for.

Quick view

This feature allows customers to view product details and add items to their cart without leaving the current page.

Mega menu

This feature displays a comprehensive list of categories and subcategories, improving the navigation experience for customers.

This feature suggests products based on customer search queries, increasing the chances of a successful purchase.

Customers can quickly narrow down their search results. The theme makes it easy for customers to explore your product catalog and find products they didn’t even know they wanted.

Top 5 Online Stores Using The Impulse Theme

Modern Nursery

Modern Nursery is an ecommerce site that offers a range of stylish and modern baby products, including furniture, decor, bedding, and accessories. Their design using the Impulse theme on Shopify is clean and minimalist, with a focus on high-quality product images and simple navigation.

Air Plant Supply Co.

Air Plant Supply Co. is an ecommerce site that specializes in selling a wide variety of air plants and accessories. Their design using the Impulse theme is fresh and vibrant, with bold use of color and playful typography that conveys a sense of fun and creativity.


Missha is a Korean beauty brand that offers a range of skincare and makeup products. Their design using the Impulse theme is clean and sophisticated, with a focus on elegant typography and a muted color palette that reflects their high-end brand image.


Madelinetosh is an ecommerce site that specializes in hand-dyed yarn and knitting supplies. The Impulse theme makes their design warm and inviting, with a soft color palette and a cozy, textured background that creates a sense of comfort and warmth.

Mad Viking

Mad Viking is an ecommerce site that offers a range of grooming products for men, including beard oils, balms, and accessories. Their design, which is built on the Impulse theme, is rugged and masculine, with a dark color palette and bold typography that reflects their edgy, no-nonsense brand image.

Is the Impulse theme right for you?

The theme is best suited for:

  • Large store owners who have to handle high volumes of traffic and transactions. The theme’s speed optimization ensures that your site will load quickly, even with a lot of traffic.
  • Businesses in visual storytelling industries, such as fashion, beauty, and lifestyle, as it offers customizable features that allow for showcasing products in a visually appealing way.
  • Businesses looking for a premium ecommerce theme with a modern design, user-friendly interface, and customizable features.

7 Tips for making the most of the Impulse Shopify theme

To make the most of the theme’s features, consider the following tips:

  • Utilize the hero slideshow: The edge-to-edge hero slideshow is one of the standout features of the theme. Be sure to use high-quality images and take advantage of the parallax effect to create an immersive and engaging experience for your customers.
  • Customize your mega menu: The mega menu is a great way to provide a clear and concise overview of your product categories. Customize it to suit your needs and highlight your most popular or important categories.
  • Use product badges and reviews: Product badges and reviews can help build trust with your customers and encourage them to make a purchase. Take advantage of these features within the theme to showcase positive reviews and highlight popular or limited-edition products.
  • Optimize your product pages: The Impulse theme offers a variety of options for product pages, including image galleries, product videos, and product tabs. Use these features to showcase your products in the best possible light and provide your customers with all the information they need to make a purchase.
  • Take advantage of promotional tools: The theme offers a variety of promotional tools, such as promo banners, promo popups, and promo tiles. Use these tools to highlight sales, promotions, and new products to your customers.
  • Make use of merchandising features: The merchandising features within this Shopify theme, such as color swatches, image hotspots, and before/after image sliders, can help customers better understand your products and make more informed purchasing decisions.
  • Optimize for mobile: With more and more customers shopping on their mobile devices, it’s important to ensure your website is optimized for mobile use. The Impulse theme is mobile-responsive, but make sure to check how your website looks on various devices to ensure a seamless experience for your customers.

The Shopify Impulse Theme: FAQs

Is the Impulse theme good for Shopify Stores?

Yes, the Impulse theme is a great choice for Shopify stores. It offers a modern and visually appealing design, with a variety of layouts and design options that can be customized to suit a range of businesses. The theme also has a number of features that can help drive sales, such as the ability to showcase multiple product images and provide detailed product information, as well as the inclusion of social media links and a newsletter subscription form.

Is the Impulse theme Shopify free?

No, the Impulse Shopify theme is not free. It is a premium Shopify theme that costs $350 to purchase from this Shopify Theme Store.

Is Impulse a Shopify 2.0 theme?

Yes. The Impulse theme has been recently updated for Online Store 2.0, which is the latest version of Shopify. It is designed and supported by Archetype Themes and is a best-selling theme on the Shopify marketplace. This Shopify theme is known for its powerful conversion and promotion design tools, including support for video and animations, which can help businesses increase sales and engage customers.


Whether you’re just getting started with your Shopify online store or looking to revamp your existing site, the Shopify Impulse theme is a smart choice. With its modern and engaging design, powerful promotional tools, and support for video and animations, it’s the perfect way to showcase your brand and stand out from the competition. Give the Theme a try today and see the results for yourself!

Mike is a content writer at Avada, with a love for video games, gadgets, and software. He has been writing about the industry now for over 7 years. He likes to keep up-to-date with the latest software releases. He's also an avid reader, and he enjoys spending time outdoors with family and friends. When he's not working, you can usually find him playing video games or exploring new outdoor activities.

Stay in the know

Get special offers on the latest news from AVADA.