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Top 5+ Eye-Catching Animated Shopify Themes to Step Up Your Ecommerce Game

December 19, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In the world of eCommerce, the power of animation can’t be understated. This article will explore the best Animated Shopify Themes, offering valuable insights to aid in choosing the right theme for your Shopify store.

Key takeaways

  • Motion Theme: Best for businesses seeking to deliver a multimedia-rich shopping experience with high engagement levels, particularly well-suited to niche retailers who focus on unique, high-quality products.
  • Flow Theme: Best for high-volume stores and flash sales. Its quick shop feature and minimalist design are excellent for stores that need to process many transactions swiftly.
  • Alchemy Theme: Best for high-volume businesses across diverse industries, such as sportswear brands, home decor, interior designs, the fashion industry, luxury brands, and arts and hobbies stores.
  • Kingdom: Best for fashion and art businesses seeking a visually appealing interface to showcase their products, supplemented by engaging parallax and animated scroll effects.
  • Be Yours: Best for businesses looking for a highly customizable theme with a broad spectrum of color choices and unique, attention-grabbing animations, ideal for fashion, accessories, and lifestyle brands.
  • Spark: Best for small to medium-sized businesses that need a versatile theme with dynamic animations, offering quick and seamless adaptability across devices, ideal for various retail sectors.

Motion

Overview of This Theme

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In the realm of Shopify themes, Motion brings a blend of versatility and dynamism that’s truly compelling. The theme packs an array of over 20 sections, product sales points, meta fields, and multiple templates for landing pages, products, and collections. 

With its smooth animation feature, every store element gracefully comes into view, thus engaging customers and creating a high-end ambiance. Furthermore, Motion provides a powerful tool in the form of flexible collection collage options. 

How is the Animation Feature of This Theme?

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The Fading Image Hero section introduces a unique animated slideshow, effectively blending appealing imagery with strong textual content to create a dynamic narrative that catches customers’ attention. Its meticulous design enables each store element to animate elegantly into view, projecting a refined aesthetic. 

In addition, Motion features seamless page transitions that provide a fluid and continuous browsing experience, preventing abrupt page changes and maintaining high user engagement throughout their journey. 

Additionally, it offers flexible collection collage options, ensuring your collections captivate attention, stand out, and make a memorable impact on customers.

Pros and Cons

Pros

  • User-Friendly & Customizable: The Motion theme’s intuitive interface, accompanied by customizable menus, headers, and social media icons, provides a smooth ride while setting up your online store. This simplifies your experience, whether you’re a seasoned online seller or a newcomer to Shopify.
  • One-Time Payment & Free Updates: With the Motion theme, you’re investing in a continually evolving product. The one-time payment feature is quite beneficial, offering free updates that ensure your theme remains up-to-date with industry standards and emerging trends.
  • Inbuilt Styles & Time Saving: These presets are not just time savers, but they provide a solid starting point for businesses who are unsure about their design direction. They help eliminate the creative bottleneck, especially when you’re starting from a blank slate.
  • Great Value for Money: The balance between the price and the array of features you get with the Motion theme makes it a high value-for-money product. Its animation features, seamless page transitions, and Fading Image Hero section give your online store a polished, upscale look that could enhance customer engagement and sales.
  • Ideal for Brand Identity: The animation features can be tailored to echo your brand’s persona, giving you the ability to create a unique, animated narrative that engages and resonates with your customers.

Cons

  • Minimalistic Design: Some users might find the design of the Motion theme too simplistic or basic. Businesses seeking an intricate, detail-rich design might find this theme falling short of their expectations.

Who should use this theme?

  • High-Volume Stores: Motion’s ability to handle high-traffic scenarios makes it a suitable choice for high-volume stores. It’s designed to manage a hefty flow of transactions without compromising on the shopping experience, making it an ideal fit for established businesses or rapidly growing startups.
  • Visual Storytelling Brands: Brands that lean heavily on visual elements for their brand narrative will benefit greatly from Motion’s animation features. Be it a photography studio showcasing their portfolio, an apparel store highlighting their designs, or an artist selling prints, the visual-centric nature of the Motion theme can truly shine in these scenarios.
  • Quick Setup Businesses: The minimal setup steps simplify the process, allowing a quick launch. This is particularly beneficial for businesses that are transitioning online due to market demand or businesses that need to launch a timely promotional campaign.
  • Fashion & Lifestyle Brands: Given its smooth animations and image-centric layout, Motion can be a perfect fit for fashion and lifestyle brands. These businesses can leverage the animated slideshow features to creatively present their products, creating an immersive shopping experience that mirrors the sophistication.

Alchemy 

Overview of This Theme

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Distinct from other Shopify themes, Alchemy blends aesthetics, functionality, and customer engagement brilliantly. With its captivating full-width headers, retina-ready graphics, block-style product layout, and home page gallery, Alchemy ensures a visually immersive, organized, and easy-to-navigate shopping experience. 

The unique arrangement, coupled with intelligent animation and interaction, positions Alchemy as an optimal choice for brands eager to maximize their online store’s impact and potential.

How is the Animation Feature of This Theme?

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One of Alchemy’s animation features is the merchandising animation color swatches, which elegantly showcase different product variations, thereby enriching product pages and simplifying customer choices. 

Another feature, product videos, provides customers with realistic, close-up views of your products, which increases product transparency and potentially boosts conversions. The in-menu promos facilitate easy access to promotions, allowing you to highlight sales or new arrivals directly within the navigation menu, boosting customer engagement and upselling opportunities. 

In addition, the recently viewed feature simplifies the shopping experience by providing quick access to customers’ browsing history, improving navigation and the chances of repeat purchases. 

Lastly, Alchemy’s recommended products feature lets you personalize the shopping journey, inviting customers to explore more items and, thus, increasing potential sales.

>> Watch More: 10+ Best Shopify Game Themes 2023

Pros and Cons

Pros

  • Cross-Platform Adaptability: Alchemy ensures an unfettered shopping experience across multiple devices. This caters to the evolving digital consumption habits of modern consumers, providing a consistent and frictionless shopping journey, whether they shop on a laptop, tablet, or mobile.
  • Multilingual Functionality: Alchemy’s capacity to support multiple languages is a massive advantage for businesses catering to a global customer base. This feature removes language as a barrier to shopping, enabling your brand to communicate effectively with diverse demographics and expand your reach.
  • Streamlined and Elegant Design: Alchemy’s layout is minimalist yet visually impactful, designed to keep your products at the forefront. This simplicity enhances usability, improves customer engagement, and facilitates conversion. It’s more than just aesthetics; it’s about creating a seamless shopping experience that resonates with your audience and aligns with your brand identity.
  • Engaging Visual Elements: The theme boasts a variety of dynamic visual features, including animations, lookbooks, image galleries, and slideshows. These enhance the visual appeal of your products, amplify their features, and engage customers in an immersive brand experience. 
  • Advanced Product Discovery Tools: Features such as ‘recommended products’ and ‘recent views’ enable consumers to navigate your product portfolio intuitively. This not only enhances the user experience but also drives further exploration of your product range, leading to increased sales and customer satisfaction.
  • Dedicated Technical Support: In the world of eCommerce, where every minute of downtime can mean lost revenue, Alchemy’s robust technical support ensures the uninterrupted operation of your online store.
  • Quick Page Loading: Alchemy’s fast loading times reduce the chance of customers abandoning their shopping journey due to frustration with slow page loads. This translates into a smoother, more enjoyable browsing experience, which can directly impact conversion rates.
  • Simple Setup Process: Alchemy requires minimal setup steps, allowing your online store to be up and running in no time. This speed of deployment allows you to focus on other critical areas of your business, like marketing and product development.

Cons

  • Premium Pricing: The primary challenge with Alchemy might be its premium price tag. However, for businesses that anticipate high-volume traffic and require a host of functionalities, the investment is justifiable given the theme’s comprehensive features and elegant design.

Who should use this theme?

  • Athletic Apparel Brands: Alchemy is perfectly suited to high-traffic athletic brands due to its clean, minimalist design that focuses on product display. Its ability to facilitate a large volume of transactions, combined with a swift setup process, enables these businesses to maintain efficient operations.
  • Home Decor, Interior Design, and Fashion Industries: In visually-centric sectors like home decor and fashion, Alchemy’s emphasis on visual storytelling is highly beneficial. Its high-speed setup and capability to manage extensive transactions make it a reliable choice for businesses relying heavily on aesthetics.
  • High-End Luxury Brands: Alchemy’s modern, refined aesthetics reflect the exclusivity and sophistication that luxury brands strive for. Its quick setup process and efficient handling of voluminous transactions meet the high standards of customer service expected by such brands.
  • Arts and Crafts Stores: For businesses focusing on arts and crafts, Alchemy’s attention to detail and visual-centric approach effectively highlight the unique attributes of each product. The theme’s capability to handle a high volume of transactions and fast setup process allows these businesses to concentrate on curating their unique offerings.

Kingdom 

Overview of This Theme

The Kingdom theme stands out in the Shopify theme marketplace with its unconventional design elements. The theme’s signature sidebar features all navigation elements, ensuring quick scanning and accommodating a vast amount of information. The Vertical Slideshow feature showcases your content using vertical scrolling enhanced by striking parallax effects. 

The highlight of the Kingdom theme is its unique collection page, where you can emphasize selected products in your collection grid, making the overall collection more engaging and attractive to shoppers.

How is the Animation Feature of This Theme?

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The Kingdom theme offers a refined animation experience that’s seamlessly woven into its design. The theme’s interactive signature sidebar comes to life with subtle yet engaging animation. The parallax effects incorporated into the vertical slideshow offer a depth-like experience, immersing users into the narrative of the content. 

The unique collection page includes subtle animations within the product grid, drawing attention to featured products in an elegant, non-distracting way. Furthermore, dynamic hover effects on product images and animated loading sequences enhance user interaction and engagement. 

Overall, the Kingdom theme’s animation feature provides a dynamic, immersive shopping experience that is designed to captivate your audience and enhance user interaction.

Pros and Cons

Pros

  • Fully Responsive: The Kingdom theme adjusts seamlessly across different devices, from mobile phones and tablets to laptops and desktops, ensuring your store looks professional and easy to navigate regardless of the device your customers are using.
  • Customizable: This theme offers an easy-to-customize interface that lets you tweak the design to create a unique aesthetic that reflects your brand identity. This flexibility makes it easy to make your store stand out from the crowd.
  • Built-in Features: From its signature sidebar navigation to vertical slideshows and unique collection pages, these features offer a wide range of options for you to enhance your storefront.
  • Unlimited Free Trial: Kingdom provides an unlimited free trial, allowing you to experiment and get a feel for the theme before you commit. This can be particularly beneficial for businesses that are just starting and are unsure of the right theme for their store.
  • Shopify 2.0 Compatibility: As a Shopify 2.0 compatible theme, Kingdom stays up-to-date with the latest Shopify features and developments, ensuring your store remains future-proof.

Cons

  • Limited Color Options: While Kingdom offers a customizable interface, it does fall short in terms of color options. If you want to change the color scheme of your site, you might need to purchase a custom CSS file.
  • Lack of Some Sales Features: Despite its robust built-in features, Kingdom lacks certain sales-specific features. Depending on your store’s needs, you might have to incorporate additional Shopify plugins to make up for this deficit.

Who should use this theme?

  • Quick Setup Businesses: The Kingdom theme, with its minimal setup requirements, is a great choice for businesses that need to get online quickly. This could include businesses making a swift transition to online selling or startups wanting to launch their first store efficiently.
  • Visual Storytelling Brands: If your brand leans heavily on visuals to tell its story, Kingdom’s emphasis on image showcase and visual animation features can amplify your storytelling efforts. This can be particularly beneficial for photography studios, artist portfolios, and product-centric businesses.
  • High-Volume Stores: The Kingdom theme is robust enough to handle a high volume of transactions without compromising the user experience. Therefore, it’s an excellent fit for well-established businesses or rapidly growing startups that process a large number of transactions in a given period.
  • Photography and Art Businesses: Given Kingdom’s vertical slideshow feature and its focus on image showcase, this theme can perfectly fit photography and art businesses. These businesses can leverage the vertical slideshow and animated features to create a visually stunning platform to sell their artwork.

Spark

Overview of This Theme

The Spark theme, designed in collaboration with merchants, is a unique offering in the Shopify landscape. Its stand-out characteristic is its emphasis on bold, impactful visuals that instantly engage and captivate users. Catering specifically to modern mobile commerce needs, Spark provides a seamlessly streamlined user experience across devices. 

The theme comes equipped with all the necessary templates, carefully curated to inspire trust, facilitate easy navigation, and stimulate sales.

How is the Animation Feature of This Theme?

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The Spark theme excels in utilizing dynamic animations to enrich the user experience. As users navigate, content elements such as text and images load progressively in a variety of motion styles like sliding, fading, or zooming rather than all at once. 

Additional subtle animations, including a captivating “shimmer” effect over images and gentle transitions on interactive elements like buttons or hot spots, contribute to an engaging and interactive environment, encouraging user engagement and retention.

Pros and Cons

Pros

  • Comprehensive Customization: Spark is one of the most adaptable themes, given its vast feature set. It offers a wide array of customization options, making it capable of catering to various store types and design preferences.
  • Cross-Device Compatibility: The theme adjusts seamlessly on different devices, ensuring a consistent and engaging shopping experience for users irrespective of the device they use.
  • User-friendly Interface: The Spark theme is designed with an intuitive interface that enhances the usability aspect, thereby improving customer engagement and satisfaction.
  • High-Speed Performance: The theme is well-optimized for quick loading times, which is crucial in providing an uninterrupted and smooth shopping experience, especially for high-traffic stores.

Cons

  • Pricing: While Spark offers a free trial, the cost of using it in a live environment could be a potential downside for smaller businesses or startups with a tight budget.
  • Limited Features: Spark might fall short for larger businesses with complex needs, as its feature set and category list seem to cater primarily to small businesses.

Who should use this theme?

  • Artisanal or Handmade Product Stores: The visual focus of Spark, along with its adaptability, can truly highlight the unique characteristics of these one-of-a-kind items. Given the diverse range of such products, the theme’s extensive customization options can help present these items in the best possible light.
  • Fashion and Apparel Stores: Spark’s responsive design ensures that new arrivals and trending items are displayed prominently and appealingly.
  • Niche Product Stores: From specialty teas to rare book collections, Spark’s ability to adapt and showcase these niche products effectively can significantly enhance the shopping experience for their targeted customers.
  • Small to Midsize Businesses: Given its relatively limited feature set, Spark is an excellent choice for small to midsize businesses. The theme’s simplicity, ease of navigation, and customization options can greatly enhance the user experience for these stores.
  • Diverse Catalog Businesses: Its highly customizable layout and design features enable such businesses to create unique product pages that effectively highlight each product category’s distinct attributes.

Flow

Overview of This Theme

Flow is a versatile Shopify theme that champions minimalist design ethos while placing your products at the forefront. It comes equipped with three preset designs, offering users a quick start with professional aesthetics. Beyond its visual appeal, Flow features a ‘quick shop’ drawer that enables swift and easy purchases, adding to the overall user experience. 

Furthermore, with the Visual Pages feature, you can customize each page to align with your brand image. This includes adding testimonials, contact forms, and bespoke imagery, allowing you to personalize your store extensively.

How is the Animation Feature of This Theme?

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The Flow theme offers several imagery effects and animations on product and collection listings, including image rollovers, zoom, and slideshows, adding dynamism to your product display. 

The homepage of the Flow theme is also imbued with smooth animations, making it aesthetically pleasing and engaging for visitors. In addition, the theme’s drop-down menus benefit from enhanced animations, creating a seamless and responsive navigation experience for users.

Pros and Cons

Pros

  • User-friendly Interface: The Flow theme’s intuitive layout and straightforward setup process make it an ideal choice for business owners who may not have extensive technical knowledge but still want to create an impressive and functional online store.
  • Wide Range of Presets: Flow provides an extensive library of design presets. This means regardless of the kind of aesthetic you wish your store to portray, the Flow theme can cater to those needs. From minimalistic designs to more vibrant and dynamic ones, Flow offers a diverse range of choices.
  • Fast Page Loading: One of the key factors that can influence customer satisfaction and SEO rankings is page load speed. Flow excels in this regard with its optimized coding that ensures fast page loading times, giving your customers a smooth and enjoyable browsing experience.
  • Robust Blog Layouts: The theme comes equipped with dynamic blog layouts that can effectively highlight your content and engage visitors, encouraging them to spend more time on your website and potentially boosting conversion rates.

Cons

  • Pricing Considerations: While the Flow theme comes with an array of appealing features, it’s important to note that it is priced higher than many other themes on the market. For businesses operating on a tight budget, this could potentially be a barrier.

Who should use this theme?

  • High-volume Stores: If your business processes a significant number of transactions on a daily basis, the Flow theme could be a perfect fit. Its efficient and speed-optimized design allows for quick page loads, ensuring a seamless shopping experience for your customers even during peak traffic times.
  • Businesses Running Time-bound Promotions: For businesses that frequently host flash sales or other time-sensitive promotions, Flow comes with features that can prominently showcase these deals, helping you attract and retain customers.
  • Content-rich Stores: If your marketing strategy heavily relies on producing high-quality content, whether that’s blogs, lookbooks, or style guides, the Flow theme’s robust content layouts can help display your content in a visually appealing manner.
  • Large-scale Retailers: The Flow theme’s design can accommodate large product catalogs without compromising on navigability or user experience. If you run a large e-commerce store and want to ensure your customers can easily find and purchase products, Flow is a worthy choice.

Be Yours

Overview of This Theme

Be Yours is a Shopify theme that prides itself on versatility, speed, and an outstanding user experience. Offering over 30 dynamic sections, Be Yours facilitates the creation of robust, responsive websites that effortlessly cater to the needs of various business types. These sections include product sales points, multiple landing pages, and an assortment of collection templates, equipping you with a wide array of tools to shape your online storefront. Notably, Be Yours’ design is perfectly suitable for one-product stores, thanks to its alternative product template support. 

How is the Animation Feature of This Theme?

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In Be Yours theme, the animation is used as a captivating tool to enhance user experience across all pages. On product pages, various choices are available for displaying animated product videos and images alongside the animation of product pictures and buttons, making the product display more engaging. Collection pages get a dynamic facelift with image effects and button animations for every item. The home page leverages animated headers, footers, sliding banners, and moving text to create a compelling first impression. 

Pros and Cons

Pros

  • Mobile-Optimized Design: Be Yours embraces a responsive design that adjusts seamlessly across different devices, thereby offering an optimal shopping experience to customers regardless of whether they’re browsing your store on a desktop, tablet, or mobile device.
  • Robust Customization Options: From modifying color schemes to configuring the layout, the theme ensures that store owners can mold their online shop to mirror their brand aesthetic and identity.
  • Comprehensive Feature Suite: Be Yours comes bundled with numerous features, eliminating the necessity to install extra Shopify apps. This translates to less complexity, reduced potential for compatibility issues, and overall cost savings.
  • Unique and User-Friendly Layout: With a unique layout emphasizing usability and responsiveness, Be Yours ensures customers an engaging and intuitive browsing experience.
  • Optimal for Single-Product Catalogs: The theme shines particularly for stores with a single-product catalog or limited product offerings, providing a clear, focused showcase for the featured product.
  • Unlimited Free Trial: With its generous offer of an unlimited free trial, you can thoroughly explore and test the theme’s features to ascertain its fit for your business before making a purchase decision.

Cons

  • Absence of Some Sales Features: The theme falls short in offering some sales features like pre-orders, sales alerts, and customer chat, which may limit some aspects of sales and customer engagement.

Who should use this theme?

  • Dropshippers: The theme’s minimalistic design, quick load times, and easy customization make it a fitting choice for drop shippers who need to manage a diverse product portfolio sourced from multiple suppliers.
  • Physical Stores Expanding Online: For brick-and-mortar retailers looking to expand their customer reach online, the Be Yours theme facilitates the creation of a seamless, intuitive online shopping experience that mirrors the quality of their physical store.
  • Businesses Seeking Quick Setup: If you’re looking to launch your online store swiftly, Be Yours offers a straightforward setup process, allowing you to go live quickly without compromising aesthetics or functionality.
  • Startups and New Entrepreneurs: The theme’s user-friendly design and robust functionality make it a suitable choice for startups and new entrepreneurs venturing into the e-commerce sphere. The unlimited free trial also enables them to test and tweak their store setup without financial risk.

Animated Shopify Themes: FAQs

While Shopify does not inherently provide an animation feature, several alternatives exist to infuse your store with engaging animations. One approach is to leverage a Shopify theme equipped with built-in animation functionalities. Alternatively, you could utilize a Shopify app designed to provide animation features for your store. Lastly, creating custom animations using HTML and CSS codes is another viable option for more technical users.
Absolutely! Even though Shopify itself doesn’t directly provide animation features, there are numerous ways to introduce animations to your Shopify store. This can be achieved by selecting themes with built-in animations, installing specialized animation apps from the Shopify app store, or implementing custom animations using HTML and CSS for those familiar with coding.
Yes, adding a GIF to your Shopify store is not only possible but also straightforward. Shopify does support GIF files, and most of its themes are perfectly capable of displaying them. Whether it’s to showcase product features or add visual flair to your product pages, GIFs can be a great addition to your Shopify store.

Here’s how you can add moving text to your Shopify store:

  1. Decide where you want to implement the moving text on your website: product page, homepage, or any other page.
  2. In your Shopify dashboard, navigate to the ‘Online Store’ section, then to ‘Themes,’ and finally click ‘Edit code.’
  3. Find the file where you want to add the moving text. It could be product-template.liquid or any other file depending on where you want to display the text.
  4. Add your text surrounded by a ‘span’ or ‘div’ tag with a unique ID or class.
  5. Navigate to the theme’s CSS file (typically theme.scss.liquid), and add your custom CSS code to create the animation. You may use keyframes for creating smooth and
  6. continuous animations.
  7. To trigger the animation, you may need to add custom JavaScript code in theme.js file or any other relevant JavaScript file.

Bottom Line

Choosing the right Animated Shopify Theme is a vital step in creating an engaging, visually appealing online store. A well-selected theme can enhance user experience, guide your customers through their buying journey and ultimately drive your business growth.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.