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6 Conversion Optimization Tips for WordPress e-Stores Aiming to Maximize Sales

Last updated: September 21, 2023
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





Conversion Optimization Tips for WordPress

Effective sales optimization strategies can significantly improve your conversion rates, user experience, and average order values.

You can easily implement these in WordPress-powered eCommerce stores thanks to features like:

  • Better Customization: WordPress allows for easy tweaks and changes, making it simpler to optimize your e-store.
  • Cost-Effective: With a range of free and premium plugins, WordPress is a budget-friendly option for e-stores.
  • Plugin Ecosystem: Plugins like WooCommerce make it easy to add eCommerce functionalities.
  • Content Marketing: Built-in SEO-friendly blogging capabilities help in content marketing efforts.
  • Secure Transactions: WordPress offers various security plugins to ensure safe transactions.

To fully leverage these advantages, many eCommerce stores are making the switch from legacy CMS platforms like Sitecore to WordPress. If you’re considering a similar move, it is better to partner with an experienced agency to leverage their expertise in Sitecore to WordPress migration services to ensure a quick and error-free transition.

In this article, let’s look at six conversion optimization tips that WordPress e-stores can implement to maximize sales.

1. Optimize Loading Speed

A fast-loading eCommerce site improves your conversion rates by:

  • Reducing Bounce Rate: A slow website can frustrate users, leading to them abandoning your website. A fast loading website retains the traffic.
  • Boosting SERP Rankings: Google considers page speed as an essential ranking factor. In fact, a core web vital Largest Contentful Paint (LCP) measures just that.
  • Enhancing Responsiveness: Laggy and slow websites exhibit delayed responses to your visitor’s actions on your site. A faster website solves this issue.

You can keep these tips handy to give your website an extra push:

  • Optimize Database: Regularly update your database to remove unnecessary data.
  • Clean Code: Minimize the use of redundant code.
  • Enable Compression: Use Gzip or Brotli to compress CSS, HTML, and JS files.
  • Reduce Redirects: Each redirect slows down the page load time.
  • Leverage CDN: Content Delivery Networks can distribute the load, saving bandwidth and speeding up access for your customers.

You can use tools like Google’s PageSpeed Insights to perform checks and get suggestions, the RabbitLoader plugin that helps in the lazy loading of images, and the Perfmatters plugin that focuses on improving the all-round performance of your WordPress site.

It is essential to keep in mind that maintaining a website’s speed is a continuous process. You should consistently monitor the website speed and periodically test it out under different conditions to ensure its performance.

2. Simplify the Checkout Process

A minimalistic and simplified checkout process improves your WordPress e-store’s conversion rates by:

  • Reducing friction: A streamlined checkout process minimizes the steps required, making it easier for customers to complete their purchases.
  • Lowering cart abandonment: A complicated checkout can deter customers, leading to higher cart abandonment rates.
  • Increasing user confidence: A straightforward and secure checkout process can instill confidence in users.
  • Improving payment success: Fewer steps mean fewer chances for errors or glitches that could prevent successful payment.
  • Optimizing Customer Lifetime Value (CLTV): A smooth checkout experience encourages repeat business, thereby increasing CLTV.

You can consider these tips to simplify your eCommerce store’s checkout process:

  • One-page checkout: Keep everything on a single page to reduce navigation.
  • Auto-fill fields: Use auto-fill options to speed up the process.
  • Real-time error notifications: Alert users immediately if there are issues to correct.
  • Gamification: Integrate a progress bar to let your customers know how many steps are left.

To implement the above tips, you can use tools like Ghost Inspector for automated testing and Quick Checkout Plugin for a one-page checkout solution.

3. Make your website mobile-friendly

A mobile-friendly WordPress eCommerce store brings various benefits that optimize your conversion rates:

  • Reaches a Wide Audience: Mobile-friendly sites cater to a broader demographic.
  • Aids in Quick Decisions: Easier navigation and layout help in faster decision-making.
  • Improves Personalization: Tailored user experiences can be more easily implemented.
  • Increases Pageviews: Better user experience leads to more engagement and pageviews.

You can make your website more mobile-friendly by incorporating these practices:

  • Responsive Design: Ensure your site adjusts to different screen sizes.
  • Thorough Testing: Test on various devices to ensure compatibility.
  • Large Buttons: Make buttons large enough for easy tapping.
  • Avoid Pop-Ups: They can be annoying and disruptive on mobile.
  • Swipe Gestures: Implement swipe functionality for a better UX.

App Builder allows you to create native Android & iOS apps with a special UI/UX for easy configuration. WPMobile App offers features like unlimited push notifications and performance optimization. Progressive WordPress (PWA) makes your website installable and supports offline usage.

You can optimize your sales process even further with your mobile-friendly online store by sending your visitors and customers notifications. Plugins like OneSignal and WonderPush can help you implement this easily.

4. Display Reviews and Testimonials

Showcasing the comments of your past buyers on your product pages can improve your conversion rates as they:

  • Assist in decision-making: Reviews guide potential customers in making informed choices.
  • Provide social proof: Testimonials validate the quality and credibility of your products.
  • Highlight benefits: Positive reviews can spotlight specific features or advantages.
  • Encourage User-Generated Content (UGC): Motivate new customers to share their experiences, adding to your content.
  • Validate choice: Reviews can reassure customers that they’ve made the right decision.

Here are some practical tips you can keep in handy while displaying your customers’ reviews and feedback:

  • Prominent placement: Make sure your buyers’ reviews are not hidden at the bottom of the page.
  • Video testimonials: These can be more engaging and convincing than written reviews.
Display Reviews and Testimonials
  • Respond to negative reviews: This shows you care about customer feedback and are willing to improve.
  • Verified purchase tags: These add an extra layer of trust to reviews.
  • Social media integration: Leverage reviews from social platforms to enrich your testimonial section.

For a seamless review display, consider using tools like Easy Video Reviews for video testimonials. Strong Testimonials offers a variety of templates and even allows for custom testimonial collection forms. If you’re looking for a robust solution, WP Business Reviews lets you mashup reviews from multiple platforms and even filter out negative ones.

You can incentivize your customers to provide more detailed testimonials and reviews with coupons, offers, and extended service packages.

5. Create Scarcity and Urgency

Create Scarcity and Urgency

Letting your customers know that you could be running out of stock pretty soon or the offers might end works wonders to optimize your WordPress eCommerce store’s conversion rates by:

  • Driving immediate action: Shoppers are more likely to make a purchase when they feel a sense of urgency.
  • Enhancing perceived value: Limited-time offers or low-stock alerts make the product seem more valuable.
  • Reducing cart abandonment: When customers know they have limited time or stock, they’re less likely to abandon their carts.
  • Increasing sales velocity: Urgency and scarcity can lead to quicker decision-making, thus speeding up sales.

Consider adopting these tips to create scarcity of your products and a sense of urgency within your audience:

  • Low Stock Alerts: Notify customers when a product is running low on stock.
  • Early Bird Specials: Offer special prices or bonuses for a limited time.
  • Waitlists: Allow customers to join a waitlist for out-of-stock items.
  • Reservation Timers: Show a countdown timer next to reserved items in the cart.

For WordPress e-commerce stores, there are some nifty tools to help you create scarcity and urgency. For instance, Currently Viewing shows how many people are looking at a product. Reserved Stock Pro for WooCommerce is another excellent tool that prevents overselling by reserving stock for a limited time in customer carts. Lastly, Woo Product Timer can set up timers for special deals.

Make sure not to go overboard with this tactic as it might create a dishonest impression on your customers. Create scarcity and urgency for products that are actually high in demand and are running out of stock quickly.

6. Use HD Images and Videos

Using quality visuals to showcase your collection helps you close more sales on your WordPress eCommerce store by:

  • Enhancing Product Clarity: High-definition visuals give customers a clearer understanding of what they’re buying.
  • Reducing Uncertainty: Detailed images and videos can answer questions that product descriptions may not cover.
  • Encouraging Social Sharing: Quality visuals are more likely to be shared, increasing your store’s visibility.
  • Facilitating Qualitative Product Comparison: HD images allow customers to compare products more effectively.
  • Boosting Credibility: Quality visuals make your store look more professional and trustworthy.

To create and publish high-quality visuals for your products, keep these tips in mind:

  • Use Professional Equipment: Invest in a good camera for high-quality shots.
  • Multiple Angles: Capture your products from various angles to give a comprehensive view.
  • Create Aesthetic Video Thumbnails: Appealing thumbnails encourage clicks.
  • Implement Zoom Feature: Allow customers to zoom in on product images for finer details.
  • Use Neutral Backgrounds: This helps the product stand out and reduces distractions.
Use HD Images and Videos

Tools such as eFluence offer AI-driven image optimization, while Optimole compresses and resizes images without losing quality. Whitepxer is another tool that helps in background removal and image editing.

Wrapping up

From speeding up your website to simplifying the checkout process, making your site mobile-friendly, displaying credible reviews, creating a sense of urgency, and using high-quality media, each aspect plays a crucial role in enhancing the user experience and, ultimately, your sales. 

By implementing these tips and utilizing the recommended tools, you’re well on your way to maximizing your store’s conversion rates.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. Sam aims to support more than a million online businesses to grow and develop.

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