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15 Best Shopify Themes for General Stores To Inspire Your Own (2024)

May 14, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Running an online store can be tough, especially when you have various products. You need a website that shows them off well and is easy for customers to use.

Thankfully, you don’t need to be a web designer! Shopify has many themes that make it easy for its merchants to find and buy their stuff. I know this firsthand because I’ve successfully built my own Shopify store. With the right theme, my products are clearly organized and easy to find.

To make things easier for you, I’ve put together a list of the 15 best Shopify themes for general stores. Let’s find the perfect one for you!

What is the Shopify Theme for General Stores?

A Shopify theme for general stores is a pre-designed template perfect for businesses selling a wide range of products.

The best themes for general stores are versatile and clear, with clean layouts that you can customize for your specific needs. And since easy navigation is key, these themes help customers find exactly what they’re looking for.

Top 15 Shopify Themes for General Stores

Below, I’ve rounded up the 15 best Shopify templates for general stores that make your shop look amazing and boost sales. 

Top 5 Shopify Themes for Books, Music, and Video

Publisher Theme by Shopify

Publisher is one of the best free Shopify themes for books, videos, and music. Its clean lines, modern typography, and dark product cards are designed to showcase your products and make them stand out. 

Publisher Theme by Shopify
Ratings

I gave the Publisher theme a 4.8/5 rating because it’s clean, versatile, and easy to use. It’s also a free theme, perfect for my budget-conscious store. However, it lacks some advanced customization options in paid themes. The theme should address this in future updates.

Key Features
  • Cart notes
  • Slide-out cart
  • Cross-selling
  • Recommended products
  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs and videos
  • Product filtering and sorting
Pros and Cons

Pros

  • Advanced customization options
  • Eye-catching image galleries
  • User-friendly interface
  • Mobile-friendly design 
  • Flexibility and creativity 
  • Seamless integration with Shopify extensions

Cons

  • Potential overemphasis on visuals
  • The learning curve for newcomers 
  • Lack of frequent updates
Best For
  • Businesses in the arts and entertainment industries (e.g., independent record stores, art galleries, photography studios)
  • Stores with a small product catalog and a strong brand identity
  • Businesses looking for a free, easy-to-use theme with a focus on visual storytelling

More Info / Download Theme Demo

Icon Theme by We are Underground LLC

Icon is a premium Shopify theme developed by We Are Underground LLC. It caters to businesses of all sizes that prioritize showcasing their products in a visually captivating way. 

Icon Theme by We are Underground LLC
Ratings

Icon generally receives 93% positive reviews from users. It has a stunning design and extensive customization options. Especially when users have problems with the website or mobile version, the support team resolves them. However, Icon offers a slightly higher price point than some basic themes.

Key Features
  • In-store pickups
  • Quick buy
  • Back-in-stock alert
  • Customizable contact form
  • Product reviews
  • Recommended products
  • High-resolution images
  • Image galleries, hotspots, and zoom
Pros and Cons

Pros

  • Stunning design with a focus on visuals
  • Extensive customization options
  • Easy to use with drag-and-drop functionality

Cons 

  • Slightly higher price point compared to some basic themes
  • May require a bit more setup time compared to simpler themes
  • Less ideal for stores with a heavy focus on content or storytelling
Best For
  • Businesses of all sizes that prioritize a visually striking online store
  • Stores with a focus on design-driven products like fashion, apparel, or homeware
  • Businesses looking for a feature-rich theme with extensive customization option

More Info / Download Theme Demo

Label Theme by Switch 

Label is a premium Shopify theme developed by Switch Themes, supporting a wide range of industries, from fashion and beauty to electronics and home goods. A comprehensive set of powerful features like lookbooks, image galleries, product information, or product reviews will meet the specific needs of their stores. 

Label Theme by Switch 
Ratings

The theme is visually appealing, which is important for creating an engaging online presence. Switch also provides excellent customer support, which is crucial for maintaining a smoothly running website. 

100% positive

Key Features
  • Cart notes
  • In-stock pickups
  • Slide-out cart
  • Cross-selling
  • Event calendar
  • High-resolution images
  • Collection page navigation
  • Mega menu
  • Product filtering and sorting
Pros and Cons
ProsCons
Visually appealing designMay require customization for non-creative fields
Includes an effective audio playerLimited templates compared to other themes
Fast performanceHigher price point than some competitors
Excellent customer supportMight be overwhelming for beginners without support
Responsive and mobile-friendly
Best For
  • Music stores, record shops, concert venues, and music labels aiming to create a captivating online platform
  • Bookstores, independent bookshops, academic institutions, literary publishers, and ebooks want to create a clean and modern online presence for book lovers.
  • Fashion boutiques, clothing stores, accessory retailers, and shoe shops seek a visually stunning and contemporary online presence.

More Info / Download Theme Demo

Studio Theme by Shopify 

Studio is a free Shopify theme developed by Shopify e-commerce. It caters to creative entrepreneurs, artists, designers, and photographers who want to showcase their work online.

Studio Theme by Shopify
Ratings

The Studio theme generally receives positive user reviews, with a 4.2-star rating on the Shopify Theme Store. Users appreciate the clean design, ease of use (especially for beginners), and free price tag. However, some comments mention a need for more advanced customization options compared to paid themes.

Key Features
  • Cart notes
  • In-store pickups
  • Recommended products
  • High-resolution images
  • Slideshow
  • Usage information 
  • Shipping/delivery information
  • Ingredients or nutritional information
Pros and Cons
ProsCons
Free and easy to useLimited customization options compared to paid themes
Clean and minimalist designMight not be ideal for stores with a large product catalog
Great for showcasing creative productsLess suitable for businesses with a strong focus on storytelling
Best For
  • Creative entrepreneurs, artists, designers, and photographers selling their work online
  • Stores looking for a free, easy-to-use theme with a focus on clean design and product presentation

More Info / Download Theme Demo

3 Best Shopify Themes for Health and Beauty 

Sense Theme by Shopify

Sense is a free Shopify theme designed by Shopify. It is reliable and up-to-date because Shopify directly supports it. The theme features a clean, modern design that is easy for customers to navigate. 

Sense Theme by Shopify
Ratings

While there aren’t official ratings on the Shopify theme store, user reviews praise the Sense Shopify theme for its clean design, ease of use, and responsiveness. However, some users mention limitations in design customization compared to paid themes, which could be better for very large or complex product catalogs.

Key Features
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Product filtering and sorting 
  • Recommended products 
  • Ingredients or nutritional information
Pros and Cons

Pros

  • Free theme
  • Clean, modern, and flexible design
  • Easy to use and set up 
  • A wide range of customizable options 

Cons

  • Limited design options compared to the paid themes
  • Require more additional customization for specific branding needs
  • Not ideal for highly complex product catalogs
Best For
  • Brands selling health and beauty products
  • Businesses focusing on visual storytelling 

More Info / Download Theme Demo

Broadcast Theme by Invisible Themes

Broadcast is a feature-rich Shopify theme designed to make a bold statement. It prioritizes stunning visuals focusing on large hero images and video sections, perfect for grabbing attention and showcasing your products captivatingly.

Broadcast Theme by Invisible Themes
Ratings

The Broadcast Shopify theme generally receives 93% positive reviews for its stunning visuals and focus on product imagery. Moreover, users highly appreciate its user-friendly interface for store owners and customers. 

However, some users mention it might be less suitable for stores with a heavy focus on text content or complex product information.

Key Features
  • Blogs
  • Customizable contact form 
  • Recommended products 
  • Stock counter
  • Promo banners and popups
  • Trust badges
  • Shipping/delivery information
Pros and Cons
ProsCons
Stunning visuals and mobile-friendlyLess emphasis on text content
User-friendly interface Customization might require some coding knowledge
Built-in upselling featuresIt is not ideal for stores with complex product information
Best For
  • Cosmetics stores that do in-person selling 
  • Healthy products brands seeking a quick setup
  • High-volume stores processing a large volume of transactions 

More Info / Download Theme Demo

Responsive Theme by Out of the Sandbox

The Responsive Shopify theme by Out of the Sandbox caters to a wide range of businesses, prioritizing clean design and putting your products front and center. Responsive is known for its user-friendly customization options, making it an excellent choice for those who want to personalize their store without extensive design knowledge.

Responsive Theme by Out of the Sandbox
Ratings

With 96% positive feedback, the Responsive Shopify theme is praised for its clean and responsive design that looks great on all devices, along with a wide range of features suitable for various store types. Some users mention that the design might feel generic compared to more unique theme options.

Key Features
  • In-store pickups
  • Pre-order
  • Quick buy
  • Slide-out cart
  • Back-in-stock alert
  • In-menu promos
  • Product reviews
  • High-resolution images
  • Product filtering and sorting
Pros and Cons
ProsCons
Responsive design ensures a great look across devicesThe design might be considered generic by some
User-friendly customization optionsCustomization might require some exploration
Product-centric featuresLacks some features specific to certain industries
Built-in e-commerce features
Best For
  • A wide range of physical stores that do in-personal selling 
  • High-volume stores that process a large number of transactions

More Info / Download Theme Demo

Top 4 Shopify Themes for Food and Drink Stores

Modular Theme by Mayfair

Modular is a premium Shopify theme that emphasizes high-quality product images. It offers a unique “collage-style” layout, perfect for visually-focused stores. Moreover, the theme is easy to set up and includes customizable pre-built sections to match your content.

Modular Theme by Mayfair
Ratings

After using the Modular Shopify theme for six months, I give it a 5/5 rating. The setup was quick and easy, and the theme itself is beautiful. However, what truly sets it apart is the excellent customer service. The support team was accommodating and patient in answering my questions. Additionally, they were always quick to resolve any minor issues I encountered. Overall, I highly recommend this theme.

Key Features
  • Cart notes
  • Slide-out cart
  • Back-in-stock alert
  • Customizable contact form
  • Recommended products
  • Collection page navigation
  • Product filtering and sorting 
  • Recommended products
Pros and Cons

Pros

  • Clean and modern design
  • Grid-focused layout
  • Advanced customizable options 
  • Quick setup 

Cons

  • Limited reviews compared to themes on the official Shopify store
  • It might require additional apps for advanced features
Best For
  • Brands focusing on high-quality food and beverage products
  • Fashion, art, or home decor stores value a user-friendly setup process

More Info / Download Theme Demo

Taste Theme by Shopify 

The Taste Shopify theme boasts a clean, modern design with a user-friendly interface, benefiting merchants and customers. It includes features tailored to food and beverage stores, such as larger product cards, spotlights for special items, and customizable FAQs that meet your specific needs.

Taste Theme by Shopify
Ratings

Taste generally receives only 50% positive feedback for its clean and modern aesthetic, user-friendly interface, and built-in features suited for beverage stores. However, this theme limits design customization options compared to paid themes and also makes it need help to showcase a large and complex product catalog.

Key Features
  • Cart notes
  • Lookbooks
  • In-store pickups
  • FAQ page
  • Press coverage
  • Promo banners
  • Ingredients or nutritional information
  • Shipping/delivery information
Pros and Cons

Pros 

  • Free theme
  • Responsive and user-friendly interface
  • Built-in advanced features for food and beverage stores
  • Excellent customer support

Cons

  • Limited design options 
  • Unsuitable for complex catalogs
Best For
  • New business in the food and beverage industry
  • Physical stores seeking a solution to quick setup an online store

More Info / Download Theme Demo

Parallax Theme by Out of the Sandbox

The Parallax Shopify theme utilizes the scrolling effect to create a dynamic and captivating storefront that engages visitors. This theme is used for dropshippers, high-volume online stores, or physical stores expanding their unique presence online. 

Parallax Theme by Out of the Sandbox
Ratings

The Parallax Shopify theme received positive feedback for its distinctive parallax scrolling effect that captures attention and draws users in. Furthermore, it offers extensive customization options, allowing for a truly personalized storefront that reflects your brand. However, the vast customization options may require some design knowledge to use and achieve the desired look.

Key Features
  • In-store pickups
  • Slide-out cart
  • Age verifier
  • Back-in-stock alert
  • Animation
  • Color swatches
  • Collection page navigation
  • Product filtering and sorting
  • Sticky header
Pros and Cons
ProsCons
Unique parallax scrolling effectParallax effect might not suit all audiences
Extensive customization optionsCustomization might require design knowledge
Long-format page support
Conversion-focused checkout
Best For
  • Businesses want to create a visually distinct and engaging online store. 
  • Fast-food brands focus on storytelling and long-form product descriptions.

More Info / Download Theme Demo

3 Best Shopify Themes for Clothing Stores

Spotlight Theme by Shopify 

Spotlight is a free Shopify theme designed to capture attention with its bold use of bright colors and large fonts. Not only is it user-friendly for both merchants and customers, but it also includes features tailored for clothing stores.

Spotlight Theme by Shopify
Ratings

Spotlight Shopify theme receives positive reviews for an eye-catching design with bold colors, large fonts, or built-in features suited for clothing stores.  However, some users mention limited design customization options compared to paid themes and a need more minimal aesthetic features. 

Key Features
  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Cross-selling
  • FAQ page
  • High-resolution images
  • Image rollover
  • Product options
  • Usage information
  • Enhanced search
Pros and Cons

Pros

  • Cost-effective solution
  • Learning opportunities
  • Supportive resources
  • Simplicity 

Cons

  • Limited customization
  • Functionality issues
  • Challenges with editing 
  • Lack of collection support
Best For
  • Clothing stores want a bold and visually distinct storefront
  • Men’s clothing stores that prioritize selling on Shopify store

More Info / Download Theme Demo

Fashionopolism Theme by We are Underground LLC 

Fashionopolism Shopify theme prioritizes a visually captivating presentation of your products, allowing you to create a dynamic and engaging shopping experience.

Fashionopolism Theme by We are Underground LLC 
Ratings

With 95% positive feedback, the Fashionopolism Shopify theme generally receives reviews for a strong focus on product presentation and extensive collection management functionalities for stores with a large product catalog.

Key Features
  • Cart notes
  • Gift wrapping
  • Age verifier
  • Countdown timer
  • EU translations (EN, FR, IT, DE, ES)
  • Recommended products
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Product filtering and sorting
Pros and Cons
ProsCons
Strong focus on product presentationSteeper learning curve due to features
Extensive collection managementCustomization might require coding knowledge
Enhanced shopping experience
Mobile-friendly design
Best For
  • Well-established clothing stores own a wide range of products.
  • Businesses that prioritize a visually stunning shopping experience and aim to increase customer conversions.

More Info / Download Theme Demo

Spark Theme by Fluorescent Design Inc.

Spark Shopify theme caters to a wide range of businesses, offering a balance between clean design and functionalities to drive sales.

Spark Theme by Fluorescent Design Inc.
Ratings

With 90% positive feedback, the Spark Shopify theme is well-regarded for its clean, modern design emphasizing product imagery. It also includes various features tailored for high-volume stores, making it a practical choice for businesses with extensive product catalogs. However, some users have noted that Spark’s design customization options are somewhat limited compared to other themes. 

Key Features
  • Cart notes
  • In-store pickups
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • Recommended products
  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Collection page navigation
Pros & Cons 
  • Stunning design and typography
  • Various promotional elements, such as banners, tiles, and pop-ups
  • Highly mobile responsive 
  • Clean and minimal layouts
Cons
  • Moderately scores on performance
  • Limited design customization options
Best For
  • Businesses value a user-friendly theme with features to streamline the shopping experience and boost sales. 

More Info / Download Theme Demo

How To Choose The Best Shopify Theme 

Selecting the best Shopify theme for a general store is crucial for establishing a solid brand identity and driving sales. Here’s a breakdown of critical factors to consider when making your choice:

  • Budget: Free themes are a good starting point, but paid themes offer more features and customization options.
  • Industry: Choose a theme that caters to your industry’s needs and target audience.
  • Product Volume: Consider features like advanced collection management for stores with large catalogs.
  • Official Theme Store: Prioritize themes from the official Shopify Theme Store for compatibility and support.
  • Conversion Optimization: Select a theme designed to convert visitors into customers.
  • Responsive Design: Opt for a theme that adapts to all devices for a seamless user experience.
  • Professional Developers: Consider hiring a Shopify developer for unique designs or advanced features.

Final Thoughts

Choosing the right theme is an investment in your online store’s success. By carefully considering the abovementioned factors, you can select a theme that complements your brand, enhances the customer experience, and ultimately drives sales.

Best Shopify Theme for General Store: FAQs

There are plenty of great themes for a general store, as the ideal choice depends on your specific product mix, budget, and brand aesthetic. However, Sense is the best Shopify theme for general stores due to its clean design, ease of use, and versatility.

The best theme for your store depends on several factors you should consider, as outlined in this guide. Once you've evaluated your needs and budget, explore different themes, see which ones resonate with your brand identity, and offer the required functionalities.

Popularity can be a good starting point, but it shouldn't be the sole factor in your decision. Some popular free themes include Dawn, Debut, and Narrative, while popular paid themes include Showcase, Venture, and Retina.

For a single-product store, you might prioritize a clean, minimalist theme that allows your product to take center stage. The Spotlight Shopify theme can be a good option, focusing on bold visuals and clear calls to action.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.