WooCommerce Pricing & Cost: How much does WooCommerce really cost?
WooCommerce is one of the most widely used eCommerce plugins among online merchants. This plugin outperforms rival e-commerce platforms such as Magento and Shopify, powering more than 22% of the top 1 million e-commerce websites worldwide. Is it, however, free to use?
We will look at the truth regarding WooCommerce pricing in this guide. We will also delve into the costs of running a WooCommerce store and how to avoid some of them.
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Table of Contents
- WooCommerce Price Overview
- WooCommerce Transaction Fees
- Domain, Hosting and Theme Cost
- Some Additional WooCommerce Cost
- WooCommerce Marketing Cost
- How much does WooCommerce really cost?
WooCommerce Price Overview
WooCommerce is a completely free platform. However, a domain name (about $12 per year) and hosting service ($5-$25 per month) are required. Additional charges for WooCommerce include a theme ($59), plugins and extensions (from $25 per), and developer fees ($20-$150/hour).
Of course, you may not require all of the features mentioned in this post, so the WooCommerce price may vary, but it will give you a decent sense of what to look for. You’ll also see that there’s a lot available for free, but because you’re opening an internet store, we’re assuming it’ll be a serious endeavor. To put it another way, if you demand a certain level of quality, you must pay for it. In the worst-case scenario, you could lose money, time, and important customers simply by trying to save a few dollars at the wrong end.
WooCommerce Transaction Fees
WooCommerce does not take care of payment processing. To accept payments with WooCommerce, you’ll need to connect with a payment processing provider. Most payment providers use a free plug-in to interface with WooCommerce, however they all charge merchants fees on every transaction. Some payment processors may impose a monthly fee. These expenses must be factored into your overall WooCommerce pricing.
1. WooCommerce Square Fees
WooCommerce is available for free. Square charges 2.9 percent + $0.30 for payments made through your WooCommerce online store.
2. WooCommerce Paypal Fees
PayPal Powered by Braintree - the first $50,000 in transactions are free; after that, each successful credit card or digital wallet transaction costs 2.9 percent + 30 cents.
3. WooCommerce Stripe Fees
Stripe requires a payment of 2.9 percent + 30 cents every successful credit card transaction if your annual charges are less than $1 million.
4. WooCommerce Authorize.net Fees
There is a WooCommerce extension for Authorize.net CIM, and it will cost you $79 for a single site if you opt to utilize it.
Domain, Hosting and Theme Cost
There are a plethora of hosting options to choose from. Each of them will have its own set of features and prices, so you may pick and choose. Hosting can cost as low as $5 per month or as much as $5,000 per year.
Bluehost and SiteGround are two prominent web hosting options for WooCommerce stores. Bluehost’s most basic plan is $3.95 per month for the first year, then $7.99 per year after that. For the first year, you’ll additionally pay $3.95 per month for SiteGround. The following years, however, will cost you $11.95 per month.
Bluehost and SiteGround are two of the most cost-effective hosting options available. If you want the best, you should look into Kinsta, which costs $1,500 per month and $15,000 per year. It’s also worth noting that Kinsta’s cheapest package is $30 per month.
You’ll get free themes if you use the official WooCommerce Storefront theme, but you’ll risk having a bland-looking store. The majority of store owners have a predetermined design style for their online business. As a result, they frequently set aside money to acquire premium themes.
About 20 free themes are available on the WooCommerce Storefront. You might be better off getting a premium theme and hiring a designer to personalize it, depending on how refined your taste is or who your target audience is. The price of a premium theme is usually between $39 and $79.
There are, however, some that are far more expensive. For a charge of $399, you can acquire access to all of the themes in the library if you’re a developer with eCommerce clients to serve.
Another important WooCommerce expense is a domain name, which can be purchased in two methods. Some hosting companies, such as Bluehost, will give you a free domain name for the first year of your hosting package if you register it when you sign up. After the first year, you must renew your domain at a regular price, which typically ranges from $10 to $20 per year depending on the domain name extension (.com,.org,.us…) that you select.
If you have the option, we recommend going with it: not only will you save money in the first year, but you’ll also have the convenience of managing your web hosting and domain registration in one place.
Some Additional WooCommerce Cost
1. Additional extensions
Extensions (also known as add-ons) are WooCommerce-specific functionality like as payment and shipping options that you may add to your site.
For instance, with Sale, WooCommerce has a lot of plugins that may help you sell in different ways and each of these sales extensions (along with the many others available) may help your online business look more professional:
WooCommerce Bookings - $249/year: Allow your clients to make reservations, appointments, or rentals at their leisure, without having to call you. As a result, your digital calendar will fill up.
WooCommerce Pre-Orders – $129/year: Allow consumers to order items before they’re released, and charge them either up front or when they’re delivered.
WooCommerce Subscriptions – $199/year: Sell subscription-based items with recurring payments to keep track of and manage income.
And plugins are extensions that are more generic and less necessary. Plugins are extra features and functions that you may add to your WooCommerce store to make it more appealing to consumers.There are hundreds of free and paid plugins to select from, giving your online business an almost unlimited number of configurable options. To offer you a quick overview, we’ve chosen a few of our top plugins from various ecommerce categories to discuss below.
The WooCommerce dashboard includes free automated tax computations and real shipping prices from top carriers. Furthermore, WooCommerce Shipping is a free plugin that lets you print shipping labels from your WooCommerce dashboard.
WooCommerce has hundreds of various shipping plugins, with prices ranging from $0 to $299 per year. Here are a handful we believe are the most helpful:
Table Rate Shipping – $99/year: Create multiple shipping rates based on location, price, weight, or the number of items in your order. Distance Rate
Shipping – $79/year: Offer shipping costs based on distance or total journey time, with the ability to add fees for weight or the quantity of products in a basket. Shipment Tracking – $49/year: Allow consumers to easily monitor their shipments.
WooCommerce connects with all of the main payment gateway choices, so your online store may accept payments by PayPal, Stripe, or whichever payment method you want. However, the cost of each payment gateway varies, and most impose a monthly fee and/or a basic transaction fee.
WooCommerce Payments is the simplest option, with no monthly costs. Every purchase made with a US credit or debit card incurs a transaction fee of 2.9 percent + 30 cents, which is processed entirely on-site. For foreign cards, there is an extra 1% charge.
Another common alternative is PayPal. You won’t have to pay a monthly charge if you pick a basic PayPal account; instead, you’ll pay a transaction fee of 2.9 percent + 30 percent for each purchase. Your consumers, on the other hand, won’t be able to pay directly on your WooCommerce site; instead, they’ll be sent to the PayPal site to finish their transaction. Customers will be able to finish their purchases on your site if you upgrade to a PayPal Pro account. However, in addition to the transaction charge, you’ll have to pay $30 every month.
Dropshipping allows you to supply the products that your consumers want without having to keep them in stock. Dropshipping has grown in popularity among eCommerce store owners over time, and now everyone wants to own a dropshipping store. You can use any of the WooCommerce plugins listed to enable dropshipping capability:
AliDropship WooDripship WP Amazon Shop WooCommerce Dropshipping
Costs of dropshipping range from $120 to $350.
WooCommerce Marketing Cost
Yoast and All In One SEO, for example, are search engine optimization (SEO) programs that offer suggestions and capabilities to help you boost your site’s search engine rankings. Both provide free options with the option to upgrade to a paid plan.
2. Social media marketing
Some social media plugins, such as those that allow you to add a social networking button to your website, are free. If you want a more comprehensive sales and marketing approach, however, you can consider investing in technologies that mix social marketing with email, sales CRM systems, and other options.
Although most hosts are security concerned, it is always a good idea to add an extra layer of protection by employing a Website Application Firewall to safeguard your website from suspicious requests. On the market, both premium firewalls like Sucuri and free plugins like WP All in One Security are accessible.
Jetpack, which is free and easily available in WordPress, is also suggested for your store’s security. When Jetpack is used in conjunction with WooCommerce, it provides easy-to-integrate attack protection as well as downtime warnings. Additional security features and real-time backups are included in the premium edition.
A website with an SSL certificate is always safer and ranks higher in search engines, giving your clients greater security. The SSL certificate encrypts and protects sensitive data such as a user’s credit card information. It is usually offered free of charge by the host. It is also available for a fee ranging from $8 to $65 each year.
4. Email marketing
Email marketing is an excellent technique to advertise your online store to both existing and new customers by sharing your items, discounts, and sales-driven content. By using pop-ups and ads to collect email addresses and client information, email marketing services have plugins that operate smoothly with WooCommerce. For the betterment of your store, email marketing tools like MailChimp, Drip, Constant Contact, and Jilt can be combined with WooCommerce. These plugins may be free, or if they are charged, choose the most appropriate one by comparing their costs to your WooCommerce price plan.
To reach your customers, email marketing should be executed properly. Encourage repeat purchases, recover abandoned carts, and send transactional emails are all examples of how to configure marketing services to increase revenue. The finest WooCommerce Email Customizer can personalize transactional emails and cart recovery emails.
How much does WooCommerce really cost?
In a WooCommerce store, it’s tough to provide a precise one-size-fits-all price tag. Although software, like WordPress, is free to use, you can see that there are a lot of extra costs to consider to ensure that you get the most out of your website. However, the amount you pay for your eCommerce site will ultimately be up to you.
You get a highly versatile and scalable piece of software when you combine WooCommerce and WordPress. That means you can go out and compare the prices of the various tools you want to use to find solutions that are within your budget. Because of WooCommerce’s versatility, you can build a superb WooCommerce site for around $1,000 and a few simple monthly payments if you’re on a limited budget. If you have more money to spend, you may also personalize your website more aggressively and make something genuinely unique.
Both WooCommerce and WordPress are open-source, free software. While this can result in significant savings, there are still some fees associated with creating a new store when it comes to WooCommerce prices.
One of the reasons many people pick WooCommerce is that costs are flexible, much like the program itself – you have a lot more control over what you spend and when you spend it than with most other eCommerce platforms.
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