How to Recover WooCommerce Abandoned Cart Sales
Cart abandonment is the most typical reason for dropping sales that every online store owner has to face. 70% of shoppers add items to their cart and abandon them. Sometimes, it is because of a technical glitch on the website. However, unfortunately, most of the time, it is because of reasons that are outside of your control, for example, procrastination, distraction, and uncertainty.
Recovering abandoned carts in your store is one of the best ways to boost your revenue and sales. That is why in today’s article, we will indicate to you How to recover WooCommerce abandoned cart sales. In addition, there will be the top three best extensions that are valuable to retrieve your sales effectively. And now, let us dive in!
5 ways to Recover WooCommerce Abandoned Cart Sales
Sending your custom WooCommerce abandoned cart emails.
Recovering WooCommerce abandoned carts with email is the most common and easiest way to enhance your conversion rate. By utilizing this strategy, you can get many people back to your store and complete their orders. And how to do that? To start sending cart abandonment emails from your website, all you have to do is set up and install a plugin created to solve this problem. We already have an article about How to send abandoned carts in WooCommerce that comes with several amazing plugins for your online business. In addition, they have a bunch of exciting features with a friendly and intuitive user interface.
What they do is capture the email address of your users who are visiting and trying to check out on your website automatically. And with your configuration, they will send them multiple reminder emails based on your set duration. You could create various email templates, and they are personalized for each user. You can also create unique checkout links and coupon codes that can be sent to your customers automatically with each purchase. With all these benefits, sending custom WooCommerce abandoned cart emails is a must-have strategy to boost your sales. If you are serious about increasing your online store’s revenue, you should check out this method.
Increasing your support and creating multiple ways to connect with customers
Did you know that acquiring a new customer can cost five times more than retaining an existing client? Also, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service? Increasing support and connection with customers can help you recover abandoned cart efficiency, build brand loyalty, and gain upsells. Clients will always value how much you help them. Do not just be there to answer questions when customers reach out to you. A vital key here is to become an active advisor. As an expert in your field, you will always encounter situations that will require you to give recommendations to your clients.
Let your customers know you have their best interest at heart by helping them in any possible way. Do not just focus on selling your products but instead go the extra mile to help them achieve their goals. It would be best if you also tried to build a connection with your potential clients. For example, when sending WooCommerce abandoned cart emails, not just talking about the products. Knowing more about their birthday or other personal events for special promotions will elevate your customer’s experience. And as a result, irrespective of any reason they abandoned their carts, you still can solve this problem effectively.
Remarketing ads in Facebook and Google
Let’s move on to method number three, which is remarketing using Facebook and Google Ads. Here is an example: You are browsing a website. You are looking at some products, and then you are distracted. You abandon your carts, and about a minute later, you head to Facebook to check your newsfeed or move to Google to find some details. Guess what you can see? You find advertisements for the exact product on Facebook and Google search! It is not magic; people called it retargeting. Setting up this thing is pretty simple. All you have to do is set up a simple code called “pixel” for Facebook and accessibility to Google analytics. “Pixel” is a small piece of code that you add to your WooCommerce website to track and retarget potential customers.
For Facebook, you can install the code manually or use some additional plugins recommended by them. A comprehensive plugin will help you add the pixel code and some outstanding features like product catalogs and much more. There are plenty of them out there, some are free, and some are paid. So, do your research and find the plugin that best suits your business needs. On the other hand, remarketing in Google does not require any code. First, you need to set up Google Analytics for your website. And now, you are already on the right path to start targeting users on the Google display network. With these simple steps on Facebook and Google, your potential customers will pay attention to the abandoned carts of your online store.
Using social proof effectively
Skepticism is one of the most common reasons for cart abandonment. In that case, social proof becomes an effective way to recover abandoned cart sales. Social proof is typically testimonials or case studies. A simple way to use social proof is to integrate testimonials on your websites, such as reviews from users, bloggers, KOLs, or trustful magazines. For example, if you have a consulting page and you are trying to get more people to fill out the information, you can start showing testimonials and case studies on that page from other people. Doing that allows other customers to build trust in you, and they are much more likely to convert.
Another good example is the product pages on eCommerce platforms like Amazon or eBay. You go to any significant product page, and the first thing you notice is reviews. Think of those as testimonials. That is social proof. If everyone is saying five out of five stars, you are much more likely to buy than if it was three out of five or even lower. With your website, you can consider placing them on the checkout pages. In addition, reviews of your products need to be meaningful and specific. An excellent social proof requires images, the writer’s full name, trustful links, and detailed content to let customers believe in it.
Improving payment process
Setting an excellent payment process is another good way to avoid cart abandonment. No one likes parting with money. The more barriers you introduce into your checkout flow, the less your customers are willing to complete that transaction. So, the first piece of advice to recover abandoned cart sales is to ensure a straightforward payment process. It is not uncommon for payment gateways to require customers to leave your site to complete their payments. If this redirection breaks up checkout flow, it may discourage potential buyers from purchasing another abandoned cart for your collection. Therefore, keeping your customers on-site for the duration of checkout is the solution. This can be done by using direct API-based integration or loading the hosted payment page or checkout page.
Moreover, it is vitally important to understand how your target market prefers to pay online. American Express and MasterCard are dominant in the US, but it is a very different picture in other countries worldwide. For example, if you want to expand into the UK, it is crucial to offer a Visa. We recommend that you accept a majority of the preferred payment options in your targeting territories. Offering alternative payment methods and currencies removes barriers to shoppers while they check out. And from that, you will recover WooCommerce abandoned cart sales efficiency.
3 Best plugins to recover WooCommerce abandoned cart sales
WooCommerce offers some built-in features that allow you to apply the five methods above easily. However, using one of the third-party plugins below is also a great choice to recover your abandoned cart sales.
WooCommerce Cart Abandonment Recovery
WooCommerce Cart Abandonment Recovery is a free plugin that will capture the email address of users on your checkout page. With its default settings, you can automatically send follow-up emails to remind customers who abandoned their carts after 15 minutes of inactivity. In addition, it is also available to ask for feedback and offer a custom discount to force your potential customers to complete the checkout.
- Thousands of custom templates for abandoned cart emails
- Create personalized checkout links for each customer
- Built-in marketing automation campaign
- Create and send custom promo codes automatically
- Provide a full report for operating and coordinating
Price: As we said before, this plugin is 100% free. You can update your experience by getting the premium plan, but the free version is still adaptable for beginners.
OptiMonk is a user-friendly plugin that will assist you in generating more leads, improving your conversion rates, and recovering abandoned cart sales. With the help of this popular extension, you will create exit-intent popups and other marketing options. It will assist you in creating personalized messages and targeting the appropriate customers based on their browsing history and site behavior. In addition, OptiMonk offers you a great display of the popup or other notes at the proper time when customers indicate to leave your site. It integrates with a variety of web builders and email marketing solutions to make your online business operate smoothly.
- Provide behavioral analysis to enhance conversion rate
- Easy and intuitive user interface
- 200 different custom abandoned cart email templates
- Specific parts of the product recommendations and cart-based targeting
- Great integration with other eCommerce and WooCommerce plugins
Price: The starting offer is about $29 per month. You can check the OptiMonk homepage for more subscription details.
Cart Notices is a powerful tool to recover WooCommerce abandoned cart sales. It provides features that can help to analyze and track back to customers. In addition, the plugin also offers actionable messages to improve the buyer’s payment checkout experience. Cart Notices has been tested, and compatibility is specific and ensures integration with other WooCommerce plugins.
- Provide displaying dynamic messages
- Create special offers and discounts for customers
- Improve sales and avoid WooCommerce abandoned carts by using built-in features
- Automatically add a call to action on follow-up emails
- Modern and intuitive user interface
Price: You can get Cart Notices at the cost of $49. SkyVerge will provide users with a year of updates and support come along with a 30-day money-back guarantee policy.
Each method above will adapt to separate online business strategies. You need to consider every aspect of your WooCommerce store to find an appropriate solution. Understanding those effective ways clearly is the key to develop and enhance the conversion rate of your store.
We hope that this article will help you clear your doubts on How to recover WooCommerce abandoned cart sales. Follow our website to achieve more valuable posts about WooCommerce!