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How to Add Additional Variation Images in WooCommerce?

Last updated: February 01, 2024
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





In eCommerce, images play a crucial role in attracting people’s attention and boosting sales. People are unable to touch, try, and feel the product with naked eyes, so images and videos are the only tools to help them imagine how the product will be.

Therefore, adding multiple images of each product variant will help you increase the transaction in your WooCommerce store. Unfortunately, by default, WooCommerce only allows merchants to upload one image for each variable product, which is insufficient for customers.

So, in this post, we would like to introduce to you a way to add many variation images for your WooCommerce store as well as 4 best plugins to help you implement it rapidly.

Let’s get started!

How to Add Additional Variation Images in WooCommerce?

Step 1: Install & activate the plugin

Download the plugin “WooCommerce Variation Image Gallery” to your device.

In WordPress admin dashboard, navigate to Plugins and open Add New and click on the Upload button to install the plugin for your WooCommerce store.

Upload the plugin

After the installation process, the Activate button will be displayed on the screen, click on it, and now you can start using this plugin for your online store.

Step 2: Open the product you want to edit

Come back WordPress admin dashboard, you need to go to Products. Then, select All Products to see all the items sold on your store and choose Edit on the product you want to add variation images.

There, scroll down to Product Data and select Variable product.

Open Product Data

Step 3: Add additional variation images

In Product Data, open Variations and you will see all the variations of your product. Click on the variation you want to add an image and select the image icon.

Add variation image

A new window will appear on the screen, enabling you to upload images from your devices or directly use the photos from the media library.

Also, you can add more than one image for each variation. After adding the first image, select the Add Gallery Images to add the second one.

Afterward, scroll down to the Save Changes button and click on it.

Likewise, you can do it with other variations.

4 Best Plugins for Adding Variation Images in WooCommerce

WooCommerce Additional Variation Images

WooCommerce Additional Variation Images screenshot

Developed by WooCommerce, WooCommerce Additional Variation is considered one of the most powerful tools for users to add images for each variable product on their WooCommerce store. Your visitors will see photos of each variant when clicking on it on the product page by exploiting this extension. Hence, instead of switching through all the product photos, they can know what the variant looks like with only one click. Moreover, there are no limits of images’ quantity which allows merchants to upload as many as they want to help customers have a clear overview of their items.

Key features:

  • Add an image for each product variant unlimitedly
  • Hide other variant images when a variant is selected
  • Customize image with drag and drop feature
  • Zoom images in and out easily
  • Offer lightbox for variation image displays

Price: $49

Variation Image Gallery for WooCommerce screenshot

The second one in this list is Variation Image Gallery for WooCommerce - a user-friendly plugin for WooCommerce users to add images for their product variants unlimitedly. After several clicks, they can upload different photos for each variation and modify them easily with the drag and drop feature. Additionally, videos are supported on this extension, so you can simply add videos to your product variants.

Key features:

  • Add unlimited images for product variants
  • Sort images with drag and drop feature
  • Delete variation images easily
  • Support Youtube/ video/ Own video
  • Offer three positions for thumbnail images slider

Price: $29 ### Smart Variations Images & Swatches for WooCommerce

Smart Variations Images & Swatches for WooCommerce screenshot

As the name suggests, Smart Variations Images & Swatches for WooCommerce is developed with a view to helping store owners add as many pictures as they want to each individual variant. Consequently, when clicking on a variant, a set of that variant will be displayed to visitors. In addition, merchants can minimize the space used for showcasing the products by using the dropdown menu.

Key features:

  • Add images for each variable product
  • Display gallery images for each variant
  • Display one image under variant selection
  • Hide thumbnail until people choose a variant
  • Show variations on product loop pages

Price: Free

Additional Variation Images Plugin for WooCommerce

Additional Variation Images Plugin for WooCommerce screenshot

Equipped with the Additional Variation Images Plugin for WooCommerce, merchants can offer their customers a much clearer overview of their products. By adding as many photos as they want, their customers will have an opportunity to see all the aspects of the product they like. This helps increase the credibility of your product and thus boost sales and conversions. Also, this plugin enables users to select multiple images for the variant at the same time, so you will no longer waste time selecting images one by one.

Key features:

  • Add images to each variant with no limits
  • Delete images from variants easily
  • Select multiple images at the same time

Price: $20

Final thoughts

Overall, it is clear that adding additional variation image in WooCommerce is not difficult. Anyone, even the new view, can complete it with the help of a plugin. Also, if you are not content with the plugin we use in the instruction, let’s look through the four best plugins for adding additional variation images in the WooCommerce section to find for yourself a suitable extension.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.

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