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Wix Ecommerce Review: World's Leading eCommerce Platform

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
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Wix Ecommerce is a wonderland for you to create your own website quickly. Even beginners can build their unique sites without touching a line of code. Wix provides free and trusted hosting; therefore, you don’t have to worry about maintaining and updating your server.

This Wix Ecommerce: World’s Leading eCommerce Platform Review will show you all of the most significant features, provide some great examples, and give you the most detailed review about this platform.

Let us begin now!

What is Wix eCommerce?

What is Wix eCommerce?
What is Wix eCommerce?

Wix is a user-friendly website hosting and creating a platform with a variety of features for building a stunning online store.

Wix eCommerce uses its easy and drag-and-drop editor to create your eCommerce site. There’s no need for coding, hosting, or stressing. You simply need to choose your template, personalize it by dragging and dropping elements such as text boxes, photos on your pages, and then go publish!

Each of Wix’s eCommerce plans offers a number of amazing sales tools built-in. You can go to Wix sites like http://www.vintique-watch.com/ which uses the builder to display its collections of watches in order to see sales tools in action.

What are the features that Wix eCommerce provides?

What are the features that Wix eCommerce provides?
What are the features that Wix eCommerce provides?

When opening an account and browsing through the general dashboard, Wix eCommerce provides the standard features that you would get from any eCommerce platform.

It’s super easy for Wix users to use its dashboard, the drag and drop interface. Wix owns an app market that has add-ons and other amazing things such as contact forms and receipts.

Nevertheless, while the add-on library of Shopify primarily concentrates on eCommerce add-ons, Wix includes everything outside of eCommerce. This is a strongness of Wix because it enables you to expand on all the aspects of your site.

You can add a product page, integrate social media, add photos, and make some changes around shapes and buttons.

With Wix, you can include quick item galleries, or add a quick Buy button or showcase sales. A Thank You Message shows up immediately after someone places an order, and the smooth checkout process is secure and message-based, emailing you to be in the loop.

Wix eCommerce review

Wix eCommerce review
Wix eCommerce review

Ease of use

Wix is well-known for its user-friendly design and easy processes. It has a drag-and-drop editor, allowing you to add elements such as text boxes or videos anywhere on your pages.

It’s so simple to customize your storefront. As Wix is a What You See Is What You Get website creator when editing your pages, you can see precisely how your website will look once it’s published.

If you drag some images to your screen in the Wix editor, you’ll know exactly where it will show up on the live version. This differs from other site builders where you need to make all the changes in the backend, and only know the results when you click on the Preview button.

The best part is that you can build a site without thinking about code. Wix helps you create a professional site for your business without knowing a thing about HTML or CSS.

Moreover, Wix ID can help you build a customized website for you in a couple of minutes by using Artificial Design Intelligence. You simply need to answer several questions, choose the design you love, and make some changes until you feel satisfied.

If you have an international audience, Wix Multilingual will help you to build a number of versions of the same page with different languages. Having created your website, you can do the translation of the text, photos, links, and SEO settings with some simple clicks.

Due to all the features necessary to own an online store, eCommerce platforms can be complex to use and take some time to get to grips with. Nonetheless, Wix makes it easy to use, offers a wide variety of eCommerce tools, and good customization for your storefront.

Wix Pricing Review

Pricing
Pricing

If you pay an upfront annual fee you pay a little less a month, but we’re discussing the monthly plans.

There are only eCommerce and VIP plans for online businesses. Hence, you’ll need to spend either $17 or $25 a month.

The eCommerce plan offers a free domain for 365 days, some great ad vouchers for promoting your site, two free premium add-ons, and 20GB of storage. Meanwhile, VIP provides unlimited bandwidth, VIP help and support, priority response, and a pro site review. Regarding online store tools, the VIP plan doesn’t differ much from the eCommerce one.

If you want to save some money for your small store or business, this pricing is among the most ideal in the business.

Wix SEO and Marketing Review

SEO and Marketing
SEO and Marketing

Wix comes with amazing SEO and marketing features. Whatever page you’re browsing, go to the SEO settings, and fill out fields for your website title, site description, meta tags, keywords, redirects, and so on.

Marketing swings into action via the add-on store because you can deploy integrations for things such as email marketing and search engine advertising. You can manage the email marketing and coupons in the drag Wix editor, building an intuitive marketing system.

Moreover, Wix provides all the essentials for your marketing strategies. You can allow customer reviews on every product page and use a blog to create content for your visitors. Wix also comes with the ad campaigns for expanding your audience and the direct integration with Google AdSense. Also, Wix becomes a powerful marketing platform with Pinterest features, social media icons, and a full Etsy store.

Wix Payments Review

Payments
Payments

The Wix eCommerce payment methods have dramatically developed over the past years. This is because the company creates new payment gateways regularly with an easy process for connecting and onboarding.

A lot of gateways are added, which includes Stripe, 2Checkout, and Square. Wix enables you to choose the payment option you like and allows credit card payments and other payments such as PayPal.

Wix Inventory management Review

It’s simple to manage inventory in Wix. You can upload a product, keep track of inventory, show the number of units left, add product options, and check in on your orders. Wix also helps you with collections, tags, store promotions, and many more.

This platform is beneficial for selling digital items, because the product page templates are created differently and ready for you to add your content to.

It’s even much easier to manage inventory when it goes out to users. For example, Wix provides an interesting feature for you to calculate real-time shipping. It lets you scan barcodes to keep track of your shipping and show your consumers a clearer idea of when packages are arriving.

Wix Design Review

The templates of Wix eCommerce are clean and modern. They enable beginners to create a basic website without thinking about the complications of coding. But Wix now provides Wix code, which can expand the API for advanced customizations and integrations. Wix’s templates are great to run your first business and even grow into a medium-sized store.

Wix Customer support Review

Customer support
Customer support

Wix is well-known for its professional customer support, and you get their premium support package when registering for an eCommerce website. You won’t receive the priority callback service. However, it’s your choice to upgrade it anytime you want. The Wix Support Center provides documentation, forums, and FAQ about any question or concern you have. You can make a call or send an email to the company.

Best examples of Wix ecommerce websites

Best examples of Wix ecommerce websites
Best examples of Wix ecommerce websites

1. KLAÜSING

KLAÜSING
KLAÜSING

A Wix Stunning Awards finalist, this website will offer you the most lovely doggie accessories, even if you don’t have a pet friend. Knowing that consumers will rapidly be obsessed, KLAUSING displays their latest arrivals findable on the homepage. Besides, they also show their care to customers. Along with a standard contact form, they provide a live chat feature on their page by using Wix Chat. Creating various channels of communication tells site visitors that their questions are important to the company and will not disappear into the Internet.

2. KeyP

This site has a new perspective on what’s possible within eCommerce. It uses the Wix Music app, mix, and master services to sell sample music tracks. This product is appealing because of its availability to be downloaded and matched with some lyrics, and the high speed and intuitive navigation of the checkout process. Amateur artists can also look for tutorial videos, made by the makers of the site, to help them choose the style of different industry greats. Adding this sort of content is an intelligent way to build expertise in the fields, gain potential customers’ trust and loyalty, and act as a functional resume.

3. Michal Oren Jewelry

Michal Oren Jewelry
Michal Oren Jewelry

In the classic layout, as a site visitor moves the mouse over product gallery photos, the zoom feature is automatically added. This is a particularly significant feature for a jewelry site, where it’s those complex curves and clasps that make every item become exquisite.

Along with material and dimension information, Michal makes the product description really appealing by telling customers about her inspiration for the collection. She tries to convey the kind of content a customer would want to hear about if they were shopping in a boutique.

Lastly, she also attaches a link with sizing guides when necessary, predicting what her clients will before they even realize it. This is an interesting way web design can be taken advantage of to deliver attentive customer support.

4. Bikinis POLY

Bikinis POLY
Bikinis POLY

Every merchant loves a great sale. Therefore, if you own an eCommerce site, you’re planning to ensure your site visitors know all about it. This swimsuit wear store ensures their potential customers stay in the loop by transparently showing the discounted prices below each product photo. In order to help customers sift through the multiple styles available, the item gallery adds some options to refine the inventory in terms of size, color, or style they are seeking.

5. Fanstereo

Fanstereo
Fanstereo

This site welcomes all the visitors with a playful video, which can help potential customers somehow feel the powerful impact of the tiny speaker. Whereas this site chooses to put their product video on the homepage, you can try uploading videos or GIFs into product galleries, rather than just images. This movement can bring everything you sell to life, enabling visitors to have a more realistic imagination of what it might be to wear, hold, or place the item.

6. Sasha Nassar

Sasha Nassar
Sasha Nassar

Sasha Nassar is not only a platform for the robotic transactions of a marketplace but it means to turn a standard eCommerce format into a real online store. The site delivers the aesthetic options of its fashion designer by showing artistic photos of models wearing her creations. Filling the pages of a site with high quality, brilliant images is important for making whatever you sell outstanding, and gaining the same curating effect a real store can have with its creative displays.

7. Shea Brand

Shea Brand
Shea Brand

Move your mouse over any product in the gallery, and it will show a stunning image of a model using the product or posing with one of its herbal elements. This can help improve the visitors’ experience scrolling the “aisle” of the online shop and help buyers imagine themselves applying their skin with the brand’s balms and essential oils. Placing “New Arrival” on top of the “Face” collection images can be another way to attract web visitors.

8. estúdio greta

estúdio greta
estúdio greta

This furniture website combines their philosophy and their items into a crips homepage. Staying between a slideshow gallery and a sampling of their featured items, web visitors can look for three boxes that redirect to more details about the brand and its process. That can help shoppers have a feeling of purchasing into a story, instead of just a material object. The gorgeous product pages highlight the effort the designers have put into their craft, with pictures depicting not only the completed product but also blueprints, various possibilities for its use in your house, and mid-production images.

9. Undercover

Undercover
Undercover

This linens brand makes sure that it supports their buyers, not only in their sleep but also in their shopping as well. They provide their product pages with all the details a customer would expect to know, from where the linens are manufactured to their return policy. Besides, they also get big points in shoppers’ eyes by attaching item variants to their corresponding pictures, so visitors can compare their choices using precise images instead of depending on their imagination. The Instagram feed at the bottom of the site attracts browsers to see the items in use, helping them have a feeling of drifting off to sleep covered by that duvet blanket.

10. Woodpecker

Woodpecker
Woodpecker

Rather than asking visitors to navigate deeper into the site so as to find what precisely this comparatively unusual item is about, the homepage shows the detail of the unique travelling guitar by showing four iconicized photos and several short sentences. There are four models. Each of them has a product page that provides extensive technical information and numerous photos of the guitar from different angles. Particularly for such an investment, shoppers will want enough information to listen to music playing before they make a purchase practically.

Who should use Wix ecommerce?

Who should use Wix ecommerce?
Who should use Wix ecommerce?

Their visually splendid layouts are created for restaurants, online shops, small businesses, and artists such as musicians. Wix optimizes these layouts for mobile devices and allows you to add them to one of the multiple apps from Wix App Market.

Just imagine Wix as a prefabricated house, you can change its fundamental structure. However, you can pick up a theme, and add picture galleries and other apps.

Summary

That’s all about the Wix eCommerce Review. I hope that you can better understand this platform and its amazing features. Wix is ideal if you would like to run a simple store. There’s no need for a developer because it’s super easy to design and build a website.

If you want to ask more about the Wix eCommerce system, drop a line in the comment box. Thank you for reading!


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.