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Top 10 E-commerce trends you should follow in 2023

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
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The E-commerce business is fast developing as the globe changes much more towards a digital age, driven by customers’ increasing need for ease. Customers are finding it increasingly difficult to find businesses online as the number of firms increases. Innovative organizations must thus recognize and harness significant E-commerce trends to keep exposure and increase revenue.

The year 2023 has arrived, and it is a period of huge upheaval in the world of E-commerce. To survive in the E-commerce industry, it is now more crucial than ever to keep ahead of the trend and adapt current trends to continually improve your Shopify site for more interesting prospects.

This article will go into the top 10 E-commerce trends which will affect the online world in 2023!

Let’s get started!

E-commerce trends

1. Personalization remains essential

Personalization is expected to be one of the most important E-commerce trends in 2023. Customers receive personalized experiences according to their interests, requirements, and preferences when they use personalization. Everyone wants a tailored experience, regardless of the technology they are currently utilizing. Customer loyalty, engagement, and bottom lines rise enormously when E-commerce businesses harness the data that consumers willingly contribute for a more unique experience. Customers are more likely to become repeat customers if they perceive you utilize their data in relevant ways. Use the information at your disposal to generate customized offers for your consumers and demonstrate to them how much you respect the information they have supplied to you.

According to a Forbes Insights survey , increasing customization has a favorable influence on sales for around 77% of CEOs. Buyers nowadays need a more “human” touch, such as successful product recommendations based on purchasing history, indicating a one-to-one connection between the company and the customer. This type of exceptional attention has a true commercial impact. Personalization ensures that the experience is suited to their specific requirements. Stores may develop intimate relationships with their consumers and solicit customer interaction and feedback.

Personalization remains essential

There are several methods to do this in 2023, all of which revolve around customer information and an alternative platform. Below are a few instances of ways that you can provide customization:

  • Personalization may be used to deliver personalized emails and push alerts.
  • Send your consumers useful information about things they have already purchased.
  • Make tailored material to share via video.

2. Virtual reality (VR) changes the way we shop

Virtual reality offers a digital world that can imitate real-life experiences. These artificial intelligence-powered solutions alter how consumers engage with E-commerce companies by offering shoppers a degree of involvement not encountered anywhere else. It contributes to the creation of unique consumer experiences that transcend the border between online and traditional buying, while also enhancing customer engagement and overall conversion rates.

Virtual reality changes the way we shop

By developing virtual storefronts with VR headsets, companies can add a new level of fascination to the online purchasing experience, giving customers greater confidence when making purchase decisions. Furthermore, if you have a lot of various combinations of items, a VR headset might be a terrific method for customers to view the options without having to keep them all in your flagship store.

3. Buyers are influenced by sustainability topics

It should come as no surprise that sustainability has become a growing trend in recent years and will continue to expand. According to a NielsenIQ report, 73% of customers globally stated that they would be willing to alter their purchase habits to decrease their environmental effects. If your E-commerce company has not yet considered implementing a sustainable strategy, now is the moment.

The modern generation of customers prefers E-commerce enterprises and brands that adopt ethical and environmentally friendly business methods. In response to this customer opinion, most online merchants have taken attempts to reduce their harmful influence on the environment and vulnerable populations worldwide. For the last decade or two, this tendency has been progressively accelerating. And, with the rising climate issue, it’s not going away anytime soon.

E-commerce trends

Customers are paying attention, and online businesses should take an effort to attempt to discover ethical suppliers for their items. An eCommerce business should consider its impacts on society, the ecosystem, and human well-being to be sustainable. Even if you only have a tiny Shopify business, you can make a difference since environmental sustainability will be something your consumers notice and search for in 2023.

4. Omnichannel strategies will be prominent

With more consumers moving online and customer retention becoming much more difficult to achieve and maintain, it is more important than ever to maintain a consistent and unified presence across all platforms and pages. As a result, omnichannel purchasing is more widespread than ever. But more than multichannel selling is required, and the sole way to enhance your omnichannel offering is to provide a smooth, consistent experience.

In omnichannel retail, a coherent customer experience must be provided across all consumer touchpoints. Phone conversations, internet visits, smartphone transactions, and in-store encounters are examples of touchpoints. Customers nowadays may explore social networking sites, check prices and returns information on your site, and then make the purchase in-store. That’s three unique touch points, all of which lead to the revenue of your items.

E-commerce trends

Businesses have a lot of room to grow here. Simply said, businesses should connect with their consumers more like close family and friends, generating experiences that promote engagement with customers and keep them coming back. A consumer may become acquainted with your brand via any or all of those platforms before making a purchase, and their experience should be coherent. When shopping, customers desire a smooth transition across channels. That is, each channel should mirror the others.

Having an omnichannel presence, on the other hand, can assist you to grasp the distinctions in generational preferences. Furthermore, by providing a range of connections, you will provide customers the opportunity to utilize and communicate with their preferred medium.

As technology progresses, mobile commerce is also expanding. Mobile shopping has grown in popularity over the last decade, which is a trend expected to continue growing rapidly in the next years. This is a tremendous potential for companies that can leverage the expanding trend of mobile customers.

According to Statista, mobile commerce will generate 72.9% of all retail eCommerce in 2021. As an eCommerce store, this implies that an increasing number of customers will be able to purchase your items or services via their smartphones, and they choose mobile commerce as a purchasing channel.

E-commerce trends

Businesses need to verify that their websites are mobile-friendly. This involves having a responsive web design that adapts to the size of the device and features like touchscreen navigation, which allows visitors to traverse the website with their fingertips. Furthermore, businesses should ensure that their website loads fast, since this may have a big influence on user engagement and experience. Optimizing your website’s loading speed can not only help you reduce bounce rates, but will also enhance the experience for users.

Another crucial aspect of effective mobile purchasing is the availability of safe payment alternatives. Customers want a sense of security while purchasing online, thus ensuring that consumer data is safe via secure methods of payment is essential. It is critical to have safe checkout procedures that protect client data while making it quick and comfortable for customers to make transactions. Finally, utilizing personalization tactics might assist firms in capitalizing on the expanding trend of mobile buyers.

6. AI will continue to be empowered

AI has a tremendous influence on the ability of eCommerce businesses to provide superior customer experience and develop innovative solutions. AI technologies can significantly improve the targeting and efficiency of eCommerce organizations’ daily operations. This demonstrates that you may apply AI for the eCommerce site in an indirect or even covert manner.

Chatbot development will accelerate as more eCommerce firms begin to adopt AI chatbots. With chatbots, your eCommerce firm will have a salesperson who is always available and can communicate with customers one-on-one. If you are a smaller firm or simply cannot serve all time zones presently, a chatbot can assist in closing a service gap. Customers may reach out to the chatbot 24 hours a day, seven days a week, and the more customers use it, the more intelligent it grows.

E-commerce trends

E-commerce enterprises will be able to reap the benefits of artificial intelligence in 2023 and beyond (AI). AI can assist online companies in a variety of ways, from supply chain management to customer service.

7. User-generated content continues to grow

Regards E-commerce trust, customers trust natural content posted more than commercial material. As a result, user-generated content (UGC) such as consumer images, videos, and reviews provide excellent social proof and legitimacy for firms wanting to sell online. Since it is made by customers, user-generated content is a genuine type of material that people can interact with on a personal level.

UGC may help businesses build trust while also encouraging genuine interaction. Because they are two essential features of today’s e-commerce trends, it’s no surprise that UGC has made its appearance on the 2023 E-commerce trends list.

8. The popularity of short-form video

Another Ecommerce trend that Shopify businesses will adopt in 2023 is the use of short video content that is easy to generate and quick to view. It is more fascinating than sliders and more dynamic than standard images. It is also more likely to be shared on social media networks.

E-commerce trends

In comparison to the traditional approach of introducing items through static photographs, short videos may convey significantly more content in a much shorter time frame. Customers are left with a stronger impression when the properties and functionalities of a product are described in detail. When compared to images, video can increase the amount of time customers spend on the product information page and enhance product conversion.

9. Social shopping trend

Social shopping will skyrocket in 2023, with a worldwide market value of $1.2 trillion estimated by 2025, rising almost 2.5 times more rapidly than traditional E-commerce. The majority of major social media platforms are expanding their retail services. Businesses may use social media sites such as Twitter, Instagram, and Facebook to connect with potential customers, which can contribute to sales conversions. Instagram added a shopping tab; Facebook allows companies to develop native store pages; and TikTok added live purchasing capabilities and catalog connection technology. To capitalize on this trend, retailers should adopt an omnichannel strategy to broaden their outreach and diversify their client acquisition chances.

E-commerce trends

These products will only grow more fluid and frictionless in 2023 as the gap between social connectedness and commerce closes. This provides them more leeway when it comes to establishing ads and promotions aimed at certain target demographics. Furthermore, social commerce allows companies to build highly tailored experiences for each client depending on their preferences and interests. Social shopping also assists organizations in gaining insights about customer behavior, which can then be used to enhance customer service and item offers.

Should your eCommerce company not be utilizing one of the following social networking sites for online shopping, now is the time to start. Do not forget about them in your eCommerce approach!

10. A broader range of payment choices

As previously said, a smooth checkout process may help your eCommerce firm increase revenue. If a consumer finds it hard to complete their digital payment, they will abandon the basket and seek an E-commerce company that makes purchasing simple. Traditional payment methods will thus give way to digital alternatives in 2023, leading the online payments sector to change. Because buyers can now complete faster and simpler payments while purchasing online, the e-commerce business will likewise adapt.

Using accessible technologies that are available by default to tens of millions of people can help to expedite the purchasing process while also increasing brand authority. Developing the digital payment system is considered the most extensively utilized method of online payment in the world. This is primarily owing to the popularity of mobile wallets like Apple Pay, Google Pay, and PayPal, which enable customers to securely store their payment information and then use their smartphones to make purchases.

Wrap up

Keeping up with the newest advances in E-commerce trends might be difficult, but by putting forth the effort, your company will stand out in a crowded market. With technological advancements and changes in customer behavior, you should keep a watch out for the following E-commerce trends in 2023.

Trends change all the time, and the digital world is no exception. If you want to enhance your eCommerce company strategy and increase sales, you must adhere to one or more of the trends listed above. Whatever E-commerce trend you choose, do it to improve your customers’ purchasing experience and create a long-term connection with them in mind.

Bring your E-commerce development to the next level by growing with it and capitalizing on these E-commerce trends to differentiate yourself from your competitors!

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.