How to Create a Loyalty Program for BigCommerce?
At this time, it appears that every big eCommerce company has established its own reward program. And it’s clear to see why these corporations are doing so when you look at the facts. You may inspire the customers who are most likely to make purchases to keep coming back for more by implementing a loyalty program that offers rewards like discounts and free shipping.
In this article, we will show you How to create a loyalty program for your BigCommerce!
Table of Contents
- What is a loyalty program?
- Benefits of creating a loyalty program
- How to create a loyalty program
- Step 1: Identifying
- Step 2: Creating a quarterly or monthly report of your top customers by amount spent
- Step 3: Sending a reward to the top 10% of customers in the monthly/quarterly list of your best customers
- Step 4: Rinsing and repeating each month
- Step 5: Focusing on fine-tuning your eCommerce customer loyalty program
- Step 6: Testing out a beta or pilot program, available only to a select few
- Step 7: Launching the program fully
- Top 10 best BigCommerce loyalty program apps
What is a loyalty program?
Consumer loyalty refers to a customer’s propensity to cooperate with or buy from a brand on a regular basis as a result of a pleasant customer experience, contentment, and transaction value.
A customer loyalty program encourages repeat business by rewarding customers who use the company’s products and services regularly. Customers may be rewarded for their loyalty through a loyalty program: Discounts and rebates; Rewards; Free merchandise; Coupons; Access to unreleased products.
Benefits of creating a loyalty program
The most significant benefit of a loyalty program is that it has the potential to align your entire business with your most profitable customer segment. This means that, depending on the type of loyalty program you use, your business will start catering more to customers who make frequent purchases or have a high average order value.
Other advantages of a client loyalty program include:
- Retain your current consumers.
- Obtain new clients.
- Customers will be moved up the purchasing ladder as a result of your efforts.
- Recover lost customers.
- Increase the lifetime value of the asset.
- Determine who your best customers are.
- Make the best brand influencers you can.
- Make yourself stand out from the crowd.
- Reduce the expense of advertising.
How to create a loyalty program
A loyalty and retention campaign, as previously said, has two objectives:
Increase the number of new clients who become recurring customers. Keep your regular clients coming back to shop with you. Using a DIY loyalty program to achieve both of the aforementioned aims takes a lot of time and effort.
Starting a DIY loyalty program that focuses on your top consumers and keeps them buying with you is a more doable strategy.
Step 1: Identifying
Determine how you’ll keep track of the data you’ll receive from the loyalty program and what you’ll do with it. As a result, you’ll have a benchmark for determining how well your program is performing.
Step 2: Creating a quarterly or monthly report of your top customers by amount spent.
Step 3: Sending a reward to the top 10% of customers in the monthly/quarterly list of your best customers.
Step 4: Rinsing and repeating each month.
You will see patterns when you get into the habit of doing this month after month, and you’ll be able to take the following extra steps: You may have noticed that some of your most loyal clients have stopped purchasing with you. Offer these consumers a discount or store credit as a follow-up. You could also notice that some clients come back month after month. You can express your gratitude to them with a simple thank you note.
Step 5: Focusing on fine-tuning your eCommerce customer loyalty program
Your program’s terms and conditions Customer incentives that you will provide What method will you use to communicate with the members? Many programs communicate by email marketing, but some additionally have a specialized website and/or app.
Step 6: Testing out a beta or pilot program, available only to a select few
A pre-launch beta is good since it allows you to address any issues that arise during the beta period before going live. Remember to use and evaluate the data you collect after going live to all clients, and make modifications and enhancements as needed.
Step 7: Launching the program fully
Concentrate on the redemption process rather than the prize. Encourage goal-setting through rewards. Encourage people to be more conscious of their accumulation status and to discuss their progress. Take steps to reduce the danger of post-redemption attrition.
Top 10 best BigCommerce loyalty program apps
Because only around half of loyalty program accounts are active, your program will need to be well-designed and simple to use in order to be successful.
We’ll go over ten applications in this article that anyone can use to create a highly efficient loyalty program for their BigCommerce store.
- Yotpo Loyalty & Referrals
- Reward Camp
- Annex Customer Loyalty Cloud
Customers will return to your store if you have a loyalty program in place. After all, there’s a lot of competition out there, and customers appreciate shops who reward them for their loyalty. It is worthwhile to invest in the correct tools to assist you run your software once you’ve figured out the nuts and bolts.
We hope that you find this article about How to create a loyalty program for your BigCommerce useful!