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Top 10 Wholesale Items To Sell Online

August 17, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we will provide you with the best wholesale items to sell online and which platforms you should use.

Key Takeaways

  • Best wholesale products to sell online include homeware, clothing, education, health and wellness, electronics, groceries, sustainable products, personal care and beauty products, specialty foods and beverages, online classes, and virtual/ digital services.
  • You can sell wholesale on your website created by Shopify, Wix, Squarespace, WooCommerce, Magento, or Marketplaces like Amazon, eBay, Etsy, or Social Media Networks like Facebook Shops, Instagram Shopping, Tiktok Shop.

What Is Wholesale?

Wholesale means selling a lot of things together at a lower price. It’s like buying in big amounts to save money. The people who buy wholesale goods can then sell them to others at a higher price and make a profit from that.

What Is Wholesale?

In 2023, online shopping is changing in some exciting ways. Imagine buying things directly from social media, like Facebook, Instagram, and Tiktok. That’s becoming a big thing! Recently, the amount of money spent in online shops is expected to increase by 10.4% in 2023. That means more people are shopping online than before. By paying attention to these changes, you can start your own online wholesale business better.

Selling Wholesale Items Online: Pros & Cons


  • Higher potential profits from buying in larger quantities at lower prices.
  • Ability to offer various products, attracting diverse preferences.
  • Simplified order management through online platforms, reducing time and effort.
  • Access to built-in audiences of wholesale customers, enhancing visibility.
  • Utilization of wholesalers’ distribution networks, saving fulfillment expenses.
  • Increased sales potential through bulk selling.


  • Higher upfront costs when buying in bulk.
  • The challenge of predicting demand and managing inventory levels.
  • Individual item profit margins might be lower compared to retail.
  • Intense competition in the wholesale market.
  • Challenges in efficiently handling and shipping larger quantities.

Factors To Consider When Choosing Wholesale Items To Sell

  • Market Demand and Trends

It’s crucial to understand what customers are looking for and the current trends in the market. Choose products that have consistent and growing demand. This ensures that you’re offering items that people want, increasing your chances of sales and success.

Market Demand and Trends
  • Profit Margin Potential

Analyze the potential profit you can make from selling a particular wholesale product. Calculate the difference between wholesale and retail prices to determine your profit margin. Opt for products with higher profit margins, as they’ll contribute more to your bottom line.

  • Competition Analysis

Research the competition in your chosen product category. Identify who else is selling similar products and how they’re marketing them. If the market is saturated with similar offerings, consider ways to differentiate yourself, such as unique packaging, added value, or exceptional customer service.

  • Logistics and Shipping

Think about the practical aspects of selling the chosen products. Consider the size, weight, and fragility of the items. Bulky or fragile products might incur higher shipping costs and be more challenging to handle. Efficient logistics and shipping methods are essential to maintain profitability.

  • Opportunity cost

Consider what you might give up by investing in a particular wholesale product. This could be financial resources, time, or the opportunity to pursue other potentially more profitable ventures. Evaluate whether the chosen product aligns with your overall business goals and strategies.

10 Best Wholesale Items To Sell From Home

Selling wholesale products from your home can be an exciting and profitable venture. Choosing the right products that align with current consumer needs and trends is essential to succeed in this endeavor. 

Let’s see some of the best wholesale items to sell from home that can lead to success.

1. Homeware

Homeware products encompass a wide range of items that can enhance living spaces and offer functional benefits. From stylish home decor to clever kitchen gadgets and efficient organization solutions, there’s a diverse market to tap into. 

#1 Homeware

Your target customers include homeowners looking to refresh their spaces, interior design enthusiasts, and busy families seeking practical solutions. With current consumer trends leaning towards sustainable materials and minimalistic designs, eco-friendly cleaning products, smart home devices, and decorative storage solutions hold promising profit potential.

2. Clothing

The clothing sector remains a perennial favorite, offering versatile options that cater to diverse consumer preferences. Whether it’s fashionable apparel, comfortable loungewear, or accessories that complete an outfit, the target audience ranges from fashion-forward individuals to fitness enthusiasts and work-from-home professionals. 

#2 Clothing

Consumer trends emphasize sustainable fashion choices, athleisure wear, and adaptable styles that can transition between different settings. Selling sustainable clothing lines, athleisure wear, and personalized accessories can position you well in this competitive wholesale market.

3. Education

The demand for online education and skill development resources has surged, making it a compelling wholesale category. Online courses, educational materials, and skill-specific tutorials cater to a target audience of lifelong learners, professionals seeking career advancement, and parents interested in enhancing their children’s education. 

#3 Education
Asian girl student video conference e-learning with teacher and classmates on a computer in the living room at home. Homeschooling and distance learning, online, education, and internet.

The remote learning and personal development trend creates an environment ripe for offerings such as books, language learning programs, digital marketing courses, and tutorials that enhance specific skills. There are plenty of wholesalers out there including BookDepot.

4. Health and Wellness

In the wake of global health concerns, health and wellness products have gained significant traction. This category encompasses vitamins, supplements, fitness equipment, and yoga accessories, appealing to health-conscious individuals, fitness enthusiasts, and wellness seekers. 

#4 Health and Wellness

Consumers concern the importance of immune-boosting supplements, home-based workouts, and mental wellness support. Selling herbal supplements, home fitness kits, and guided meditation resources aligns well with current consumer needs.

5. Electronics

The world of electronics continues to evolve, presenting opportunities for tech-savvy entrepreneurs. Gadgets, tech accessories, and smart home devices cater to audiences interested in enhancing convenience, connectivity, and efficiency in their daily lives. 

#5 Electronics
3d render of home appliances collection set

With consumer trends emphasizing home automation, wearable technology, and eco-friendly electronics, items like wireless chargers, smart speakers, and eco-conscious gadgets hold strong potential for success.

6. Groceries

The convenience of online shopping extends to the realm of groceries, making it a thriving category for home-based sellers. Fresh produce, pantry staples, and specialty foods appeal to busy families, health-conscious consumers, and foodies. 

#6 Groceries

The trend of online grocery shopping, coupled with preferences for organic and locally-sourced produce, has created a favorable market for products that provide convenience, promote healthy eating, and reduce food waste. Wholesale organic snacks, specialty spices, and sustainable packaged foods can be profitable.

7. Sustainable Products

As environmental awareness grows, the demand for sustainable products rises. This category includes eco-friendly alternatives, reusable items, and zero-waste products. The Target Audience comprises environmentally-conscious consumers, eco-warriors, and minimalists looking to reduce their ecological footprint. 

#7 Sustainable Products

The trend of plastic-free living, sustainable packaging, and eco-conscious choices opens the door for reusable water bottles, biodegradable cleaning products, and eco-friendly kitchenware.

8. Personal Care and Beauty Products

The personal care and beauty industry is ever-evolving, offering products catering to self-care and grooming needs. Skincare products, beauty tools, and self-care kits resonate with beauty enthusiasts, advocates, and skincare lovers. 

#8 Personal Care and Beauty Products

Consumers are concerned with clean beauty, self-care rituals, and holistic wellness approaches. Selling natural skincare sets, aromatherapy products, and beauty accessories can tap into this trend and offer products that enhance self-confidence and self-care routines.

9. Specialty Foods and Beverages

For those passionate about culinary experiences, specialty foods and beverages present a rewarding wholesale opportunity. Gourmet foods, unique beverages, and artisanal snacks cater to foodies, culinary explorers, and those seeking memorable gifts. 

#9 Specialty Foods and Beverages

Nowadays, consumers favor artisanal and locally-sourced products, exotic flavors, and premium ingredients. By offering craft chocolates, gourmet coffee blends, and unique spice blends, you can provide customers with unique and delightful gastronomic experiences.

10. Online Classes and Virtual/Digital Services

The digital age has paved the way for online classes and virtual services, creating a market for skill development and creative learning. Virtual workshops, digital coaching, and creative tutorials serve audiences ranging from skill-seekers to aspiring entrepreneurs. 

#10 Online Classes and Virtual/Digital Services

The trends of online learning, remote coaching, and creative expression. The convenience and accessibility of these offerings make them attractive to a broad audience. Selling DIY craft workshops, virtual fitness classes, and online business mentoring can position you as a provider of valuable digital services.

Sourcing Wholesale Products

“What can I buy wholesale to resell” may be the most frequent question for startups. These are the best source for you to find wholesale items to sell from home in the UK, USA, Europe, or anywhere.

Wholesale Marketplaces and B2B Platforms: Alibaba, Etsy, Shopify Handshake

Wholesale Marketplaces and B2B Platforms like Alibaba, Etsy, and Shopify Handshake provide convenient online platforms to connect with sellers globally.

  • Alibaba: A global giant connecting businesses with manufacturers and suppliers, offering a wide range of products.
  • Etsy: Focused on unique, handmade items for niche markets and creative products.
  • Shopify Handshake: An extension of Shopify, catering to businesses seeking wholesale partnerships.
Shopify Handshake

Trade Shows and Exhibitions

Trade Shows and Exhibitions provide an opportunity to meet potential suppliers face-to-face. These events enable direct interactions, allowing you to explore products, establish connections, and negotiate deals. They’re a chance to see products firsthand and build relationships with suppliers.

Trade Shows and Exhibitions

Manufacturer Direct Sourcing

This method offers potential cost savings and customization options. You gain control over product quality and specifications while building relationships with factories. However, it involves direct management of logistics and relationships.

Manufacturer Direct Sourcing

Sourcing Agents and Importers

These professionals bridge language and cultural gaps, helping you find reliable suppliers, negotiate deals, and manage logistics. Their expertise can ease the sourcing process.

Sourcing Agents and Importers

Where to Sell Your Wholesale Products

Your Ecommerce Website

With your ecommerce website, you have complete control over branding, product presentation, and customer experience. But sometimes it requires website setup, maintenance, and effort to drive traffic.


  • Benefits: Shopify offers a user-friendly interface with a variety of over 150 templates. It integrates with various tools and apps, simplifying inventory management and order processing. Shopify is used by millions of ecommerce merchants all over the world.
  • Challenges: While customization options are extensive, advanced adjustments might demand coding skills.


  • Benefits: Wix’s drag-and-drop builder is beginner-friendly, making website creation accessible. It provides hosting, SSL certificates, and basic ecommerce functionality.
  • Challenges: While suitable for small businesses, Wix might lack the advanced ecommerce features required for large-scale operations.


  • Benefits: Squarespace boasts aesthetically pleasing templates with a focus on visual design. The simplicity and seamless design integration are strong points.
  • Challenges: Integrations with third-party tools can be limited, potentially hindering the expansion of your online store’s functionality.


  • Benefits: As a WordPress plugin, WooCommerce seamlessly integrates with your existing WordPress site. It’s highly customizable and benefits from the flexibility of open-source software.
  • Challenges: Launching and managing a WordPress site requires hosting and maintenance. Its advanced features might demand familiarity with WordPress.


  • Benefits: Magento is known for its scalability, making it suitable for larger businesses. Its open-source nature allows for extensive customization and tailoring.
  • Challenges: Its complexity requires a learning curve, and its resource-intensive nature might demand more advanced hosting options.



  • Benefits: Amazon provides access to a massive customer base, building trust due to its established reputation. It handles logistics through Fulfilled by Amazon (FBA).
  • Challenges: The competition can be intense, and adhering to Amazon’s rules and regulations is crucial to maintaining a presence.


  • Benefits: eBay is a well-known marketplace with both auction and fixed-price options. It’s global in reach and enables direct communication with buyers.
  • Challenges: The auction model can be unpredictable, and seller fees can eat into profits. Strong competition requires strategic pricing.


  • Benefits: Etsy caters to handmade, unique, and creative items, attracting a niche audience seeking special products. Its community aspect fosters engagement.
  • Challenges: Listing fees and competition within specific product categories require differentiation and exceptional product quality.

Social Media

Facebook Shops

  • Benefits: With billions of users, Facebook Shops can provide exposure to a vast audience. Integration with Instagram facilitates seamless product tagging and purchasing.
  • Challenges: Abiding by platform guidelines and maintaining an active presence on social media is essential.

Instagram Shopping

  • Benefits: Instagram’s visual nature aligns with showcasing products. Product tagging allows users to explore and purchase directly from posts.
  • Challenges: Consistent and high-quality visual content is necessary to capture users’ attention in a visually-driven platform.

TikTok Shop

  • Benefits: TikTok’s popularity, especially among younger audiences, offers a unique avenue for product promotion through short-form videos.
  • Challenges: Building a presence on a newer platform requires adapting content to its specific format and engaging with its user base effectively.
TikTok Shop

Final Thoughts

Selling wholesale items is a potential market. Before starting your business, you should understand products, audience preferences, and market dynamics. With the right strategies and the right platform like Shopify, you can thrive in the wholesale landscape.


Popular wholesale items to sell from home include electronics, beauty products, home decor, clothing, accessories, fitness equipment, and personalized gifts. It’s essential to choose items that align with your interests and current market trends.
To find profitable wholesale items for Amazon, conduct thorough market research, and analyze product demand, competition, and profit margins. Use tools like Amazon’s Best Sellers list, keep an eye on trends, and consider using wholesale directories or attending trade shows.
Recommended wholesale items for flea markets include handmade crafts, vintage clothing, unique jewelry, home goods, small electronics, and personalized accessories. Items that stand out and cater to a diverse crowd tend to perform well.
Trendy wholesale boutique items could include sustainable fashion, artisanal beauty products, statement accessories, unique homeware, and limited edition artworks. Staying attuned to fashion and lifestyle trends helps curate an appealing boutique collection.
Items like tech gadgets, health and wellness products, unique kitchen gadgets, athleisure wear, and eco-friendly products often yield good profits when bought wholesale for resale. Conduct market research to gauge demand and competition.
Popular wholesale items to sell from home in the UK include British-made crafts, tea accessories, fashion accessories, skincare products, and eco-friendly goods. Consider products that resonate with UK consumers’ preferences.
Identify the best wholesale items for eBay by researching top-selling categories, analyzing completed listings, considering product demand and competition, and focusing on items that offer good profit margins.
The best platform to sell your wholesale items depends on your target audience, the nature of your products, and your preferences. Popular options include creating your e-commerce website, selling on established marketplaces like Amazon and eBay, or utilizing social media platforms like Instagram and Facebook Shops. Choose the platform that aligns with your business goals and resources.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.