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Web Design Platform | The Principles Of Designing A Website

February 16, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Key takeaways

Web Design Platforms Focus on User Needs:

  • Principle: Web design platforms prioritize users by understanding their needs and preferences.
  • Outcome: Creating positive and enjoyable online experiences, making visitors feel valued and engaged.

Let’s explore everything you need to know about web design platforms and learn the basic principles of designing for a web platform.

Web Design Platform
Web Design Platform

What is a Web Design Platform?

A web design platform is a comprehensive tool that allows users to create, customize, and publish websites without needing extensive coding knowledge. These platforms often provide a range of templates, drag-and-drop interfaces, and integrated features for SEO, e-commerce, and multimedia content.

They cater to both beginners and professional designers, simplifying the web development process and enabling the efficient creation of visually appealing and functional websites.

The Principles of designing for web platforms

Principles of designing for web platforms
Principles of designing for web platforms

  • User-Centric Design: When crafting a website, prioritize users by understanding their needs and preferences. This means tailoring the website to create a positive and enjoyable experience, making visitors feel valued and engaged throughout their online journey.
  • Responsive Design: Ensure your website adapts seamlessly to various devices, from large desktop screens to small mobile phones. This involves creating a design that looks good and functions effectively, catering to users regardless of their browsing device.
  • Intuitive Navigation: Make user journeys easy and intuitive by designing a website layout and structure that allows visitors to find information effortlessly. This involves creating a straightforward and user-friendly navigation system, enhancing the overall experience for users exploring your site.
  • Consistent Branding: Maintain visual consistency throughout your website to reinforce brand identity. Using the same colors, fonts, and design elements establishes a cohesive and recognizable brand image, facilitating user connection and trust.
  • Accessibility: Design inclusively for everyone, including those with disabilities. By incorporating easy accessibility features, ensure that everyone can access and use the website without encountering barriers. This commitment to inclusivity makes the online experience more accessible to a diverse audience.
  • Clear Call-to-Actions: Guide users through your website with clear and compelling actions. This involves strategically placing buttons, links, and instructions to help visitors understand the steps to take next. Enhance user engagement by making interactions intuitive and straightforward.
Call-to-Action for good website designs
Call-to-Action for good website designs

  • Performance Optimization: Optimize your website’s speed and functionality to ensure fast loading and smooth interactions. A seamless experience without delays or interruptions keeps users engaged and satisfied during online interactions.
  • Minimalism: Embrace simplicity in design by removing unnecessary elements. Focus on essential features to create a visually appealing and uncluttered website. This minimalist approach enhances user navigation, making it easy for visitors to find what they need without unnecessary distractions.
  • Mobile-First Approach: Prioritize mobile users by designing your website with their experience in mind. This involves creating a layout and features that work seamlessly on smaller screens, ensuring functionality and visual appeal for users accessing your site through mobile devices.
  • Testing and Iteration: Foster continuous improvement by consistently testing your website, gathering user feedback, and iterating on designs. This ongoing process allows designers to refine the website based on user responses and adapt to changing needs, ensuring the site remains relevant and user-friendly.
  • Visual Hierarchy: Establish a clear visual hierarchy on your website to guide users’ attention. Use size, color, and placement to emphasize important elements, making it easier for visitors to understand the content and navigate the site intuitively.
  • Feedback and Confirmation: Give users feedback when interacting with your website. Whether submitting a form, clicking a button, or completing a purchase, offering clear confirmation messages assures users that their actions were successful, enhancing their overall experience.
Customer feedbacks
Customer feedbacks

  • Personalization: Implement personalized elements on your website to cater to individual user preferences. This may include personalized recommendations, content suggestions, or user-specific dashboards, creating a more tailored and engaging experience for each visitor.
  • Loading State Design: Consider the design of loading states to manage user expectations during slower loading times. Use animations or engaging visuals to inform users that the website is processing their request, reducing frustration and maintaining a positive user experience.
  • Security and Trustworthiness: Prioritize the security of your website to build trust with users. Display trust badges, use secure payment gateways, and ensure a secure browsing experience. Establishing a sense of security encourages users to share information and engage with your platform confidently.

The main component of a Web Design Platform

User Interface (UI)

Website UI (User Interface)
Website UI (User Interface)

UI, short for User Interface, is how a website or app looks and feels – like the design and layout you interact with. It includes buttons you click, images you see, and how everything is arranged on the screen. 

UI makes using digital things easy and enjoyable by giving you a visual way to move around and do stuff. It’s like the friendly face of your favorite apps and websites, making them user-friendly and inviting.

Elements and Layout

Think of your website as a digital puzzle where the User Interface (UI) helps you combine elements like text, images, and buttons. The UI’s editor makes it easy to choose and arrange these pieces, similar to playing with blocks. This process is simple, so you don’t need advanced skills to design your site.

The layout is like your website’s blueprint, guiding where to place text, images, and buttons with the UI’s help. This organization ensures your website is both visually appealing and easy for visitors to use.

Visual Design and Branding

Visual design enhances your website’s appeal through templates and themes, allowing you to select and personalize a design that reflects your style or brand. Meanwhile, branding establishes a unique identity, with the User Interface (UI) maintaining a consistent look using specific colors, fonts, and elements, creating a signature style for your website.

User Experience (UX)

Website UX (User Experience )
Website UX (User Experience )

User Experience, often called UX, is how you feel when using a website, app, or anything digital. It’s like the journey you have – how easy it is to find things, how enjoyable it is to use, and whether it makes you happy. 

Good UX is when using digital things feels smooth and fun and leaves you with a positive impression. It’s all about making your time online pleasant and straightforward.

Navigation in your website guides visitors like a city map, with the User Interface (UI) providing menus and links for easy direction. Accessibility, supported by the UI, includes features like alternative text and navigation tools, making your site usable for all, similar to a building with ramps and elevators. This approach broadens your website’s reach effectively.

Interaction Design

Website interaction design
Website interaction design

Interaction Design focuses on creating a smooth, enjoyable interaction between users and digital products, like websites and apps. Interaction designers work to make actions like clicks and swipes feel natural and intuitive, ensuring a user-friendly experience. 

For instance, in a weather app, good interaction design allows easy navigation and intuitive gestures, such as swiping for forecasts or tapping for details like humidity. The aim is to make the digital experience both functional and delightful, with clear animations that provide instant feedback, making the app engaging and informative for users.

Different Types of Web Design Platforms

Content Management Systems (CMS)


Content Management Systems (CMS)
Content Management Systems (CMS)

A Content Management System (CMS) is a digital tool designed to facilitate creating, modifying, and organizing online content without the need for advanced technical skills. A user-friendly interface or dashboard empowers individuals to add, edit, and structure text, images, and other elements on their website. 

This system streamlines the content updating, enabling users to keep their websites current and coherent without delving into complex coding. A CMS is an accessible and efficient solution for individuals managing blogs, business websites, or personal pages, providing a structured and simplified approach to web content management.



WordPress is a widely used Content Management System (CMS) known for its versatility, simplicity, and extensive community support. It empowers users to create and manage websites without advanced technical skills. WordPress is one of the most popular CMS platforms globally. 

It offers a user-friendly interface and a vast library of plugins and themes, making it an ideal choice for bloggers, businesses, and individuals seeking to establish a dynamic online presence. Its open-source nature allows continuous improvement, fostering a robust ecosystem catering to diverse website needs.


Joomla is a popular content management system (CMS) that empowers individuals and businesses to create and manage dynamic websites easily. As an open-source platform, Joomla offers a flexible and extensible framework for content publishing, making it a preferred choice for websites ranging from personal blogs to complex business portals. 

Its user-friendly interface, customizable templates, and robust features allow users to build and maintain their online presence efficiently. With a supportive community and vast extensions, Joomla remains a versatile CMS catering to diverse web development needs.

E-commerce Platforms


E-commerce platforms
E-commerce platforms

E-commerce platforms are digital tools that make it easy for anyone to create and manage online stores. They serve as virtual storefronts, offering features like customizable templates, secure payments, and inventory management. 

These platforms simplify setting up a shop and handling sales for sellers while providing a convenient shopping experience for buyers. Available as standalone solutions or integrated with existing websites, they play a crucial role in expanding online commerce access and growth.



Shopify is a renowned e-commerce platform that enables businesses to easily create and manage online stores. Shopify offers a user-friendly interface, allowing entrepreneurs to set up their digital storefronts, customize designs, and manage products seamlessly. 

It provides a range of features, including secure payment options, inventory management, and tools for marketing and analytics. 

Shopify - one of the most popular ecommerce platforms
Shopify – one of the most popular ecommerce platforms

Shopify’s scalability caters to businesses of all sizes, making it a popular choice for those entering the world of online retail. With its robust capabilities and accessible setup, Shopify has become a go-to solution for individuals and companies looking to establish and grow their online presence.


WooCommerce, a leading e-commerce platform, integrates with WordPress to help businesses easily set up and manage online stores. This user-friendly plugin offers customizable options for product display, inventory management, payment processing, and a secure shopping experience. 

Suitable for businesses of all sizes, WooCommerce simplifies e-commerce, making it a popular choice for those looking to expand into the digital marketplace, regardless of their business size.

Custom-Built Platforms


Custom-Built Platforms
Custom-Built Platforms

Custom-built platforms are personalized online spaces, crafted from scratch to meet unique needs, much like custom-designed houses tailored to individual preferences. These websites are developed by web developers who write unique code, allowing for total design flexibility and specific functionalities. 

These platforms offer a level of uniqueness and precision that pre-made solutions like WordPress or Shopify can’t match. While they require more time and resources to build, custom-built websites are akin to tailor-made suits for the internet, perfectly aligning with specific online aspirations.


  • E-commerce Solutions: Businesses looking for a highly customized and unique online store may choose to build a custom e-commerce platform. This allows for specific features, integrations, and a personalized user experience.
  • Corporate Portals: Large corporations often require custom-built intranet or portal solutions for internal communication, document management, and employee collaboration. These platforms are tailored to the company’s specific needs.
  • Educational Platforms: Educational institutions or organizations may opt for custom-built learning management systems (LMS) to provide a tailored and branded online learning experience. This allows for specific features and integrations that meet educational requirements.


User-centric design is crucial because it makes websites enjoyable and valuable for visitors. By understanding user needs and preferences, designers can create positive online experiences, making visitors feel valued. Prioritizing users enhances engagement and satisfaction throughout their journey on the website.

E-commerce Platforms are like virtual marketplaces that make online selling easy. They provide tools for creating online stores, showcasing products, and handling transactions. Platforms like Shopify and WooCommerce offer user-friendly interfaces, secure payment options, and inventory management.

The key principles include user-friendly navigation, responsive design, consistency, visual hierarchy, and accessibility. These ensure websites are easy to use, look good on all devices, have a uniform appearance, and are accessible to all users.

Final words

In conclusion, mastering web platform design is prioritizing users and understanding their needs. Following the basic principles of designing for web platforms can make your websites easy to use, look good on all devices, have a uniform appearance, and be accessible to all users.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.