Home > Articles > Startup Shopify Theme: Perfect For D2C Stores

Startup Shopify Theme: Perfect For D2C Stores

December 13, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article will walk you through Shopify Startup Theme’s design and user-friendly features that make it ideal for D2C startups.

Key Takeaways

  • Shopify Startup Theme brings your store a modern and professional look, which is a perfect choice for startups who are selling physical or digital goods.
  • It offers key features like mobile responsiveness, user-friendly navigation, and integrated marketing tools that enable D2C Shopify merchants to showcase their products effectively and increase sales.

Startup Shopify Theme Overview

startup shopify theme

The Shopify Startup Theme is a high-quality theme built to give Shopify retailers a polished and impressive look. It’s loaded with features designed especially for direct-to-consumer startups, helping them connect directly and effectively with their desired customers.

A key highlight of this theme is the flexible testimonials section. It’s designed to display customer reviews, fostering trust in your brand prominently. Additionally, the Shopify Startup theme has adjustable homepage sections, straightforward navigation, and a design that responds well to mobile devices, making sure users have a smooth experience on any device.

These features allow direct-to-consumer startups to create an appealing online presence and forge a strong bond with their audience.

How Much Does Shopify Startup Theme Cost?

If the look of the Shopify Startup Theme matches what you need for your store, you’ll need to pay $240 to use it. But don’t worry, this theme comes with an unlimited free trial. This means you can test it out for free, using your own brand colors, products, and custom features. 

This way, you can fully explore and evaluate the theme to see if it meets your expectations and needs before making a financial commitment.

Where To Purchase The Startup Shopify Theme?

The Shopify Theme Store is the ideal destination for purchasing themes for your Shopify store. You can access the store directly from your Shopify admin dashboard or visit the Shopify website to browse the available options. 

Or you can find the Startup theme on the developer’s website, Pixel Union. By clicking “Try theme,” you’ll be effortlessly redirected to the theme’s page in the Shopify Theme Store, where you can easily purchase and install it for your online store.

Shopify Theme Startup: Pros and Cons


  • Customizable testimonials
  • Highlight customer reviews
  • Quick setup
  • Mobile-responsive design
  • High-resolution images
  • Flexible homepage
  • Simple navigation
  • Unlimited free trial


  • Limited complexity for larger stores
  • Third-party apps possible compatibility issues

4 Presets of Shopify Startup Theme

The Shopify Startup theme offers four different presets. Each preset comes with its own unique design and color scheme, allowing you to choose one that best aligns with your brand’s aesthetics and vision.


startup shopify theme

The Tech preset of the Shopify Startup Theme features a visually striking combination of dark colors, highlighted by bright, high-contrast details. This color scheme emits a cool and fashionable feel that is sure to impress your customers and leave a memorable impact.

The attention-grabbing design of this theme is perfect for businesses looking to make a bold statement and stand out from the competition, like equipment or tools stores.


startup shopify theme

Regarding the Shopify Startup Theme, the Home preset is an excellent option for those seeking a more relaxed and welcoming vibe than the Tech theme. 

It features eye-catching, uppercase fonts and a color scheme that combines white and blue-black hues. It’s particularly fitting for businesses with smaller product catalogs, like home decor and furniture, that want to draw attention to their offerings.


startup shopify theme

The Startup Theme offers another excellent preset option called Cloth, which is particularly suited for businesses involved in clothing and apparel. This preset boasts a refined and elegant design, which makes it an excellent choice for those who seek a gentle and sophisticated look for their website. 

With its visual aesthetics, Cloth is sure to attract potential customers, making it an ideal choice for any fashion-oriented business.


startup shopify theme

The Travel preset stands out with its contemporary and lively aesthetic. This particular version features a sleek and minimalist design that effortlessly compels customers to take action. 

This preset is particularly well-suited for companies operating in the experiential sector, such as travel agencies. Its modern look and feel make it an excellent choice for businesses looking to project a dynamic image that resonates with their target audience.

6 Outstanding Features That Shopify Startup Theme Offers

Quick Setup & Easy Customization

Quick setup

The Shopify Startup Theme boasts a user-friendly interface, enabling store owners to set up their online shops quickly and without technical expertise. This rapid setup feature lets you begin selling and marketing your products right away, making it ideal for startups eager to launch their store swiftly.


The success of direct-to-consumer (D2C) stores hinges on offering a unique and personalized shopping experience. The Shopify Startup Theme supports this with a range of customizable options, including color schemes, fonts, and layouts. These features can be easily tailored to match your brand identity, helping your store stand out in a crowded market.

Additionally, you can continuously tweak the design based on customer feedback and changing market trends. This flexibility lets you maintain a fresh and relevant online presence, which is crucial for retaining customers and attracting new ones.

Animation & High-resolution Visuals

startup shopify theme


The Shopify Startup Theme offers animation support, bringing a dynamic and interactive experience to websites. These animations are more engaging than static images and effectively highlight key products, deals, or features, drawing visitors’ attention where it’s most needed.

High-Resolution Visuals

For direct-to-consumer (D2C) stores, where physical product inspection isn’t possible, the theme’s high-resolution images are invaluable. They provide a clear view of the products, showcasing their features and quality, aiding customers in making confident purchase decisions.

Checkup, a pet care business, has effectively utilized the Startup Theme. They’ve successfully engaged and attracted their customer base by displaying numerous high-quality images of their products and services, as well as customer feedback.

Product Reviews

Genuine product reviews are powerful social proof that can enhance customer trust. When shoppers see positive feedback from others who have already bought and used the product, it gives them confidence in the quality of the product and the reliability of the store.

Google values user-generated content, and product reviews can improve a store’s SEO. Additionally, they give you valuable insights into what’s working and what’s not with your products. This feedback can guide improvements to your products, descriptions, or even customer service.

Quick Buy

The Shopify Startup Theme offers a convenient QuickBuy feature, enhancing the shopping experience for customers. With this feature, customers can quickly add products to their cart without leaving the current page, making the purchasing process seamless and efficient. 

The Quick Buy feature reduces friction and saves time, improving conversions and customer satisfaction. It’s a valuable tool for D2C startups looking to provide a streamlined and user-friendly shopping experience on their online store.

Promotion Banners

startup shopify theme

The Promotion Banners feature enables merchants to create captivating banners that can be strategically placed throughout their online stores. Whether highlighting new arrivals, discounts, or limited-time promotions, the Promotion Banners feature helps draw customer attention and increase sales. 

Startups can customize their banners to complement their brand aesthetic and messaging, making them more effective in communicating their promotional campaigns and engaging customers in their online stores. 

Blog & FAQ pages

Blogs are a great way to engage customers. Use them to share product insights, tips, new releases, or industry trends. This keeps customers informed and engaged, builds trust, and establishes your brand’s authority. Regular blog posts also enhance SEO, boosting your store’s search engine ranking and attracting more traffic.

An FAQ page addresses common customer queries about products, shipping, returns, and more. It saves time, reduces customer service inquiries, and boosts satisfaction. A well-designed FAQ page can also ease purchase hesitations, potentially increasing sales.

Who Is Shopify Startup Theme For?

  • The Shopify Startup Theme is ideal for
  • Shopify businesses that sell high-end products and aim to establish a solid online presence. 
  • D2C startups who are looking to showcase their premium products in a visually appealing and professional manner. 
  • Fashion, beauty, home decor stores, or travel agencies.

Startup Shopify Theme: Customer Support

To help users get the most out of their experience, the Startup Shopify Theme developer provides a range of customer support options. These include extensive documentation and FAQ pages that offer self-help resources for common queries. 

For more personalized assistance, users can submit tickets via a form, which the customer support team aims to address promptly. It’s worth noting that live chat support isn’t currently available. 

While the team can handle theme-related questions, technical issues, and guidance on customization, they may not support general Shopify inquiries or third-party app integration. Overall, the Startup Shopify Theme ensures users receive the necessary assistance to make the most of their theme.

What Do Users Say About The Shopify Startup Theme?

What Do Users Say About The Shopify Startup Theme

The Startup theme is one of the most well-received top themes. Specifically, there were 97 comments, with 84% being positive feedback.

Here’s what people love about the theme:

  • Beautiful and unique design
  • Reactive and helpful support team
  • Easy to use and customize
  • UI and UX-friendly

However, some also encounter issues regarding more advanced functionality, inventory updates, and compatibility issues.

3 Successful Stores Using Shopify StartUp Theme


startup shopify theme

Notsu is one of the top brands using the Shopify Startup Theme. This brand specializes in the production of desk tools. The brand’s website has a neat vibe with clearly organized catalogs. However, Notsu uses high-contrast blue and orange tones to impress its customers.


startup shopify theme

Checkpup is a brand that offers test kits to detect and prevent diabetes, cancer, and heart disease in your pet. So, with the help of Startup Theme, Checkpup created a website with a harmonious and pleasant blue-and-white tone. Create a feeling of trust for customers worried about their pet’s health.


startup shopify theme

Another brand that utilizes the Shopify Startup Theme is OGTOG. The brand’s homepage boasts a simple yet effective design, featuring a neutral beige base color punctuated by striking green accents. This combination effectively creates a sense of excitement for OGTOG’s customers. Overall, the brand’s website appears to be well-crafted and thoughtfully designed.

Other Shopify Themes By The Developer


startup shopify theme

The Shopify Empire theme has a one-time payment of 340 USD. The theme offers four professional designs for high-volume stores. It prioritizes visually captivating product showcases and an organized layout to establish customer trust. Besides, fade-in effects add creativity to the homepage section.


startup shopify theme

The Shopify Tailor Theme is a premium choice for fashion brands that wish to convey a unique story. This theme is priced at $320 and guarantees a professional website with an elegant and sophisticated feel. The Tailor Theme boasts an array of features that cater to the needs of fashion brands, including customizable fonts, colors, and layouts. 


startup shopify theme

The Shopify Grid Theme is a highly sought-after masonry-style theme perfect for contemporary brands. This theme is an excellent choice for businesses looking to create a modern and seemingly excellent-appealing online store that stands out from the rest. Its sophisticated look is sure to captivate visitors and leave a lasting impression. With only $260, you can easily own it.

Ending Words

The Shopify Startup Theme helps D2C startups create stunning, user-friendly online stores. It’s customizable, mobile-friendly, and has great support. It’s the foundation for a thriving e-commerce business.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.