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Top 8 Analytics Apps on Shopify App Store in 2024

February 28, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Data-driven insights are crucial to e-commerce success. Shopify App Store offers analytics apps for store performance, customer behavior, and marketing insights. Dive into the top 8 Analytics Apps on Shopify App Store.

Key Takeaways

  • Image Optimizer Page Speed by Avada: Best for optimizing image performance and page speed.
  • Report Pundit: Best for advanced reporting and analytics.
  • Analyzify (GA4 & Ads Tracking): Best for tracking GA4 and Ads performance.
  • BeProfit ‑ Profit Analytics: Best for analyzing profits and financial data.
  • Peel Analytics: Best for comprehensive analytics and insights.
  • Better Reports: Best for generating custom reports.
  • Lifetimely LTV & Profit: Best for analyzing customer lifetime value and profitability.
  • Peek! – Better Replay & Survey: Best for replaying user sessions and conducting surveys.

The Importance of Analytics Apps for Your Shopify Stores

Analytics apps are pivotal in optimizing your Shopify store by providing valuable insights into customer behavior, purchase patterns, and overall performance.

Understanding customer behavior

Analytics apps provide insights into customer preferences, browsing patterns, and purchasing habits. By analyzing this data, Shopify merchants can tailor their marketing strategies and improve customer experiences.

Identifying best-selling products

Shopify Analytics apps enable shop owners to identify their best-selling products. By tracking sales data, inventory levels, and customer feedback, they can determine the most popular products and adjust their inventory, marketing, and pricing strategies.

Evaluating marketing campaign effectiveness

Analytics apps allow Shopify business owners to measure their marketing campaign’s effectiveness. They provide valuable metrics such as click-through rates, conversion rates, and customer engagement levels to make data-driven decisions.

Optimizing store performance for increased sales

Analytics apps provide insights into the Shopify store’s performance, such as website traffic, page load times, and conversion rates. By monitoring and analyzing these metrics, merchants can identify areas for improvement and optimize their store’s performance. 

This can lead to enhanced user experiences, increased sales, and improved customer satisfaction.

Top 8 Shopify apps for analytics

When considering analytics for your Shopify store, these top 8 apps allow Shopify business owners to monitor customer activities and fine-tune store operations.

Image Optimizer Page Speed by Avada

As a prominent marketing partner for Shopify, Avada has developed various apps to support the growth of Shopify store owners. Among these apps is the Image Optimizer Page Speed – the best Shopify analytics app to enhance website traffic and drive growth for your brand.

Why we like it:

Avada’s Image Optimizer Page Speed app accelerates website loading times, ensuring a seamless and efficient user experience. 

Additionally, its comprehensive suite of SEO tools, including meta tags, image optimization, sitemap generation, and JSON-LD functionality, contribute to improved visibility, increased customer attraction, and dominant search rankings. Shopify businesses can effectively outperform their competitors and maintain a competitive edge.


  • Score: 4.9/5.0 with 4,906 reviews on Shopify

Highlight Features

SEO Image Optimizer Page Speed focuses on image optimization with a wide range of highlight features, including:

  • Boosting page loading speed: Improve the loading speed of the site’s pages across different browsers and devices.
  • Optimizing Image ALT tags: Optimize the Image ALT tags by providing descriptive text that search engines can display in place of slow-loading images.
  • Google Structured Data/Google Snippet: Create a well-structured page that enables Shopify business owners to integrate various Snippets into search results, including books, products, music, videos, and more.

In addition, the app offers features such as site verification, 404 redirects, URL optimization, and detailed reporting.

Who is it for?

  • Business size: This app is ideal for multiple business sizes, including enterprises, and is particularly beneficial for e-commerce stores with a large inventory of visually-driven products. 
  • Business area: It serves various sectors like fashion, home decor, photography, and any business striving to enhance website performance and conversion rates.

Report Pundit

Report Pundit app is another best Shopify app for analytics, offering merchants a convenient solution to access, analyze, and utilize their Shopify data.

Why we like it: 

We appreciate the Report Pundit app’s versatility in providing a flexible reporting system that allows easy access to all Shopify data and the ability to create customized reports tailored to unique business needs. 

The app’s extensive report categories cover various aspects such as sales, products, inventory, taxes, orders, fulfillment, and more. Exporting reports in multiple formats and integrating them with third-party applications enhances data analysis.


  • Score: 5.0/5.0 with 1,273 reviews on Shopify

Highlight Features

Here is the list of highlight features of Report Pundit: 

  • Ready-to-Use Reports: Retrieve information on sales, products, taxes, and inventory using pre-prepared reports.
  • Tailored Reports: Develop bespoke reports with calculated fields using the Report Designer and your specific logic.
  • Sift, Organize, and Share: Refine data findings and send them via email, FTP, Google Sheets, and Google Drive.
  • Integrations: Smooth integration with diverse apps related to marketing, finance, and fulfillment.
  • Multi-Store Compatibility: Offers consolidated reports for merchants operating multiple stores across various regions and languages.
  • Cohort Tables and Charts: Visualize your data with cohort tables and charts for easy analysis.
  • Dashboards: Configure custom dashboards to track your store’s performance effortlessly.
  • Exportable Data: For further analysis, export reports in Excel, CSV, and PDF formats.
  • Software Upgradability: Stay up-to-date with regular software feature updates and fixes.
  • 24/7 Support: Receive prompt assistance through live chat and email support for any inquiries about Report Pundit.

Who is it for?

  • Business size: Report Pundit is well-suited for small to medium-sized enterprises (SMEs), including e-commerce, retail, and wholesale.
  • Business area: It caters to store owners, managers, and analysts who require in-depth analytics and reporting capabilities to optimize operations, track sales performance, and make data-driven decisions to drive business growth.

Analyzify (GA4 & Ads Tracking)

With Analyzify, data analytics integrations become effortless and precise. Our seamless integration with Google Tag Manager enables you to effortlessly connect your store to essential platforms like Google Analytics 4, Google Ads for conversion tracking and remarketing pixels, and various other providers. 

Why we like it : 

We love the Analyzify app because it simplifies data collection for your store. With its Google Tag Manager integration, you can connect your store with Google Analytics 4, Google Ads, and more. 

The app also offers a Done-For-You setup option, where industry professionals handle the setup, audit, and validation process. Plus, Analyzify supports various integrations, including Facebook Pixel, Bing, TikTok, Pinterest, and Clarity.


  • Score: 5.0/5.0 with 215 reviews on Shopify

Highlight Features

Highlight Features of the Analyzify app include:

  • Data layers & Google Tag Manager Integration: Seamlessly integrate data layers and Google Tag Manager for efficient tracking and management of website data.
  • Accurate & Complete Google Analytics 4 Integration: Ensure precise and comprehensive integration with Google Analytics 4, providing valuable insights into website performance and user behavior.
  • Turnkey data analytics setup done by industry professionals (Done-For-You): Benefit from a hassle-free data analytics setup performed by experienced industry professionals, saving time and ensuring accurate implementation.
  • Google Ads Conversion Tracking (+Enhanced) & Dynamic Remarketing: Track Google Ads conversions effectively and leverage dynamic remarketing strategies to enhance advertising campaigns.
  • 10+ integrations including Facebook Pixel, Bing, Tiktok, Pinterest, and Clarity: Seamlessly integrate with popular platforms to track and analyze data across multiple channels.

Who is it for?

Analyzify is well-suited for enterprise-sized businesses and those operating in various industries, such as e-commerce, digital marketing, and online retail. It’s comprehensive analytics capabilities and tracking functionalities make it an ideal choice for businesses that rely heavily on data analysis and performance optimization.

BeProfit ‑ Profit Analytics

BeProfit is another great Shopify app for analytics, providing custom reports, marketing insights, and cohort analysis to optimize profitability and drive growth.

Why we like it : 

BeProfit is a must-have app for e-commerce merchants looking to track their profits and optimize their business growth. With its intuitive analytics dashboard and powerful profit tracking features, BeProfit allows you to monitor your actual profit and loss in real-time. 

Using automated or custom reports and data exporters, you can quickly analyze order metrics, shipping, inventory, marketing costs, attribution, and profits. BeProfit integrates with your Shopify store, marketing channels, accounting, payment processor, and shipping accounts, ensuring accurate and reliable reports for informed decision-making.


  • Score: 4.9/5.0 with 312 reviews on Shopify

Highlighted Features

  • Data-Driven Reports: BeProfit offers a comprehensive range of data-driven reports to empower users with valuable insights:
  • Product Reports: Analyze revenue, profit, COGS, and sales for all products and services.
  • Order Reports: Track orders, break down expenses, and generate custom order and sales reports.
  • Marketing Reports: Gain effortless insights into CPC, conversion rate, and ROAS marketing costs.
  • Custom Reports: Tailor reports to track taxes, accounting metrics, profit reports, and more.
  • UTM Attribution: The UTM attribution wizard enables detailed monitoring of marketing campaigns, including ad sets and ads performance.
  • Ad Spend Platforms: BeProfit seamlessly integrates with leading ad platforms like Facebook, Instagram, Google, Pinterest, Bing, TikTok, and more, providing accurate marketing data and actionable insights to drive increased profits.

Who is it for?

BeProfit suits business sizes, from small startups to large enterprises. It offers scalable features and functionalities to meet the needs of different businesses. It caters to businesses looking to optimize profitability, improve financial management, and make data-driven decisions to drive growth.

Peel Analytics

Peel is an automated analytics platform designed specifically for e-commerce businesses on the Shopify platform. It empowers e-commerce teams to leverage data insights to attract new customers, boost sales, and maximize revenue from existing customers.

Why we like it:

We love the Peel app for its comprehensive suite of automated direct-to-consumer (DTC) metrics, which provide valuable insights for e-commerce businesses. With just a click, you can access essential metrics like customer lifetime value (LTV), average order value (AOV), ROI measurement, and cohort analysis for revenue and retention. 

The app also offers convenient daily reports via Slack and email, ensuring that your team stays updated on the latest trending metrics. Furthermore, Peel allows you to delve deeper into customer behavior, product purchasing patterns, subscriptions, and various data filters that enable precise segmentation and audience targeting for improved marketing and measurement strategies.


  • Score: 5.0/5.0 with 28 reviews on Shopify

Highlighted Features

Here are the highlight features of Peel Analytics:

  • Daily Insights: Receive reports and updates on your analytics directly to your Slack channel or email. Stay informed about the latest trends and metrics.
  • Custom Dashboards: Create personalized dashboards to track the specific metrics that matter most to your business.
  • Cohort Analysis: Gain insights into customer retention and revenue trends by analyzing monthly acquisition groups.
  • Product Analytics: Explore market basket analysis to understand which products are frequently purchased together, analyze your customers’ purchasing journey, and identify top-ranking products.
  • Subscription Analysis: Dive into analytics related to your subscribers and subscription data, allowing you to understand the performance and trends of your subscription-based business.
  • Audiences & RFM Analysis: Utilize advanced segmentation capabilities to build hyper-targeted customer segments based on specific criteria. Use RFM (Recency, Frequency, Monetary) analysis to understand customer behavior and engagement levels.

Who is it for?

Peel Analytics is suitable for businesses of all sizes, including enterprise-level organizations looking for in-depth website analytics to enhance their digital strategies. This app also caters to a wide range of industries, such as e-commerce, SaaS, content publishing, and more, making it applicable to businesses in various sectors seeking to improve their online performance and user experience.

Better Reports

Better Reports is one of the best Shopify apps for analytics. With its easy app integration and drag-and-drop report builder, merchants can instantly access built-in reports and create customized reports, while enjoying the convenience of exporting to Excel or PDF and scheduling automated report deliveries.

Why we like it

We are impressed with the Report Pundit app for its robust reporting and analytics capabilities. It allows you to analyze and automate reports, providing valuable insights for your business. With a wide range of pre-built reports, you can quickly analyze your sales, payments, inventory, customers, payouts, and more. The app also offers the flexibility to create custom reports or utilize their custom report service. You can further refine your data analysis by using custom fields, metrics, and formulas. Exporting reports or scheduling automatic email deliveries is seamless. 

Additionally, the app supports POS integration, Google Sheets integration, multi-store reporting, and multi-currency functionality. This comprehensive reporting solution is suitable for businesses of all sizes and particularly beneficial for those looking to gain in-depth insights into their data.


  • Score: 5.0/5.0 with 885 reviews on Shopify

Highlighted Features

Here are the highlighted Features of Better Reports:

  • Access Controls/Permissions: Set specific access controls and permissions to ensure the right users have appropriate data access.
  • Ad hoc Analysis: Perform on-the-fly analysis of your data with the ability to explore and analyze data in real time.
  • Ad hoc Query: Generate ad hoc queries to retrieve specific data sets and gain deeper insights.
  • Ad hoc Reporting: Create customized reports on the fly, allowing you to tailor the report format and content to your specific needs.
  • Charting: Visualize your data with interactive charts and graphs to better understand trends and patterns.
  • Customizable Dashboard: Customize your dashboard to display the key metrics and reports that are most relevant to your business.
  • Customizable Reports: Tailor reports to your specific requirements by selecting the desired data fields, filters, and formatting options.
  • Dashboard: Access a centralized dashboard that provides an overview of your key metrics, reports, and data visualizations.

Who is it for?

Better Reports caters to businesses of all sizes, from small to large enterprises, providing them with powerful reporting capabilities to drive data-informed decision-making.

Better Reports is beneficial for a wide range of business areas, including e-commerce, marketing, sales, and finance, as it offers insights across various metrics and dimensions crucial for these domains.

Lifetimely LTV & Profit

Lifetimely LTV & Profit is a Shopify app that helps eCommerce businesses track customer lifetime value (LTV) and profitability, providing valuable insights into revenue generated by individual customers over time.

Why we like it 

We love Lifetimely because it provides D2C brands with a comprehensive suite of tools and reports to track profit, calculate precise lifetime value (LTV), analyze marketing data, and understand customer purchase behavior. With seamless integrations, customizable dashboards, shareable email reports, and advanced cohort analysis, Lifetimely eliminates the need for spreadsheets and empowers businesses to make profitable data-driven decisions. The automated Profit & Loss report, custom dashboards, advanced cohort analysis, and in-depth reports all contribute to gaining valuable insights into customer behavior and maximizing revenue potential.


  • Score: 5.0/5.0 with 396 reviews on Shopify

Highlighted Features

Lifetimely LTV & Profit offers a range of powerful features that benefit Shopify store owners. Here are the highlighted features:

  • Manage Detailed Insights: Gain valuable insights into customer lifetime value (LTV) and profit margins, enabling data-driven decisions for customer acquisition and retention strategies.
  • Profitability Analysis: Identify the most profitable products and customers, and uncover opportunities for improvement within your store.
  • Simplified Interface: Enjoy the simplicity of accessing all the necessary information within one interface, eliminating the need for complex setup or integration with multiple platforms.
  • Time-saving Automation: Automate tasks related to tracking metrics like churn rate and average order value (AOV), saving valuable time and allowing you to focus on business growth.
  • Affordable and Powerful Tool: Benefit from an affordable analytics tool that delivers powerful capabilities, helping you elevate your Shopify store to new heights.

Who is it for?

Enterprise Size: Lifetimely is suitable for businesses of all sizes, from small startups to large enterprises, looking to optimize their customer lifetime value and profit.

Business Areas: Lifetimely caters to various industries and business areas, including e-commerce, subscription-based businesses, SaaS companies, and any business that wants to gain insights into customer value and profitability.

Peek! – Better Replay & Survey

Peek! – Better Replay & Survey is an app in the Sales Analytics category of the Shopify App Store that allows you to record user sessions, gain insights into your customers, and implement versatile surveys to enhance your store’s performance.

Why we like 

We love the Peek! – Better Replay & Survey app because it empowers us to improve our store by recording user sessions, gaining valuable insights into customer behavior, and implementing versatile surveys. With the ability to replay full session recordings, we can better understand the user experience and identify areas for improvement. 

The easy-to-read insights and ecommerce-specific segmentation help us make data-driven decisions, while post-purchase surveys allow us to connect with our customers and gather valuable feedback. By centralizing survey responses, we can better understand user feedback and drive performance. This app truly helps us convert visitors into customers and optimize our store for success.


  • Score: 4.7/5.0 with 2,429 reviews on Shopify

Highlighted Features

Here are the key features of the Peek:

  • Centralize survey responses for a better understanding of user feedback.
  • Build customer connections with post-purchase surveys.
  • Replay complete session recordings to analyze user experience (UX) and convert visitors into customers.
  • Gain access to easy-to-read insights and utilize e-commerce-specific segmentation.
  • Identify reasons for low landing page conversions with clear insights, eliminating guesswork.

Who is it for?

Enterprise Size: Peek! – Better Replay & Survey is suitable for businesses of all sizes, including large enterprises, that want to gain valuable insights into user behavior and improve their website’s user experience.

Business Areas: This app caters to various business areas, including e-commerce, retail, B2B, service-based industries, and more, allowing businesses from diverse sectors to benefit from its features and enhance their online presence.

How to Choose the Right Analytics App for Your Shopify Store

When selecting the right analytics app for your Shopify store, follow these key steps to ensure a suitable fit:

  • Understand your store’s specific needs: Identify the specific insights and metrics you require to track and improve your business’s performance.
  • Match app features with your business requirements: Evaluate the features offered by different analytics apps and assess how well they align with your identified needs. Consider aspects such as sales tracking, customer behavior analysis, marketing campaign evaluation, and reporting capabilities.
  • Consideration of pricing and value for money: Compare the pricing structures of different apps and assess their value for money. Look for a balance between the features offered and the price you are willing to pay.

By following these steps, you can make an informed decision and choose the analytics app that best meets your store’s needs, helping you drive growth, improve decision-making, and optimize your Shopify store’s performance.

Best Shopify App Store Analytics: FAQs

Shopify App Store Analytics is crucial for gaining insights into your store’s performance, customer behavior, and marketing campaigns. It helps you make informed decisions, identify growth opportunities, and optimize your business strategies for success.
Shopify App Store Analytics provides access to a wide range of data, including sales and revenue, customer demographics, order details, product performance, conversion rates, traffic sources, and marketing campaign effectiveness. It allows you to track and analyze various aspects of your store’s operations.
Key metrics to track with Shopify App Store Analytics include sales performance, customer acquisition and retention, average order value (AOV), conversion rates, traffic sources, abandoned carts, product performance, and marketing campaign ROI. These metrics provide valuable insights into your store’s health and performance.
Yes, you can integrate Shopify App Store Analytics with other analytics platforms. Shopify supports various third-party analytics apps and services, allowing you to combine data from multiple sources for comprehensive analysis and reporting.
Yes, Shopify App Store Analytics is designed to be user-friendly and easy to install. Most analytics apps in the Shopify App Store offer simple installation processes and intuitive interfaces. Additionally, many apps provide user guides and support resources to help you navigate and maximize the use of their analytics features.

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In Conclusion 

In conclusion, selecting the right analytics app for your Shopify store is essential for data-driven decision-making and optimizing business performance. By understanding your store’s needs, matching app features, and considering pricing, you can find the perfect analytics solution to drive success. Explore the Shopify App Store for a wide range of options and unlock valuable insights for your store.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.