Home > Articles > 5 Best Shopify Loyalty Program Apps in 2024

5 Best Shopify Loyalty Program Apps in 2024

February 19, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Loyalty Shopify Apps are crucial tools for online merchants looking to enhance customer retention and boost sales. This section offers a succinct comparison of these apps, highlighting key features and differences to help shop owners make informed decisions.

Loyalty Shopify Apps: A Quick Comparison 

App Name Vendor Rating Pricing (Monthly) Logo Action
1. Smile: Loyalty & Rewards

👉 More Info

Smile.io 4.8/5 Free plan: Yes- From $49 per month Get app!
2. Rise.ai: Gift Cards & Loyalty

👉 More Info

Rise.ai 4.8/5 Free plan: No- From $19.99/month Get app!
3. Yotpo: Loyalty & Rewards

👉 More Info

Yotpo – L&R 4.7/5 Free plan: Yes- From $199 per month Get app!
4. Growave: Loyalty & Wishlist

👉 More Info

Growave 4.7/5 Free plan: Yes – From $49 per month Get app!
5. BON Loyalty Rewards Referrals

👉 More Info

BON Loyalty 4.9/5 Free plan: Yes – From $25 per month Get app!

What is a Shopify Loyalty Program App?

A Shopify loyalty program app is a Shopify digital solution designed to help businesses create and manage customer loyalty programs on their Shopify stores. These apps offer various features and functionalities that enable store owners to incentivize repeat purchases, reward customer loyalty, and foster long-term customer relationships.

5 Best Shopify Loyalty Program Apps 

Choosing the right Shopify loyalty program app can significantly impact your business success. Here are the top five options to consider:

Smile: Loyalty & Rewards

Smile: Loyalty & Rewards
  • Rating: 4.9/5
  • Total reviews: 5114 

Smile.io: Loyalty & Rewards stands as a robust app for Shopify, encompassing loyalty, referrals, and VIP rewards programs. Its primary purpose is to elevate sales, encourage repeat purchases, reduce acquisition expenses, and enhance brand loyalty.

Highlight Features of The App

The Loyalty & Rewards Shopify app offers a range of critical features to enhance your loyalty program and engage customers. Here are the notable features of the app:

  • Customize Rewards Launcher, Panel, and Emails: With Smile, you have the flexibility to customize the rewards launcher, panel, and emails to match your brand aesthetic. This ensures a cohesive brand experience for your customers throughout their interaction with the loyalty program.
  • Guest Shopper Points: Smile enables guest shoppers to earn and redeem points. By allowing guest shoppers to participate in your loyalty program, you can encourage repeat purchases and engagement, even from customers who haven’t created an account.
  • Seamless App Integration: The app integrates seamlessly with all your favorite apps for email, reviews, and customer service. This allows you to leverage the power of your existing tools and provide a unified experience to your customers.
  • Nudges to Boost Engagement: Smile’s Nudges feature helps you maintain customer engagement by reminding them of their accumulated points and referral links. These gentle reminders encourage customers to continue participating in your loyalty program and take advantage of the rewards they have earned.
  • Auto-Translation of Loyalty Program: Smile offers the convenience of auto-translating your entire loyalty program into one of the six preset languages available. This feature allows you to cater to a global customer base and overcome language barriers, expanding the reach and effectiveness of your loyalty program.

Pros & Cons

Pros

  • Deep loyalty program features for Shopify
  • Highly customizable app and rewards emails
  • User-friendly interface for both consumers and business owners
  • Seamless integration with all major Shopify apps
  • Free plan available for added accessibility.

Cons

  • Limited functionality on the free plan
  • Comparatively higher pricing than other Shopify loyalty apps
  • Some features may experience occasional bugs or inconsistent performance

This app is best for

  • Business Size: The Smile app is best for personal needs to increase sales, improve customer retention, and gain a deeper understanding of their customers.
  • Business Area: Smile: Its flexible features and customizable rewards make it suitable for a wide range of businesses, including e-commerce stores, retail establishments, and direct-to-consumer brands

Rise.ai: Gift Cards & Loyalty

Rise.ai: Gift Cards & Loyalty
  • Rating: 4.9/5
  • Total reviews: 1,014 

We love Rise.ai: Gift Cards & Loyalty because it is a top-notch gift card and store credit platform designed explicitly for e-commerce brands. With its innovative solutions for selling gift cards, managing store credits, rewards, referrals, refunds, and loyalty codes, Rise.ai provides comprehensive tools to build customer loyalty.

Highlight Features of The App

Rise.ai: Gift Cards & Loyalty offers a range of critical features to enhance the gift card and loyalty experience for businesses. Here are the notable features of the app:

  • Send, Program, and Notify Gift Cards: Rise.ai enables businesses to easily send, program, and notify customers about their gift cards. This streamlined process ensures a seamless gift card experience for both businesses and customers.
  • Automation of Credit Rewards: With Rise.ai, businesses can automate credit rewards based on customer activity. This feature allows businesses to effortlessly incentivize and reward customers for their loyalty and engagement, enhancing the overall customer experience.
  • Returns and Refunds with Gift Cards: Rise.ai provides the functionality to offer gift cards and store credit as an alternative for returns and refunds. This enables businesses to retain value and provide a convenient solution to customers, fostering continued engagement and loyalty.
  • Proactive Loyalty Program: Rise.ai allows businesses to create a proactive loyalty program that effectively increases customer loyalty and value. By offering flexible incentives and rewards, businesses can encourage repeat purchases and drive long-term customer relationships.
  • Bulk Gift Cards for Corporate and Migration Purposes: Rise.ai offers the convenience of generating bulk gift cards, making it ideal for corporate gifts, expressing gratitude, and migration purposes. This feature simplifies the process of managing and distributing multiple gift cards efficiently.

Pros & Cons

Pros

  • Free migration service for gift cards, store credits, and loyalty points to Rise.ai
  • Intuitive flow builder for maximum customization and personalization
  • Cloud-based platform simplifies product search and purchase
  • User-friendly interface suitable for all levels of technical expertise
  • Easily scalable without extra costs or limitations
  • Customize product pages, logos, fonts, etc., to reflect your brand’s identity and values

Cons

  • Verify availability in your country before using Rise.ai
  • Consider potential monthly fees based on store size and requirements
  • Suitable for small shops seeking a quick loyalty program setup
  • Advanced features require ecommerce expertise for data analytics and reporting

This app is best for

  • Business Size: Rise.ai is the ideal choice for Shopify sellers serious about business growth. From beginners gaining valuable insights to experienced veterans optimizing strategies, Rise.ai caters to all levels of ecommerce expertise.
  • Business Area:  Rise.ai is also an excellent choice for businesses in the hospitality and service industry. Its flexible features and solutions can be effectively utilized by hotels, restaurants, spas, and other service-oriented establishments to enhance customer loyalty and drive repeat business.

Yotpo: Loyalty & Rewards

Yotpo: Loyalty & Rewards
  • Rating: 4.7/5
  • Total reviews: 2,461 

Yotpo: Loyalty & Referrals is designed with agility in mind, offering a comprehensive set of tools and expertise to create impactful loyalty experiences that drive brand growth at an accelerated pace. Our customers can easily earn and redeem points through a variety of pre-built campaigns, which not only drive repeat purchases but also increase customer lifetime value (LTV) and enhance engagement.

Highlight Features of The App: 

Here are the notable features of Yotpo:

  • ROI and Performance Tracking: Monitor and evaluate the ROI, AOV (Average Order Value), LTV (Customer Lifetime Value), and other essential metrics of your loyalty and referral program. Gain valuable insights into its effectiveness and make data-driven decisions to optimize performance.
  • No-Code Customization and Management: Customize, launch, and manage your loyalty and rewards program seamlessly without the need for any coding. Yotpo provides a user-friendly interface that empowers businesses to tailor their programs to align with their brand identity and customer preferences.
  • Diverse Rewards and VIP Tiers: Motivate repeat purchases and enhance customer engagement with a wide range of rewards and VIP tiers. Yotpo enables businesses to offer unique incentives and exclusive benefits to their loyal customers, encouraging continued loyalty and advocacy.
  • Flexible Tiered Program: Deploy a tiered program based on various criteria such as points, spending, purchases, or referrals. This flexible structure allows businesses to reward customers based on their specific actions, driving desired behaviors and fostering loyalty.
  • Holistic Loyalty Experience: Yotpo’s suite of products works harmoniously to create a comprehensive loyalty experience beyond just a program. By integrating various touchpoints and channels, businesses can deliver a cohesive and personalized loyalty journey that enhances customer satisfaction and strengthens brand loyalty.

Pros & Cons

Pros

  • Seamless integration with Shopify
  • Automated processing of customer loyalty points
  • Multiple actions earn points
  • Flexible rewards options
  • Customizable campaigns
  • Incentives for long-term commitment

Cons

  • Pricing breakdown can be confusing
  • Potential costliness, particularly with the Gold plan
  • Reporting tools may not be as robust as competitors
  • Setup may require technical knowledge or developer assistance

This app is best for

  • Business Size: Yotpo Loyalty & Rewards by Shopify is ideal for ecommerce sellers seeking to enhance customer loyalty, retention, and engagement. This powerful platform enables customized loyalty programs aligned with specific objectives. It is also valuable for businesses aiming to track customer data for better insights into shopper behavior, facilitating informed marketing and product decisions.
  • Business Area: Yotpo Loyalty & Rewards is also an excellent choice for businesses in the beauty and cosmetics industry. Its comprehensive features and tailored solutions are specifically designed to boost customer loyalty, drive repeat purchases, and cultivate brand advocacy within this particular sector.

Growave: Loyalty & Wishlist 

Growave: Loyalty & Wishlist
  • Rating: 4.8/5
  • Total reviews: 1,940 

Growave: Loyalty & Wishlist is a comprehensive Shopify marketing app that combines robust features for photo reviews, wishlists, loyalty programs, referrals, and user-generated content (UGC). It provides powerful tools to enhance your Shopify store’s marketing efforts and drive customer engagement.

With 24/7 live assistance, it also supports international sales. Trusted by renowned brands like Kappa, Mustela, LEGO, Logitech, OPPO, Forever 21, and KOOKAI, Growave is a reliable solution for building customer loyalty and driving sales.

Highlight Features of The App: 

  • Loyalty and VIP Levels: Increase purchases and retention through a comprehensive loyalty program and VIP levels that offer bonuses and rewards to customers.
  • Organic Customer Acquisition: Acquire more customers organically by utilizing sponsorship features, reducing the reliance on paid advertising.
  • Wishlist and Email Campaigns: Install wishlist functionality and send targeted emails to boost sales, including showcasing products on sale and personalized recommendations.
  • Photo Reviews and Google Integration: Auto-collect photo reviews from customers and display them on your website and in Google search results, enhancing credibility and trust.
  • Social Proof and UGC: Generate conversions by leveraging user-generated content (UGC) and photos from Instagram, boosting social notoriety and encouraging customer engagement.

Pros & Cons

Pros

  • All-in-one marketing platform
  • Social login simplifies account registration and boosts signups
  • Boost customer engagement
  • Powerful marketing automation tools
  • Create personalized shopping experiences 
  • Built-in analytics for tracking key metrics and making informed decisions about your store

Cons

  • Added expense for smaller stores
  • No live chat or phone support on lower-priced plans
  • Technical knowledge required for setup
  • 20% fee for canceling the annual plan early

This app is best for

  • Business Size: Growave is the ultimate solution for Shopify sellers seeking to enhance customer engagement and grow their online business. Whether you’re a small business or a large enterprise, Growave offers tailored features to meet your specific needs, from launching loyalty programs to boosting customer interactions on Instagram.
  • Business Area: Growave: Loyalty & Wishlist is well-suited for businesses in a variety of industries, including fashion and apparel, beauty and cosmetics, home decor and furnishings, electronics and gadgets, and lifestyle products.

BON Loyalty Rewards Referrals

BON Loyalty Rewards Referrals
  • Rating: 4.9/5
  • Total reviews: 1,076 


BON Loyalty Rewards Referrals is a Shopify app designed to incentivize customer loyalty, referrals, and interactions, making it an ideal tool for businesses to reward their customers and foster strong customer relationships. With BON, merchants have all the tools they need to enhance customer loyalty and retention, including solutions to incentivize spending, drive sales through referrals, create VIP programs, and more.

Highlight Features of The App

  • Repeat Purchase Motivation: Encourage customers to make repeat purchases by rewarding points to both online and POS customers.
  • Customized Rewards: Create fully-customized rewards with expiry dates, allowing the combination of discounts to incentivize customer spending.
  • Multilingual Support: Showcase your loyalty widget and send automated emails in over 250 languages simultaneously, ensuring a personalized experience for customers worldwide.
  • Advanced Features at Affordable Prices: Benefit from advanced features such as loyalty pages, point expiry management, and VIP tiers, all offered at competitive and affordable prices.
  • Reliable Customer Support: Enjoy fast and responsive 24/7 customer support, backed by positive reviews from satisfied users, ensuring a smooth experience and assistance when needed.

Pros & Cons

Pros

  • Responsive customer service
  • Seamless functionality
  • Free to use
  • Unlockable extra features, including removing branding
  • Regular updates based on user feedback
  • No coding skills required, quick setup
  • Abundance of premium features without paid subscriptions

Cons

  • Occasional glitches
  • App dependency for customers

This app is best for

  • Business Size: It is ideal for businesses of all sizes, ranging from small and medium-sized enterprises to large corporations. Whether you’re just starting out or have an established presence, BON Loyalty Rewards Referrals offers flexible features and scalability to accommodate the growth needs of any business.
  • Business Area: BON Loyalty Rewards Referrals caters to a wide range of industries and business areas. It is well-suited for e-commerce stores, retail outlets, direct-to-consumer brands, and various other sectors.

Choose the best Shopify loyalty app 

As an eCommerce store owner, it’s crucial to regularly enhance your loyalty programs to maintain a strong connection with your existing and potential customers. By implementing loyalty programs, you can achieve two important goals: increased engagement and higher sales on your Shopify store.

Therefore, it’s essential to choose the best loyalty app that meets your specific business requirements to keep customers coming back. This article aims to help you select the exemplary loyalty app for your Shopify store. If you’re looking for additional tools to support your business growth, be sure to check out our list of essential Shopify apps for new stores.

Best Shopify Loyalty Program Apps: FAQs

Shopify Loyalty Program apps are software applications designed specifically for Shopify stores to implement and manage customer loyalty programs. These apps provide features such as point-based rewards, VIP tiers, referral programs, and other incentives to encourage customer retention and repeat purchases.
Yes, most Shopify loyalty program apps offer customization options for rewards. Merchants can typically define the types of rewards, such as discounts, free products, or exclusive perks, and set specific criteria for customers to earn and redeem them. This allows businesses to tailor the rewards to align with their branding, customer preferences, and marketing objectives.
Yes, many Shopify loyalty program apps integrate with other marketing tools and platforms. These integrations enable seamless data sharing and synchronization between loyalty programs and email marketing software, customer relationship management (CRM) systems, review platforms, and social media platforms. This integration helps businesses leverage customer data, automate marketing campaigns, and enhance the overall customer experience.
When choosing a loyalty program app for your Shopify store, consider factors such as the features and capabilities offered, ease of use and customization options, pricing structure, customer support, and integration capabilities. It’s also helpful to read user reviews and compare multiple apps to find the one that best aligns with your business goals, target audience, and specific requirements.

Related Posts:

In Conclusion 

Shopify loyalty program apps have a significant impact on eCommerce success by fostering customer engagement, loyalty, and repeat purchases. Leveraging loyalty programs can be a powerful strategy for Shopify merchants to drive their online stores to new levels of success.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.