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Plain Jane Shopify Theme: Maximize Your Sales

January 03, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Will the Plain Jane Shopify Theme be the perfect fit for your Shopify store? Let’s discover.

Key Takeaways

  • The Plain Jane Shopify theme has a minimalistic and user-friendly design that cultivates a polished and approachable appearance.
  • This theme is an excellent choice for businesses operating in industries where aesthetics hold significant importance, such as fashion, art, and lifestyle, will find immense value in the theme’s clean and refined design.

Plain Jane Shopify Theme Overview

Crafted to give your brand a definitive edge in the e-commerce arena, Plain Jane is a unique offering in the Shopify store. What distinguishes it from the crowd is its unwavering commitment to startup clothing brands and merch brands. It offers full customizability and a keen focus on independent brands and creators. 

When you opt for Plain Jane, you’re embracing a theme meticulously designed to empower your business with a one-of-a-kind approach. It’s worth highlighting that all sales conducted through Plain Jane are final, making it a clear and straightforward choice for those who appreciate simplicity and transparency.

Here are some key features that make Plain Jane a standout choice:

  • Plain Jane’s home page is your virtual storefront, meticulously designed to make a lasting impression. It’s the first point of contact where visitors can instantly grasp your brand’s uniqueness and explore your offerings.
  • Simplify audience engagement and cultivate a loyal customer base with email sign-up options. The added countdown timer injects a sense of urgency, potentially giving your sales a boost.
  • For businesses that showcase 3D products, Plain Jane is ready to support you. It enhances the visual appeal and interactivity of your product presentations, ensuring your offerings shine.

Plain Jane is a valuable asset for a diverse range of businesses. It’s an ideal choice for startup clothing brands and merch brands seeking to establish a distinct online presence. 

Independent brands and creators will find it highly beneficial. This is due to its extensive customizability, allowing them to align their website with their unique brand identity. If your business revolves around 3D products and you wish to create a sense of urgency among your customers, the email sign-up and countdown timer features are particularly advantageous. 

Plain Jane Theme’s Pros and Cons


  • Stylish and Unique Aesthetic: Plain Jane’s stylish and unique design draws inspiration from Supreme. It’s an excellent choice for those seeking a standout online presence.
  • Customization Options: One of the standout features is the level of customization it offers. Users appreciate the ability to tailor their website to match their brand identity, adding a personalized touch.
  • User-Friendly: Plain Jane is commended for its user-friendly interface, making it accessible for both tech-savvy and non-technical users.
  • Effective Conversion Tools: The inclusion of features like the email signup and countdown timer is appreciated by users, as they enhance engagement and create a sense of urgency, potentially boosting sales.
  • Support for 3D Products: For businesses focusing on 3D product presentations, the theme provides robust support, elevating the visual appeal and interactivity of product showcases.


  • Limited Industry Applicability: While the theme’s design is well-received by many, it may not be ideal for all industries. Some businesses may find that the aesthetic and style do not align with their specific brand image or offerings.

Key Features & Benefits

Intro/Enter page

Plain Jane Shopify Theme

The Intro/Enter page serves as the first impression your online store makes on potential customers. It’s the digital storefront where visitors land, and its design and functionality can significantly impact their overall experience. 

With the Plain Jane theme, you can create an inviting and visually appealing entrance to your online world, ensuring that your target audience is captivated from the moment they arrive. This user-friendly, no-frills approach helps you convey your brand’s essence and message efficiently. 

By eliminating unnecessary clutter and distractions, it allows for a clean and focused introduction, making it easier for your audience to navigate and find what they’re looking for. This is particularly beneficial as it directly translates into longer user engagement, lower bounce rates, and, ultimately, higher conversion rates.

Shop page

Plain Jane Shopify Theme

The Shop page is the heart of your e-commerce venture, where you showcase your products and drive sales. With the Plain Jane Shopify Theme, you get a platform that is not only aesthetically pleasing but also highly functional. 

Its simplicity ensures that your target audience can browse through your offerings with ease, whether they’re on a desktop computer or a mobile device. The straightforward navigation and clear product displays make for a smooth shopping experience, reducing friction in the buying process. 

This means that your audience can quickly locate the items they desire, add them to the cart, and proceed to checkout without any unnecessary hassle. In this fast-paced digital age, a seamless shopping journey is a key advantage, helping you retain customers and increase sales.


plain jane shopify theme

The Blog section on your website plays a crucial role in connecting with your intended audience and establishing your expertise within your niche. Plain Jane’s inclusion of a blog feature proves to be a valuable asset for your content marketing efforts. 

With a user-friendly and visually appealing blog layout, you can effortlessly craft and share informative and pertinent content that truly resonates with your readers. This not only aids in drawing and retaining visitors but also enhances your website’s visibility on search engines. 

By providing valuable insights, tips, and industry-related information, you have the opportunity to position your brand as a trusted resource, thus nurturing trust and credibility among your target audience.

Contact page

contact page

The contact page is a crucial feature of the Plain Jane Shopify Theme, providing an easily accessible and user-friendly platform for customers to reach out to the brand. This direct line of communication benefits our target audience by offering a convenient and efficient way to seek assistance, ask questions, or provide feedback. 

Whether it’s a query about a product, a request for support, or just a general inquiry, the contact page ensures that customers can effortlessly connect with the brand. In a busy online shopping world, this feature makes the overall experience more personalized and customer-centric.It fosters trust and enhancing user satisfaction.

Lookbook page

lookbook page

The Lookbook page is another standout feature of the Plain Jane Shopify Theme that adds significant value to our target audience. This feature allows customers to visualize how different products can be styled or used, offering inspiration and creative ideas. 

By showcasing various products in real-life contexts, the Lookbook page not only sparks creativity but also helps customers make more informed purchasing decisions. It serves as a visual guide, illustrating the versatility and compatibility of different items, ultimately simplifying the shopping experience. 

In a world where choices can be overwhelming, this feature streamlines the decision-making process and provides a unique and engaging way to explore the product catalog.

Product page

product page

The product page is the cornerstone of any e-commerce website. When it comes to the Plain Jane Shopify Theme, the product page stands out as a key feature. It’s where the magic happens – where your potential customers become paying customers. 

The beauty of the Plain Jane theme lies in its ability to offer a seamless, user-friendly, and visually appealing product page. No more overwhelming clutter, no more confusing navigation. With this theme, your products take center stage. The information is laid out in a clear and organized manner, ensuring that your visitors can easily browse, click, and purchase with confidence. 

Your target audience, whether they are seasoned online shoppers or newcomers to e-commerce, will appreciate the simplicity and intuitiveness of the product page. It’s all about converting visits into sales, and the Plain Jane theme does this effortlessly.

Gradient Overlays

gradient overlays

Gradient overlays might seem like a small detail, but they play a vital role in enhancing the visual appeal of your online store. In the world of web design, where first impressions are crucial, these subtle gradient overlays create a lasting impact. 

The benefit for your target audience is straightforward – it makes your website more visually appealing and engaging. Additionally, the gradients provide a sense of depth, adding a touch of sophistication to your site’s overall look. This is particularly essential for those in creative industries, fashion, or any field where aesthetics matter. 

The Plain Jane theme’s incorporation of gradient overlays ensures that your target audience’s first glance is not just memorable but also captivating. It’s about making your online store stand out and leave an indelible mark, and gradient overlays are one of the elements that help achieve that.

Plain Jane Theme Design & Customization

3 Theme Presets

Default Demo Store

defaults demo store

The Default Demo Store within the Plain Jane theme is a testament to elegant simplicity. With a sleek and minimalistic design, it evokes a timeless sense of sophistication. Its uncluttered layout places your products or services at the forefront, allowing them to shine and grab the attention of your visitors. 

This design approach not only enhances your store’s aesthetics but also exudes a professional, approachable, and user-friendly ambiance. It is defined by clean lines, simplicity, and a strong focus on the essentials, making it an ideal choice for businesses seeking to convey a classic and unequivocal brand identity.

Frank Ocean Demo Store

frank ocean demo store

The Frank Ocean Demo Store is a captivating exhibition of urban style and artistic creativity. It radiates a bold and visually striking ambiance, making it an excellent choice for businesses looking to create a powerful and unforgettable impact. 

This theme is characterized by its bold typography and visually compelling elements. It crafts an environment that particularly suits brands in the fashion, art, or creative sectors. By embracing this design, your store acquires a vivid and energetic persona, imbued with a hint of edginess and artistic expression. 

It’s the ideal selection for an audience that values contemporary and urban aesthetics. This option significantly enhances your store’s overall appearance with a distinctive and attention-grabbing visual allure.

Alyx Demo Store

alyx demo store

The Alyx Demo Store embraces a contemporary design approach, resulting in a lively and dynamic appearance for your online store. It takes inspiration from urban culture and streetwear fashion. This makes it an excellent choice for brands seeking to connect with a younger, trend-conscious audience. 

The layout effectively captures the essence of the street, delivering a stylish and relatable ambiance for your customers. Beyond just refreshing the visual aspect of your store, this design imparts a fashionable and up-to-date vibe. This is particularly appealing to a demographic that places a high value on staying in tune with the latest trends and styles.

How to Add This Theme to Your Shopify Store

Are you eager to give your Shopify store a fresh look? The Plain Jane Shopify Theme might be the perfect solution for you. In this detailed analysis, we’ll guide you through the process of adding this theme to your Shopify store.

  1. Purchase the Theme: Before you can add the Plain Jane Shopify Theme to your store, you need to purchase it. Visit the product page here and click on the “Add to cart” and “Check out” button. Make sure to follow the payment process to complete your purchase.
  2. Access Your Shopify Dashboard: Log in to your Shopify admin dashboard. If you don’t have one yet, you’ll need to sign up for a Shopify account and set up your store.
  3. Navigate to the Themes Section: Once you’re in your Shopify dashboard, go to the “Online Store” section in the left-hand menu. From there, select “Themes.”
  4. Customize Your Theme: In the “Themes” section, you’ll see your currently installed themes. Click on “Customize” next to your current theme or the one you want to replace with Plain Jane. This will take you to the theme customization page.
  5. Upload the Plain Jane Theme: On the customization page, you can upload your new theme. Look for the “Upload Theme” or “Add Theme” button, and click on it.
  6. Install the Plain Jane Theme: You will be prompted to choose a file for upload. Locate the Plain Jane theme file you downloaded when you made your purchase. Typically, it will be a .zip file. Select it and click “Upload.”
  7. Activate the Theme: Once the theme is uploaded, Shopify will guide you through the activation process. Follow the on-screen instructions to set up the theme according to your preferences.
  8. Publish Your New Theme: After customizing your Plain Jane Shopify Theme, click “Publish” to make it live on your store. Your store’s new look is now live for your customers to see.
  9. Review and Fine-Tune: Take some time to browse through your store. Make sure everything looks and functions as you want. Fine-tune any details if necessary.
  10. Promote Your Updated Store: Now that your store has a fresh, new look with the Plain Jane Shopify Theme, you should consider promoting it on your social media channels. Additionally, utilize your marketing efforts to attract more customers to your revamped online store.

How Mobile Responsive is the Plain Jane Shopify theme?

Mobile ResponsivenessBrowser Compatibility
Responsive Design: The Plain Jane Shopify theme boasts a highly responsive design. It adapts seamlessly to various screen sizes, making it a great choice for mobile users.
User-Friendly Navigation: The theme’s navigation menus are intuitive on mobile devices.This ensures a smooth and pleasant browsing experience.
Fast Loading Speed: Mobile users will appreciate the theme’s fast loading speed, reducing bounce rates and improving overall user engagement.
Touchscreen Optimization: Buttons and interactive elements are optimized for touchscreen devices, making it easy for users to interact with your website.
Cross-Browser Compatibility: The Plain Jane theme has been rigorously tested for compatibility with various web browsers. It performs consistently across popular options like Chrome, Firefox, Safari, and Edge.
Consistent Rendering: Regardless of the browser being used, the theme ensures consistent rendering of your website’s content, preserving its visual integrity.No
Glitches or Bugs: During our analysis, we didn’t encounter any significant glitches or bugs that could hinder the user experience in different browsers.

Does Plain Jane Shopify Theme Deliver Great User Experience?

Yes. The Plain Jane Shopify theme offers an array of features designed to enhance user experience, streamline navigation, and boost user engagement. Here’s a breakdown of these key elements:

  • Clean and Intuitive Navigation: The theme offers a clean and intuitive navigation structure. This makes it easy for visitors to find what they’re looking for. The straightforward menu layout and well-organized content contribute to a smooth browsing experience.
  • Customizable Homepage: Plain Jane allows you to personalize your homepage with an “Enter” page. This sets the tone for your store’s unique identity. This feature engages visitors from the moment they land on your site, leaving a lasting impression.
  • Shop Page Design: The shop page is thoughtfully designed to enhance the presentation of your products. Its clean and elegant layout not only looks appealing but also makes it effortless for customers to explore your offerings and make purchases.
  • Blog Integration: With the inclusion of a blog feature, you can engage with your audience on a deeper level. Share valuable content, insights, and updates that resonate with your customers, building trust and enhancing the overall user experience.
  • Email Signup and Countdown Timer: Plain Jane offers user engagement tools such as email signup options and a countdown timer. These features encourage audience participation and create a sense of urgency, potentially boosting conversions.
  • Support for 3D Products: If your business showcases 3D products, this theme provides support to enhance their visual appeal and interactivity. This results in more immersive and engaging product presentations for the user experience.
  • Multiple Demo Stores: The theme’s various demo store styles, such as the Frank Ocean and Alyx demo stores, give you the flexibility to select a design that aligns perfectly with your brand image. This enhances the aesthetics and engagement for your specific target audience.

Customer Review 

customer review

Here’s a concise summary of user reviews and ratings for the Plain Jane Shopify theme. It offers insights into the theme’s performance and customer satisfaction.

  • Design Praise: Users frequently praise the theme’s design, noting its clean and elegant aesthetic. Many appreciate how it allows their products to take the spotlight and create a professional, visually appealing online store.
  • Customization Flexibility: The theme’s high degree of customizability is another standout feature. Users value the ability to tailor the theme to match their brand identity and create a unique online presence.
  • Ease of Use: Customers find the theme user-friendly, with easy navigation, enhancing the overall user experience for visitors.
  • Unique Theme Styles: The availability of distinct theme styles, such as the Frank Ocean and Alyx Demo Stores, provides users with significant flexibility. They can choose a design that aligns perfectly with their brand image and audience preferences
  • Potential Limitations: While overall feedback is positive, some users have noted a potential limitation. They mention that the theme may not be suitable for all industries, as its style may not align with specific brand images or offerings.
  • No-Refund Policy: Users should be aware that all sales made with Plain Jane are considered final, which may not suit everyone’s preferences.

Where to purchase Plain Jane Shopify theme

If you’re interested in acquiring the Plain Jane Shopify theme to enhance your online store’s aesthetics and functionality, here’s all you need to know about its purchase:

  • No Free Trial: Plain Jane does not offer a free trial, so it’s essential to make an informed decision based on the available information.
  • Pricing: The Plain Jane Shopify theme is available for purchase at a one-time cost of $99.00. This is a single payment for the theme, and it does not involve recurring monthly fees.
  • Free Updates and Support: When you purchase the Plain Jane theme, you’ll receive access to free updates, ensuring that your theme remains up-to-date and compatible with the latest Shopify features. Additionally, the purchase includes free support, which can be invaluable for resolving any theme-related queries or issues.

Who Is Plain Jane Shopify Theme for?

The Plain Jane Shopify theme stands as a versatile platform accommodating a wide array of businesses, each with its distinct products and services. Taking cues from the information at hand, let’s prepare to delve deeper. Now, we’ll dive into specific recommendations for the types of businesses that can harness the benefits of this theme:

  • Fashion Retailers: Fashion brands spanning clothing, accessories, and footwear find in Plain Jane a fitting canvas to flaunt their chic products. The theme’s clean and visually captivating design harmonizes seamlessly with the fashion industry’s obsession with aesthetics.
  • Art Galleries: Entities within the artistic realm, including art galleries and studios. It can utilize Plain Jane to craft an online presence that harmonizes with their artistic offerings. The theme’s minimalist design subtly steps back, allowing art to bask in the spotlight, creating an enchanting canvas for artistic expression.
  • Streetwear Brands: Streetwear and urban fashion brands stand to benefit from Plain Jane’s unique theme styles, such as the Frank Ocean Demo Store. The daring and contemporary design is a natural fit for the streetwear culture, beckoning to a youthful and trend-savvy audience.
  • Creative Agencies: The arena of creative agencies, encompassing design and branding firms, can wield Plain Jane to present their portfolio and services. The theme’s customizability allows these agencies to shape their website, mirroring their creative vision.
  • Lifestyle and Home Decor: Businesses operating in the lifestyle and home decor sectors discover a welcome canvas in this theme. It is ideal for showcasing their elegant designs. Whether it’s home decor items, furniture, or lifestyle products, Plain Jane provides a visually appealing stage for their presentation.
  • Craftsmanship and Artisan Goods: Small businesses specializing in handcrafted and artisanal wares can greatly benefit from using Plain Jane. This is particularly true for those dealing in items like handmade jewelry, pottery, or artisanal foods, as it helps them craft an attractive online storefront. This can mirror the authenticity and uniqueness of their offerings effectively

FAQs: Plain Jane Shopify theme

The cost of the Plain Jane theme is a one-time payment of $99.00. You won’t encounter any recurring monthly charges with this theme.
No, the Plain Jane Shopify theme doesn’t provide a free trial. You can acquire it by making a one-time purchase.
Upon purchasing the Plain Jane theme, you gain access to valuable benefits, including free updates and support. These advantages ensure that your theme remains up-to-date and seamlessly compatible with the latest features on the Shopify platform. Moreover, you’ll have the opportunity to seek assistance and guidance for any theme-related questions or concerns that may arise during your online journey.
Absolutely, the Plain Jane theme provides extensive customization options. This means you have the flexibility to personalize the theme to perfectly align with your brand’s identity, ensuring that your online store truly represents your distinctive style and message.
The Plain Jane Shopify theme proves its versatility by offering benefits to a diverse array of businesses. This includes fashion retailers, art galleries, streetwear brands, creative agencies, businesses focused on lifestyle and home decor, as well as those specializing in craftsmanship and artisan goods. The theme’s adaptability in design and customization accommodates various industries and a wide spectrum of product types.

The Bottom Line

To sum it up, the Plain Jane Shopify Theme emerges as a flexible and chic solution for businesses aiming to enhance their online presence. It provides customers with a distinctive shopping experience. With its design and customization capabilities, it proves to be an invaluable asset for a diverse range of industries, ultimately elevating the visual allure of online stores.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.