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15 Best Jewelry Business Names For Your Inspiration

September 20, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Naming your business is like laying the cornerstone of a building; it’s fundamental to your brand’s identity and sets the foundation for your customer relationship. In this articles, we present 15 inspiring jewelry business names to spark your creativity .

Advantages Of Having A Unique And Inspiring Handmade Jewelry Business Names

  • First Impressions Matter: Your business name is often the first thing people associate with your brand. Compelling jewelry business names have greater chance to intrigue potential customers and draw them towards brands and companies.
  • Standing Out: The jewelry industry is saturated. An original jewelry business name helps you stand apart, giving you an advantage and drawing attention in a bustling marketplace.
  • Echoing Your Distinct Style: Your jewelry has its own style, and your business name should mirror that. Whether it’s Bohemian flair or Classic elegance, your name should hint at what customers can expect.
  • Branding is Key: A name isn’t merely a label; it’s the heart of your brand. A thoughtfully chosen name lays the groundwork for a strong brand identity, fostering trust and reliability.
  • The Digital Age Benefits: In today’s tech-savvy world, your business name extends to social media handles and website SEO. Original name aids online discoverability amidst a plethora of online shops.
  • Stirring Emotions: An evocative name can resonate emotionally, reflecting the dedication and artistry behind every jewelry piece. This bond can boost customer loyalty and prompt referrals.
  • Fostering a Community: Memorable jewelry business names are more likely to foster discussions and create a feeling of belonging among buyers. It’s more than a purchase; it’s becoming part of a community.

Factors To Consider Effective Handmade Jewelry Business Names

Here are some essential factors to consider when coming up with a compelling name for your handmade jewelry business:

1. Brand Consistency

Your business name should mirror your handmade jewelry’s aesthetic, style, and essence. Whether your pieces are elegant, rustic, minimalistic, or bohemian, your business name should evoke the same feelings as your creations. This consistent branding will help customers understand what to expect when encountering your products.

2. Simplicity and Memorability

While creativity is essential, keep the name easy to spell and remember. You want a name that people can readily recall and share with others. If the name is too complex or esoteric, you risk people forgetting it or, worse, getting it wrong when they try to search for your business online.

3. Relevance and Descriptiveness

Your business name should give potential customers a clue about your products. However, striking a balance is critical. A vague term can confuse people, but a too-descriptive name might box you in and limit your future product offerings.

4. Availability

Before you finalize your business name, making it available for use is essential. This includes checking if another business already registered or trademarked the name. It’s also necessary to see if a matching or closely related domain name is available if you plan on setting up an online store or business website.

5. Legal Compliance

Different countries have different rules and regulations about business names. Ensure that your chosen name meets all legal requirements in your jurisdiction to avoid potential lawsuits and other legal complications.

6. Cultural and Global Resonance

If you aim to market your handmade jewelry to a global audience, it’s wise to consider how your business name will be perceived in different cultures. Ensure the name does not have negative connotations or unintended meanings in other languages.

7. Emotional Connection

A name that resonates emotionally with your target audience can have a powerful impact on your business success. Words evoke feelings; make sure your business name evokes feelings that align with your brand’s image.

8. Flexibility

Choose a name that is adaptable and open to growth. You don’t want to pick a name that will limit you to a particular type of jewelry or geographic location unless that is your niche.

9. Originality

In a saturated market, a unique name can set you apart from the competition. But be cautious not to choose a name so outlandish that it fails to communicate the nature of your business effectively.

10. Market Testing

Once you’ve narrowed down a few potential names, it’s always a good idea to test them out on potential customers, friends, and family to gather feedback. Their reactions can provide valuable insights that can help you finalize your decision.

15 Unique And Captivating Jewelry Business Names

Uncommon James

Uncommon James

Uncommon James brings a sense of modernity to timeless pieces. Founded by television personality and entrepreneur Kristin Cavallari, the brand is designed for busy women who want to look effortlessly chic. Uncommon James has catapulted into the international spotlight with a corresponding worldwide television show and retail partnerships.

The name “Uncommon James” suggests a sense of uniqueness and individuality. It combines the idea of rarity (“uncommon”) with a personal touch (“James”). This jewelry store’s name implies that its pieces are not run-of-the-mill and have a distinct character.

Aurate New York

Aurate New York

Aurate New York is one of 15 best jewelry business names. Founded in 2015 by longtime friends Sophie Kahn and Bouchra Ezzahraoui, Aurate emerged as an answer to the lack of fine jewelry that married quality and affordability. With Sophie’s fashion expertise and Bouchra’s finance know-how, Aurate specializes in jewelry “worthy of the women who wear it.” The brand offers beautiful designs, durability, transparent pricing, and ethical practices. It utilizes technology to have an open line of communication with its customers, encouraging feedback that goes into iterative design improvements.

“Aurate New York” cleverly combines “aurate,” which sounds like “orate,” meaning to speak eloquently or stylishly, with the location, New York. This creates an impression of sophistication and a connection to the bustling fashion scene of New York City. The name suggests a commitment to quality and craftsmanship associated with the New York fashion world.

Mejuri

Mejuri

Mejuri aims to redefine luxury, offering pieces meant to last a lifetime while focusing on sustainability and community impact. With over 500 employees worldwide, their commitment to people, the planet, and products puts them on the map as a responsible yet trendy choice for the conscious consumer.

“Mejuri” is a fusion of “me” and “jewelry,” making it sound personal and exclusive. The name implies a sense of ownership and individuality in the jewelry pieces they offer.

Gorjana

Gorjana

Gorjana started from an apartment floor and grew into a nationwide brand. With both fashion and fine jewelry collections, Gorjana balances quality and style. The brand prides itself on giving back to various communities, making it a choice for those who want to look good and do good.

While “Gorjana” is more straightforward in naming, it is the founder’s name, Gorjana Reidel. This simplicity is attractive because it clarifies where customers can find their products. Including your name can create a solid personal connection with your brand, and explicitly mentioning your online presence can be beneficial in the digital age.

Emerald & Ivy

Emerald & Ivy

Emerald & Ivy isn’t just about selling jewelry or clothing; it’s about fostering a community of empowered women. The brand was founded by two sisters who faced and overcame adversities and sought to be a tool of hope and confidence. Their overarching mission to “DENT THE UNIVERSE” echoes their commitment to profoundly impact women’s lives.

“Emerald & Ivy” combines two contrasting elements, the precious and the natural, creating a unique juxtaposition. The name paints a vivid picture of jewelry that is both elegant and rooted in nature. This brand name example highlights the power of contrast and imagery to make a brand memorable.

Catbird

Catbird

Catbird stands out as a brand committed to sustainability and ethical practices. All their jewelry is made in their Brooklyn studio with ethically sourced gold and conflict-free stones. As a certified Made in New York™ company and a member of No Dirty Gold, Catbird combines local craftsmanship with global responsibility. They aim to create beautiful, sparkling jewelry you’ll cherish forever.

“Catbird” is a whimsical and playful name unrelated to jewelry. It evokes curiosity and imagination, suggesting a creative and outside-the-box brand. “Catbird” showcases the potential of choosing a name that stands out and captures attention.

Kendra Scott

Kendra Scott

Kendra Scott began her company, focusing on natural gemstones and creating quality yet affordable luxury jewelry. With a business that started when her first son was just three months old, Kendra has made philanthropy and family central to her brand. A portion of the annual sales supports initiatives in health, wellness, education, and entrepreneurship, aligning with her life philosophy to use her talents to improve the lives of others.

This jewelry brand uses the founder’s name, Kendra Scott, which adds a personal touch and authenticity. “Kendra Scott” is attractive as it highlights the power of building a brand around the founder’s identity. It brings attention to the idea that your name can become synonymous with quality and style in the jewelry industry.

Brilliant Earth

Brilliant Earth

Brilliant Earth was established in 2005 to raise the ethical standards in the diamond industry. The founders, Beth Gerstein and Eric Grossberg have implemented rigorous protocols for sourcing diamonds beyond industry norms, offering complete transparency through blockchain-enabled diamonds. Committed to sustainability, they strive to use 100% recycled precious metals in their products.

“Brilliant Earth” conveys a strong sense of environmental responsibility and ethical sourcing with the word “Earth.” The term “Brilliant” adds a layer of quality and beauty to the brand. This name appeals to eco-conscious consumers and showcases the importance of aligning your brand name with your values when establishing a jewelry store.

IPPOLITA

IPPOLITA

Born in the Tuscan hills in 1963, the founder began her journey in the arts, transitioning from studying sculpture in Florence to founding a dance company in LA. However, her love for jewelry found a path in New York, where she began designing jewelry in 18K Gold. She recognized a need for everyday fine jewelry, so she expanded her brand, introducing color and silver to her collections. Her work has been recognized and celebrated, leading her to open flagship stores in prime locations like New York City, Chicago, and Milan.

IPPOLITA” has a sophisticated and exotic ring to it. It may not have an obvious meaning, but it sounds high-end and exclusive. This name demonstrates that a name doesn’t have to be literal to create an upscale emotional image. Aspiring jewelry store owners can learn word this by considering the power of unique, evocative names.

MiaDonna

MiaDonna

MiaDonna was born out of Anna-Mieke’s mission to revolutionize an outdated diamond industry. The company exclusively offers lab-grown diamonds and gemstones underpinned by the promise of ethical and sustainable practices. At least 10% of annual profits go toward rebuilding lands and lives affected by conflict mining. As a B Corp with high environmental standards, the brand is as committed to the Earth as it is to offering beautiful, modern jewelry.

“MiaDonna” blends “Mia” (my) and “Donna” (woman), creating a sense of personal ownership and femininity. The name connects with the idea that jewelry often holds personal and sentimental value for women. It emphasizes the importance of evoking emotion and personal connection.

Boma Jewelry

Boma Jewelry

Founded in 1981 in Seattle, Boma Jewelry believes in leaving people and places better than they were found. With their triple bottom line approach, the brand not only creates beautiful jewelry but also takes care of their community through scholarships and programs for their workers and their families.

 “Boma” doesn’t have an obvious meaning, but it sounds distinct and memorable. This name showcases the potential of creating a unique and catchy brand name that may not be tied to traditional jewelry-related terms. It encourages aspiring store owners to think outside the box when naming their jewelry business.

Dogeared

Dogeared

Originating from the concept of “dog-earing” a book page, Dogeared jewelry marks milestones and connects people with their moments. Based in Southern California, the brand focuses on keeping it simple, making it special, and crafting timeless jewelry that celebrates self-expression and relationships.

“Dogeared” conjures images of well-loved, dog-eared pages in a book, implying that the jewelry is cherished and has a story. This name taps into the emotional aspect of jewelry and highlights the importance of storytelling in branding. It suggests that potential store owners should consider how their jewelry can be a part of their customers’ stories.

Noor Fares

Noor Fares

Noor Fares‘s jewelry is a fusion of art, spirituality, and sustainability, offering wearers meaningful and beautiful adornments. Noor Fares’ nomadic journey informs her unique jewelry, emphasizing ethics and sustainability. Since 2009, Noor Fares has received design awards and supports charitable causes. Her collections are available at top retailers like Net-a-Porter, Bergdorf Goodman, and Matches Fashion, showcasing her commitment to craftsmanship and sustainability.

“Noor Fares” combines the founder’s name with “fares,” which could evoke a sense of journey or adventure. The name blends personal identity with an element of mystery and exploration. It emphasizes the potential of combining personal elements with broader themes to create a captivating brand name.

Missoma

Missoma

Missoma is a movement brand on a mission to inspire confidence and champion self-expression. They create handcrafted pieces from recycled materials and collaborate with like-minded creatives. The brand focuses on innovation and creativity, never resting on its laurels.

“Missoma” combines “miss” (indicating a sense of desirability) with “oma” (possibly suggesting a maternal or nurturing aspect). This name suggests that even a simple and concise name can be effective when it conveys a sense of desire and clarity about the platform.

Wwake

Wwake

WWAKE is not just a brand; it’s an experience that pushes the boundaries of traditional jewelry, making it a favorite among celebrities and fashion experts.

“Wwake” is minimalistic and intriguing, leaving room for interpretation. This name is interesting as it demonstrates the impact of brevity and the use of unconventional letter combinations in creating a memorable brand name. It shows that a short, distinctive name can leave a lasting impression.

Top Resources To Discover Unique And Inspiring Handmade Jewelry Business Name Ideas

Here are some invaluable resources and techniques to assist you in generating a truly remarkable name for your handmade jewelry venture.

Nature’s Bounty

Drawing from nature can imbue your brand with authenticity, grace, and raw beauty. Words like “Quartz,” “Willow,” “Bloom,” or “Ocean” not only attract attention but also give an earthy, genuine feel to your business.

Personal Elements

Integrate personal touches into your business name for an authentic flair. This could be your name, a family name, or anything else that holds sentimental value. Personalization adds credibility and a story to your brand.

Clever Alliteration

Alliteration makes business names catchy and easier to remember. “Jewels and Jade,” “Silver and Sapphire,” or “Gems and Garnet” are examples that immediately stick in the mind.

Wordplay Wonders

From puns to metaphors, wordplay can add a dash of humor and individuality to your business name. Names like “CrystalClear” or “KaratCraft” use wordplay to be memorable and convey the essence of the business.

Foreign Mystique

Adding foreign words or phrases to your business name can give it an exotic and sophisticated air. Languages like Latin, Greek, or French can provide an array of beautiful, mysterious words to choose from.

Synonym Search

Use a thesaurus to find synonyms or related words that align with your business’s mission and aesthetic. This adds depth and variety to your name options.

Sound Magic: Onomatopoeia

Words that mimic the sound they represent can add an auditory dimension to your brand. Think “SparkleCraft” or “BlingBloom” to capture the essence of your jewelry’s sparkle and shine.

Cultural or Literary Allusions

Name your business with a nod to myth, literature, or historical events to add layers of meaning. A name like “AthenaAdornments” or “PandoraCraft” can make your business intriguing and discussion-worthy.

Acronyms and Abbreviations

They can be easy to remember and give a modern touch to your brand. For instance, “BAE: Bead And Elegance” could be a fun and hip name for a youthful jewelry line.

Mix and Match

Combine different elements from above to generate a unique and multifaceted name. For example, “WillowWonders: A Gem Odyssey” combines nature and alliteration with a literary touch.

Digital Generators like Shopify’s Name Generator

Shopify's Name Generator

Platforms like Shopify offer business name generators that can provide an array of creative options tailored to your industry. You can simply type in keywords relevant to your business, and the tool will produce dozens of name ideas you can use as a starting point. Futhermore, you can explore alternative business name generators.

Online Communities and Crowdsourcing

Utilize the wisdom of the crowd by asking for suggestions in online forums or social media platforms. Sometimes, a fresh perspective can result in a name you wouldn’t have thought of yourself.

Business Consultancy Services

For a professional touch, you can always hire naming experts. These consultants can use market research and branding strategies to find perfect and attractive jewelry business names.

Bottom Line

In summary, there are endless ways to approach the create original jewelry business names. By using one or more of these resources and tactics, you’ll be well on your way to selecting a name that resonates with your brand’s unique essence and mission.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.