20 Free Ecommerce Website Templates

In this article, we’ll explore 20 free e-commerce website templates that can revolutionize your online store’s appearance and functionality. 

Key Takeaways

• From sleek and minimalist designs to vibrant and creative layouts, these templates cater to a wide range of businesses and industries. 
• Shopify has a vast collection of free themes that cater to various types of businesses and industries. Whether you’re in fashion, electronics, home decor, or any other niche, Shopify offers a plethora of free themes to choose from.

Best Overall

Origin by Shopify

The Shopify Origin theme is a free, modern, and sophisticated option for businesses seeking a cost-effective solution to showcase products effectively. 

Notable features include

• Advanced stylish design
• Stock counters
• Image galleries
• Cross-selling
• Recommended products
• Mega menu
• Enhanced search
• Promo banners

These features are beneficial in boosting sales and enhancing the overall shopping experience for businesses of all sizes and industries. For example, with the stock counters feature, merchants can show stock availability, motivates customers to act promptly, and secure their favorite items before they run out of stock.

The Origin theme’s stylish design enhances the appeal of your online store. The neutral color palette and typography add a touch of whimsy and fun, creating a delightful atmosphere. The structured layouts actively encourage customers to explore the intricate details of each product, igniting curiosity and fostering positive engagement.

Origin is a free Shopify theme that boasts the design and certain features found in premium themes, making it a versatile option for all types of businesses, regardless of industry. It particularly suits small companies or startups seeking a budget-friendly design without compromising performance.

Best E-commerce Templates For Clothing

Dawn by Shopify

Dawn by Shopify is an excellent option for clothing stores, offering a visually appealing layout suitable for all clothing types, from high-end fashion to casual wear, dropshipping, or print-on-demand. 

With its large imagery, clean lines, and simple fonts, this theme ensures that your products remain the center of attention. The modern design and smooth navigation contribute to an enjoyable customer shopping experience. 

Additionally, it boasts impressive features to highlight your clothing collection like

• Cross-selling
• Recommended products
• Promotional banners
• Image galleries
• Size charts
• Lookbooks

See details: Shopify Dawn Theme Review: Best Default Shopify Theme

Awesome Sneakers by Wix

If you’re searching for a suitable theme in the sporty clothing industry, look no further than Awesome Sneakers by Wix. This template offers a dynamic and eye-catching design ideally suited to showcase your products. Its vibrant and interactive layout is well-suited for retail and provides eye-catching effects that won’t distract your customers.

One of the main advantages of this template is its built-in e-commerce features. These include a fixed navigation bar, engaging hover effects, and animations, making it incredibly easy to set up an online store for your business. 

So, whether you’re just starting or looking to expand your existing business, Awesome Sneakers by Wix is the perfect choice to help you take your business to the next level.

Outstanding features:

• Fixed navigation bar
• Animation
• Hover effects

Tresoire by Squarespace

In our research on the most suitable templates for clothing businesses, Squarespace consistently emerged as a top contender. 

Among the many options available, the Tresoire template particularly caught our attention due to its dark color palette and sleek fonts. The minimalist and striking design of Tresoire exudes a luxurious atmosphere that perfectly complements the branding of high-end products. 

One of the standout features of Tresoire is the minimal navigation bar, which allows for easy and seamless website browsing. Additionally, the collage-like product photo grid is an excellent feature that enables businesses to showcase their products in a visually appealing way, thereby capturing the attention of potential customers. 

Best E-commerce Templates for Jewelry and Accessories

Craft by Shopify

The Craft theme by Shopify is a visually appealing and versatile choice for jewelry and accessories stores.

Craft offers a variety of customization options, allowing businesses to tailor the theme to their specific brand identity. The theme’s clean layout emphasizes product imagery, enabling merchants to highlight the unique features of their offerings.

Ania Gaudin by Wix

Ania Gaudin’s modern layout is an excellent choice for businesses that want to showcase their products creatively and stylishly. This template features a high-end luxury brand aesthetic with large-scale images and a sticky central logo that exudes a polished look. 

The hidden navigation menu ensures that your brand and products stay prominent on every page, providing a seamless user experience for your customers. With Ania Gaudin’s modern layout, your business can make a bold statement and stand out in a crowded market.

Best E-commerce Templates for Health and Beauty

Sense by Shopify

The Shopify Sense Theme is an exceptional choice for beauty businesses looking to elevate their online presence and create a shopping experience that is both engaging and visually stunning. Drawing inspiration from the natural world, this theme boasts a captivating design that will leave a lasting impression on customers.

One of the standout features of this theme is its extensive customization options, which enable merchants to tailor the website to their unique brand and aesthetic. The theme’s responsive design also ensures the site looks great on all devices, from desktop computers to mobile phones.

Another great aspect of the Shopify Sense Theme is its integrated product galleries, which make it easy for customers to browse and purchase beauty items. With a seamless and intuitive browsing experience, customers will be more likely to purchase and return to the site in the future.

Alta Loma by Squarespace

The Alta Loma template brims with character and complements its neutral color palette, making it perfect for natural beauty brands. The standout features include a striking contrast between crisp images and playful text, adding charm to the presentation. 

With bold fonts and well-placed CTAs, it effectively guides visitors toward desired actions. Moreover, the template provides ample space to showcase your brand’s ethos, fostering a deeper connection with potential customers.

Nude Makeup Store by Wix

The Nude template is a top contender if you desire a clean, elegant, refined design to showcase your beauty products. 

One of the notable features of this platform is its ability to merge various social media platforms onto the main webpage effortlessly. This enables users to showcase their latest Instagram posts alongside their products, providing a visually dynamic and engaging experience for potential customers.

Furthermore, Wix’s upgraded SEO capabilities will make attracting customers to your store a breeze!

Best E-commerce Templates for Art and Photography

Studio by Shopify

The Studio Shopify Theme stands out for its ability to enhance online visibility by spotlighting the unique attributes of your artwork, encouraging audience engagement, and potentially leading to increased sales. 

The theme focuses on offering an engaging platform for all art forms, complementing your work with stylish typography, vibrant accents, organized navigation, creator-specific filters, and comprehensive artist profiles.

Outstanding features:

• Promo banners
• High-resolution images
• Product videos
• Sticky header

Publisher by Shopify

Publisher by Shopify caters to photographers with visually-oriented designs for effective artwork and imagery showcases. The moody, progressive design includes subtle gradients, contemporary typography, and immersive product cards with dark product imagery. 

It offers minimalist navigation and enables enlarged screenshots in a lightbox. Throughout the page, you can prioritize your brand narrative with contextual links to products and categories.

Outstanding features:

• Product videos
• High-resolution images
• Slideshow
• Promo banners

Home Accessories by Wix

If you’re an artist or photographer looking for a template that perfectly suits your brand, the Home Accessories template is the one you need. 

What’s great about it is that it offers an outstanding feature that allows customers to enjoy detailed views of your product images by simply hovering over them. 

The template’s bright and aesthetic design is complemented by a prominently displayed logo in the middle of the homepage, creating an appealing shopping experience for your customers. This template is skillfully designed to engage customers and make their shopping experience delightful.

Best E-commerce Templates for Food and Drink
Taste by Shopify

The Shopify Taste theme is perfect for novice Shopify merchants in the food and beverage industry. It offers essential features for running a new online store efficiently, including a mega menu, promo banners, product reviews, recommendations, and more. 

With its clean lines, ample white space, and stylish typography design, the Shopify Taste theme exudes a clean and fresh vibe, making it an ideal choice for those starting their food and drink businesses.

Outstanding features:

• Blogs
• Promo banners
• Product reviews
• In-store pickups

Hester by Squarespace

The Hester template from Squarespace delights with its bold blocks of color and clear CTAs, ensuring a seamless and visually pleasing shopping experience. 

What we love about this template are its bold fonts that make a strong statement, full-width backgrounds that enhance the overall visual appeal, and a centered top navigation bar that offers easy access to all the products and categories. This theme creates an incredibly positive and delightful atmosphere for food and drink merchants.

Best E-commerce Templates for Fitness

Ride by Shopify

The free Shopify Ride Theme has advanced features like quick setup, high-resolution images, and convenient page navigation to boost sales and transform your store’s appearance. 

It offers a dynamic and fashionable design, delivering an extraordinary website experience. The theme’s innovative and flexible layout with a sleek, sports-centric look is perfect for businesses in sports industries, including sportswear, sports equipment, etc.

Outstanding features

• Slideshow
• Image zoom
• Shipping/delivery information
• Quick buy

Crave by Shopify

The Crave Theme exudes a warm and welcoming vibe. With its high-quality image capabilities, you can showcase your products in all their glory, providing a visual feast for your visitors. 

The focus on product presentation makes it ideal for businesses in the diet food industry. Key features include a clean product-focused design, customization options, a mega menu for impressive presentation, quick buy for fast orders, and more. 

Colorblock by Shopify

The Shopify Colorblock Theme is the perfect fit for fitness and sporting goods stores, offering a vibrant and trendy look that captivates customers and effectively showcases their unique products. 

With trendy lookbook features, quick buy options, cross-selling opportunities, and more, this theme enhances the overall shopping experience, making it an excellent choice for businesses in the fitness industry.

Best E-commerce Templates for Electronics

Refresh by Shopify

The Refresh Shopify theme is a perfect choice for electronics businesses, providing a simple yet effective design to elevate their online presence and brand storytelling. 

With key features like a mega menu, multiple image effects, quick view, and customization options, the Shopify Refresh theme offers an attractive platform for creating compelling visual narratives that engage and captivate customers.

Vault by BigCommerce

The Vault template by BigCommerce offers a fresh and simple vibe with a clear layout, timeless fonts, and elegant color schemes. Its standout features include a frontpage slideshow, product comparison table, and high-resolution product images, making it an excellent choice for businesses seeking an elegant and visually appealing online store.

Venue by Weebly

Weebly’s Venue template brings your ecommerce store to life with funky fonts, centered text, and larger-than-life images, exuding a modern and stylish vibe. 

Its standout features include full-width header images that make a bold statement, collapsible navigation for a clean and organized layout, and easy social media integration to keep your online presence connected and engaging. 

This template offers a visually captivating and user-friendly experience, making it an exciting choice for businesses looking to create an impactful online store.

Free Ecommerce Website Templates: The Wrap-Up

To summarize, if you’re looking for the best free e-commerce website templates, you won’t be disappointed with our recommended list. These templates cover various industries and come with outstanding design and functionality. Shopify rises above the rest as the most highly recommended platform. With 12 free and 134 paid themes, you’ll have access to an extensive array of options to elevate your online store to new heights.

Free Ecommerce Website Templates: FAQs

Bottom Line

These 20 free e-commerce website templates offer a fantastic array of options for businesses looking to establish a strong online presence without breaking the bank. So, take your time, explore the options, and choose the template that best represents your brand and drives your e-commerce venture to new heights.