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Shopify Colorblock Theme: Designed For Trendy Fashion Stores

August 04, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

If you’re in the fashion industry and want to create an eye-catching online store, look no further than the Shopify Colorblock Theme. This free theme is specifically designed for trendy fashion stores and offers a range of features to enhance your online presence.

Key Takeaways

  • The Shopify Colorblock Theme is ideal for fashion businesses, specifically clothing boutiques, footwear stores, and accessory shops, by providing a vibrant and trendy look that captivates customers and effectively showcases their unique products.
  • It has trendy lookbook features, quick buy options, cross-selling opportunities, etc. to collectively support Shopify trendy fashion stores.

What Is Shopify Colorblock Theme?

The Shopify Colorblock Theme is a free eCommerce theme designed specifically for online boutiques in the fashion industry. It offers a vibrant and captivating design, complemented by moving and inventive media clips, making it perfect for showcasing trendy apparel and accessories.

What Is Shopify Colorblock Theme?

Shopify Colorblock Theme: Pros and Cons

Understanding these pros and cons can help you make an informed decision about whether this theme is the right fit for your trendy fashion store. Let’s explore the highlights of the Colorblock Theme to see how it can enhance your online boutique.


  • Minimal design Superior Performance
  • Inclusion of Premium Features like Product Reviews, Mega Menu, Cross-selling, and Lookbooks
  • Free Theme Upgrades and support from Shopify


  • One preset only
  • Missing advanced Features such as Color Swatches and Countdown Timer
Shopify Colorblock Theme: Pros and Cons

5 Outstanding Features Of Shopify Colorblock Theme

Colorful design

The first remarkable feature of the Shopify Colorblock Theme is its colorful design. As the name suggests, it uses vibrant and contrasting colors that instantly capture the attention of visitors. The visually appealing design creates a memorable first impression, making the website stand out from competitors.

For small businesses selling hand-made and custom products, this feature is invaluable. It allows them to showcase their unique creations in a visually stunning manner.

Whether it’s handcrafted jewelry, custom clothing, or personalized accessories, the Colorblock Theme provides an ideal backdrop that accentuates the product’s beauty.

Expanded Catalog Navigation

In a Shopify store powered by the Colorblock Theme, products can be organized into collections, providing a simpler browsing experience for shoppers. By curating collections and featuring them as separate pages, businesses can effectively guide customers through their product range.

For businesses selling hand-made and custom products, this feature allows them to categorize products based on themes, occasions, or product types. For example, a jewelry store can create collections for “wedding jewelry,” “everyday wear,” and “statement pieces.” This way, customers can easily find products that match their preferences, leading to a more personalized shopping experience.

Expanded Catalog Navigation colorblock shopify theme

Quick Buy

The Quick Buy feature offered by the Shopify Colorblock Theme is a game-changer for small businesses selling handmade and custom products. It simplifies the purchase process, allowing customers to add items to their shopping carts with just one click. This streamlined approach reduces friction during checkout, enhancing the overall shopping experience.

Consider an illustrative example of a small business selling custom-made artisanal candles. With the Quick Buy feature enabled, a potential customer browsing the website comes across a beautifully crafted candle that they instantly fall in love with.

Instead of going through multiple steps to add the product to their cart, they can directly click the “Add to Basket” button next to it. This immediately adds the candle to their shopping cart, making the purchase process more efficient and encouraging impulse buying.

Quick Buy colorblock shopify theme


The Cross-selling feature of the Shopify Colorblock Theme is a powerful tool for small businesses to increase their revenue and engage customers. It enables businesses to suggest related or complementary products to customers based on their current selections, encouraging them to make additional purchases.

For instance, let’s consider a small business that sells handcrafted leather wallets. When a customer views a specific wallet product page, the Cross-selling feature can showcase related products such as leather care kits, personalized keychains, or matching leather cardholders.

The business can entice customers to explore more products by displaying these relevant items, leading to higher order values and repeat purchases.

The Recommended Products feature provided by the Shopify Colorblock Theme is a valuable asset for small businesses selling handmade and custom products. It analyzes the customer’s browsing and purchase history to suggest products that align with their interests and preferences.

For example, let’s consider a small business that sells handmade jewelry. When a customer visits the website and explores a collection of beaded necklaces, the Recommended Products section can display matching bracelets, earrings, or even jewelry sets.

By presenting these complementary items, the business can pique the customer’s curiosity and encourage them to discover more products that suit their style.

Recommended products of colorblock shopify theme

Who Should Use Shopify Colorblock Theme?

  • Fashion and Apparel Stores: fashion-conscious shoppers.
  • Handmade and Artisanal Products: Small businesses selling handcrafted items, custom-made goods, or artisanal creations.
  • Home Decor and Interior Design: Stores offering home decor, interior design products, and artistic furnishings.
  • Gift Shops: Businesses specializing in unique and personalized gifts.
  • Beauty and Skincare Brands: A great fit for beauty and skincare brands seeking to portray their products appealingly and enticingly.
  • Art and Photography Portfolios: Present their portfolios with creativity and modernity.
  • Creative and Design Agencies: Agencies focused on design, branding, or marketing can showcase their creativity and expertise.

Shopify Colorblock Theme: FAQs

To optimize the theme, ensure high-quality product images, compelling product descriptions, easy navigation, and a seamless checkout process. Regularly update your content and utilize social media integration to boost engagement.
Yes, Shopify offers 24/7 customer support for all theme users. You can access their comprehensive help center and community forums and reach out to their support team for assistance.
Yes, the Colorblock theme is designed with SEO best practices in mind, enabling better search engine rankings for your store. However, optimize your content, meta tags, and URLs to improve your SEO performance further.
No, as a free theme, the Colorblock theme on Shopify has only one preset. Consider a premium theme if you want more preset options.
Not all, but many! All themes developed freely by Shopify integrate seamlessly with Shopify apps. If you’re using apps from other developers, it’s recommended that you reach out to the app’s developer to confirm whether it will work with the Colorblock theme.

More fashion Shopify themes:

Ending Words

So, if you’re in the fashion industry, don’t miss out on the opportunity to elevate your online presence with the Shopify Colorblock Theme.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.