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Expression Theme Shopify: All Styles, Key Features & Top Stores

December 21, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we will analyze the Expression Theme Shopify, a game-changing solution for businesses seeking to elevate their online presence. 

Key Takeaways

  • The Expression Theme Shopify helps enhance a business’s online presence by providing a visually appealing and user-friendly platform. With its modern design and customizable features, this theme allows businesses to create a captivating website that reflects their brand identity and engages customers effectively.
  • The primary focus of the Expression Theme Shopify is to offer a seamless and immersive user experience. Through its intuitive navigation, responsive layout, and attention to detail, the theme ensures that visitors can easily explore products, access information, and make purchases, ultimately driving conversions and customer satisfaction.

A quick look at the Expression Theme Shopify

The Expression Theme Shopify is a visually captivating and highly functional theme designed to enhance the online presence of businesses. 

The design focus of the Expression Theme Shopify revolves around showcasing products in the best possible light. It offers a clean and minimalist layout that allows the products to take center stage, captivating visitors with stunning visuals and seamless navigation. 

The Expression Shopify Theme’s unique approach lies in its ability to strike the perfect balance between aesthetics and functionality. It combines eye-catching elements with intuitive user interfaces, ensuring that the browsing experience is not only visually appealing but also effortless and enjoyable.

Where to purchase Expression Theme Shopify


To purchase the Expression Theme Shopify, simply head over to the Shopify Theme Store. Once there, you’ll have the opportunity to preview the theme and explore how it can be tailored to suit your store’s unique needs. 

One of the great advantages of the Expression Theme Shopify is that it offers an unlimited free trial. This means you have the freedom to experiment and customize your online store without any time constraints. 

Expression Theme’s Pros and Cons


  • Impressive Customization: The theme is easy to customize, allowing sellers to personalize their online stores effortlessly. It offers a wide range of options for fine-tuning the design and layout.
  • Responsive and Helpful Support: The support team is famous for their willingness to go above and beyond to assist with inquiries and resolve issues promptly. Their support staff is described as professional, knowledgeable, and dedicated to providing excellent service.
  • Clean and Modern Design: The Expression theme is praised for its clean and modern aesthetic, making it an appealing choice for creating visually attractive online stores. The design is described as bold and professional, giving a polished look to websites.
  • Efficient Performance: The theme performs well, offering fast loading times and smooth navigation. This contributes to a positive user experience and can have a positive impact on conversion rates.


  • Font Quality: The font choices within the theme could be improved. 

4 Expression Theme Styles

When it comes to Expression Theme, you have the freedom to choose from four distinct and stylish options to elevate the appearance of your online store. Each theme style has its own unique vibes, creating a visually appealing and engaging shopping experience. Let’s delve into the details of each style:



The Innovate style of Expression Theme exudes an elegant and attractive aura. Its design features sleek lines, refined elements, and a modern aesthetic. With its polished appearance, Innovate adds a touch of sophistication to your store. 

The theme showcases your products in a sleek and professional manner, giving your customers a sense of exclusivity and innovation. With Innovate, your store will emanate an air of elegance and charm.



The Oxford style of Expression Theme embraces a beautiful and simple approach. Its design philosophy revolves around clean lines, a minimalist layout, and a focus on functionality. The simplicity of Oxford enhances the overall user experience by allowing your products to shine. 

This style exudes a timeless and classic vibe, creating a visually pleasing and easy-to-navigate store. With Oxford, your online presence will exude an aura of simplicity and refined aesthetics.



The Naturale theme style embodies a sense of natural beauty and tranquility. With its soft color palette, gentle textures, and organic elements, Naturale creates a soothing and harmonious atmosphere. 

This style is perfect for businesses that emphasize sustainability, wellness, or nature-inspired products. Your store will exude a calming and inviting aura, capturing the attention of customers seeking a serene shopping experience.



The Ocean theme style makes a bold and unforgettable statement. Its vibrant color schemes, dynamic design, and captivating visuals immerse visitors in an exciting and energetic ambiance. 

Ocean is ideal for businesses aiming to leave a lasting impression and create a sense of adventure. With this style, your store will radiate confidence and enthusiasm, grabbing the attention of customers who appreciate a visually stunning and engaging online shopping environment.

Key Features of the Expression Theme Shopify

The Expression Theme for Shopify offers a range of impressive features that enhance the functionality and aesthetics of your online store. Let’s explore some of the key features:



With the Lookbooks feature, you can showcase your products in a visually captivating way. You can create engaging lookbooks or collections to inspire your customers and provide them with styling ideas. 

By presenting your products in curated sets or outfits, you can encourage customers to explore more items and make confident purchasing decisions.

Ingredients or nutritional information

The Expression Theme provides a dedicated section for displaying detailed information about product ingredients or nutritional content. This feature is especially beneficial for businesses in the food, health, and wellness industries. 

With this feature, you can easily showcase essential details, allowing customers to make informed purchasing decisions. Whether you need to list ingredients for skincare products or display nutritional facts for food items, this theme offers a structured and visually appealing layout to present this information clearly.

Product options


The Expression Theme offers robust product options functionality, allowing you to showcase the various options available for your products. Whether it’s size, color, style, or any other customizable attribute, this feature enables you to present a wide range of choices to your customers. 

With clear and visually appealing product option displays, customers can easily select their preferred variations and personalize their shopping experience. This feature streamlines the purchasing process and provides flexibility for businesses that offer customizable or configurable products.

Recently viewed

To enhance user convenience, the Recently Viewed feature keeps track of the products customers have recently visited. It creates a section on your store where customers can quickly access and revisit items they were interested in. This feature encourages return visits and simplifies the browsing process for your customers.

Size chart


When selling products that require accurate sizing information, the Size Chart feature becomes invaluable. Expression Theme allows you to incorporate size charts on your product pages, helping customers choose the right fit. 

By providing clear and accessible sizing guidance, you can reduce returns and increase customer satisfaction.

Stock counter

The Stock Counter feature helps create a sense of urgency and scarcity for your products. By displaying the remaining stock quantity for each item, customers are motivated to make a purchase before the item runs out. 

This feature adds a dynamic element to your store, encouraging customers to take action promptly.

Product reviews


The Expression Theme includes a robust Product Reviews feature that allows customers to share their feedback and experiences. 

By enabling product reviews, you build trust and credibility with potential buyers. Customers can read authentic reviews from others, influencing their purchasing decisions positively.

Who Is Expression Theme Shopify for?

The Expression Theme for Shopify is designed to cater to a diverse range of businesses and individuals, including:

  • E-commerce Startups:
    • Sustainable Fashion Startups: Startups that sell ethically made, sustainable clothing can make the most of the Expression theme. The theme’s design can highlight the unique selling proposition – sustainability, with beautiful imagery of the products and descriptions about their eco-friendly process.
    • Tech Gadgets Startups: A startup selling unique tech gadgets can use the Expression theme to highlight the features of each product in a sleek and modern design.

Related post: Startup Shopify Theme: Perfect For D2C Stores

  • Small and Medium-Sized Businesses:
    • Local Jewelry Stores: Businesses selling handmade jewelry can use the Expression theme to categorize their products into various collections and tell the story behind each piece.
    • Specialty Coffee Shops: If a local coffee shop wants to sell their own blends and coffee-related products online, the Expression theme would allow them to do it stylishly.
  • Niche Market Sellers:
    • Handcrafted Soap Sellers: For a business selling artisan, handcrafted soaps, the Expression theme can be used to create visually appealing product pages, highlighting the uniqueness and quality of each soap bar.
    • Vegan Cosmetics: A business selling vegan and cruelty-free cosmetics in a niche market can use the Expression theme to emphasize the ethical aspects of their products alongside the product benefits.

Discover: 31+ Best Shopify Cosmetic Themes 2023

  • Creative Professionals:
    • Freelance Photographers: Photographers can use the Expression theme to sell prints of their work, displaying their portfolios in high-resolution, and even grouping them into different categories based on theme, location, etc.
    • Independent Artists: Artists can use the theme to sell their art pieces online, providing detailed descriptions and close-up photos of the artwork to highlight the texture and depth of each piece.
  • Established Online Retailers:
    • Online Bookstores: An established online bookstore can use the Expression theme to organize their catalogue into genres, new arrivals, bestsellers, and so on, providing a seamless browsing experience for customers.
    • High-End Electronics Retailers: For established retailers selling high-end electronics, the Expression theme can help highlight the advanced features of their products in a clean and sophisticated manner.

Shopify Expression Theme Examples: Top 3 Online Stores Using the Expression Theme

The Social Department

  • Industry: Fashion

The Social Department, an online fashion store, utilizes the Expression Theme Shopify to elevate the visual experience for its customers. The theme’s clean and modern design complements the trendy and stylish fashion items offered by the store. 

The homepage welcomes visitors with a visually appealing hero image that immediately captures attention and sets the tone for the brand. The use of large product imagery and a grid layout enhances the browsing experience, allowing customers to explore different clothing options effortlessly.

Outdoor Delux

  • Industry: Furniture

Outdoor Delux is an online store specializing in high-quality outdoor furniture. By leveraging the Expression Theme for Shopify, Outdoor Delux elevates the visual experience for its customers. 

The theme’s clean and modern design perfectly complements the store’s focus on showcasing stylish and durable outdoor furniture pieces. With its customizable layout and attractive typography, the Expression Theme helps Outdoor Delux create a visually appealing and user-friendly interface.


  • Industry: Home and decor

ChiclyBuilt, an online store specializing in home decor, utilizes the Expression Theme to elevate the visual experience for its customers. The theme’s clean and elegant design perfectly complements the store’s modern and stylish products. 

Upon landing on the website, visitors are greeted with a visually stunning homepage that showcases a carefully curated selection of home decor items. The theme’s customizable features allow ChiclyBuilt to present their products in a visually appealing manner, highlighting their unique designs and high-quality craftsmanship.

The Bottom Line

In conclusion, with its extensive features and flexibility, the Expression Theme Shopify empowers users to showcase their products or services effectively and provide an engaging shopping experience to their customers.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.