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Top 10 eCommerce Websites In Nigeria [Updated List]

January 16, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this updated list, we curated the top 10 e-commerce websites in Nigeria that have redefined the way Nigerians shop and engage in online transactions.

eCommerce Industry In Nigeria Overview

The eCommerce industry in Nigeria is experiencing a dynamic and transformative evolution. With a population of over 200 million people, Nigeria offers a vast and diverse market for online commerce.

The sector has witnessed remarkable growth, fueled by increasing internet penetration, rising smartphone adoption, and a growing middle class eager to embrace digital shopping.

eCommerce Industry In Nigeria Overview

Leading eCommerce platforms in Nigeria have been instrumental in changing the shopping landscape. They provide various products and services, including fashion, electronics, and groceries. The ease of online shopping and safe payment methods have boosted the industry’s appeal.

Despite facing challenges such as logistics and payment infrastructure, the resilience of the eCommerce sector is evident in the innovative solutions emerging to address these issues. Collaborations with logistics partners, the introduction of mobile payment systems, and the continuous improvement of user experience indicate the industry’s adaptability.

Government initiatives to promote digital inclusion and entrepreneurship further contribute to the eCommerce boom in Nigeria. As the industry evolves, local and international investors recognize the vast potential and opportunities within the Nigerian eCommerce landscape. 

With a blend of innovation, adaptability, and a burgeoning consumer base, the future of eCommerce in Nigeria holds exciting possibilities for businesses and consumers. The Nigeria E-commerce Market is expected to reach USD 7.63 billion in 2023 and grow at a CAGR of 11.82% to reach USD 13.34 billion by 2028. 

Top 10 Trusted Ecommerce Websites In Nigeria

Jumia Nigeria

Jumia is one of the largest eCommerce platforms in Nigeria, often referred to as the “Amazon of Africa.” Established in 2012, Jumia has rapidly expanded its presence across the continent, offering its customers a diverse range of products and services. It operates in multiple African countries, providing a convenient online marketplace for buyers and sellers.

jumia nigeria

Jumia Nigeria offers a wide array of products, including but not limited to electronics, fashion, beauty products, home appliances, groceries, and more. The platform serves as a one-stop shop for consumers, catering to various needs and preferences. Jumia’s marketplace model allows third-party sellers to list and sell their products, contributing to its extensive product range.

Jumia Nigeria’s ecommerce website, Jumia.com.ng, is ranked number 1,503 in global internet engagement and the thirteenth most visited website in Nigeria as of late April 2020. Jumia has partnered with more than 100,000 active sellers and individuals and competes with retailers such as Jiji and Maybrands Limited. 

The logistics service enables the delivery of packages through a network of local partners, while the payment services facilitate online transactions within Jumia’s ecosystem 2. Jumia has also launched platforms such as Jumia Travel, a hotel booking platform, and Jumia Food, a food delivery platform 2. In 2019, Jumia went public on the New York Stock Exchange (NYSE) and raised $196 million in net proceeds. As for the revenue statistics, Jumia generated €139.6 million in 2020. 


Konga is a prominent eCommerce website in Nigeria, established in 2012. Over the years, it has become one of the country’s leading online marketplaces, offering consumers a wide range of products and services. Konga aims to provide its users with a convenient and reliable online shopping experience.


Konga offers many products, including phones, computers, clothing, shoes, home appliances, books, healthcare, baby products, personal care, and more. Konga has a retail customer base that continues to grow exponentially and serves over 184 million customers. Konga has a logistics service called EXPRESS, which enables the timely shipment and delivery of packages to customers. 

KongaPay, a payment service, has become a game-changer in online shopping in Nigeria, as it has made it possible for a seamless movement of goods, services, and payments, growing safety and trust among Konga’s users. 

Konga has partnered with Original Equipment Manufacturers and premium sellers, giving them access to a wide range of products at meager prices. Konga competes with retailers such as Jiji and Maybrands Limited and is a direct competitor to Jumia in Nigeria and Amazon and Noon in Egypt.


PayPorte is a prominent ecommerce website based in Lagos, Nigeria, providing its customers with diverse products. Established as an eCommerce platform, PayPorte is a convenient marketplace for individuals seeking to purchase a wide range of items, including shoes, clothing, electronics, and more.

payporte ecommerce website in nigeria

PayPorte’s product offerings span various categories, reflecting a comprehensive approach to online retail. Customers visiting the platform can find fashion items, footwear, electronics, and other goods. The platform aims to cater to its customer base’s diverse needs and preferences by offering a broad spectrum of products.

As reported by ecommercedb.com, PayPorte generated US$0.3 million in eCommerce net sales in 2022. While this figure indicates a specific financial snapshot for that year, it’s essential to consider broader trends and business strategies for a comprehensive understanding of PayPorte’s performance in the eCommerce landscape.


Slot Systems Limited is a reputable Nigerian retail company selling electronic devices, gadgets, and accessories. Established in 1998, Slot has become one of Nigeria’s leading retailers of mobile phones, laptops, tablets, and other electronic products.

slot ecommerce website in nigeria

Slot Systems Limited offers various products, including smartphones from popular brands, laptops, accessories, and other electronic devices. The company operates physical retail stores and an online platform across Nigeria, allowing customers to shop conveniently from their website.

In 2022, Slot’s global net sales reached $7.2m. The growth was reduced by 9.1% compared to the year-ago period. 


Assetpharmacy is an online pharmacy based in Nigeria that offers a diverse range of medical treatments and health products. As an online platform, it provides customers with the convenience of purchasing prescription drugs, vitamins, and various health-related items from the comfort of their homes.   


Assetpharmacy caters to the healthcare needs of its customers by offering a broad array of products. These may include prescription medications, over-the-counter medicines, vitamins, and other health-related products. Online pharmacies like Assetpharmacy.com often provide a convenient and accessible way for individuals to obtain necessary drugs and healthcare items.

The eCommerce net sales generated by Assetpharmacy amounted to US$5.1 million in 2022. This figure suggests a significant business activity, indicating that Assetpharmacy.com plays a notable role in Nigeria’s online pharmacy sector.


ASOS (As Seen On Screen) is a globally recognized online fashion and beauty retailer in the United Kingdom. Established in 2000, ASOS has become a prominent player in the e-commerce industry, known for its vast selection of fashion-forward clothing, accessories, and beauty products.

asos ecommerce website in nigeria

ASOS is renowned for its extensive and diverse product range, catering to various styles and preferences. The platform offers a wide array of clothing items, including dresses, tops, jeans, and activewear. Additionally, ASOS provides a curated selection of shoes, accessories, beauty products, and grooming essentials. The platform is known for its inclusive approach, featuring a broad range of sizes, styles, and brands to appeal to a diverse customer base.

ASOS operates as an online marketplace, collaborating with both established and emerging brands to offer customers a dynamic and fashion-forward shopping experience. The platform is particularly popular among young adults and fashion enthusiasts seeking the latest trends and styles.

ASOS serves customers globally, including those in Nigeria. The platform offers international shipping to Nigeria, allowing customers to access the latest fashion trends and products from around the world. ASOS has gained popularity among Nigerian consumers for its wide variety of fashion choices and its ability to deliver trendy and affordable items to their doorsteps.

In 2022, ASOS’s online revenue amounted to US$5,053.5 million, establishing ASOS as a prominent ecommerce website in Nigeria. This substantial figure reflects ASOS’s significant success and financial strength as a major player in the global e-commerce and fashion industry. The company’s ability to generate such substantial online revenue underscores its popularity and widespread appeal among consumers seeking fashion-forward clothing, accessories, and beauty products through the convenience of online shopping.


Ajebomarket is an established online store specializing in fashion, with a particular emphasis on footwear. Launched in 2014, the platform has become a notable ecommerce website in Nigeria, providing its customers with a diverse range of fashion items.

ajebomarket ecommerce website in nigeria

Ajebomarket offers various fashion items, including clothing, shoes, watches, accessories, and eyewear. The clothing category encompasses a variety of styles, including polo shirts, jeans, shorts, jackets, blazers, and jumpers. The footwear collection includes sneakers, sandals, boots, lace-ups, and loafers. The platform aims to cater to different fashion preferences and styles, providing customers with a comprehensive selection of trendy and diverse products.

According to ECDB, in 2022, Ajebomarket achieved an online revenue of US$3.8 million. This figure reflects the platform’s success in generating substantial sales within the Nigerian e-commerce market. The reported revenue highlights the popularity and financial viability of Ajebomarket.com as a key player in the online fashion retail sector.


Kara is a comprehensive online store that has established itself as a versatile marketplace, offering a wide range of products from numerous international and regional brands. Since its inception, Kara.com.ng has become a prominent player in the Nigerian e-commerce landscape, providing consumers with diverse items across various categories.

kara ecommerce website in nigeria

Kara’s product offerings span a multitude of categories, showcasing a vast inventory that includes Office and School Supplies, Devices for work from home, Televisions, Generators, Washing Machines, Refrigerators, Freezers, Wireless Security Cameras, Projectors, Printers, POS Solutions for supermarkets, Home and Kitchen Appliances, Computer and Accessories, home décor, and much more. The platform aims to cater to consumer needs, from electronics and appliances to office supplies and home decor.

Kara achieved an online revenue of US$1.7 million in 2022, a testament to its growing prominence as a leading ecommerce website in Nigeria This figure reflects the platform’s success in generating substantial sales within the Nigerian e-commerce market. The reported revenue underscores Kara.com.ng’s position as a significant player, serving the diverse needs of consumers by providing a wide array of products through its online platform.

Jiji Nigeria

Jiji Nigeria is a prominent online marketplace operating in Nigeria, providing a platform for individuals and businesses to buy and sell a wide range of products and services. Launched in 2014, this ecommerce website in nigeria has become one of the largest online classifieds platforms in the country, facilitating transactions between buyers and sellers across various categories.

jiji nigeria

Jiji serves as a marketplace for a diverse array of products and services. Users can find listings for electronics, fashion and beauty products, home and garden items, vehicles, real estate, jobs, and services. The platform caters to a broad spectrum of consumer needs, creating a space where individuals and businesses can connect to buy and sell new and used items.

Printivo Store

Printivo Store is a print shop offering various printing services for businesses and individuals. Founded to simplify the process of obtaining high-quality printed materials, this store has established itself as a leading platform for personalized and professional print products.

printivo store ecommerce website in nigeria

Printivo Store specializes in providing printing services for a diverse range of products, including but not limited to business cards, flyers, mugs, posters, greeting cards, stickers, branded paper bags, courier bags, and more.

The platform caters to the printing needs of businesses and individuals, offering customization options for various marketing and promotional materials. Customers can design and order personalized print products through the online platform, making accessing professional printing services convenient.

As of 2022, the Printivo Store has reported a notable online revenue of US$8.0 million , solidifying its position as a prominent e-commerce website in Nigeria. This figure underscores the platform’s success in online printing, highlighting its significant role in providing printing solutions for a diverse customer base. The reported revenue reflects the trust and preference of businesses and individuals in utilizing Printivo Store for their printing needs.

💡 If you want to explore the top e-commerce websites in different markets, dive into our articles for more information:

Ecommerce website in Nigeria: Bottom Line

In conclusion, Nigeria’s dynamic e-commerce landscape is flourishing with myriad options, each offering unique strengths and a diverse array of products. Whether you’re seeking fashion, electronics, or everyday essentials, Nigeria’s Top 10 eCommerce Websites showcase the nation’s embrace of digital commerce. As technology and consumer preferences evolve, these platforms continue to shape how Nigerians shop, providing convenience, choice, and an ever-expanding online marketplace. Let us know if we leave out any exciting ecommerce platforms in Nigeria.


Yes, customer support services are a priority for these platforms. They typically provide channels such as live chat, email, or phone support to promptly address customer inquiries and concerns.
While these platforms aim for transparency, checking for additional costs like shipping fees or taxes during the checkout process is advisable to avoid surprises.
Yes, most of these platforms offer order-tracking features. After placing an order, you can typically monitor its status through your account on the respective websites, providing transparency in the delivery process.
Yes, the Nigerian e-commerce sector is witnessing trends such as the rise of mobile commerce, innovative payment solutions, and a heightened focus on customer experience to align with changing consumer preferences.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.