20 Best Shopify Themes In 2024 for eCommerce Business

After several years of experience with different Shopify themes, we understand that choosing a suitable theme for your online store is not an easy task at all. Luckily, we have gathered plenty of crucial information lately, and we would like to introduce the 10+ best Shopify themes that you should consider to upgrade your storefront effectively. 

We divide these theme selections into different purposes so you can easily pick the one that satisfies your demand the most.

Best Shopify premium themes

Icon

Icon is an award-winning Shopify theme renowned for its visually striking design, making it perfect for brands with image-focused content. Particularly suited for art and photography businesses, Icon offers a range of functionalities tailored to create compelling and unique online experiences.

Ratings

Users love the Icon theme for its advanced features like upselling and cross-selling, enhancing sales potential. However, some people find the minimalist aesthetic limiting when using the theme, so they wish the theme could improve the layout flexibility to better suit diverse needs.

Key Features

• Shopify Theme Default Customization Options
• Parallax Scrolling
• Built-in Upsell and Cross-Sell Function
• Enhanced Promotion Options

Pros & Cons

Pros

• Easy customization to match brand aesthetics.
• Dynamic and immersive browsing experience with parallax scrolling.
• Built-in upsell and cross-sell functions to drive upsells and increase average order value.
• Effective promotion options with in-menu promo, banners, and tiles.

Cons

• Higher price point compared to other Shopify themes.
• The learning curve for beginners to utilize all features.
• Limited suitability for industries beyond art and photography businesses.
• Advanced customization may demand technical expertise.

Best For

• Businesses seeking high-class design aesthetics.
• Stores with diverse product catalogs and international customers.
• Brands looking to enhance trust and credibility through reviews and trust badges.

More Info / Download Theme Demo

Be Yours

Be Yours is one of the top-rated themes on the Shopify Theme Store, renowned for its premium quality and versatility. With multiple presets catering to various aesthetics, including a preset tailored for single-product stores, Be Yours offers a high-class design suitable for a wide range of Shopify businesses.

Ratings

People highly rate the theme for its “Shop the Look” feature, as it helps shoppers visualize the products they intend to buy clearly. Moreover, the customer support of this theme is excellent, with a fast response time and helpful solutions, making it a favorite among users.

Key Features

• Full-screen product image zoom 
• Sales-boosting functionalities like cross-selling, countdown timer, and promo banners
• Color swatches
• Mega menu
• Trust-enhancing elements such as trust badges and product reviews

Pros & Cons

Pros

• Multiple preset options for diverse aesthetics
• Smooth scrolling effect with lazy loading for enhanced page speed
• Versatile sales-boosting features
• Comprehensive trust enhancement tools

Cons

• Expensive cost compared to some other Shopify themes
• May require additional customization for specific branding needs
• Advanced features may have a learning curve for beginners
• Requires careful optimization for optimal performance with extensive features

Best For

• Businesses seeking high-class design aesthetics
• Stores with diverse product catalogs and international customers
• Brands looking to enhance trust and credibility through reviews and trust badges

More Info / Download Theme Demo

Impulse

Impulse is a top choice option among premium Shopify themes for fashion, offering a modern and professional design with versatile functionality. Created by Archetype Themes, Impulse has gained positive reviews from store owners worldwide for its sleek design and robust features.

Ratings

Lots of users fell in love with Impulse’s slick animations and slide-out cart features as they help merchants create a dynamic shopping experience for customers. All in all, the theme is preferred by a majority of fashion brands, solidifying its place as a leading theme in the industry.

Key Features

• Mega Menu
• Product Promotion Functions
• Advanced Product Filtering and Sorting
• Interactive Product Interactions

Pros & Cons

Pros

• Modern and professional design.
• Versatile functionality.
• Effective product promotion features.
• Customizable design elements.

Cons

• Higher price point.
• Learning curve for beginners.
• Limited customization options.
• Some features may not suit all businesses.

Best For

• Fashion boutiques and apparel stores.
• Businesses requiring mega menu and large inventory support.
• Stores with a focus on product promotion and showcasing.

More Info / Download Theme Demo

Symmetry

Symmetry is a highly adaptable Shopify theme tailored specifically for clothing and fashion brands, offering a blend of elegant design layouts and powerful eCommerce features. With four distinct presets boasting modern aesthetics and vibrant color schemes, Symmetry provides a versatile platform for brands to showcase their products with sophistication.

Ratings

Symmetry is loved for its clean and balanced design, which allows products to shine and enhances the shopping experience. However, some users feel that the lack of built-in advanced features requires them to rely on additional apps, which can be costly, suggesting a need for more integrated functionalities.

Key Features

• Four presets with modern layouts and bold color schemes.
• Built-in eCommerce functionalities, including color swatches and advanced product filtering.
• EU translation support with a store locator feature.
• Full suite of sales features like cross-selling, promo banners, and popups.

Pros & Cons

Pros

• Modern and sleek design layouts.
• Robust built-in eCommerce functionalities.
• Enhanced trust features like product reviews and trust badges.
• Stunning mega menu with banner displays.

Cons

• Limited customization options for advanced users.
• Some presets may require additional customization for specific brand aesthetics.
• Relatively higher price compared to other Shopify themes.
• The learning curve for beginners is due to advanced features.

Best For

• Fashion brands seeking sophisticated catalog layouts.
• Stores aim to enhance customer trust through reviews and trust badges.
• Businesses looking for advanced eCommerce functionalities like cross-selling and quick view options.

More Info / Download Theme Demo

Blum

Blum emerges as a sleek and contemporary Shopify theme tailor-made for fashion, beauty, and lifestyle brands. With its clean and minimalist design, Blum provides an elegant backdrop for showcasing products professionally and enticingly, making it an ideal choice for clothing, fashion, and apparel businesses.

Ratings

Blum impresses many users with its elegant and minimalistic design, creating a sophisticated look for their stores. On the flip side, some users have expressed dissatisfaction with the limited number of layout options, making it challenging to create a unique look.

Key Features

• EU translations (EN, FR, IT, DE, ES)
• Mega Menu and sticky header 
• Promo popups and countdown timer
• Product filtering and sorting, color swatches, and image zoom

Pros & Cons

Pros

• Elegant and minimalist design
• Easy customization options
• Fast site speed for efficient browsing
• Inclusion of EU translations for international accessibility

Cons

• Limited preset options compared to other themes
• Some advanced features may require additional customization
• May not be suitable for businesses outside the fashion, beauty, and lifestyle sectors
• Limited FAQ page options

Best For

• Fashion, beauty, and lifestyle brands
• Businesses seeking a modern and minimalist design
• Stores aiming for an elegant backdrop to showcase products
• Brands prioritizing user experience and performance

More Info / Download Theme Demo

Best Shopify free themes

Taste

Taste is one of the best free Shopify themes, offering a bold and spacious design characterized by modern elements like thin strokes and industrial fonts. It caters well to stores selling special products, such as organic juices and high-fashion clothes, with ample customization options to fuel growth.

Ratings

The Taste theme is favored for its emphasis on high-quality images and large visuals, making products stand out beautifully. Nevertheless, a few users have complained about the limited color scheme options, which can restrict branding flexibility.

Key Features

• Highly responsive design 
• Visual storytelling images/ videos
• Grid-style layout 
• Customizable fonts, colors, and other visual elements

Pros & Cons

Pros

• Engaging design with bold typography and high contrast color palette.
• Support for larger product displays and custom FAQs for informed decisions.
• Adaptability across devices ensures a seamless user experience.
• Flexible customization options aligning with the brand vision. 

Cons

• The learning curve is associated with extensive customization options.
• The bold design may overwhelm some users, affecting readability.
• Resource-intensive customization impacting loading times.
• Limitations due to being confined to the Shopify platform.

Best For

• Ideal for stores selling visually engaging products like food, apparel, art, and decor.
• Perfect for small to medium-sized businesses seeking an intuitive theme for an immersive shopping experience.

More Info / Download Theme Demo

Dawn

Dawn is a free basic Shopify theme designed for user-friendliness and exceptional speed. Built by Shopify itself, Dawn offers a streamlined setup and excellent performance, making it a smart choice for many businesses.

Ratings

Users love Dawn for its simplicity and speed, providing a seamless and fast shopping experience for customers. However, some users have noted that the theme lacks advanced customization options, which can be a drawback for more experienced store owners.

Key Features

• Responsive design 
• Flexible layout
• Product recommendations
• Fast loading times 

Pros & Cons

Pros

• Easy to use: Intuitive design, even for beginners
• Incredibly fast: Optimized for quick page loads
• Free with Shopify support: No additional theme cost

Cons

• Niche focus: Default style best suits fashion/apparel
• Updates may affect customizations: Backups are recommended

Best For

• Small to medium-sized businesses wanting a simple, efficient storefront
• Industries like fashion, beauty, and home décor where clean product display is key
• Newcomers to Shopify seeking a hassle-free online store setup

More Info / Download Theme Demo

Refresh

Refresh, among the finest free themes on Shopify, strongly emphasizes product quality and brand storytelling. It features expertly designed homepage sections and a predefined “Story Page” for sharing brand photos and backstories, enhancing credibility, and engaging customers effectively.

Ratings

Refresh is appreciated for its vibrant and dynamic design, which injects energy into any store and attracts customers. Unfortunately, some users have mentioned that the theme’s performance can be inconsistent, leading to occasional glitches.

Key Features

• Dynamic sections
• Advanced product filtering 
• Built-in slideshow 
• SEO-optimized coding

Pros & Cons

Pros

• Bold theme emphasizing product quality and brand storytelling.
• A highly customizable product page to highlight unique selling points.
• A predefined “Story Page” enhances brand credibility effortlessly. 

Cons

• Limited features for global selling, requiring additional Shopify apps.

Best For

• Ideal for small to medium-sized businesses seeking a clean, minimalist design.
• Particularly useful for businesses with straightforward product lines.
• Perfect for those aiming to provide customers with a clear and intuitive shopping experience.

More Info / Download Theme Demo

Studio

Studio, the best free Shopify theme for showcasing one product, presents a modern and sophisticated platform for businesses emphasizing aesthetics and innovation. With its sleek design and powerful features, Studio provides an engaging shopping experience tailored for creative brands.

Ratings

The Studio theme is loved for its artistic and creative layout, perfect for showcasing unique products. On the other hand, a few users have found the theme to be less intuitive, requiring a steeper learning curve to master its features.

Key Features

• Responsive Layout: 
• Lookbook Feature: 
• Home Video Support: 
• Product Filtering: 
• Integrated Slideshow: 

Pros & Cons

Pros

• Rich visual experience suitable for image-focused products.
• The unique lookbook feature enhances brand storytelling capabilities.
• Advanced product filtering improves user experience.
• SEO-friendly design helps optimize website visibility. 

Cons

• Focus on images may not suit businesses lacking high-quality visual content.
• Learning curve for full feature utilization, especially for beginners.
• Advanced customizations may require coding knowledge or expert support, increasing costs.

Best For

• Ideal for artsy businesses, influencers, and creative professionals.
• Perfect for companies focusing on tailored products such as jewelry, handicrafts, and designer items

More Info / Download Theme Demo

Spotlight

Spotlight is a common free Shopify theme that offers a streamlined solution for swiftly launching merchandise businesses. With its simple design focused on product display and essential content, Spotlight enables users to set up online stores quickly, often within a day.

Ratings

Spotlight is loved for its bold and eye-catching design, which grabs visitors’ attention and drives engagement. However, some users feel that the theme’s navigation can be cumbersome, making it harder for customers to find what they’re looking for.

Key Features

• Responsive Design 
• Large Image Focus 
• Homepage Slider 
• Advanced Product Filtering 
• Customizable Content Sections 

Pros & Cons

Pros

• Enables quick setup of merchandise businesses, often within a day, with its simple design and layout.
• Sticky Header ensures essential CTAs remain easily accessible to customers, enhancing user experience. 

Cons

• Simplistic design may limit built-in features, necessitating additional Shopify apps for specific requirements.

Best For

• Ideal for businesses with high-quality imagery, such as fashion brands, art galleries, or home decor stores.
• Suitable for customers seeking a visually immersive and engaging shopping experience.

More Info / Download Theme Demo

Best Shopify themes for clothing & fashion

Motion

Motion is a premium Shopify theme ideal for outdoor apparel and gear brands seeking to elevate their online presence. With its focus on animation and video integration, Motion offers a visually captivating experience, drawing customers’ attention and conveying a sense of premium quality.

Ratings

Motion is highly praised for its smooth animations and interactive elements, which create an engaging shopping experience. Conversely, some users have pointed out that these features can slow down the website, affecting loading times.

Key Features

• Smooth Animations
• Multiple Template Pages
• High-Resolution Media Support
• Before/After Image Slider

Pros & Cons

Pros

• Smooth animations enhance visual appeal.
• Versatile with multiple template pages.
• Supports high-resolution media.
• Interactive before/after image slider.

Cons

• Higher price point.
• Requires technical expertise for customization.
• Potential learning curve for beginners.
• Limited accessibility for smaller businesses.

Best For

• Ideal for outdoor apparel and gear brands seeking a visually captivating and premium online storefront.
• It is perfect for businesses that rely on visual storytelling and multimedia content to effectively showcase their products.

More Info / Download Theme Demo

Paper

Paper is a versatile and customizable Shopify theme designed to showcase products elegantly and effortlessly. With its clean design and conversion-focused features, Paper is ideal for businesses looking to create a visually appealing and user-friendly online store.

Ratings

The Paper theme is cherished for its clean, modern look and easy-to-read typography, which enhances the overall browsing experience. Nevertheless, some users have reported that the theme lacks flexibility in terms of layout adjustments.

Key Features

• Customizable content sections
• Product zoom functionality
• Performance-optimized loading speed
• Trust badges and promotional banners

Pros & Cons

Pros

• Elegant and simple design for a visually appealing store
• Conversion-focused features for improving sales
• Customizable content sections for brand customization
• Performance-optimized loading speed for a faster browsing experience

Cons

• Limited reviews compared to some other Shopify themes
• May require some learning curve for beginners to fully utilize customization options
• Advanced features may not be necessary for smaller stores with simpler needs
• Higher price point compared to some other Shopify themes

Best For

• Eco-friendly brands focusing on sustainability
• Beverage companies showcase their products in a visually appealing way
• Clothing brands looking for a customizable and conversion-focused theme
• Fashion accessory, bag, and jewelry stores aiming to enhance their online presence

More Info / Download Theme Demo

Story

Story is a minimalist Shopify theme designed to swiftly set up and launch professional online stores. Story focuses on enhancing customer trust and improving conversion rates. It offers classy layouts and out-of-the-box eCommerce functionalities.

Ratings

People love the Story theme for its narrative-driven design, which allows them to create compelling brand stories and connect with customers emotionally. Unfortunately, a few users have found that the theme’s customization options are somewhat limited, restricting creative freedom.

Key Features

• Powerful localization features, including EU translation using a store locator
• Various trust enhancement tools, such as product reviews and trust badges
• The abundance of sale-driven features like cross-selling, promo banners, and popups
• Beautiful animation effects on images and buttons

Pros & Cons

Pros

• Minimalist design for a clean and professional appearance
• Comprehensive trust enhancement tools to build customer confidence
• Abundance of sale-driven features to boost conversion rates
• Engaging animation effects for an interactive user experience

Cons

• Limited reviews compared to more established Shopify themes
• May require some learning curve to fully utilize all features effectively
• Higher price point compared to some other Shopify themes
• Customization options may be overwhelming for beginners

Best For

• Clothing stores with a large product catalog and high standards
• eCommerce businesses seeking to establish trust and credibility with customers
• Brands looking to create a visually appealing and user-friendly online shopping experience
• Businesses aiming to optimize conversion rates through effective sales-driven features

More Info / Download Theme Demo

Best Shopify themes for jewelry

Broadcast

Broadcast is one of the best Shopify premium themes that transforms your online jewelry store into a captivating masterpiece. With its focus on storytelling and sales optimization, Broadcast offers a personalized homepage layout and various engaging features to enhance the customer experience.

Ratings

A lot of users like us are interested in the Broadcast theme for its high-impact visuals and robust media integration, which are perfect for showcasing products through photos and videos. However, some users have mentioned that the theme can be a bit heavy, leading to slower page load times.

Key Features

• Powerful sale-boosting features, including promo banners, popups, and cross-selling capabilities
• Recommended product section on the product page 
• Pretty image hover effect 
• Mega menu with promo banner integration and color swatches

Pros & Cons

Pros

• Tailored for jewelry stores.
• Robust sale-boosting features.
• Engaging image hover effect.
• Simplified navigation with mega menu.

Cons

• Customization might be needed.
• Limited theme styles.
• The learning curve for advanced features.
• Higher price compared to basic themes.

Best For

• Jewelry stores seeking captivating design.
• Brands aiming to optimize sales.
• Businesses are prioritizing storytelling.
• Stores focusing on enhanced navigation.

More Info / Download Theme Demo

Maker

Maker is a highly versatile Shopify theme renowned for its clean, minimalist design and effective eCommerce tools. It is an excellent choice for jewelry stores aiming for sleek and visually appealing storefronts. You can view the theme directly on the Shopify app store to experience the theme in full features.

Ratings

Online merchants love the Maker theme since it is appreciated for its minimalist design and ease of use, making it ideal for new Shopify store owners. On the downside, some users feel that the theme lacks advanced features, which can be limiting for more experienced sellers.

Key Features

• Product-focused design
• Customizable aesthetic
• Responsive layout
• Multi-purpose functionality
• Integration with Shopify features

Pros & Cons

Pros

• Clean and minimalist design.
• Mobile-friendly layout.
• Effective product promotion tools.
• Easy navigation for customers.

Cons

• Limited customization options.
• Higher price compared to basic themes.
• Limited theme styles.

Best For

• Jewelry stores aim for a sleek and visually appealing storefront.
• Businesses prioritize ease of navigation for customers.
• Brands seeking effective product promotion tools.
• Stores focusing on search engine optimization for better visibility.

More Info / Download Theme Demo

Split

Split is a visually captivating Shopify theme designed to elevate store designs with its interactive split-screen effect and robust eCommerce functionalities. It’s particularly well-suited for clothing and beauty stores aiming for custom designs and advanced features.

Ratings

Users love the innovative split-screen design of the Split theme, which offers a unique browsing experience and highlights products effectively. However, some users have expressed frustration with the theme’s limited customization options, making it harder to tailor to specific needs.

Key Features

• Split-screen effect
• EU translation
• Promotional tools
• Mega menu

Pros & Cons

Pros

• Visually appealing split-screen effect.
• Abundance of promotional features for marketing.
• EU translation for wider accessibility.
• Mega menu enhances navigation and promotion visibility.

Cons

• Might be overwhelming for stores with smaller product catalogs.
• Advanced features may require some learning curve for beginners.
• Cost you more money than some basic Shopify themes.
• Limited theme styles might not suit every brand aesthetic.

Best For

• Clothing and beauty stores with large product catalogs.
• Brands seeking visually striking and interactive storefronts.
• Merchants are looking to invest in advanced marketing features.
• Businesses targeting a European audience with multilingual support.

More Info / Download Theme Demo

Best Shopify themes from ThemeForest

Ella

Ella – one of the top Shopify themes – is renowned for its versatility and user-friendly design. Developed by Halothemes, it boasts a solid reputation as a best-seller on Themeforest, offering a plethora of best Shopify templates and responsive layouts.

Ratings

Ella is praised for its versatility and rich feature set, making it suitable for a wide range of products and industries. On the flip side, some users have reported that the theme can be challenging to set up and customize without technical knowledge.

Key Features

• Multiple designs and layouts
• Drop-down list shopping cart 
• Gorgeous child themes
• Optimized loading time & navigation

Pros & Cons

Pros

• Versatile with multiple designs and layouts.
• User-friendly drag-and-drop interface for easy customization.
• Well-designed child themes for aesthetic variety.
• Optimized code ensures better performance and loading speed.

Cons

• Higher price point compared to other Shopify ecommerce themes.
• Requires some learning curve for beginners.
• Limited support options for the Regular License.
• Advanced features may not be necessary for all users.

Best For

• Jewelry stores are looking for a visually appealing and customizable theme.
• Merchants are seeking versatility in design and layout options.
• Users who prioritize performance optimization and mobile responsiveness.

More Info / Download Theme Demo

Avone

Avone emerges as a versatile and dynamic Shopify theme, renowned for its adaptability and extensive customization options. Designed to be fully responsive and compatible with Shopify’s Online Store 2.0 update, Avone offers over 1000 theme options and over 33 stunning homepage designs, making it an ideal choice for fashion, clothing, accessories, and beachwear stores.

Ratings

We all love the Avone theme for its extensive customization options and user-friendly interface, allowing for a highly personalized store design. However, some users have noted that the theme can be resource-intensive, leading to slower performance on less powerful devices.

Key Features

• Over 1000 theme options for unparalleled customization
• Built-in functionality like add notes, gift wraps, and coupon codes
• Advanced features, including lazy loading and adaptive image sizing 
• Mega menu with seven layout options

Pros & Cons

Pros

• Extensive customization options cater to individual brand needs.
• Enhanced customer experience with features like note addition and coupon code inclusion at checkout.
• Improved performance with built-in lazy loading and adaptive image sizing.
• The intuitive mega menu enhances navigation and visibility for promotion.

Cons

• A high number of options may be overwhelming for beginners.
• Some advanced features may require technical expertise to be fully utilized.
• Limited support options for troubleshooting and guidance.
• Expensive registration fee.

Best For

• Fashion, clothing, bags, watches, and beachwear stores
• Merchants are looking for a fully responsive theme that is compatible with Shopify’s latest updates.
• Experienced professionals and industry veterans who require advanced functionalities and design flexibility.
• Brands aiming to enhance customer experience with intuitive navigation and personalized checkout options.

More Info / Download Theme Demo

Fastor

This best-selling Shopify theme on Themeforest is celebrated for its lightning-fast website performance and extensive customization options. While the documentation could be more comprehensive, the abundance of pre-built layouts and adaptability make it a preferred choice for store owners seeking a swift and personalized online store.

Ratings

People show interest to the Fastor theme for its speed and variety of pre-built layouts, which help users quickly set up their stores. Unfortunately, some users have found the theme’s documentation to be lacking, making it harder to navigate and utilize all its features.

Key Features

• 95+ skin layout pages providing ample design options
• Advanced product page customization tools 
• Free inclusion of third-party apps
• Auto currency feature based on customers’ IP address

Pros & Cons

Pros

• Superior website performance enhancing user experience.
• Extensive layout options for personalized storefronts.
• Free inclusion of third-party apps adds value and functionality.
• Auto currency feature simplifies customers’ international transactions.

Cons

• Limited support options for troubleshooting and guidance.
• Advanced customization tools may require technical expertise to be fully utilized.
• Dependency on third-party apps could impact compatibility and updates.
• Limited pricing options may not suit all budget ranges.

Best For

• Fashion stores looking for enhanced website performance and advanced customization options.
• Merchants are seeking a cost-effective Shopify theme with premium features.
• Brands aim to offer personalized shopping experiences with tailored product pages.

More Info / Download Theme Demo

Kalles

Renowned for its sleek design and adaptable features, Kalles provides a frictionless shopping experience across diverse industries. It’s a particularly apt choice for furniture, pet supplies, electronics, and fashion stores. 

Ratings

Many users left good feedback on the Kalles theme for its modern design and flexibility, offering a wide range of customization options to create unique stores. Conversely, some users have mentioned that the theme can be a bit complex for beginners, requiring a learning curve to fully utilize its capabilities.

Key Features

• 50+ home page layouts 
• Shipping bar in the shopping cart 
• Cross-selling online opportunities
• Smart filters for category pages

Pros & Cons

Pros

• Exceptional user experience with a sleek and modern design.
• Versatile across various industries, catering to different business needs.
• Shipping bars and upselling features contribute to increased conversions and revenue.
• Smart filters streamline navigation and improve product discovery.

Cons

• More expensive than other Shopify themes.
• Advanced features may require technical expertise to be fully utilized.
• Limited support options for troubleshooting and guidance.
• Dependency on third-party apps for certain functionalities may impact compatibility.

Best For

• Furniture, pets, electronics, and fashion stores seeking a modern and minimalistic design.
• Brands aim to provide a smooth and seamless shopping experience for their consumers.
• Businesses are looking for a Shopify theme with versatile demonstrations and specific layouts.

More Info / Download Theme Demo

FAQs

Final thoughts

After experiencing these 10+ best Shopify themes firsthand, we can confidently say these are the best Shopify eCommerce themes for 2024. Feel free to choose the best fit for your business needs and elevate your online store’s design and performance.

Visit our site regularly to update other helpful information regarding the flow of the eCommerce field.