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12 Best Shopify Themes for Digital Products in 2024

May 30, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

When building an online store, choosing the right Shopify theme plays an important role in shaping your brand’s identity. With the right theme, I can improve the user experience of my store’s aesthetics and increase conversions. So, let’s take a look at the 12 best Shopify themes for digital products that match your brand’s vision and goals. 

1. Shopify Themes for Digital Products: At A Glance  

So, let’s take a snapshot overview of Shopify themes tailored to digital products, helping store owners make an informed choice. 

Theme NameVendorNicheRatingsKey Feature Download
Digital SegmentTech and electronics5/5⭐Responsive design, quick buy, SEO optimizedGet Theme!
EnterpriseClean Canvas LtdLarge inventories4.3/5⭐Advanced filtering, bulk ordering, promotional tilesGet Theme!
SunriseRawsterne Web Design & IllustrationBeauty and wellness4.7/5⭐Bright layouts, product zoom, custom testimonialsGet Theme!
ExpanseArchetype ThemesFashion and apparel4.5/5⭐Wide layouts, lookbook featureGet Theme!
EssenceAlloy ThemesMinimalist stores5/5⭐Clean aesthetics, focus on branding, easy navigationGet Theme!
ReformationFuel ThemesSustainable goods4/5⭐Eco-friendly design, story-telling blocks, custom blogGet Theme!
KingdomKrown ThemesLuxury goods4.7/5⭐High-quality visuals, galleries, product storytellingGet Theme!
StreamlineArchetype ThemesMobile-first stores4.7/5⭐High performance on mobile, animations, video integrationGet Theme!
StyleScapeBaad ThemesModern retail4.5/5⭐Trendy design, dynamic product grids, Get Theme!
FreshEight ThemesFood and grocery4.6/5⭐Fresh design elements, recipe features, quick shopGet Theme!
ShowTimeMile High ThemesEntertainment and media4.8/5⭐Event calendars, rich media integration, artist profilesGet Theme!
GalleriaMile High ThemesArt and photography4.9/5⭐Gallery layouts, high-resolution images, artist portfoliosGet Theme!

2. What Features to Seek in Shopify Themes for Digital Products

When selecting Shopify themes for your digital products, it’s crucial to keep an eye out for specific features that improve the user experience and showcase your offerings effectively:

What Features to Seek in Shopify Themes for Digital Products
  • Full-width Imagery: Look for themes that allow you to showcase your digital products with large, high-quality images that span the width of the screen. This feature ensures that your products capture visitors’ attention immediately upon arrival.
  • Multiple Home Page Videos: Opt for themes that support multiple home page videos, allowing you to showcase different aspects of your digital products through engaging visual content.
  • Customizable Content Sections on Home Page: Seek themes that offer customizable content sections, allowing you to arrange and highlight your digital products that align with your brand identity and marketing goals.
  • Built-in Styles and Color Palettes: Choose themes with built-in styles and color palettes, making it easy to maintain a cohesive and visually appealing aesthetic across your entire storefront.
  • Individual Product/Service-Focused Pages: Ensure the theme you choose includes individual product/service-focused pages with detailed descriptions, images, and specifications to give customers the information they need to purchase.
  • Custom Forms: Whether gathering customer feedback, processing inquiries, or facilitating subscriptions, customizable forms are essential for engaging with your audience effectively. Look for themes that support easy integration of custom forms to meet your specific needs.
  • Product Search and Filtering: Simplify the shopping experience for your customers by selecting themes that include robust search and filtering functionalities. This allows users to quickly find the digital products they’re looking for based on criteria such as category, price range, or features.

3. List of 10+ Best Shopify Themes for Digital Products

In this brief section, let’s explore the essential features and functionalities that make these themes stand out. 

Digital Theme by Segment

The Digital Shopify theme offers a dynamic, streamlined design perfect for showcasing digital products. It combines visual appeal with functionality, making it ideal for stores that need robust multimedia support and wish to enhance user interaction. 

Digital Theme by Segment

Ratings

With 100% positive feedback, the Digital theme stands out for its extensive customization capabilities and solid customer support. It’s particularly beneficial for stores needing to integrate heavy multimedia content without relying too much on third-party apps. Although there have been a few technical challenges, the support team has been responsive and helpful in resolving these issues.

Key Features

  • Video backgrounds and high-resolution images.
  • Over 125 section variations allow for extensive customization
  • Conversion Optimization like age verification, countdown timers, and promotional pop-ups
  • Collection page navigation 
  • Product filtering and sorting 
  • Recommended products

Pros and Cons

Pros

  • Enhanced Visual Storytelling
  • Extensive options for personalizing the store.
  • Built-in marketing tools

Cons

  • Feature-rich might be overwhelming for beginners
  • At $380, it might be out of reach for smaller budgets
  • Due to its complexity, setup might take longer than simpler themes

Best For

  • Artistic, art galleries, photographers, or fashion designers operating brick-and-mortar locations. 
  • Businesses that strongly emphasize aesthetics.

More Info / Download Theme Demo

Enterprise Theme by Clean Canvas Ltd

Enterprise Theme by Clean Canvas Ltd

The Enterprise theme is sophisticated and efficient for high-performance and high-volume e-commerce environments. It’s built to enhance speed and conversions, ideal for stores that optimize customer experience and streamline operations. 

Ratings

The Enterprise theme is a powerhouse regarding performance, making it ideal for high-volume transactions. The support from the theme developers is noteworthy, often going beyond expectations to ensure optimal functionality of the theme.

Key Features

  • Back-in-stock alerts
  • Promo pop-ups
  • Countdown timers,
  • Multilingual and multi-currency support

Pros and Cons

Pros

  • Optimized for speed to provide a swift shopping experience.
  • Extensive marketing tools to reduce the need for additional apps.
  • A wide range of customizable options.
  • Support for high-volume stores.

Cons

  • A steep learning curve is required for full utilization.
  • Higher cost for some businesses.

Best For

  • Dropshipping businesses and e-commerce platforms that handle high traffic volumes and frequent flash sales.

More Info / Download Theme Demo

Sunrise Theme by Rawsterne Web Design & Illustration

The Sunrise Shopify theme provides a fresh and dynamic design optimized for showcasing products with efficiency and style. The theme boasts a wide range of impressive graphics and high-contrast color schemes to grab customer’s attention and improve their shopping experience. 

Sunrise Theme by Rawsterne Web Design & Illustration

Ratings

I really love this theme. Thanks to its user-friendly setup and customizable nature, transitioning to the Sunrise theme was a breeze. What made a lasting impression was the responsiveness of the support team, who were always ready to assist with any queries or adjustments needed.

Key Features

  • Promo banners and recommended products aid in the conversion
  • Image zoom, product tabs, and product videos
  • Back-to-top button
  • Breadcrumbs
  • Product filtering and sorting 

Pros and Cons

ProsCons
Enhanced Product Discovery includes breadcrumbs, enhanced search, and sorting options.Some users may find the advanced features complex to configure.
Stock counters and store locators improve sales tactics.Limited customizations for specific niche markets.
Positive reviews for functionality and support.At $240, it could be a consideration for budget-conscious businesses.

Best For

  • Startups and entrepreneurs need to launch their online stores quickly with minimal fuss.
  • Toy stores, electronics warehouses, or retailers
  • Gaming, manga stores, or bookstores who want to set up their stores quickly

More Info / Download Theme Demo

Expanse Theme by Archetype Themes

Expanse is a paid Shopify theme and versatile design ideal for managing extensive inventories and physical or high-volume Shopify online stores. The theme comes with vital features, including mega menus, cross-selling points, sticky headers, and built-in blog modules that improve user experience. 

Expanse Theme by Archetype Themes

Ratings

My experience with the Expanse theme has been overwhelmingly positive, especially regarding developer support. Quick and effective responses to issues are the norm here, greatly enhancing the user experience.

Key Features

  • Comprehensive EU language support  (EN, FR, IT, DE, ES)
  • Age verification
  • Countdown timers
  • Customizable contact form
  • Product reviews
  • Promo banners, popups, and tiles
  • Recommended products
  • Shipping/delivery information

Pros and Cons

Pros

  • Rich multimedia support 
  • A wide range of customization options for sales strategies
  • Effectively manage large product catalogs
  • Multilingual support for international businesses

Cons

  • Might be overwhelming for beginners due to its extensive features
  • High price for businesses’ budget
  • Overload of unnecessary and cumbersome features

Best For

  • Dropshippers and omnichannel retailers seeking a balance between online and in-store sales
  • High-volume stores processing a large number of transactions 

More Info / Download Theme Demo

Essence Theme by Alloy Themes

The Essence theme delivers a clean, streamlined design that puts your products front and center, making it ideal for stores that prioritize visuals and storytelling. It includes cart notes, quick buy options, and a slide-out cart to simplify the shopping experience. Furthermore,  the theme boosts your marketing efforts with tools such as promo banners, in-menu promotions, and a customizable contact form.

Essence Theme by Alloy Themes

Ratings

Essence has a strong reputation for its minimalist design and user-friendly approach. This makes it an excellent choice for stores that want to showcase their products without distractions. From what I’ve seen, it provides a smooth user experience with a simple, easy-to-navigate layout.

Key Features

  • Cart notes
  • Quick buy
  • Slide-out cart
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • Recommended products
  • Before/after image slider
  • Image galleries, hotspot, rollover, and zoom

Pros and Cons

Pros

  • Strong visual support 
  • Highly adaptable with 26 customizable sections
  • Fast loading time to improve customer experience
  • Owning conversion tools, such as a quick view or cross-selling 

Cons

  • Complex features for new users 
  • Pricey for smaller businesses
  • Specialized usage – Best fit brands that require a strong narrative and visual presentation 

Best For

  • Lifestyle brands, magazines, and businesses leveraging longer editorial content 
  • Businesses finding a solution for quick setup 
  • Brands showcasing images to support visual storytelling

More Info / Download Theme Demo

Reformation Theme by Fuel Themes

The Reformation Shopify theme is built for high-volume stores, handling large numbers of transactions without slowing down or losing functionality. Its powerful backend keeps Shopify stores running smoothly even during peak traffic periods. Moreover, this theme allows brands to create an online store that reflects their unique style, which is great for traditional stores expanding online.

Reformation Theme by Fuel Themes

Ratings

The Reformation Shopify theme is fantastic! It’s user-friendly, with top-notch customer service that’s lightning-fast. Everything about it is excellent, seamless, and straightforward. The theme is intuitive, and the support team swiftly resolves queries. I highly recommend it!

Key Features

  • In-store pickups
  • Pre-order & Quick buy
  • Countdown timer
  • Cross-selling
  • Recommended products
  • High-resolution images
  • Lookbooks
  • Back-to-top button

Pros and Cons

Pros

  • Excellent speed 
  • Suitable for high-volume stores to handle large transactions 
  • Highly visual support for product display 
  • Responsive support to resolve minor bugs 
  • Flexible layouts – Customizable sections adapt to various merchandising needs

Cons

  • Complex customization for new users 
  • Slow response times for support 
  • Color swatch issues when items are out of stock

Best For

  • High-volume stores processing a large number of transactions 
  • Physical stores doing in-person selling
  • Brands showcasing images to support visual brand storytelling
  • Physical and digital bookstores are moving online, improving customer’s online shopping experience

More Info / Download Theme Demo

Kingdom Theme by Krown Themes

Kingdom is a paid theme designed to showcase your brand’s visual storytelling in a compelling way. Its stylish signature sidebar gives your customers a smooth and elegant browsing experience. This theme offers a quick setup, making it ideal for busy business owners and high-volume stores that process many transactions. 

Kingdom Theme by Krown Themes

Ratings

The “Kingdom” theme by Crown Themes is outstanding! It offers numerous customization options and is packed with exotic and practical features. I must highlight the exemplary collaboration with Crown Themes and their developers. They were always punctual and provided invaluable assistance, especially when I was starting out as a beginner and needed help with various adjustments. I recommend working with them; it’s been an amazing experience!

Key Features

  • In-store pickups 
  • Recommended products 
  • Stock counter 
  • Image galleries, hotspot, rollover, and zoom 
  • Back-to-top button
  • Product filtering and sorting 
  • Sticky header

Pros and Cons

Pros

  • Optimized for image-heavy content 
  • Minimal setup steps for launching an online store
  • Visual storytelling and captivating
  • Handling high-volume transactions 
  • Various customization options 
  • Regularly updated and improved for optimal performance and functionality

Cons

  • The sidebar might be complex for some users
  • High price for smaller businesses 
  • Limited customization 
  • Lack of technical support  

Best For

  • Software firms and sellers selling software products.
  • Digital art stores selling digital artwork or photography.
  • E-book retailers are focusing on e-books or digital magazines.
  • Online stores are selling digital games.

More Info / Download Theme Demo

Streamline Theme by Archetype Themes

The Shopify Streamline theme is a premium option for your online store.  Its modern, streamlined design optimizes the user experience on your website.  Responsive design and eye-catching features ensure your visitors enjoy a seamless shopping experience.

Additionally, this theme boasts a suite of built-in features to enhance your brand’s digital presence.  These include mobile-friendly layouts, visual storytelling tools, marketing integrations, and features to showcase a wide product range.

Streamline Theme by Archetype Themes

Ratings

The Streamline theme offers flexibility and is backed by excellent customer support. However, it seems to lag slightly behind when rolling out new features, which can be a bit frustrating for users eager to implement the latest e-commerce innovations.

Key Features

  • Cart notes
  • In-store pickups
  • Countdown timer
  • Cross-selling
  • Stock counter
  • Trust badges
  • Product options, tabs, and videos
  • Usage information

Pros and Cons

Pros

  • Enhanced mobile experience
  • Dynamic visual features to support videos and high-resolution images
  • Optimized for quick interactions and load times
  • Responsive and helpful customer support 

Cons

  • Complex features for novice users
  • Expensive for new businesses
  • Overwhelming options

Best For

  • Physical storefronts engaging in regular promotional activities like flash sales
  • Visual storytelling showcasing images 

More Info / Download Theme Demo

StyleScape Theme by Baad Themes

The StyleScape theme, particularly the Amber style, presents a clean and sophisticated design that enhances product visibility and organization, making it easy for customers to navigate and shop.

StyleScape Theme by Baad Themes

Ratings

StyleScape is another theme I’ve been eyeing, particularly for its aesthetic appeal. It seems like a solid choice for brands focused on visual storytelling. While I haven’t used it yet, the design elements look promising for creative industries.

Key Features

  • Age verifier
  • Blogs
  • Countdown timer
  • Cross-selling
  • Product reviews
  • Before/after image slider
  • High-resolution images
  • Enhanced search
  • Infinite scroll
  • Sticky header

Pros and Cons

Pros

  • Visual impact emphasizing high-resolution images and galleries.
  • Extensive menu options and search capabilities.
  • Optimized for conversions.
  • Great customer support.

Cons

  • Might be overwhelming for beginners due to its advanced features.
  • No live chat support
  • Lack of some crucial features (mega menu, filters)

Best For

  • Brick-and-mortar stores need a quick digital setup to complement their physical sales. 
  • Businesses enhance their customer experience with compelling visual storytelling.

More Info / Download Theme Demo

Fresh Theme by Eight Themes

With its Sweet style, the Fresh Shopify theme provides a clean and adaptable design ideal for food and drink retailers, allowing for an efficient product display and streamlined customer navigation.

Fresh Theme by Eight Themes

Ratings

After utilizing the Fresh Shopify theme for more than a year, I’m extremely pleased with its performance and the exceptional support provided by the technical team. This theme from Eight is truly remarkable! The team’s responsiveness was impressive, consistently addressing my queries and implementing changes within 24 hours. 

Key Features

  • Age Verification
  • Advanced filtering and infinite scroll.
  • Back-in-stock alerts.
  • Promo pop-ups. 
  • Product badges to boost conversions.

Pros and Cons

Pros

  • Robust ecommerce features
  • Designed for large inventories
  • Excellent customer support

Cons

  • Limited customization 
  • Expensive for smaller business
  • Bug issues affecting the template’s functionality

Best For

  • Vendors of age-restricted products like alcohol, tobacco, or lottery tickets
  • Brands handling the complexities of high-volume transactions

More Info / Download Theme Demo

ShowTime Theme by Mile High Themes

The ShowTime theme offers a sophisticated and efficient design that lets you display your products with clarity and elegance, enhancing the ease of navigation and product categorization.

ShowTime Theme by Mile High Themes

Ratings

ShowTime really shines when it comes to customer support. I once needed a custom page built; not only did they handle my request efficiently, but they also ensured everything worked perfectly with my existing setup. Their team goes above and beyond, which makes all the difference. 

Key Features

  • High-resolution images and galleries
  • Built-in upsells and filtering.
  • Back-in-stock alerts.
  • Promo pop-ups.
  • Product badges.
  • Extensive menu options.

Pros and Cons

Pros

  • Responsive design.
  • Excellent navigation through menu options
  • Robust focus on visuals and built-in marketing tools.
  • Excellent customer support based on user reviews.

Cons

  • Complex setup.
  • Mainly geared towards high-volume stores.

Best For

  • Dropshippers and high-volume e-commerce businesses use vivid imagery to showcase their products.

More Info / Download Theme Demo

Galleria Theme by Mile High Themes

The Galleria theme, particularly in its Empire style, is tailored for high-volume e-commerce stores, emphasizing visual storytelling and rapid setup. This Shopify theme facilitates a swift and efficient launch with minimal setup steps while also providing a powerful platform for displaying extensive inventories with a visually appealing design.

Galleria Theme by Mile High Themes

Ratings

Galleria has been a reliable workhorse for my high-volume store. Its stability is top-notch, and the support team is incredibly responsive. When I encountered issues integrating a third-party app, they quickly assisted and provided practical solutions. This theme has consistently delivered on its promises, making it an indispensable part of my e-commerce setup.

Key Features

  • High-resolution images and galleries
  • EU translations
  • Color swatches
  • Mega menus, and stock counters
  • Product videos, image zoom, and interactive slideshows
  • Cross-selling, promo pop-ups, and customizable contact forms

Pros and Cons

Pros

  • Highly customizable, including promo pop-ups and contact forms.
  • Manages large inventories smoothly, suitable for high-volume stores.
  • Responsive design across all devices.
  • Quick setup.

Cons

  • Features may overwhelm less tech-savvy users.
  • Occasional bugs reported with image zoom and variant selection.
  • Primarily designed for stores with large inventories.

Best For

  • High-volume retailers and businesses require rapid deployment.
  • Fashion or home decor brands enhance product displays with visual storytelling.

More Info / Download Theme Demo

4. Bottom Line 

It’s clear from our examination of the Top 12 Shopify Themes for Digital Products in 2024 that e-commerce is a field that is always developing thanks to cutting-edge functionality and design.

5. Shopify Themes for Digital Products: FAQs

Certainly! Shopify is an ideal platform for selling digital products. Whether you're offering ebooks, software, music, or any other digital item, Shopify provides the necessary infrastructure and tools to showcase and sell your digital goods online. With features like secure digital downloads and customizable storefronts, Shopify empowers you to create a seamless shopping experience for your customers.

When it comes to selling ebooks, you'll want a theme that highlights your content and provides a seamless purchasing experience for customers. A popular choice for selling ebooks is Shopify's "Digital" theme. Its clean layout and customizable features make it easy to showcase your ebooks and entice visitors to make a purchase.

If you're focusing on selling a single product, you'll want a theme that emphasizes that product's features and benefits while still providing a polished and professional look. Shopify's "Launchpad" theme is an excellent option for showcasing one product. Its customizable design allows you to create a stunning landing page that highlights your product's unique selling points and encourages conversions.

As of now, one of the most popular Shopify themes is "Debut." Known for its simplicity and versatility, Debut is suitable for a wide range of businesses and product types. Its clean design and user-friendly interface make it a favorite among Shopify users looking for a solid foundation to build their online store. However, popularity can vary based on individual needs and preferences, so it's essential to explore different themes to find the one that best suits your specific requirements.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.