Home > Articles > Reformation Shopify Theme: The Solution for Enhancing UX & Conversions

Reformation Shopify Theme: The Solution for Enhancing UX & Conversions

December 22, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Our comprehensive review will guide you through the unparalleled e-commerce potential of the Reformation Shopify Theme.

Key Takeaways

  • The Reformation Shopify Theme enhances the online presence of high-volume stores, physical stores transitioning online, and brands focused on visual storytelling. 
  • The Reformation Shopify Theme delivers a smooth shopping experience, efficient operations, and visually captivating narratives. It is a valuable asset for high-volume stores, physical stores transitioning online, and brands focused on visual storytelling, empowering them to enhance their online presence and thrive in the digital landscape.

A quick look at the Reformation Shopify Theme

The Reformation Shopify Theme is designed to handle substantial transaction volumes without compromising speed or functionality. Its robust backend ensures smooth operations, even under high traffic, making it an invaluable asset for high-volume online stores.

More than just performance, this theme is lauded for its high customizability. It can mirror a brand’s identity, offering a smooth transition for physical stores moving online and providing a robust platform for brands focusing on visual storytelling. The Reformation Shopify Theme brings a unique blend of efficiency and aesthetic flexibility.


Where to purchase Reformation Shopify theme

To get the Reformation Theme Shopify, follow this link to the Shopify Theme Store. Here, you can glimpse the theme and visualize how you can personalize your store with this theme.

The Reformation Theme Shopify provides a limitless free trial period, meaning you have time as long as you want to delve into its features and modify it to fit your business needs. 

Reformation Theme’s Pros and Cons


  • High Functionality: The theme is praised for its robust functionality. Its features and tools enable businesses to run and manage their stores effectively.
  • Excellent Speed: Users have noticed a significant speed improvement when switching to the Reformation Shopify Theme, as highlighted by tests on GTMetrix and Page Speed.
  • Responsive Support: The support team is very responsive, resolving minor bugs swiftly and providing prompt assistance on queries.
  • Customizability: The theme offers a complex customization package beyond fundamental changes. The support team is proactive in assisting customers to achieve their specific needs.
  • Comprehensive Features: The theme comes packed with a range of features, meeting the diverse needs of different businesses.
  • Support for Custom Modifications: Besides offering a wide range of standard features, theme support provides additional custom modification packages for specific needs.


  • Price Point: For businesses operating on a tight budget, the cost of acquiring the Reformation Theme Shopify might be a concern, as it is on the higher end of the price scale.

5 Reformation Theme Styles


The Default theme style of the Reformation Shopify Theme serves as a foundation for modern and minimalist design. Clean lines, ample white space, and a well-structured layout characterize it. 

This aesthetic emphasizes simplicity and usability, which gives your e-commerce platform a professional appearance. The focus is on the products, with high-quality images taking center stage. The Default style enhances your store’s appearance by providing a streamlined and uncluttered shopping environment, contributing to a user-friendly experience that keeps customers returning.



Reflecting its name, the Sunshine style of the Reformation Shopify Theme boasts a bright, warm, and inviting design, perfect for brands aiming to exude positivity and joy. 

It combines soft color palettes with dynamic layout options, making product imagery pop and creating an inviting visual journey for shoppers. Customizable sections with animation options further enrich the user experience. This style enhances your store by providing a visually appealing interface that can help captivate and retain customers, encouraging them to explore more of what your store offers.



The Mono theme style of the Reformation Shopify Theme appeals to those who appreciate a contemporary, sleek look with its monochromatic color scheme and minimalist design. It leverages a stark contrast between black and white, offering a sophisticated and starkly distinctive aesthetic. 

This style strongly emphasizes product details, using bold typography and close-up imagery to highlight each item’s features. The Mono style elevates your store by emphasizing clarity and detail, making it ideal for high-end brands that desire a clean, modern look.



Reinvent theme style of the Reformation Shopify Theme is all about innovation and distinctiveness. It’s designed for stores that seek to break away from traditional e-commerce layouts, offering unique design elements that capture attention and foster engagement. 

The interface feels fresh and dynamic, featuring overlapping design elements, unconventional product displays, and bold typography. This style enhances your store by providing a visually engaging, standout aesthetic that can set your brand apart in a saturated online marketplace.



Glamour theme style of the Reformation Shopify Theme is a luxurious and elegant choice. It uses rich color schemes, opulent graphic elements, and smooth transitions to give your store a glamorous and high-end feel. This theme style also allows for high-quality, full-width imagery that showcases your products in a compelling, visually immersive manner. 

The Glamour style enhances your store by adding a sophisticated touch, perfect for brands selling luxury goods or aiming for a premium, stylish online presence.

Read more: Shopify Stiletto Theme: A Luxury Look For Shopify Stores


Key Features of the Reformation Shopify Theme

Color Swatches 

The Color Swatches feature of the Reformation Shopify Theme simplifies the shopping process for customers of high-volume stores. Providing a visual representation of product variants makes browsing through large inventories more efficient and user-friendly. Customers can see available colors at a glance, making their shopping experience smoother and more enjoyable.

Before/after image slider

The before/after image slider of the Reformation Shopify Theme can be a powerful tool for brands focusing on visual storytelling. It allows brands to showcase the impact or effectiveness of their products in a visually appealing way. This feature aids in creating engaging narratives that highlight product benefits or transformations, enhancing the customer’s connection with the brand.

Enhanced search 

An essential feature for high-volume stores, the Enhanced Search function of the Reformation Shopify Theme ensures that customers can quickly find what they’re looking for, even among extensive product catalogs. It streamlines the shopping experience by making product discovery faster and more efficient, which is especially beneficial during high-traffic periods.



For physical stores transitioning online and brands reliant on visual storytelling, the lookbooks feature of the Reformation Shopify Theme provides a platform to recreate the in-store experience and brand narrative. Lookbooks allow the creation of curated collections or themed sets, helping to tell the brand story and showcase products visually engagingly.

Image hotspot

This Image hotspot feature of the Reformation Shopify Theme further bolsters visual storytelling by allowing brands to embed interactive hotspots on images. These hotspots can link to products or provide additional information, creating a dynamic shopping experience that engages customers and drives conversions.

Countdown timer

For high-volume stores running sales or promotions, a Countdown Timer feature of the Reformation Shopify Theme can create a sense of urgency and encourage immediate purchases. This feature can be instrumental during high-traffic sales events, helping to increase conversions and capitalize on customer interest.


Who Is Reformation Shopify Theme for?

Below, we delve into the types of businesses that could benefit most from this robust and adaptable theme:

  • High-Volume Stores: The Reformation theme is an excellent choice for high-volume stores. Given the theme’s superior performance, it can handle many transactions without sacrificing user experience. 
  • Physical Stores Transitioning Online: The Reformation theme bridges in-store and online experiences for physical stores moving into the digital space. The high customizability of the theme enables businesses to recreate their physical ambiance and branding online, ensuring brand continuity. 
  • Brands Centered on Visual Storytelling:The Reformation theme shines in its ability to highlight visuals effectively. Brands heavily relying on high-quality photos or videos for storytelling will find the theme’s customizable galleries and diverse layout options valuable. 
  • High-Volume Fashion Retailers: Businesses that sell a large volume of clothing items would benefit greatly from the Reformation theme. Its high-performance design can support numerous transactions, allowing customers to browse, select, and purchase items efficiently. 
  • Physical Bookstores Moving Online: Physical bookstores that are transitioning to online sales can take advantage of the Reformation theme. This theme can recreate the look and feel of an actual bookstore, enhancing customers’ online shopping experience. Plus, its efficient inventory management system helps keep track of both online and in-store inventories.
  • Art Galleries and Photographers: For businesses that rely heavily on visual storytelling such as art galleries or professional photographers, the Reformation theme is an ideal choice. Its customizable galleries and diverse layout options allow these businesses to showcase their artwork or photographs in a captivating and engaging way.
  • High-Volume Cosmetic Stores: Cosmetic stores with high transaction volumes would find the Reformation theme quite beneficial. The theme’s seamless integration with Shopify’s e-commerce functionality can handle extensive inventories and automate order processing, providing customers with a smooth and uninterrupted shopping experience.
  • Physical Home Decor Stores Transitioning Online: Home decor stores looking to establish an online presence would find the Reformation theme useful. Its customizability allows these stores to recreate their unique in-store ambiance online, maintaining brand continuity and appealing to their customer base.
  • Brands Promoting Environmental Awareness: If your brand’s narrative centers around environmental consciousness, the Reformation theme’s capacity to support high-resolution visuals can help you share impactful stories about environmental conservation and your products’ eco-friendly nature.

Discover: 31+ Best Shopify Cosmetic Themes 2023

Shopify Reformation Theme Examples: Top 3 Online Stores Using the Reformation Theme


Industry: Fashion/Apparel


Reformation Shopify theme offers a visually stunning experience for BCBGMAXAZRIA‘s online visitors. The theme beautifully showcases the brand’s fashionable apparel using high-resolution images and video content, creating an immersive, virtual showroom. 

The Reformation theme’s customizable layout provides an organized, clutter-free presentation of different clothing collections, making navigation intuitive and shopping a delightful experience for users. Its seamless integration with Shopify’s robust e-commerce functionality further enhances the store’s operational efficiency and transaction handling.


Industry: Cosmetics/Skincare


PHEROE‘s utilization of the Reformation Shopify theme effectively translates their skincare products’ quality and benefits into a compelling online presentation. The theme’s focus on visual storytelling allows PHEROE to use high-resolution images and engaging video content to educate customers about their products. Its user-friendly interface and organized layout enable customers to easily navigate through the site, enhancing their shopping experience and increasing conversion rates.


Industry: Music Production Equipment


The Reformation theme brings STUDIOWAV‘s cutting-edge music production equipment to life online. The theme’s superior visual capabilities allow the brand to showcase its products in great detail, giving potential customers a near-tangible understanding of their purchasing. The theme’s high customizability also enables STUDIOWAV to recreate the ambiance of a professional music studio, providing a rich shopping experience that resonates with its target audience.

The Bottom Line

The Reformation Shopify Theme is the ultimate e-commerce solution, catering to high-volume stores, physical stores transitioning online, and brands focused on visual storytelling. Elevate your online store with exceptional performance, seamless integration, and extensive customization options.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.