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10 Inspiring 6 Figures Dropshipping Stores To Motivate Your Journey

December 29, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we unveil the remarkable tales of top 6 figures dropshipping stores tailor-made to fuel the ambitions of aspiring entrepreneurs like you. We assure you that you can learn a lot from them. 

Five 6 Figures Dropshipping Successes To Learn From

Subtle Asian Treats

Subtle Asian Treats, founded by the ambitious Malaysian entrepreneur Tze Hing Chan, is a noteworthy success story in dropshipping. The store gained prominence through its unique offerings, mainly focusing on cute and culturally relevant plush toys. Initially experimenting with products like phone cases, Tze found his winning niche in bubble tea-themed items, tapping into the rising trend of Asian communities’ love for bubble tea, also known as boba.

Subtle Asian Treats

The Subtle Asian Treats website presents a professional and legitimate design, countering the stereotype of typical 6 figures dropshipping stores. Its layout is logical, and product pages are well-organized, contributing to a seamless shopping experience. The site features a variety of products, including plush toys and phone cases, categorized for easy navigation. The interface mirrors Shopify’s user-friendly design, ensuring smooth browsing. 

Additionally, the site promotes engagement through social media links and blog posts, enhancing customer interaction and providing a more personalized shopping experience. Overall, Subtle Asian Treats has crafted an inviting and professional online presence.

From the story of Subtle Asian Treats, there are many key learnings for dropshipping merchants. 

  • Understanding the target audience is crucial. Subtle Asian Treats succeeded by aligning products with cultural interests, like the bubble tea trend in Asian demographics.
  • Professional appearance matters. They invested in editing product images for uniformity, enhancing credibility, and aiding successful ad campaigns.
  • Increasing Average Order Value (AOV) through strategies like bundle offers, where they offered three plush toys for the price of two, doubling the AOV without much extra cost.
  • Transparency in the buying process, including shipping times and product origins, builds trust. They also engaged with customers on social media and addressed delays like those caused by COVID-19.

Despite early successes, Subtle Asian Treats faced challenges when competitors with similar products entered the market. Copycats and rivals slowed business growth, prompting Tze to scale back ads. However, the initial success allowed them to leverage profits into a new venture – launching an affordable premium activewear brand in Malaysia.

Big Red Gadgets

Big Red Gadgets is an ecommerce success story that emerged from the efforts of Chris Wane. The online store is specializing in technology, gadgets, and accessories. Chris Wane, the founder, encountered several failures before establishing Big Red Gadgets, a general store that defies the conventional wisdom of niche-focused ecommerce.

Big Red Gadgets

Unlike conventional niche stores, Big Red Gadgets was designed to be versatile, allowing Chris to test a variety of products without committing to a specific market. The goal was to find a winning product that could resonate with a broad audience.

Big Red Gadgets attributes its success to a meticulous product selection strategy. They look for products that solve a problem, appeal to a large audience, have a ‘wow’ factor, exhibit high order counts (over 10,000), and are not currently heavily advertised on social media. They avoid products with low sales potential and emphasize those with proven popularity.

They developed an effective Facebook advertising strategy through trial and error. Their approach includes broad audience targeting without specific interests, running engagement-optimized ads initially for cost-effectiveness, creating multiple ad variations to test different sales pitches, and eventually optimizing for conversions based on successful ad performance.

Meowingtons

Meowingtons is a prominent 6 figures dropshipping store that has gained recognition for its success in the pet niche. This store stands out for its effective branding and strategic approach to product selection. Meowingtons has become a go-to destination for pet lovers seeking unique and quality products.

Meowingtons

Meowingtons offers a diverse range of products for cat enthusiasts. The product selection includes accessories, clothing, and various items dedicated to cats. While many of these products are sourceable from platforms like AliExpress, Meowingtons excels in curating a collection that resonates with its passionate customer base.

Meowingtons distinguishes itself through effective branding and web design. The website features a custom logo that reflects the brand’s identity. The overall design is cohesive, professional, and visually appealing, creating a positive and trustworthy impression. Navigating the website is seamless, with clear categories and a user-friendly layout. Product pages are well-organized, providing detailed descriptions and high-quality images.

Keys to the success of Mewingtons are their Social media presence, Branding, and Web Design. Meowingtons has achieved substantial success by leveraging social media platforms. The brand has effectively engaged its target audience with over 600k Instagram followers and almost 1.5 million Facebook likes.

Unlike relying solely on paid ads, Meowingtons emphasizes content development on platforms like Instagram and Facebook. This organic growth strategy involves creating compelling content to build brand awareness over time. Another effective approach is influencer marketing, wherein Meowingtons collaborates with influencers for product reviews and endorsements. This method increases brand awareness, website traffic, and social media following.

Articuture

Articture is a flourishing home improvement brand with significant success, evolving from its initial dropshipping origins. The brand offers home accessories, including bath mats, crockery, lights, and bed linens. Known for its high-quality products and attention to aesthetics, Articture has garnered attention in the home improvement niche.

Articuture


The website design reflects the brand’s commitment to aesthetics and sophistication. Clean layouts, visually appealing images, and a cohesive color scheme create a positive user experience. Navigating the website is user-friendly, with clear categories and an organized structure.

Articture’s success lies in positioning itself as a premium brand within the home improvement niche. Professional photography, private labeling, and a commitment to product quality contribute to this premium image. The brand’s ability to adapt, potentially transitioning from dropshipping to a wholesale model, showcases its flexibility in responding to market demands and sustaining growth.

Additionally, Active engagement on Instagram and Facebook and the use of Instagram Reels highlight Articture’s modern and effective approach to social media marketing. Building a substantial following contributes to brand loyalty.

The integration of SaleHoo Dropship indicates a strategic approach to managing operations efficiently, automating dropshipping processes, and potentially transitioning to a wholesale model when necessary.

The brand’s ability to adapt, potentially transitioning from drop shipping to a wholesale model, showcases its flexibility in responding to market demands and sustaining growth.

Be Activewear

Be Activewear is an Australian-owned fitness eCommerce store with a dropshipping model. Specializing in fitness apparel, innerwear, outerwear, and various fitness niche products, Be Activewear caters to a wide audience. Notably, the store goes beyond the conventional fitness market by creating a collection of fitness apparel specifically designed for individuals who are overweight. 

Be Activewear

The brand has built trust by supporting women of all body types and tastes. Engaging with subscribers on social media platforms, Be Activewear showcases customer testimonials and interactions, fostering a sense of community and reliability.

The store stands out by offering a broad choice of products and sub-niches. From fitness products for children to comprehensive collections of sportswear and outerwear, Be Activewear demonstrates a commitment to catering to diverse needs within the fitness market.

Be Activewear is a role model for fashion dropshipping owners seeking key factors for success. Firstly, The store effectively uses motivational messaging to convey that sportswear can bring confidence. This approach goes beyond selling products; it sells a lifestyle and a mindset.

Be Activewear’s commitment to supporting all women, irrespective of body type, is reflected in its social media strategy. Customer testimonials and interactions on social platforms build trust and credibility.

Moreover, The store’s success also lies in its ability to cater to various sub-niches within the fitness market. By offering fitness products for different demographics, including children, Be Activewear ensures a wide appeal.

5 Dropshipping Successes That Hit the Seven-Figure Mark

Gymreapers

Gymreapers, founded by Roc Pilon at the age of 19, is a multimillion-dollar business specializing in equipment and apparel for gym enthusiasts and athletes. The company is dedicated to providing affordable and stylish products, emphasizing quality and effectiveness.

Gymreapers

Gymreapers has successfully built a strong brand presence in the fitness industry by offering various products, including gym equipment and apparel. The product line includes knee sleeves and other workout equipment designed to enhance the gym experience.

The company focuses on delivering high-quality, objectively effective products to its customers. Roc emphasizes the importance of creating creative assets, such as videos and photos, to showcase the superiority of their products. The commitment to excellence is reflected in the company’s dedication to providing the best product rather than compromising for better pricing.

Gymreapers’s success lies in staying focused on the brand and not getting distracted by the desire for multiple income streams. Establishing a clear vision and effectively communicating it to the team ensures alignment and prevents dilution of efforts. 

In particular, they prioritize customer satisfaction by offering a hassle-free returns and refund process. The company stands by its products and aims to resolve issues, demonstrating a commitment to customer service.

Additionally, Gymreapers actively seeks word-of-mouth promotion by delivering great products and prioritizing customer satisfaction. Building a positive brand reputation is crucial for long-term success.

Luxy Hair 

Luxy Hair, owned by Alex Ikonn and Mimi, is a highly 6 figures eCommerce and dropshipping business specializing in hair extensions. The duo meticulously selects and sources their hair products from reputable suppliers, including Alibaba, ensuring high quality for their customers. Luxy Hair has achieved significant financial success, with annual profits reaching seven figures.

Luxy Hair 

Luxy Hair primarily focuses on selling premium hair extensions through its eCommerce platform. The business has become known for delivering quality hair products from reliable suppliers. The emphasis on product quality contributes to Luxy Hair’s success in the competitive dropshipping market.

Luxy Hair has strategically leveraged various online platforms to establish a strong presence and attract a wide audience. Key elements of their marketing strategy include:

  • Luxy Hair’s YouTube channel, created in 2010, has amassed over 3 million subscribers. The channel serves as a significant source of organic traffic, contributing to the brand’s success.
  • The brand maintains a robust presence on social media platforms, including Instagram (612K followers), Facebook (329,035 likes), and Pinterest (10+ million monthly views). This multi-platform approach helps Luxy Hair reach diverse audiences and build a comprehensive online community.

Luxy Hair’s success underscores the value of building a loyal community. The brand has effectively engaged with its audience through various online channels, fostering a sense of community among its customers.

A customer-centric approach, effective community building, and a strategic multi-platform presence mark Luxy Hair’s success in the dropshipping industry. The brand’s commitment to providing value and maintaining transparency has contributed to its status as one of the dropshipping millionaires.

Gymshark

Gymshark, founded in 2012 by Ben Francis and Lewis Morgan, has evolved from a fitness apparel business into a 6 figures dropshipping stores in just a decade. The brand is recognized globally as “the UK’s answer to Nike” and is renowned for its innovative approach to marketing and harnessing the power of social media.

Gymshark specializes in fitness apparel and accessories, catering to individuals passionate about gym workouts and a healthy lifestyle. The product range includes athletic wear, gym gear, and accessories for comfort and style during workouts.

Gymshark

Gymshark’s success is rooted in the founders’ passion for fitness and a commitment to turning that passion into a business. Building a business based on personal passions makes investing the long hours required for success easier.

They pioneered influencer marketing in the fitness apparel industry, collaborating with prominent bodybuilders and fitness influencers. Being brave enough to explore new strategies and trends contributed to Gymshark’s early recognition and growth.

In short, Gymshark’s inspiring journey from a modest dropshipping venture to a billion-dollar global brand underscores the importance of passion-driven entrepreneurship, innovation, and a positive problem-solving mindset. The brand’s emphasis on community building and strategic adaptation to market trends has positioned it as a leader in the fitness apparel industry.

Stealth Angel Survival

Stealth Angel Survival, founded by Krist Agakhanyan and Vahe Haroutounian, has emerged as a prominent ecommerce brand specializing in outdoor, camping, hiking, adventure, and survival equipment. 

Stealth Angel Survival

The company has achieved remarkable success, boasting a monthly revenue in the seven-figure range. A key strategy Stealth Angel Survival employs is the creation of product kits, allowing them to increase their average order value and enhance the customer shopping experience.

Stealth Angel Survival provides essential gear and equipment for outdoor enthusiasts, adventurers, and those interested in survival preparedness. The product range includes various items such as survival kits, camping gear, hiking essentials, and adventure equipment. The emphasis on creating product kits allows the brand to offer bundled solutions, attracting a broad audience interested in diverse outdoor activities.

Stealth Angel Survival’s success is attributed, in part, to the strategic creation of product kits. These kits are curated from their existing product catalog to appeal to a wide audience. Offering bundled products encourages customers to make larger purchases, increasing average order values.

When creating product kits, it focuses on keeping them as general as possible. This strategy enables Stealth Angel Survival to target a broad audience with varied interests in outdoors, camping, and survival activities.

Additionally, they emphasize the importance of having a store blog. Finding and evaluating writers for the blog is crucial for creating valuable content that engages the audience and adds value to the brand.

HUSKYBEARD

HUSKYBEARD, founded by entrepreneur Paul Lee, has evolved into a 6 figures dropshipping store specializing in beard grooming products. Paul’s journey with beards began when he decided to grow one, immersing himself in the world of beard care.

HUSKYBEARD

Recognizing the potential in the market and identifying the need for legitimate beard growth products, he embarked on creating a unique formula. Despite facing regulatory challenges and the prospect of significant investment, he eventually discovered the benefits of drop shipping, reshaping his business model and contributing to the success of HUSKYBEARD.

HUSKYBEARD primarily offers beard grooming products, including custom-formulated Beard Oils with various scents. While the original plan included developing a beard growth product, Paul shifted to curating a range of drop-shipped beard-related products, allowing him to test the market and cater to his target audience.

HuskyBeard’s early days involved extensive product sourcing from platforms like AliExpress to find beard-related products suitable for dropshipping. The process of trial and error led to the identification of a “winning product” that resonated with the target audience, allowing them to scale their efforts.

While HUSKYBEARD started as a dropshipping venture, Paul’s vision included building it into a recognizable brand. He invested in branded packaging and negotiated bulk orders with suppliers. Over time, he transitioned from fulfilling orders himself to outsourcing inventory management to a third-party fulfillment company.

Entrepreneurs can learn the significance of thorough product testing and sourcing in the dropshipping model, enabling the identification of products that resonate with the target audience. Strategic marketing efforts, such as building a mailing list and planning for key sales events like Black Friday, contribute to sustained business growth.

How To Be A Successful Dropshipper

Dropshipping can be profitable with the right strategy. Start by dropshipping on marketplaces like Amazon to gain experience and then focus on building your own brand for long-term success.

Also, implementing the following key strategies, supported by real-world examples from thriving dropshipping businesses.

  • Niche Selection and Market Research:

Choose a niche that aligns with your interests and has a demand in the market. Conduct thorough market research to identify trending products and potential competitors.

Gymshark, founded by Ben Francis, started as a dropshipping business focused on fitness apparel. Francis identified a niche within the fitness industry and leveraged influencer marketing to propel Gymshark into a billion-dollar company.

  • Building a User-Friendly Website:

Create a visually appealing and easy-to-navigate website. Optimize product pages with clear descriptions and high-quality images.

For example, Luxy Hair built a successful 6 figures dropshipping business in the hair extension niche. Their website is user-friendly, featuring engaging content and product demonstrations, contributing to their seven-figure monthly profits.

For further inspiration on crafting a dropshipping website, refer to our article featuring 10 popular Dropshipping Stores.

  • Strategic Product Sourcing:

Source products from reliable suppliers to ensure quality and timely delivery. Consider using multiple suppliers to diversify your product range. For instance, if you’re dropshipping T-shirts, look for niche-specific T-shirt dropshippers like Printful, Printify, etc.

As we mentioned, Stealth Angel Survival, specializing in outdoor and survival equipment, strategically creates product kits from various suppliers. This approach enables them to offer comprehensive solutions to their customers without holding excess inventory.

  • Effective Marketing and Branding:

Develop a strong brand identity and implement effective marketing strategies. Utilize social media, influencer collaborations, and content marketing to reach a wider audience.

Gymreapers is a nice example, emphasizing building a brand with a focus on quality. Roc Pilon, the founder, highlights the importance of creative assets, influencer marketing, and word of mouth in establishing a successful 6 figures dropshipping business.

  • Customer Service Excellence:

Prioritize customer satisfaction by offering responsive customer service and a transparent returns/refund policy. Build a loyal customer base through positive interactions. For instance, HUSKYBEARD ensures a seamless shopping experience and provides valuable content to engage with the community.

  • Continuous Learning and Adaptation:

Stay informed about industry trends, marketing techniques, and ecommerce technologies. Be willing to adapt your business model based on market dynamics.

For Example, Roc Pilon of Gymreapers emphasizes the importance of focus and adaptability. By learning from successes and challenges, entrepreneurs can navigate the evolving landscape of dropshipping.

  • Strategic Sales Events:

Plan and execute sales events, such as Black Friday or seasonal promotions, to drive increased traffic and sales.

Bottom Line: 6 figures dropshipping stores

In conclusion, these ten inspiring 6 figures dropshipping stores showcase the diverse paths to success in e-commerce. From niche-focused strategies to branding brilliance and savvy marketing, each story offers valuable insights for aspiring entrepreneurs. Remember, the journey to a six-figure dropshipping business requires dedication, strategic planning, and a commitment to continuous learning. Let these success stories serve as motivation on your own entrepreneurial journey, inspiring you to turn your dropshipping dreams into a reality.

FAQs: 6 Figures dropshipping stores

Dropshipping is an ecommerce fulfillment method where a store sells products to customers without holding any inventory. When a product is sold, the store purchases the item from a third party and has it shipped directly to the customer.
Yes, dropshipping allows entrepreneurs to start with minimal upfront costs since they don’t need to invest in inventory. However, effective marketing and customer acquisition strategies may require a budget.
Platforms like AliExpress, Oberlo, and Spocket connect dropshippers with reputable suppliers. It’s essential to research and choose suppliers with a track record of reliability and quality.
Common challenges include dealing with shipping times, managing customer expectations, and staying ahead of market trends. Learning from the experiences of successful dropshippers can help them navigate these challenges.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.