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How to Redirect a User to Another Page after login in WooCommerce

Last updated: May 01, 2024
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





Like other online platforms, WooCommerce also comes with a lot of interesting functions to help you develop your store. There is no denying that redirecting users to a different page you want is vital to make them penetrate a page to your wish. However, if you want to redirect them to the location you wish to in your WooCommerce store, you will need to seek help from other tools. You could do it with valuable methods from this article.

Now, it is time to learn how to redirect a user to another page after login in WooCommerce. Then, you could find it useful to help you grow your online business quicker because you could redirect visitors or customers to your site to the exact page or locations you want them to reach.

Why do we need to redirect a user to another page after login in WooCommerce?

There is nothing that can deny the importance of redirects. This is to say, you should have an in-depth into why you should execute this activity to achieve the target as per requirements. To be more specific, there are two reasons to help you understand and create a professional WooCommerce site, thereby rewarding customers with outstanding shopping experiences.

  • Control WooCommerce pages better: Redirects help control entirely how and what visitors will see on your site. This helps you have a deeper understanding of customers’ behavior after login.

  • Draw the attention of visitors to another page: If you are running some promotions or offering special prices for some products, you could redirect users to that page to encourage them to buy some kinds of products.

  • Boost SEO rankings: By redirecting to another page from broken links, the ranking of SEO would be significantly improved.

How to redirect a user to another page after login in WooCommerce?

Redirecting a user to another page after login in WooCommerce is not a difficult task. In this article, two methods are mentioned. So, you should go through both of them and find out which way you can follow well. We will provide you with a detailed guide to help you understand each step to do.

1. Use code snippet

Using code snippets is sometimes quite complicated for those who are not good at it. However, with this instruction, you are not required to have extensive coding knowledge because we let you know what code snippet that you will use. And your task is to copy it, then paste it to the right location.

To be more specific, if a user logs into your WooCommerce site from a page named “My Account”, another page similar to that, the “My Account” page seems to get reloaded.

My Account

So, what you need to do now is to copy the following code snippet and paste it into your child theme.

function ts_redirect_login( $redirect, $user ) {
    $redirect_page_id = url_to_postid( $redirect );
    $checkout_page_id = wc_get_page_id( 'checkout' );
    if( $redirect_page_id == $checkout_page_id ) {
        return $redirect;
    return wc_get_page_permalink( 'shop' );
add_filter( 'woocommerce_login_redirect', 'ts_redirect_login' );

In the code above, you can see that the application of a hook named woocommerce_login_redirect is effective for performing this activity. This type of code will assist you in redirecting visitors to your site to the WooCommerce Shop page right after they sign in. However, they could only do it when users do not remain on the WooCommerce Checkout page. In other words, customers or visitors to your site will not be redirected to the WooCommerce Shop page when they finish the checkout process after logging in.

If you make up your mind to assign the “Shop” value, this could become the site’s relative URL, pointing to your WooCommerce store. Because you are about to redirect visitors to your WooStore, replacing this relative URL with any other URL can happen. As a result, it will be an easier and more smoothy paying process for users; hence, it is efficient in lessening the rate of lowering your sales.

Moreover, thanks to this kind of code, users can now enter your store right after logging in rather than going to the page Checkout in WooCommerce. Especially, it is also a perfect idea to help store owners redirect their users to any targeted page as per your requirement after visitors log in to your site.

2. Use a plugin

Besides using a code, there is another alternative for you. It is to use a plugin that is effective, effortless, and time-saving. There is no denying that plugins are powerful tools to help those who are not keen on code snippets. It is a more efficient and faster method compared with using a code. So, if you fancy something that is not complicated, do not hesitate to look for help from a plugin. In this situation, we highly recommend you use the plugin Peter’s Login Redirect to implement the task successfully.

Step 1: Get the plugin installed and activated

First of all, you are required to install this plugin and activate it as well for later use. Only by following several simple steps, could you perform the installation, coupled with activation of this plugin. With a bunch of advanced options and customization for developers, Peter’s Login Redirect is a dream tool to help you achieve your target with existing flexible options. Regardless of redirecting users after login or after registration, this plugin would be a perfect tool to go.

Now choose the “Plugins” section before clicking on “Add New” on the admin panel’s left. After that, you will encounter a box where you can effortlessly search this plugin with one click. Go ahead with entering the name of the plugin in the box.

Get the plugin installed and activated

Then you will notice the result of finding this plugin to appear. Proceed to the next step by choosing “Install Now”. When the process of installing is done, click on the button “Activate” to enable this plugin for use.

Get the plugin installed and activated

Step 2: Implement to redirect

The close of the first step means that you can now implement to redirect users. Therefore, to make this activity successful, you should focus on five different login categories. They are Specific Levels, Specific Users, Post Registration, Specific Roles, or Other Users. In each option, you could be able to execute the wanted customization of users’ login. Hence, you are capable of targeting the visitors that it would affect.

Now it is time to implement another vital step. Here you need to click “Settings”, then select “Logout/Login Redirects”. What you should do will be illustrated in the below screen.

Implement to redirect

All these five roles let store owners opt for the two sections, including “URL” as well as “Logout URL”. With the use of those sections, your process of putting the website address of your page to which you need to redirect users would be facilitated. For example, you could be able to install the WordPress login that will redirect to the homepage with the use of https://www.YourHomePage.com within those areas. Then, it is possible for you to substitute “YourHomePage” with your WooCommerce site’s domain name.

Each section requires different steps to accomplish. So, you are suggested to read each part carefully to consider redirecting a user to a different page right after logging in to rest assured that you will set them up successfully.

  • Specific users

In case you are fond of applying the redirects with specific users, you need to customize the settings of this section. In doing so, you will have an insight into how a visitor or user logs in. As a result, it would be useful to see how many persons will get penetrated to one of your site’s pages after logging in.

As you might notice from the window of dropdown, there is a list where active users in your WP site are displayed. Do not forget to get your URLs assigned before proceeding to the “Add username rule” when you are down, click “Save”.

Implement to redirect

  • Specific roles

Besides specific users, you can also redirect a user to a different page based on specific roles. In terms of particular role categories, users will be taken to another page based on which roles they will be having on your WordPress site. To understand more, you can receive the support to redirect users with their built custom role. In particular, you are capable of redirecting admins to one URL, whereas authors will be taken to another one.

Implement to redirect

In the area of settings, you could penetrate the section of specific roles where you could select a role in order to redirect them determined by their roles in your site. Let us take an example for you to understand deeper. You can send your paid subscribers, coupled with customers to a particular area in your WooCommerce website after they log in.

  • Specific levels

Another not-to-be-missed category for redirecting a user to another page in WooCommerce is based on specific levels. If you want to redirect a user who belongs to a specific level, you should pay attention to the permission levels of that user. By knowing the level of permission, you can redirect effectively and precisely.

Implement to redirect

There is a thing to keep in mind: you will not use the permission levels to redirect a user. Instead, only several cases require you to use that. In particular, it is an excellent way if you are keen on specific permissions to let your users access one page. Mainly, you could be assigned any person with the particular ability to edit rather than make them become an editor.

  • Other users

This plugin is undoubtedly a perfect one when it comes to redirects. Besides the above categories, it also aims at supporting store owners in managing other types of users who do not belong to the above categories. To be more specific, you can set different rules for the store’s admin and editors. On the other hand, other users will be redirected to another WooCommerce page.

Implement to redirect

If you do not want to redirect a particular user, it is also feasible to choose who will not. However, this option is only available if you want your users to be redirected within your WP and WooCommerce when they log in.

  • After-registration

The last category to appear in this section is after-registration, this part requires you to input one URL. Then, this activity will redirect the users right after users are done registering for accounts. This task is the same as the one on your WooCommerce “Thank You” page. In other words, it is quite similar to your WooCommerce landing page that belongs to the discounted items or products. There is no denying that it is a perfect thing to do because it is more than a redirect activity, but it is about a marketing device to encourage users to register for your site.

Implement to redirect

Step 3: Apply some necessary customizations

There are some more necessary things to do to accomplish the redirects. This part will walk you through how you could do with some further customizations, including setting up several restrictions or permission levels to edit redirects. To be more specific, you are capable of modifying the way to handle variables within your WP as well as WooCommerce.

In implementing this task, it is time to navigate to the setting od “Customize Plugin” where you could execute several advanced modifications involving how the plugin works.

Apply some necessary customizations

What is more, you should also be well aware of what you’re about to do in this part. Then, it would be perfect to set that customization as the default setting. To rest assured that you can be successful, you should have a test by constructing several users who come with distinct roles. Then, you could be able to check how and what the login of them looks like. If only your admin account is used, you can’t notice every change happening.

You can make your customers satisfied by being sent to the exact page that they want. An example is that you are promoting a product or new service for sale. And you want to direct your customers to that page. However, you could also easily annoy them by diverting them to the sales page, particularly when your customers log in regularly. This could disturb them a lot in case they are not keen on other products.

Top 3 best plugins to redirect a user to another page after login in WooCommerce

Regardless of implementing redirects within the WooCommerce site or any other customization, plugins are always a powerful tool to help you finish the task effortlessly. And there are a lot of useful plugins out there that you could use. However, they might confuse you and make you find it hard to choose which one will suit your site and store. Therefore, we have come up with the top three plugins to help you redirect a user to a different page after they log in.

1. Trash Duplicate And 301 Redirect

The first and foremost plugin to appear in this list is Trash Duplicate And 301 Redirect. As its name indicates, this plugin works well at assisting you in exploring duplicated posts, pages, or old pages, then deleting them. After these pages or posts are deleted, they will then be redirected to their active URLs. Thanks to this, you can protect your site from some unexpected SEO issues that result from the duplicate. Moreover, you can permanently redirect the content URL that has been removed to the principal URL. Then, this could help to redirect traffic to only one URL, making it safe for your site.

Trash Duplicate And 301 Redirect

Main features

  • Help store owners detect duplicate posts or pages

  • Be able to get rid of duplicate and irrelevant content

  • Aim at redirecting old URLs to the active URLs

  • Assist store owners in keeping redirections in a better control

  • Be user-friendly, thus requiring no help from experts

2. All 404 Redirect to Homepage

Another great plugin is All 404 Redirect to Homepage. As you often see that most of us encounter problems with error pages “404 Not Found”. After that, all the error pages would be redirected to a different page or the homepage. To be more specific, you will fall in love with this plugin because it allows you to specify your pages on the settings page of this plugin. Hence, any pages that come with 404 errors are redirected to specified pages.

All 404 Redirect to Homepage

Main features

  • Resolve 404 errors effectively to redirect them to the specific pages

  • Be able to redirect URLs to your homepage and other different pages as well

  • Grow your site better by improving SEO rankings

  • Come with a straightforward process of configuration

3. Easy HTTPS Redirection (SSL)

The last plugin that is worth your purchase is Easy HTTPS Redirection (SSL). In case you are fond of setting up the SSL certificate right after you publish content, this plugin is a helping hand. Moreover, there is no need to worry about redirects. It helps you manage them efficiently by redirecting all links to HTTPS. With its use, you could be able to set up your expected redirects for the whole site or only some particular pages.

Easy HTTPS Redirection (SSL)

Main features

  • Be able to redirect old links to the HTTPS versions

  • Set up the redirections automatically, thus saving time and effort

  • Let you select what pages you want to redirect according to your requirement

  • Enable the domain to be redirected to the versions of HTTPS URL


As one of the WooCommerce store runners, it will be hard to avoid broken links. So, redirecting a user to a different page in WooCommerce can help prevent major harm related to the rankings of the SEO page or your customer experience. Therefore, do not hesitate to implement this task to improve the performance of your entire WooCommerce site. Hopefully, this article is helpful for you and your WooStore. Share the words with those who are concerned as well.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.

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