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WooCommerce vs Shopify: The Comprehensive Guide For You To Choose The Right Platform

CEO Updated: December 01, 2023
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Key takeaways

  • Shopify operates as a comprehensive, hosted ecommerce platform that entails monthly fees, whereas WooCommerce functions as a free WordPress plugin that requires self-hosting, potentially involving extra costs for hosting and extensions.
  • Shopify is the best choice if you're aiming to establish a brand-new online store, especially if you're new to web design. On the other hand, if you intend to incorporate e-commerce capabilities into your current WordPress website, WooCommerce presents a more fitting solution.

WooCommerce vs Shopify: Pros and Cons

WooCommerce Shopify
  • Open-source nature allowing code alteration
  • Ease of navigation for WordPress users
  • 100% customization capacity
  • Unique customization options setting Woocommerce apart
  • Abundance of available themes for tailored designs
  • Flexibility to adapt quickly to different market niches
  • Optimal security ensured by regular software updates
  • Capability to easily add secure socket layer (SSL) certificates or backup tools
  • Secure payment options, including credit cards, PayPal, and Stripe
  • All-in-one e-commerce solution
  • Intuitive drag-and-drop interface for effortless customization
  • 150+ pre-designed themes for web creation
  • Limitless bandwidth, products, and storage
  • Integrated payment gateways and 100+ third-party options
  • Inclusive Shopify POS across all plans
  • Infinite dropshipping products
  • 8,000+ apps on Shopify's app store for enhanced functionality
  • Recovery for abandoned carts
  • Complimentary 10,000 monthly email marketing
  • SEO optimization and blog integration
  • Round-the-clock phone, live chat, and email support
  • Potential hindrance due to excessive plugins and extensions
  • Decreased performance caused by memory consumption and slow download speeds
  • Recommended use of CSS, HTML, or jQuery for added functions
  • Performance optimization by limiting plugin usage
  • Specific extensions demanding immediate payment or monthly plan purchase
  • No free plan
  • Non-Shopify Payments transaction fees
  • Extra charges apply to premium themes and additional apps

WooCommerce vs Shopify: An Overview

Shopify is a prominent name in e-commerce, known for its comprehensive, all-in-one approach to building online stores. As an ‘all-in-one’ solution, Shopify allows users to create complete and functional e-commerce websites without needing to delve into the complexities of web development. This platform streamlines the process by providing tools for website design, product management, payment gateways, and order processing, all within a user-friendly interface.

In contrast to Shopify’s all-in-one approach, WooCommerce functions as a WordPress plugin designed to transform existing WordPress websites into fully functional e-commerce stores. This integration brings the power of e-commerce to the vast WordPress user base, allowing website owners to expand their online presence into online selling.

Comparison Table

WooCommerce Shopify Winner
  • Flexible pricing.
  • Free installation with additional expenses.
  • Set pricing.
  • Expensive themes, applications, and transaction fees.
  • No security payments or hosting costs.
Themes & Templates
  • Over 1,000 dedicated ecommerce themes.
  • Over 150 free and paid themes.
  • Woocommerce
    Storefront Design
    • Minimalist design highlights key elements (product descriptions, pricing, store attributes).
    • No coding requirement; effortless customization.
    • Seamless support for popular builders: Divi, Elementor, Beaver Builder.
    • Extensive customization for themes, colors, fonts, and layout.
    • Choose default or personalized themes from the Shopify Theme Store.
    • Integrate features like social buttons, contact forms, and live chat.
    Ease Of Use
    • Steeper learning curve
    • Dashboard for product addition navigation.
    • Non-subscription integration needed.
    • Tasks: domain, hosting, WordPress, themes.
    • User-friendly experience drag-and-drop interface
    • No coding requirement
    • No software installation, management, and updates.
    • No concern for security or backups.
    • Improved feature accessibility over time.
    Ecommerce Features
    • Over 100 payments gateways
    • Free fee per transaction for third-party gateways
    • Over 100 payments gateways
    • 2% fee per transaction for third-party gateways
    Point Of Sale
  • POS Plugins requirement.
  • Shopify’s worldwide availability of POS for every Shopify plan.
  • Shopify
    • SEO-optimized code and integration with WordPress.
    • SEO plugins
    • Customizable URLs
    • Keyword support.
    • Best practice prompts.
    • SEO app.
    • Marketing tools accessible via plugins and extensions.
    • Integration options for Amazon, eBay, and Instagram with fees.
    • 10,000 free email marketing per month
    • Multichannel integration for sales on platforms: Amazon, Facebook, TikTok, Instagram, eBay, Pinterest.
    • Integrated feature facilitating sales expansion.
    Apps and Integrations
  • Over 58,000 plugins
  • Over 8,000 apps on the Shopify App Store
  • WooCommerce
    • Unlimited dropship products
    • Built-in SEO tools from WordPress for dropshipping business
    • Notable absence of critical built-in features
    • Unlimited dropship products
    • Shopify’s worldwide availability of POS for every Shopify plan
    • Full inventory package
    Reports and Analytics
    • Customizable dashboard with comprehensive data overview and advanced filters.
    • Report options include orders, coupons, revenue, shipping, and taxes
    • Integration of free WooCommerce Google Analytics plugin for tracking traffic sources and customer interests
    • Recent sales value with time frame comparison
    • Trend monitoring
    • Traffic origin tracking
    • Sales, payment, gross profit, and liability summary
    • Comprehensive product analytics
  • Default SSL certificate and PCI-DSS compliance.
  • Default SSL certificate and PCI-DSS compliance.
  • Tie
    Customer Support
    • In-store live chat.
    • Ticket system support.
    • 24/7 phone support, live chat, and email support.
    • Provision of support materials in 21 languages.
    • Support center with images and video tutorials

    WooCommerce vs Shopify: A Detailed Comparison

    How Do WooCommerce and Shopify Work?

    WooCommerce vs Shopify are popular e-commerce platforms enabling individuals and businesses to set up and manage online stores. While they serve the same fundamental purpose, they have different approaches and features.

    WooCommerce is a plugin for WordPress, the widely used content management system (CMS). It transforms a WordPress website into a fully functional e-commerce store. Here’s how it works:

    • Installation: To start using WooCommerce, you must have a WordPress website. You can install the WooCommerce plugin like any other WordPress plugin.
    • Customization: Once installed, you can customize your online store using various themes and plugins available for WordPress. WooCommerce provides a range of features, including product management, inventory tracking, payment gateway integration, and more.
    • Product Management: Add, edit, and categorize products on your WooCommerce store. Each product can have its details, images, pricing, and variations.
    • Payment Gateways: WooCommerce supports various payment gateways, allowing you to accept customers’ payments. Standard options include PayPal, Stripe, and credit card payments.
    • Order Management: When customers place orders, you can manage and process them through the WooCommerce dashboard. You can also set up shipping options and tax calculations.
    • Extensions and Plugins: WooCommerce has a vast library of extensions and plugins in its marketplace. These can add functionality such as advanced shipping options, marketing tools, analytics, and more.
    • Scalability: WooCommerce’s scalability depends on the hosting and infrastructure of your WordPress site. You might need to optimize your website’s performance as your store grows.

    Shopify is a standalone platform designed specifically for e-commerce. It provides an all-in-one solution for setting up and managing an online store:

    • Sign Up: To use Shopify, you must sign up for an account on the Shopify website.
    • Store Setup: After signing up, you can set up your online store by choosing a template from Shopify’s collection of themes. These themes are customizable to match your brand.
    • Product Management: You can add and manage products using Shopify’s user-friendly interface. Each product can have its images, descriptions, variants, and pricing.
    • Payment Integration: Shopify offers its payment gateway called Shopify Payments, but it also supports various third-party payment gateways like PayPal, Stripe, and more.
    • Order Management: Orders placed by customers are managed through the Shopify dashboard. You can process orders, manage shipping, and handle customer communication.
    • App Store: Shopify has an extensive app store that offers various plugins and apps to extend your store’s functionality. These apps cover marketing, analytics, inventory management, and more.
    • Hosting and Security: Shopify takes care of hosting, security, and technical aspects, allowing you to focus on your business without worrying about server maintenance.
    • Scalability: Shopify is designed to handle scalability well, and the platform takes care of infrastructure as your store grows.


    WooCommerce operates without set pricing structures. Essentially an open-source software, WooCommerce can be installed for free; however, additional expenses like hosting, domain registration, and security are associated. You’ll need to pay for:

    • Hosting: $3.95 – $5000/month
    • Theme: $0 – $100/year
    • Security: $0 – $365/year
    • Domain: $10 – $20/year
    • Extension fees: $0 – $100/month
    • Transaction fees: 2.9% + $0.30/ payment (additional 1% if outside the US)

    Conversely, creating an e-commerce store requires the creation of a Shopify account and enrollment in a Shopify subscription plan, spanning costs of $39 to $2000 monthly.

    Opting for an annual subscription yields a 25% upfront fee reduction. You’ll need to pay for some fees:

    Online credit card rates:

    In-person credit/debit card rates:

    • Basic plan: 2.7% + 0¢
    • Standard plan: 2.5% + 0¢
    • Advanced plan: 2.4% + 0¢
    • Plus plan: 2.4% + 0¢

    Third-party transaction fees when not using Shopify Payments:

    • Basic plan: 2.0%
    • Standard plan: 1%
    • Advanced plan: 0.5%

    WooCommerce often emerges as the more economical option than Shopify. Nevertheless, the enhanced features offered by Shopify unquestionably justify its higher cost, as higher expense often translates to better quality. Therefore, assessing both price and the accompanying quality is recommended. Additionally, Shopify’s structured pricing plans facilitate efficient expenditure tracking.

    Themes & Templates

    Regarding WooCommerce themes, they boast heightened mobile responsiveness, exemplified by the fully adaptive Storefront entry theme showcasing a sleek layout. Moreover, the assortment of new pieces crafted for WooCommerce includes hidden gems, with ThemeForest offering a selection of over 1,000 dedicated ecommerce themes for exploration.

    On the other hand, Shopify presents more than 150 themes, primarily premium and ranging from $80 to $380 per theme. These meticulously designed themes prioritize sales optimization, given Shopify’s dedicated ecommerce focus. Despite the higher price range, Shopify provides professional-grade ecommerce website themes, along with 12 free themes for budget-conscious users.

    Storefront Design

    WooCommerce offers a minimalist design that directs visitors’ attention to critical elements, including product descriptions, pricing, and store attributes. No coding knowledge is required, and customization is effortless.

    Shopify offers extensive customization options, allowing businesses to tailor themes, colors, fonts, and layouts according to their preferences. Companies can utilize the default Shopify themes or invest in a premium theme from the Shopify Theme Store. They can also upload their personal theme file to use with Shopify. In addition, an array of features, such as social media buttons, contact forms, and live chat widgets, can be seamlessly integrated into the storefront.

    Interface & Ease of Use

    WooCommerce can be challenging to learn due to its technical setup. Users need to get a domain name, find hosting, install WordPress, and choose a theme. In contrast, Shopify offers an all-in-one solution. It takes care of technicalities like domain, hosting, and security with SSL. Shopify does the software updates and management, removing worries about security and backups. Therefore, Shopify is more user-friendly and doesn’t require coding knowledge.

    Those familiar with the WordPress interface will find WooCommerce’s layout and controls quite intuitive. It offers a deeper level of customization, allowing users to adjust a multitude of settings, including those for products, taxes, shipping, and more. However, this also means that the interface can appear a bit overwhelming to newcomers. Shopify, on the other hand, presents a more streamlined and user-friendly interface. Designed as a standalone platform, Shopify provides a centralized dashboard with a cleaner aesthetic and straightforward navigation. The drag-and-drop functionality, along with clearly labeled options, makes setting up and managing an online store on Shopify relatively simpler, especially for those without a technical background.

    Overall, Shopify is more user-friendly than WooCommerce due to its streamlined approach.

    Ecommerce Features


    Both WooCommerce and Shopify offer over 100 payment gateways, including popular options like Stripe, PayPal, and Apple Pay. Each has its own transaction fees, so it’s crucial to check these before deciding.

    For example, Shopify charges a 2% fee for third-party gateways. However, this can be reduced with a higher-tier plan or avoided with Shopify Payments, their own payment solution. On the other hand, WooCommerce doesn’t charge transaction fees for third-party gateways, setting it apart from Shopify. But, with WooCommerce, sellers still face bank and payment provider fees.

    Given its flexibility and no added transaction fees, WooCommerce is often preferred by sellers with high sales volume or those wanting more control over their payment options.

    Sales Channels

    With WooCommerce, it’s worth noting that a modest fee of $79 is required to install integrations across Amazon, eBay, Instagram, and Etsy. However, there’s a delightful exception in the form of Facebook, for which the installation comes at no cost.

    Shopify takes a different approach that could be beneficial if you’re budget-conscious. It can be integrated with Amazon, eBay, Instagram, and Facebook, and extend to platforms such as Etsy, Pinterest, TikTok, and Google with no additional expenses, presenting a tempting proposition for those looking to save on initial costs.

    Product options

    Both WooCommerce and Shopify provide unlimited product options, ensuring they can effectively address a diverse range of e-commerce requirements. WooCommerce product options give sellers the flexibility to create complex product variations, custom fields, and unique selling propositions. While Shopify also allows for product variations and customization, its closed ecosystem means there might be limitations in terms of extensibility compared to WooCommerce.

    Abandoned cart saving

    WooCommerce offers a “Recover Abandoned Cart” plugin to customize the process, from the timing and content of reminder emails to intricate workflows involving multiple touchpoints. However, this flexibility might require more hands-on management and technical acumen.

    Built directly into Shopify’s system, its abandoned cart recovery tool allows merchants to send automatic email reminders to customers who didn’t complete their purchases. While this may not offer the same level of customization as WooCommerce, it provides a straightforward, plug-and-play solution ideal for store owners who desire simplicity and efficiency.

    International selling

    Both Shopify and WooCommerce extend the enticing capability of providing free shipping to your customers while also facilitating international sales - an essential feature in the globalized e-commerce landscape. However, when it comes to shipping solutions, Shopify’s offerings stand out by taking an extra step to simplify and streamline the entire process.

    Shopify’s shipping prowess is amplified through its strategic partnerships with some of the most reputable and globally recognized courier services, including USPS, DHL Express, UPS, and Canada Post.

    Multi-currency selling

    WooCommerce allows multi-currency integration, letting customers see prices in their local or desired currency. To enable this feature, a Multi-Currency plugin is needed. Likewise, Shopify Payments has an automatic multi-currency option that adjusts prices based on factors like exchange rates and currency rules. In the US, they charge 1.5%, and 2% elsewhere with Shopify Payments.

    Multilingual selling

    WooCommerce Multilingual makes it easy to run stores in multiple languages and currencies, powering over 100,000 multilingual sites. It’s a leading choice for multilingual e-commerce. On the other hand, Shopify supports multi-language selling from its Basic plan. Users can use the Shopify Translate & Adapt app, and other translation apps, or directly import translations.

    Point of Sale

    Shopify POS is available worldwide and is included with every Shopify plan, making it a suitable choice for businesses of all sizes and types. Its seamless integration caters to online and offline selling, ensuring smooth data synchronization across all selling channels.

    The flexibility of payment options is impressive, supporting cards, cash, contactless payments, mobile wallets, and gift cards. Moreover, Shopify offers a convenient mobile POS app, empowering businesses to conduct transactions on the go and enhancing the overall shopping experience for customers.

    On the other hand, to enable its functionality on your WooCommerce store, you need to install POS plugins. WooCommerce POS plugin offers a front-end for physical stores or on-the-go setups. It syncs orders, inventory, and more with your online store through the WooCommerce REST API.

    Indeed, Shopify wins with its built-in convenience when it comes to POS.


    Both WooCommerce and Shopify are powerful platforms for SEO, ensuring your products get noticed by the right audience.

    WooCommerce is integrated with WordPress, known for its SEO-optimized code. It offers customizable URLs for better search visibility and a plethora of SEO plugins, with Yoast being a standout. This WordPress plugin is like having an SEO expert on hand. Compared to Shopify, WooCommerce has a broader selection of SEO plugins.

    Conversely, Shopify provides numerous SEO plugins in its App Store. A standout is the free SEO Booster, which assesses your store for improvements. Additionally, Shopify makes basic SEO tasks easy, letting users effortlessly add descriptions and titles to their content.


    WooCommerce integrates with MailChimp for email campaigns using plugins. Additionally, it offers connectivity with platforms like Amazon, eBay, and Instagram for $79, and free integration for Facebook ads.

    Conversely, Shopify has features like cart abandonment tools to re-engage customers. It also offers up to 10,000 free email marketing sends each month. Shopify supports multichannel selling, integrating with platforms like Facebook, Amazon, and Pinterest, allowing businesses to tap into new online audiences at no extra cost.

    Apps and integrations

    Both WooCommerce and Shopify offer distinct approaches to enhancing functionality through plugins and apps.

    WooCommerce, being open-source, leans heavily on plugins. It even operates as a plugin itself. Because of its open-source design, WooCommerce has a massive collection of over 58,000 plugins, allowing users to design a customized website with few limitations.

    In contrast, Shopify offers more than 8,000 apps in its App Store. Given Shopify’s e-commerce focus, this vast selection is expected. These apps enable users to adjust their stores to their liking, using the 8,000+ tools to refine their online businesses as per their unique needs.


    Shopify provides a range of features tailored for dropshipping. It partners with notable dropshipping providers like DSers-AliExpress Dropshipping and Spocket, ensuring smooth integration and making dropshipping operations more efficient. With Shopify, you can access an extensive range of dropship products, enabling you to broaden your offerings. However, just like with WooCommerce, some essential features like upselling mechanisms, SEO tools, and reward points may come at an additional cost.

    WooCommerce, built on WordPress, offers inbuilt SEO tools, allowing you to promote a vast variety of products, both physical and digital. Essential features like product search, reviews, enhanced product images, and upselling come standard, so there’s no extra cost. However, while adding plugins enhances functionality, too many can slow down your website, affecting user experience.

    Reports & Analytics

    Both Shopify and WooCommerce provide robust analytics tools to help you monitor and optimize your online business performance.

    Shopify’s analytics suite offers in-depth reports across its plans. You can analyze recent sales, and compare data across different periods to spot trends and understand your traffic sources. The platform provides summaries on sales, payments, profits, and liabilities, giving a comprehensive view of your finances. Moreover, detailed product analytics help you gauge individual product performance.

    WooCommerce, on the other hand, features a customizable Analytics dashboard, allowing you to adapt data presentation to your needs. The reports cover key metrics like orders, revenue, shipping, and taxes, offering insights into your business’s financial status. To augment this, WooCommerce offers a free Google Analytics plugin, enabling you to access in-depth data about traffic and customer behavior.


    Shopify eliminates security concerns by taking charge of protection. Being a hosted ecommerce platform, it effectively safeguards against security breaches and ensures your website’s integrity against potential hackers. Shopify comes with an SSL certificate and is PCI-DSS compliant. Although Shopify lacks member areas, it compensates with robust password protection for customer logins.

    In contrast, WooCommerce integrates with WordPress, making it self-hosted. While WooCommerce offers inherent security measures, the onus largely falls on selecting and implementing the right security tools to fortify your website. Consequently, ensuring security necessitates proactive engagement with appropriate tools or reliance on your hosting provider. With WooCommerce, you must source SSL and set up PCI-DSS compliance yourself.

    Customer Support

    WooCommerce stands out in customer support with its in-store live chat and support ticket system. This means users can swiftly engage with assistance without leaving their WooCommerce store.

    On the other hand, Shopify seems slightly ahead of Woocommerce regarding customer support. Shopify provides 24/7 availability for phone support, live chat, and email support, proving users can access help whenever needed. Furthermore, Shopify’s commitment to accessibility is evident through its support materials in an impressive 21 languages. Users can also learn more with valuable images and video tutorials.

    WooCommerce vs Shopify: Which one is for you?

    WooCommerce is for

    • Merchants who have the coding know-how or are willing to hire a developer to customize virtually every aspect of their online store.
    • Startups or small businesses with tight budgets
    • Wordpress users who want to expand to online selling
    • Businesses needing specific integrations

    Shopify is for

    • Ecommerce beginners and non-techies
    • Small businesses wanting an all-in-one solution
    • Larger businesses looking to scale their business
    • Brick and mortar stores that want to start selling online


    In our analysis of WooCommerce vs Shopify, Shopify emerged as the top choice this year due to its robust features, security, and effortless store design. Meanwhile, WooCommerce offers a budget-friendly alternative, which demands more self-driven efforts, including hosting setup, security implementation, and technical store development within the WordPress framework.

    Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. Sam aims to support more than a million online businesses to grow and develop.

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