Shopify vs. Volusion - Which Store Builder Suits Ecommerce More?

Shopify vs. Volusion - Which Store Builder Suits Ecommerce More?

If you’ve been looking to build yourself an online store, Shopify vs. Volusion may be the first solution that you encounter when searching online. Both of them are powerful dedicated eCommerce platforms that provide users with robust tools to create, market and sell products. However, there are still some major differences in performance and capabilities.

So, how do you pick the better choice out of the two?

You will have to consider a lot to know. A lot of questions would need answers, like which has better tools? Which offers deeper customer insights? Which has a lower cost? Luckily, this article exists to help save you from the headache. I’m going to make an in-depth comparison of the two platforms in all the key areas, so in the end, you can pick your own winner. Let the battle begin!

Table of content:

What is Shopify

What is Shopify
What is Shopify

Shopify is one of the strongest eCommerce website builders on the market. The Canada-based solution specializes in easy store setup and elegant web design. It has a comprehensive set of features, sales tools, and third-party integrations, which can help your online business flourish.

Shopify is a hosted solution - which means you won’t have to worry about buying service from a third-party hosting provider or buying a domain. At the moment, the platform is the host for more than one million customers, including gigantic names like Tesla, Budweiser, or Lakers Store.

What is Volusion

What is Volusion
What is Volusion

Volusion is also an eCommerce-specific website builder; they provide many payment options while focusing on customer insights and analytics. Volusion has been around since 1999, which is more than two decades now. Since then, Volusion has grown to power more than 180,000 entrepreneurs. They also maintain the choice for some big customers, including Intel, or 3M.

In the past, Volusion offered two versions of their software, but now, they only offer V2, which is a new and simpler platform designed to help merchants sell quickly.

Pros and Cons of Shopify and Volusion

After researching and testing each builder, here are the pros and cons of Shopify vs. Volusion.

  Shopify Volusion
Pros - Best all-round eCommerce builder
- 24/7 customer support
- Large app store
- Dropshipping features
- Great analytics tools
- Lots of payment gateways
- No transaction fees
Cons - Monthly costs can add up with Apps
- Transaction fees for other payment gateways than Shopify Payments
- Content won’t automatically reformat when you switch the store’s theme
- No blog feature
- Cannot sell digital products
- Lacks a niche

Shopify vs. Volusion

In this section, we are going to look at all the major factors that a store builder should provide for businesses. Shopify vs. Volusion on all these aspects will give you a detailed overview of both platforms to make a decision later. Let’s get started.



Like most business owners, the cost is probably the first thing that comes to mind when choosing a platform. Can you afford to maintain an online store while dealing with shipping fees and invoices? Here are Shopify and Volusion pricing plans to fit all the budgets.

Shopify has five pricing plans, and the first three are the basic:

  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month
  • Lite: $9 per month
  • Shopify Plus: pricing depends on the requirements (but usually around $2000 per month)

Shopify Lite is for connecting your existing site with Facebook and using all Shopify features, while Shopify Plus is a special pricing plan for enterprises. If the three basic plans seem to be expensive for you, save some budget by signing up for a yearly subscription. If you do this, you can save 10% for one year, and 20% for two years in advance.

For now, you can try Shopify features with a 90-day free trial, no credit card required. Previously, it was a 14-day free trial, but Shopify extended it to help businesses during COVID-19 time.

Volusion pricing
Volusion pricing

For Volusion, there are four plans you can choose from; the pricing structure is quite similar to that of Shopify:

  • Volusion Personal: $29 per month
  • Volusion Professional: $79 per month
  • Volusion Startup: $179 per month
  • Volusion Business: $299 per month

Like Shopify, you can save some money if you sign up and prepay three months, bringing the cost of the Personal plan down to just $26 per month. All plans come with a 14 day free trial, so you can test each one for your store before committing. At first sight, both platforms’ pricing plans are fairly comparable, so let’s see the features of Shopify vs. Volusion entry-level plans:

Basic Shopify allows you to have a fully functional store with a blog that can sell unlimited products, have 24/7 support, abandoned cart recovery, gift card, and other sales channels. The drawbacks are:

On the other hand, Volusion Personal plan allows you to create a fully-fledged online store with no transaction fees, unlimited products, automatic tax calculator, and synced inventory. The drawbacks are:

  • The revenue you can generate is limited to $50k per year
  • You only have online support, not full support like Shopify
  • No multiple admin users either

With both platforms having similar pricing plans, it is hard to determine who wins between Shopify vs. Volusion. But, in overall, Shopify offers better services with the same amount of money, especially with support services at just the Basic plan. So Shopify is the winner in terms of pricing for the money worth.

Main features

Main features
Main features

Each builder has its own useful tools and features. But are they what a store really needs? This will bring you the answer. Overall, Shopify and Volusion have a similar set of key features which allow you to:

  • Design your store using a range of pre-made templates
  • Optimize your products for search engine optimization
  • Create catalogs of products
  • Manage your store using a CMS
  • Accept online payments through payment gateways

But, which platform is easier to use? Well, through research and experimentation, I’ve come to conclude that Shopify is much easier to use than Volusion. It is because of Shopify’s simplicity with simple editing tools, clear steps, and an easily visible ‘undo’ button. On the other hand, Volusion can get complicated because the editing interface is divided between the storefront and the backend. This makes you constantly switch between one to another without keyboard shortcuts.

However, Volusion’s advantages lie in some other sales tools. Can it match with what Shopify has? Let’s find out.

Firstly, Volusion has some serious analytics tools. There is a search term analysis that lets you see what customers are looking for on Google. By knowing what people want like this, you can tailor your website to get found more easily. Secondly, you get experts to help you set up your store, offering services including marketing, store migration, web design, and custom applications. There are five companies listed in the expert directory.

But Shopify also has analytics that is easy to read and a long list of experts that are not location dependent. You can search for them by location, service, and price range to find suitable help. So, Voulison is for data lovers who don’t require much about design, while Shopify is the solution for any online store looking to scale easily.

Overall, Shopify is still the winner with easy to use features that help store owners sell better.

Store design

Store design
Store design

Shopify vs. Volusion on store design is an interesting fight, since they are both website builders. With the rise of visitors shopping online through mobile devices, you would want your store to be responsive on all screen sizes.

Shopify offers 72 free and paid themes with excellent design, all screen readiness, and great variety of different styles. These are sorted into many categories based on types of eCommerce that they suit, so you can choose the best option for your store. All themes are responsive and premium themes cost less from $140 to $180.

Volusion currently has 17 themes, with 15 free themes and two paid ones that are $180. All of these are mobile responsive too and represent industry-specific features that can help your site’s performance. Most of the themes are for fashion, food, and furniture.

Shopify theme store is set up so you can browse with filters for price, style, industry, and more - this makes it easier to find the right template, while Volusion doesn’t have this. Shopify themes also come with more variants, and the premium options can cost less on average. You can even edit Shopify themes on their mobile editor.

When it comes to store design, it is hard not to conclude that Shopify is significantly better than Volusion.

Payment methods

No matter which platform you use, payment methods are really important for a good user experience. Take a look at what payment gateways Shopify and Volusion support.

With Shopify, there are over 100 payment gateways available all around the world. You can visit their website and see what your country or region has. The fee for transactions starts at 2% for the Basic account and reduces to only 0.5% for the Advanced account. Shopify Payments - Shopify’s own payment method powered by Stripe can be used by merchants based in 11 countries and have no transaction fees.

Volusion supports around 40 third-party payment providers and has its own native option too, calles Volusion Payments. However, the payment method is limited to the United States only, and there is still a transaction fee. Your business can accept credit cards on the platform and easily integrate with Volusion point of sale systems if you own a retail store.

With Volusion Payments, you have to apply and wait around 5-7 days to get approved; but Shopify Payments approval often is done instantly.

So, in terms of payment methods, Shopify is the winner with more third-party payment gateways and a native option that is more attractive than what Volusion has.



Apps allow you to extend the functionality of an online store and streamline the work process. A good eCommerce platform would have their own applications and third-party developed ones as well.

Shopify has an app store that provides a wide range of applications and integrations. An enormous number of apps (4000+) can help your business in social media, marketing, inventory, shipping, accounting, customer support, and more. These are both from Shopify and third party developers, which make the apps more diverse in usage and prices. Many free tools can be even better than paid options.

Volusion has a marketplace too, but it has only 21 applications. Although these do cover many basic needs of an eCommerce store, Shopify users obviously benefit from a larger number of options. Volusion does have Zapier (which Shopify don’t) - a service that allows you to connect to more software service.

In addition, both platforms offer APIs so you can develop applications for your own needs. But, in conclusion, Shopify is the obvious winner in terms of applications.



Dropshipping is one of the reasons that make website builders more attractive since you can sell faster and commit less with a low budget. If you don’t know, dropshipping is the process of selling items online without having any storage of the actual products. Instead, you take an order, forward it to the suppliers, and let them deliver goods to the customer for you.

More and more people are picking up this method of selling products because you don’t need much capital to start a business. But the dropshipping business is fierce in competition too, while sourcing products and selecting reliable suppliers is a big challenge. So, if you want to do dropshipping, you should choose a platform that supports it.

For Volusion, you have two dropshipping apps for products and suppliers: Doba and Kole Import. But, with Shopify, you get tons of apps available since it already supports dropshipping with its own app of sourcing products called Oberlo. And Volusion lacks an essential tool to help you do content marketing and stand out: an integrated blogging platform.

Once again, Shopify is the obvious winner here.



When you are doing eCommerce, security is essential to protect yourself and customer information. The danger is real in the internet world, and you just need one mistake to have bad reputation among all shoppers. Let’s see how Shopify and Volusion tackles this.

All Shopify stores have Level 1 PCI DSS compliant and have data protected by an automatic backup system. If there are suspicious activities, users can report the finding through Shopify’s HackerOne page. The maximum bounty of $50,000 shows that the company is serious about identifying problems.

Hosting service Server Central takes care of data hosting for Shopify and guarantees a 99.99% uptime. A fast Content Delivery Network helps data delivered instantly to all parts of the world so your store gets no down time. A famous case study is when Kylie Cosmetics opened their store with Shopify, they experienced sudden massive traffic and still stood strong to sell out the collection.

Volusion should be praised for their security too. Each Volusion store has PCI certification and has to go through an independent audit each year. The company provides 128-bit encryption SSL certificates, offers 99.9% uptime guarantee, and has a content delivery network.

However, the company did experience a security breach last year - which made 6,500 stores’ data compromised. Shopify’s API also showed flaws in 2019 and exposed thousands of merchant’s revenue numbers. But Volusion’s mistake left more impact on the trust of users.

In terms of security, Shopify vs. Volusion is tight, but they still need to improve their service constantly with the threat of data theft growing each day.


When using technology in eCommerce platforms, you are likely to have a few questions along the way. Both Shopify and Volusion have their own approach on providing great customer support to users. This would definitely play a large role in your final decision.

Shopify offers 24/7 support via phone, live chat, and email. Online support also exists in the form of a help center, wiki, and discussion forum. The blog and eCommerce university give you valuable guidelines on every aspect of running an online store. If you select the Shopify Plus plan, you get your own dedicated support agent.

Volusion has an in-depth knowledge base that can answer all potential questions that customers could have. The platform also has 24/7 live support via phone, chat, and email, but phone support is only available for the Pro plan and above. Customers can only choose three numbers of the UK, the US, and Australia to connect.

So, in terms of customer support, Shopify also has a better service. Not only does support of all types are available for every pricing plan, Plus Level also has a dedicated support agent to grow better.

Shopify vs Volusion: Who is the winner?

So we’ve seen the battle of both eCommerce website builders which are Shopify and Volusion. Let’s have a quick recap.

Shopify is a comprehensive platform that comes with loads of features and a large app store to enhance your store’s functionality. Your business has all the tools needed to success and scale quickly, easily. Meanwhile, Volusion is more focused on data with some good inbuilt selling tools, but it doesn’t have a blogging feature and can be more expensive. Compared to Shopify, most of Volusion’s important features are lower. It also lacks good customer support.

Overall, Shopify is the deserving winner. It just packs much more power than Volusion with sales features, apps, themes, and 24/7 customer support.


With the result above, have you known which option is better for your brand: Shopify or Volusion? With a focus on usability and performance, Shopify keeps improving the experience of its users, so it is the platform that I recommend. But the decision is entirely up to you.

If you still can’t decide, make sure to check out our blog. We will cover many more comparisons between famous store builders like BigCommerce, WordPress. Till then, best of luck on your eCommerce journey!

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