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What is SEO-Friendly URLs and How to Create Them

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By Sam Nguyen

CEO Avada Commerce

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What is SEO-Friendly URLs and How to Create Them


  • 🌐 SEO-friendly URLs play a key role in ranking web pages on search engines and making your website more attractive to these search engines. They are easy to read, understand, and remember for both search engines and users, and accurately represent the content of a web page.

  • 📝 A good URL should be descriptive and relevant, clearly indicating the content of the page for both users and search engines.

  • 🔍 Including important keywords in your URL can enhance your page’s visibility on search engines, but overuse of keywords may result in penalties.

  • 🎯 Shorter and well-structured URLs are preferred as they are easier to remember, share, and type, and they help in reflecting the website’s hierarchy, making it easier for search engines to understand your website’s organization.

  • 🚫 Special characters and capitalization should be avoided in URLs as they can cause technical issues and make URLs harder to read. Instead, use lowercase letters, hyphens, and underscores.

  • 🧰 To create SEO-friendly URLs, use a consistent URL structure, include keywords in your URLs, keep URLs short and simple, use hyphens to separate words, and avoid dynamic URLs.

  • 🚀 SEO-friendly URLs can improve search engine rankings, enhance user experience, and increase click-through rates, thereby driving more traffic to your website.

Conclude: SEO-friendly URLs are critical for enhancing a website’s visibility on search engines. They should be descriptive, keyword-rich, short, well-structured, and free of special characters. By optimizing URLs, websites can improve their search rankings, user experience, and click-through rates.

Introduction: The Importance of SEO-Friendly URLs

Have you ever thought how search engines like Google choose which web pages to show first in search results? The answer is in search engine optimization (SEO), a process that makes your website more attractive to search engines. One crucial aspect of SEO is creating SEO-friendly URLs, which play a significant role in ranking your web pages. But what exactly is an SEO-friendly URL, and how can you create one? In this article, we’ll answer these questions and provide actionable tips for optimizing your URLs.

What Makes a URL SEO-Friendly?

An SEO-friendly URL is easy to read, understand, and remember for both search engines and users. It accurately represents the content of a web page, making it easy for search engines to index your website and rank it. Let’s look at the main things that make a URL SEO-friendly:

  1. Descriptive and Relevant: A good URL should clearly describe the content of the page. This helps users know what to expect before clicking and search engines to understand the relevance of your content.

  2. Keyword-Rich: Including important keywords in your URL can improve your page’s search visibility. However, it can result in penalties from search engines if you overuse keywords.

  3. Short and Concise: Shorter URLs are easier to remember, share, and type. A study by Backlinko found that URLs with fewer characters tend to rank higher in search results.

  4. Well-Structured: A well-structured URL uses logical categories and subcategories that reflect your website’s hierarchy. This helps search engines understand your website’s organization and improves user experience.

  5. Avoids Special Characters and Capitalization: Special characters can cause technical issues and make URLs harder to read. Stick to lowercase letters, hyphens, and underscores for a clean, easy-to-read URL.

How to Create SEO-Friendly URLs: A Step-by-Step Guide

Ready to optimize your URLs? Follow these simple steps to create SEO-friendly URLs that can boost your website’s search engine rankings:

Step 1: Use a Consistent URL Structure

Consistency in your URL structure is crucial. Choose a structure that reflects your website’s organization and stick to it. This will make it simpler for search engines to crawl and index your pages.

Step 2: Include Keywords in Your URLs

As mentioned earlier, including relevant keywords in your URL can improve your search visibility. Use keyword research tools like Google Keyword Planner or Ahrefs to identify popular keywords in your niche and incorporate them into your URLs.

Step 3: Keep URLs Short and Simple

Aim for URLs that are short and to the point. Eliminate unnecessary words and avoid using special characters, as they can cause confusion and technical issues. Remember, shorter URLs are easier to read, share, and remember.

Step 4: Use Hyphens to Separate Words

Separate words in your URL with hyphens, as they are considered the best practice for readability. Avoid using underscores, as they can be mistaken for spaces and make your URL harder to read.

Step 5: Avoid Dynamic URLs

Dynamic URLs are generated by content management systems (CMS) and can include parameters that make them long and difficult to understand. Opt for static URLs that are clean, descriptive, and easy to read.

Conclusion: The Benefits of SEO-Friendly URLs and Next Steps

By following the tips in this article, you can create SEO-friendly URLs that improve your website’s search engine rankings and user experience. Remember that optimizing your URLs is just one piece of the SEO puzzle – you should also focus on creating high-quality content, optimizing your website’s performance, and building high-quality backlinks.

Creating SEO-friendly URLs can seem overwhelming at first, but the result are well worth the effort. When done correctly, they can:

  1. Improve Your Search Engine Rankings: Search engines like Google favor URLs that are easy to read and understand. By optimizing your URLs, you can improve your website’s visibility and attract more organic traffic.

  2. Enhance User Experience: Clear, descriptive URLs can help users understand what to expect from your page before they click on it, leading to a better user experience.

  3. Increase Click-Through Rates (CTR): Users are more likely to click on a URL that clearly describes the page’s content. This can lead to more click-throughs rates and more website traffic.

Now that you understand the importance of SEO-friendly URLs and how to create them, it’s time to put these strategies into action. Start by reviewing your current URLs and identifying areas for improvement. From there, implement the steps outlined in this article to optimize your URLs and boost your SEO efforts.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.