How to Implement a Successful Network Marketing Strategy with 8 Simple Tips

Categories: Email marketing
Sam Thomas avatar
Sam Thomas Updated: July 04, 2021


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When you think about network marketing, you generally think of a person attempting to convince you how easy it is to get rich by selling various supplements to others. While it’s not an immediate source of money, it does provide you with the potential to make money while running your own part- or full-time business.

What are the keys to success in this industry? In this article, we will go through some basic ideas about network marketing, explore how it works and how to build and implement a network marketing strategy to generate income.

Table of Content:

What is network marketing?

What is network marketing?

Network marketing is a business concept that depends on people selling to other people without having to be in the same location. You may have to develop a network of company partners or salespeople to help you generate leads and close sales in a network marketing business.

Network marketing schemes often include a minimal up-front investment, often consisting of a product sample kit valued at $100 or less. In addition, participants can sell the products they’re awarded as part of the program to their friends, family, and other personal contacts. Participants in network marketing programs are often asked to help others succeed in the business. Sold products provide income for recruits who are above them in the program.

Some network marketing activities have been criticized as pyramid schemes, while others have been credited with boosting real economies. The latter may seek out salespeople rather than focus on selling to consumers.

How does network marketing work?

How does network marketing work?

In network marketing, there are numerous tiers of the salesforce. Distributors, individual non-salaried participants, are sometimes referred to as the salesforce. The two primary sources of income for a distributor are sales and commissions. The second method of selling things to customers is through direct selling to them. The other way to increase your sales is to hire new distributors.

The distributor does not receive compensation when a new participant in the downline is recruited. This means that his sales as well as those of his downline distributors are also partially attributed to him. In return for receiving a set percentage of the sales made by the distributor’s downline team, the distributor is paid by that team.

In the world of network marketing, many distributors, especially those with large-scale downline teams, do not earn money just by selling products. Because of their downline teams’ sales, they can make enough money. By using a compensation scheme, distributors are effectively motivated to either grow their downline teams or to recruit more people. With a greater capacity to hire a larger sales force, the corporation is able to serve a wider consumer base.

Pyramid schemes vs. network marketing

Pyramid schemes vs. network marketing

Pyramid schemes are quite similar to network marketing. Members in the pyramid system will increase the business by bringing in more members, which creates additional layers of the pyramid. Network marketing is definitely a legitimate business practice, whereas pyramid schemes are illegal scams.

The main difference is that a network marketing organization sells items or services to its consumers, rather than just distributing merchandise. Because a pyramid scheme doesn’t provide any real items or investments, it’s actually a scam.

Although participants are convinced that the company owns a valuable product or investment idea, they are less certain about its market value. Downline participants provide only “promised payments” to the members in their system. As more individuals at the top of the distribution pyramid are enlisted, more people will become participants in the fraudulent activity.

As a general rule, network marketing distributors make only a little amount of money. Those who fall victim to a pyramid scheme are often out of luck and will lose all of their investment or payment in “membership fees.

Before you sign up for a network business opportunity, it is crucial to understand whether the business idea is real network marketing or a deceptive pyramid scheme. Businesses that place a heavy emphasis on recruiting new members, rather than selling items, are almost always pyramid schemes.

Pros and Cons of network marketing

Pros and Cons of network marketing


In network marketing, both corporations and distributors benefit. Network marketing can help a company acquire access to a huge consumer base that is spread across a vast geographic area. The corporation is free to save the associated sales expenses because of the distributor compensation system, which is only dependent on commission payments, rather than a fixed salary.

To distributors, network marketing allows them to earn an additional income while enjoying more control over their schedules. If they want, they can work full-time or part-time to fit their schedule as best as possible.


On the other hand, lower-tier distributors will be at a disadvantage. Many of the upper-tier distributors split the commission on their sales, and because of this, they often have to work harder to earn the same revenue.

Although it provides greater flexibility and liberty, this also comes with some disadvantages. Although they are supported by the corporation, distributors receive only minimal assistance. They may have a difficult time increasing sales efficiency because of the lack of sales training or support from professionals.

An additional issue with network marketing is that it does not have complete control over its sales force. Irresponsible or not trustworthy behavior by distributors could cause damage to the company’s reputation. A further issue for network marketing is the possibility of pyramid schemes. A pyramid scheme is a dishonest, illegal business model that can ruin the financial well-being of its participants.

8 simple tips for the best success network marketing strategy

1. Manage your prospect list

Manage your prospect list

One of the most critical methods for usage only at the outset is this. Prospect management is absolutely critical in any business, network marketing or otherwise. Every customer is not your target customer. If they have no interest in what you’re doing, how can they be interested in what you’re doing? Do not fall into the trap of believing that everyone can be a prospect.

Knowing this can help you realize that some people do not wish to start their own business. It’s both a job and a career to be an employee. To top it off, they are utterly disinterested in making any changes. Millions of people would rather keep their employment than do anything else. Thus, there is no need to waste time trying to engage these customers.

Until a person shows that he is interested in what you have to offer, they are not worth your time. Whether or whether someone fits the profile of an ideal prospect is of no consequence, even if he is eager to join your company. Even an expert in your field would not be considered if he does not have any interest in your products and cannot modify his opinions. Once you identify the prospects that demand your attention, who contact you, and who are ready to learn what you do and how you do it, engage these prospects with your sales message.

2. Recruit quality distributors

Recruit quality distributors

Successful organizations will only be able to recruit quality distributors, who in turn generate the most possible profits. Those that can quickly launch their own business typically do it within a few years. Those who cannot typically don’t. There are no shortcuts to quality, but there are shortcuts to shortcut quality.

Network marketing is all about selling. This is why previous sales techniques will have a major impact on future sales. You don’t have to be born with these abilities, but they can be learned and enhanced over time. Anyone wanting can acquire sales talents, whether it takes a small amount of time or a long period of time.

Additional marketing expenditure is required for any business, aside from initial investment. You will not be able to obtain fresh and qualified leads for your business unless you have a monthly marketing budget. Likewise, if someone likes your product and is interested in purchasing it, contacting him about being hired is a smart move. The two most common strategies to find customers for your business are:

  • Find new clients by running ads for your business or referring others.
  • Purchase from other people

3. Manage effective interactions with your prospects

Manage effective interactions with your prospects

To be effective in a network marketing firm, communication and contact are essential. There are numerous automated systems claiming to be able to earn money for you, but they just can’t deliver everything.

There are two ways to sell to the public: personal and mass marketing.

1- A variety of products by a corporation 2 - A business model; a means of attaining their money-making goals

Even if your automated system is clever, it can never perform tasks as well as the human brain and its human-interaction attributes. Automation does not discriminate against the human aspects of management and leadership. Individual direction and mentorship are needed because everyone is different. The reason is that you must engage successfully with your prospects. The interactions people have with each other are critical to keeping an organization intact.

4. Use well-planned marketing tactics

Use well-planned marketing tactics

Your finest leads will be the ones who are really interested in your product or service and who you discover yourself. Here are a few options if you’re interested in marketing your network marketing firm.

Create a website

As you’re searching for a new job, take a look at the company’s policies to see what policies they have governing the use of websites. Running your own website is somewhat more beneficial.

Make an email list

Getting people to take an interest in what you have by providing information on your website is the first step. After that, you must have your leads sign up for your email list. Instead, you can have people sign up by providing them something for free: the sign-up tool I’m presenting you is an excellent example.

Write blog posts

You have two options: to publish content related to what you’re giving on other websites, or for your own website if you already have one or want to in the future. Never write to sell to your readers. Instead, aim to provide them with information that can help or benefit them.

Using social media

It is likely that posts about your products or services will result in little or no social media outcomes. In order to succeed, you will have to be more creative and strategic. For example, one example of this is if you’re selling weight-loss items that help you lose weight, and you include before and after photos or videos of yourself in the kitchen, demonstrating how you utilize a certain weight-loss product.

Implement referral program

Once you have talked to people, you will discover that many of them are not interested in buying your product on the spot, but they may know people who are eager to acquire it. An effective strategy to encourage people to share your product or business is to create a referral program that offers incentives for them to share your services with others.

Attend and host events to build your social network

Don’t be afraid to show up at any networking events in your neighborhood. You might hold an event of your own, like a pamper and Prosecco reception that you host and invite folks to join.

5. Avoid chasing friends and family

The very first thing that nearly all network marketing businesses need new members to do when they join is to go ahead and create a list of every member of their family and every friend so that they can advertise their home-based business opportunity to them. Your warm market is known as this set of names.

By trying to make your future meetings uninteresting, you’re doing your social life and friendships a huge disservice. You should keep your friends and family out of the network marketing prospecting and recruiting process for a while because you don’t understand the ins and outs of appropriate prospecting and recruitment yet.

If you have an experienced network marketer that supports you as you begin your new venture, then go for it. This advice is for those who haven’t found success yet: don’t seek, plead, or try to persuade anyone, especially your warm market, to join your opportunity.

The network marketing experts advise you to check to see whether your relatives and friends are interested in a home-based, small business opportunity if you have determined that the moment is appropriate for you. Since the advent of the wheel, network marketing professionals will never chase their family members or friends since it is not worth the effort to persuade them that now is the best moment to meet each other because the cycle will continue.

6. Always educate yourself

Always educate yourself

To make progress, you must dedicate time daily to self-improvement. In today’s world of network marketing, the top leaders and top earners are also top learners. Network marketing professionals are passionate readers, and they use a daily regimen of self-improvement to fuel their motivation. Discovering that these leaders have a well-stocked bookshelf of accomplished reading is common knowledge amongst researchers.

Anyone who’s made a lot of money in this network marketing sector is always working on their personal growth and has a library of materials to support their ideas.

7. Have a powerful turnkey system

An all-in-one solution gives you full control of your lists, as well as the ability to promote them. The product works well. More specifically, it helps for succeeding in the network marketing industry.

There is a significant difference between turnkey systems and basic automatic systems. For individuals who have already mastered the techniques of network marketing, turnkey systems will already be loaded with many beneficial features, such as websites, funnels, sales, banners, and auto-responders. While system installation is certainly possible, additional training and support options are usually included as part of a turnkey system. Building a good marketing firm is much easier because of all the resources that are available.

A turnkey system may help handle your finances and marketing, as well as help you grow personally. The approach is turnkey, meaning you won’t make the usual mistakes that most online marketers make, but you will increase your output.

8. Do not quit your full-time job yet

Do not quit your full-time job yet

If you are certain that the money you will receive with this company will be long-term, you should only take a full-time position. Find out how long you’ve been employed with the organization, and make sure that you know it’s a steady one. The money you’re getting must be comparable to or more than what you earned while working in a different job.

Final words

Your mindset is everything when it comes to network marketing. You could have numerous ways to deploy, but if you’re not ready, you won’t be able to use them. While you don’t have business experience, you can thrive in network marketing if you have the appropriate mindset.

Be prepared to face difficult conditions before you ever join a network marketing company. Your decision is to act or not. seeing each setback as something you can conquer and learn from will lift you up from temporary frustrations.

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