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15+ Best Mailchimp Alternatives & Competitors in 2024

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
avada email marketing

Are you looking for an alternative to Mailchimp? Mailchimp is a popular email marketing tool, and used to be the industry’s favorite. However, due to recent changes in Mailchimp pricing and a continued decrease in service quality, many consumers are looking to move away from Mailchimp.

The good news is there are a lot of great email marketing services that deliver great functionality, service and more affordable prices. In this article, I’ll introduce to you some of the best mailchimp alternatives to help you boost your marketing efforts.

Why Are People Switching Away from Mailchimp?


Mailchimp used to be one of the leading email marketing services on the market. They rose in popularity because of their famous forever free plan. However, they have not been able to keep up with innovation in recent years, particularly when it comes to marketing automation. To make matters worse, their latest price increases are no longer competitive, as they are now charging companies to unsubscribed users on their account. You should not have to pay for customers who no longer accept messages from you.

Their guidance has become increasingly unhelpful, and almost every request has a typical message like this: we’re forwarding it to our engineering or leadership team. If they’re using fancy marketing lingo like all in one marketing platform,” you don’t have the opportunity to do simple stuff like remove more than 100 contacts at a time. Fortunately, there are a range of Mailchimp alternatives with much better functionality, pricing and quality of service.

Top 15 Best Mailchimp Alternatives

Since there are hundreds of email marketing tools that you can select from, we have hand-picked the best mailchimp alternatives for unique needs – such as small businesses, non-profits, eCommerce stores, etc. Here are the best Mailchimp alternatives you can use.

1. AVADA Email Marketing

AVADA Email Marketing
AVADA Email Marketing

AVADA Email Marketing is a great alternative to MailChimp, and as a reliable email marketing platform, it goes beyond simple email development. AVADA Email Marketing also allows you to customize each email element right down to the last pixel. The product also provides a forever free plan that is suitable for small businesses who haven’t been able to build up a large audience base. The free trial does not have a time limit, and you will only be asked to choose a payment plan if you want to upgrade to the higher plan at $9.

AVADA Email Marketing’s pricing begins free of charge for its Basic Plan and $9/month for their Pro Plan. If your specifications do not fit into any of the plans of AVADA Email Marketing, you can contact them to get a quote for high-volume pricing. This kind of personalized package comes with advanced email marketing functionality and world-class customer support.


  • Abandoned Cart Email/Abandoned Cart Recovery
  • Segmentation
  • New Subscribers
  • Workflow split
  • Cross-sell, Upsell Emails
  • Ready-to-use email templates
  • Email Editor
  • Reports
  • Newsletter Popup, Spin to Win
  • Auto-sync customer data

Pricing: $0 – $9 per month

Get AVADA Email Marketing

2. Omnisend


Omnisend is an e-commerce marketing automation platform. The Free Plan provides 15,000 emails, but has restricted features. The basic plan price starts at $10 a month. PRO package with all functionality, dedicated account manager and unlimited emails starts at $199 a month.

Omnisend will help replace the many tiny, separate extensions that you are currently using, allowing you to have everything you need in one tool: various sign-up forms, landing pages, pre-filled marketing automation workflows, advanced visitor segmentation and even SMS marketing.

Pricing: $0 - $99/month

3. Constant Contact

Constant Contact
Constant Contact

Constant Contact is the perfect email marketing service for small business and non-profits. They allow you to build professional email newsletters with an easy-to-use drag-and-drop editor in just a few minutes. You’ll get all the important features such as the ability to manage email lists, monitor email delivery, and open rates. Their well-designed reports show you how your email marketing strategies are going on.

Constant Contact has simple email automation features that allow you to send welcome messages to new subscribers, activate user-based emails, and automatically forward emails to non-openers. It also has advanced tools for eCommerce applications to help you meet current customers. Constant Contact makes it very easy for you to create surveys, non-profit donation forms, dynamic sign up forms, and more. The best part of Constant Contact is its unmatched support for live chat, email, group support, phone calls, a large library of helpful tools. Constant Contact is the ideal Mailchimp alternative for WordPress since it integrates with all common WordPress plugins, such as OptinMonster, WPForms, and more.

Pricing: $20 – $45 per month.

4. Sendinblue


Sendinblue is a powerful business email marketing and SMS marketing service. It’s filled with powerful tools for developing email newsletters, email marketing automation, SMS promotions, landing pages, Facebook advertising, live chat, and more. Their customized marketing automation tool helps you to send emails to a target audience based on user activity. It comes with an easy-to-use template builder and great email delivery to improve your marketing campaigns. SendinBlue is an excellent alternative to Mailchimp with additional functionality such as SMS marketing and live chat apps. They also give business owners more competitive pricing options, including a forever free plan.

Pricing: Free – $66 per month.

5. ConvertKit


ConvertKit is a popular email marketing service for authors, bloggers, and creators. They famously introduced their brand with the slogan: power of Infusionsoft with the ease of Mailchimp. ConvertKit provides simple automation functionality with a drag-and-drop sequence builder, enabling you to send triggered emails based on your customers’ behavior. You may also further segment your tag contacts depending on how they communicate with your emails.

They deliver beautiful landing page templates and flexible opt-in forms to expand your email list. ConvertKit integrates with several popular third-party CRM apps, leading generation tools like OptinMonster, eCommerce sites like WooCommerce and Shopify, and more. ConvertKit is a better alternative to Mailchimp with a powerful marketing automation tool for writers, publishers and authors.

Pricing: $29 – $79 per month.

6. AWeber


AWeber is another great email marketing solution for communicating with your email list and accelerating business growth. It comes with an amazing collection of features such as auto-fetch articles to create automatic blog newsletter emails, email analytics, list segmentation, beautiful email templates, and automation tools.

It also includes other standard features such as A/B split testing, autoresponders, list management, etc. AWeber is a direct competitor to Mailchimp with adjustable pricing structures depending on the number of subscribers. It also provides a 30-day free trial.

Pricing: $19 – $149

7. Drip


Drip is a popular marketing automation service for eCommerce stores. It features multi-channel touch-points to meet consumers by sending emails and building social media interaction. It helps you communicate with your customers based on their engagement on your website. You can capture and store user data in tags, events, and custom fields. It also automates the entire process of reaching out to consumers at the most powerful moment, based on their behavior during the purchasing journey.

With advanced customization, you can use customer data to generate personalized discount codes, product recommendations, and many more. If you need to integrate your email marketing tool with an eCommerce system like WooCommerce, BigCommerce, or Shopify, then Drip is a great Mailchimp alternative to help you improve your sales.

Pricing: $49 – $122

8. GetResponse


GetResponse is a small business email marketing app. Similar to other common email marketing services, it provides multiple solutions such as email marketing, automation, landing pages, and more. You can set up your email marketing campaigns with their pre-made templates and create beautiful emails in just a few clicks. You can also use the landing pages GetResponse offers to help with your lead capturing efforts. It comes with powerful integrations that allow you to connect it with popular apps such as WordPress, Magento, Slack, etc.

Pricing: $15 – $1,199 per month.

9. MailerLite

MailerLite is another robust email marketing tool and a better alternative to Mailchimp. It provides a beginner-friendly email editor and pre-made email templates for various campaigns. You can use its landing pages, pop-ups, or embedded sign-up forms to acquire leads. MailerLite also comes with powerful email automation, segmentation, and customization features that allow you to target the right users at the right time. You can evaluate your approach using built-in monitoring tools or run A/B split tests to enhance your campaigns.

Pricing: Free – $50 per month.

10. Emma


Emma is next on our list of the best mail chimp competitors. This modern email marketing system may be very expensive ($89/month) for some people but it has some unique features that make it an excellent email marketing tool for small businesses.

It lets you create attractive emails with over 200 pre-made templates with professional, custom designs. The reporting features of Emma are exceptional, with their easy-to-read reports and ease of use to derive actionable data from the reports. Additional features are the lightbox forms on your website (forms that pop up when you read an article asking for your email). Emma also has email automation and creative content features that are fascinating for start-up automators. This really makes Emma one of the best alternatives to MailChimp.

Pricing: $89 - $279/month

11. iContact


iContact is an email solution that provides cheap pricing plans starting at $14/month for 500 contacts, with a 15% discount if prepaid annually. It is definitely one of the strongest marketing tools for small businesses and a strong competitor to Mailchimp. iContact also provides a more expensive plan for up to 15,000 contacts Even though the interface might look outdated, it has some unique features. Which includes:

  • A structured guide that makes it easy-to-use for people who don’t know how to use email marketing.
  • It also features a Message Coder tool that allows customers to customize their email templates without having to know HTML.
  • iContact also offers a wide variety of easy-to-understand learning resources, including full-length papers and live/recorded webinars.

Pricing: $15 - $90/month

12. Mad Mimi

Mad Mimi
Mad Mimi

Mad Mimi is a very affordable email marketing tool for small businesses. Mad Mimi’s pricing models start at $10/month for 500 contacts. It can be a fantastic choice for people looking for free alternatives to MailChimp. They also have a free plan that allows you to have 100 subscribers on your list and also provides users free template customization. Some of the great features Mad Mimi offers are:

  • A good customer service support system that makes it the sixth most user-friendly email marketing software choice.
  • The emails you send with Mad Mimi are 100% customizable and can be easily customized. No need for pre-HTML knowledge; just drag and drop everything.

The affordability aspect obviously makes Mad Mimi one of the strongest alternatives to MailChimp these days.

Pricing: 10/month - 1,049/month

13. Freshmail


Mailchimp faces lots of competition these days. Everyone is trying to find the right option for themselves. Freshmail’s pricing model is very flexible, with an additional pay-as-you-go option starting at $7 for 1,000 emails. It also provides a free premium plan combined with unlimited emails for up to 500 contacts. Freshmail is the perfect choice for seasoned email marketers who are ready for a bit of marketing automation action. The features of the app include:

  • Ability to import contacts from every other service, including CSV, Gmail and CRM.
  • This is a lightweight marketing automation service. You can automate your email tracks and use interactive content.
  • You can import your own templates to Freshmail, or export Freshmail templates to customize any programs you choose to use.
  • Freshmail will generate barcodes to be used in newsletters, making it easy for retailers looking to offer discounts.

Pricing: $12 - $580/month

14. SimplyCast


Comparable MailChimp rivals usually have nice functionality and an interface that is simple to use. SimplyCast has four pricing options, including a pay-as-you-go for contacts and email delivery. These pricing plans are categorized into two groups.

The first one is based on the chosen “contacts” that you’re limited to a given number of contacts on your list, and you can send as many emails as you want to them during the month. The second one is based on “sends.” The way the send option works is that you pay for the number of emails you send. SimplyCast is the perfect choice for email marketing that you just have to pay for what you need, not what you don’t have to pay for. SimplyCast has excellent reporting features. Reporting has been planned for someone who is not very familiar with email marketing, so it’s incredibly easy to set up and understand. SimpleCast’s only drawback is its weak customer service support.

Pricing: $139 - $470/month

Final Words

That’s it! I hope you have found an alternative to Mailchilp that suits your business needs from this list. Please feel free to leave comments below for further recommendations on this topic.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.